In this episode, Brandon Frank and Ben Gold discuss how AI is transforming business processes and creating opportunities for small businesses to gain a competitive edge. From improving sales and marketing strategies to streamlining operations, the duo highlights practical applications of AI tools like Humantic for sales profiling, content creation, and CRM optimization. They also share success stories that showcase how AI adoption has enhanced efficiency and quality at PPC Packaging.
In this episode, we’ll talk about:
- AI-Driven Business Transformation:
- How PPC Packaging is integrating AI tools across departments, from marketing to engineering.
- Leveraging AI to improve lead acquisition, sales calls, and project management.
- Enhancing Sales and Marketing with AI:
- Using tools like Humantic to personalize sales pitches and close deals faster.
- Creating automated workflows to handle repetitive tasks and free up time for meaningful client interactions.
- Success Stories and Practical Insights:
- Brandon shares how AI helped secure a major client by tailoring a sales strategy using Humantic insights.
- The long-term vision of making PPC an AI-native company with automated and interactive processes.
About Ben Gold:
Ben Gold is an AI strategist and consultant with over 20 years of experience in technology and sales. He specializes in helping organizations adopt AI to improve efficiency, quality, and client engagement. Ben is passionate about making AI accessible and practical for businesses of all sizes.
For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1
Follow PPCPackaging on social media!
LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/
Facebook: https://www.facebook.com/PPCPackaging/
Instagram: https://www.instagram.com/ppcpackaging/?hl=en
Website: http://www.ppcpackaging.com/
Find out more about Ben on his website and connect with him on LinkedIn and Email.
Website: bengoldai.com
LinkedIn: linkedin.com/in/bengoldsales
Email: ben@bengoldai.com
The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.
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