Navigating Extended Producer Responsibility: An In-Depth Look at California's SB 54 with Maggie Spicer

In this episode, the host Brandon Frank welcomes back Maggie Spicer to discuss California's SB 54, a major piece of Extended Producer Responsibility (EPR) legislation. They explain the intricacies of SB 54, its impact on CPG brands and packaging companies, and the broader implications for the packaging value chain. The conversation covers the basic principles of EPR, the specific obligations for producers, including the financial responsibilities, and the importance of understanding and complying with the new regulation to avoid significant penalties. Maggie also highlights the support available for companies navigating this complex landscape. 

In this episode, we’ll talk about: 

• Introduction to SB 54
• Understanding Extended Producer Responsibility (EPR)
• SB 54: California's Aggressive EPR Program
• Defining Producers Under SB 54
• Responsibilities and Exemptions for Producers
• Financial Obligations and Eco Modulation
• Common Mistakes Brands Make with SB 54
• Understanding EPR Laws and Registration
• Importance of Packaging Specifications
• Navigating State Regulations
• Resources and Support for Brands
• Future of EPR and SB 54
• Federal vs. State EPR Regulations
• Penalties for Non-Compliance

Maggie is the founder of Source Beauty ESG. She combines a background as a supply chain lawyer for global technology companies with experience in skincare product design to help beauty brands and retailers with sustainability-focused compliance, design, and strategy.
 
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Find out more about Maggie on her websites and connect with her on LinkedIn.

Website: sourcebeauty.co

LinkedIn: linkedin.com/in/margaretjanespicer

The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.