In this episode, host Emma Sellers, MS, talks with Heather Storm, CSM, ICP-ACC, manager of recruitment and engagement at PAEA. Heather shares how PAEA is expanding awareness of the PA profession through key partnerships, virtual admissions fairs, and national student competitions. She also discusses how COVID-19 accelerated digital recruitment tools—from virtual interviews to online shadowing and peer-based mentorship—helping advisors, students, and pre-PAs access clearer pathways into the profession. Together, they highlight how these efforts are shaping a more informed and accessible pipeline for future PAs.
The PA Path Podcast is produced by Association Briefings.
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