https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B.Â
Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.
From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.
đź“Š In This Episode
- How Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channel
- Why YouTube ads do work for B2B—and how to sequence them effectively
- Tactical retargeting strategies across platforms
- The truth about automation and why “just checking the AI box” isn’t enough
- Using CRM data to train ad algorithms for better lead quality
- Why most B2B landing pages still fail—Michelle's no-BS advice
- When to use Performance Max (and how to avoid spam leads)
- LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadership
- Microsoft Ads vs. Google Ads: where’s the real value?
- Facebook Ads fragility—how to scale spend without tanking performance
- Michelle’s take on TikTok vs YouTube Shorts for discovery
- The one thing she’d tell her younger PPC self (and a hilarious golf question to close)
🎧 This episode is your crash course in smart, no-fluff paid media that scales.
đź”” Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy.
💬 Comment below: What’s your biggest challenge with paid media right now?
đź”— Links and ResourcesÂ
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