October 1, 2024 • 25 mins
Ever wondered how an architectural firm can evolve from its Alaskan roots to making a significant impact in Arizona’s luxury development scene? In this episode of The Paradyme Shift, we sit down with Rob Sampson, Vice President of Selberg Associates, to dive into his 25-year journey with the firm and how he helped lead it into a new era of architectural innovation.
Rob shares the unique story behind Selberg Associates’ move to Arizona, their deep family-oriented values, and their game-changing projects in Mojave County, such as the renowned boat and RV storage facilities in Lake Havasu. We also explore the origins of Paradyme Storage and how it became a prime example of meeting client needs and exceeding expectations.
In addition to Selberg's architectural prowess, Rob highlights the essentials of product development and team collaboration. He emphasizes how the firm balances desirability, affordability, and efficient production to bring high-demand projects to life. Learn how they work with clients and media to generate excitement, ultimately creating a cohesive and motivated team that delivers exceptional outcomes.
One of the most exciting parts of this conversation dives into the rising trend of barn caves and barn dominiums, which seamlessly blend rustic charm with modern luxury. Rob discusses how these innovative housing solutions, from Tennessee to the Ozarks, cater to unique living preferences while offering open floor plans, expansive views, and elegant design features.
As we wrap up, Rob gives us an inside look at the launch of a new luxury spa in Haikabasu, Arizona—inspired by Scottsdale and Dubai's grandeur. Designed with cutting-edge amenities like a Dubai-style pool and wellness-focused services, this project reflects the firm’s dedication to bringing world-class luxury to local communities.
Join us for this insightful conversation and explore how Selberg Associates is redefining architecture, community, and the future of modern living.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ryan (00:00):
Hey everybody, ryan Gown here, founder and chairman of
Paradigm.
Thank you very much forwatching the Paradigm Shift
podcast.
I'm extremely excited today.
As you can tell, I'm excitedit's in my voice.
I have Rob Sampson here.
He is the director of ourarchitectural firm that is
overseeing not only the projectthat we're sitting in at
Paradigm Storage but, for themost part, every project we have
moving forward, including thebarn caves, which is one of the
(00:21):
reasons why you're here to watchthis podcast.
But, rob, if you don't mind,kind of introduce yourself,
share with everybody yourbackground, how long you've been
in the business, and I'll justkeep throwing more questions at
you.
Rob (00:32):
All right, thanks, ryan.
I appreciate you having metoday, absolutely.
My name is Rob Sampson.
I'm with Selberg Associates.
I'm the vice president.
I've been in Mojave County for25 years.
I started with SelbergAssociates in June of 1999.
Ryan (00:48):
So a long time ago, that's when everybody was worried
about the whole technology crashfrom 1999 to 2000.
Rob (00:53):
Yeah, yeah, we partied like it was 1999 a lot of times.
Ryan (00:56):
There you go.
There's a song out there, Ithink there is, yeah, sure thing
.
Rob (00:59):
So yeah, I've been working with Selberg Associates that
long we had our founder had diedin a boating accident in Lake
Havasu and I was able to takeover the company and keep it
running and it's been a greatblessing and a lot of fun.
Honestly, every day is ablessing.
We come to work, we get to.
Ryan (01:13):
You know, I don't think a lot of people know that.
So the gentleman who died thatowned the architectural firm was
the guy who had Lickety Splityeah he was riding on Lickety
Split.
Okay.
Rob (01:23):
It was the last run of the day, from what we've been told.
He decided to go out and kindof feel the excitement.
Ryan (01:30):
Push the envelope.
Rob (01:31):
Yeah and fortunes happen.
So out of bad opportunity orbad instances situations comes
good opportunities.
So that's why we're here today.
Ryan (01:45):
So tell us a little bit about the background of that
firm and kind of the nature of,let's just say, the track record
and the environment that youguys have really created out
here.
And that's one of the reasons Iwanted to highlight is your
guys' level of involvement herein the community.
But even your track record andthat's one of the reasons guys
like me would want to engagewith a group like you.
Right, your track record, whathave you?
So, if you don't mind, to sharea little more on that.
Rob (02:01):
Yeah, I think everybody is always going to tell you that
they're a family-orientedbusiness and we try to just keep
it family-oriented.
We have a lot of fun with ouremployees and it's something
that we've over the last 40years.
This company actually startedin Alaska and when Paul made his
move to Arizona, they startedup in Bullhead City.
That's when I joined thecompany.
(02:22):
We've been working on reallysmall projects, really big
projects.
I mean we don't specialize inanything in particular and the
reason is because we considerourselves still small town.
We're getting to that pointwhere we're a little too big to
be small and too small to be big.
Ryan (02:36):
Yeah, and that awkward growing phase.
Yeah, so like Kind of babygreat day running kind of list.
Rob (02:48):
Exactly, yeah, so a lot of the stuff that we do is, you
know, we aspire for more andwe're trying to grow, and that's
one of the reasons we're heretoday, obviously, but it's just
we try to keep small town valuesthat are at our core, and all
of our success really comes downto understanding that really
we're just the conduit forsuccess.
I mean, you guys let us give youour vision for a project, or at
least be a part of it, and whenit comes down to it, you guys
(03:08):
are paying the bills.
So we want to see you happy andwe want to see that this vision
comes to fruition, and thehappier you are, the more
successful we are.
Ryan (03:15):
Well, I appreciate the kind words there.
So let's talk a little bitabout Paradigm Storage at first
and how we decided to morph theParadigm Storage as kind of the
beacon to the start of theconversation for the barn caves.
But in regards to this type ofproduct, how many units have you
guys or maybe even squarefootage have you guys been
involved in designing?
You know, throughout, let'sjust call it, because you guys
are not only in Mojave County,you guys have kind of gone
(03:36):
outside of that as well, right?
Rob (03:37):
Absolutely.
Ryan (03:38):
Yeah.
So let's talk about thoselocations, how far you're going
to and really the square footagethat you guys have been the
real involvement, because at theend of the day, you know, I was
looking at JLL and I'm backinginto this JLL had a third-party
market study or like Marcus andMelichap, which is a big
brokerage right.
This is the institutional gradelevel data points that guys
like me look at, or banks lookat what have you.
And they even noted that LakeHavasu is like the Mecca of boat
(04:01):
and RV storage and man caves initself.
So that's one of the reasonswhy I continue to highlight you
guys is because you've literallybuilt almost everything here
you know as far as design.
So the idea is is to share withour audience.
You know your guys's level ofinvolvement but and and what
you've done in track record.
And then obviously we'll gointo the barn caves discussion.
Rob (04:23):
Sure.
So I remember sitting at burgerking one day 10 years ago with
paul selbert, the previous owner, and I said, man, we've got to
get, we've got to hit a point ofsaturation in these storages,
right?
And he's like well, as long aspeople want to build them, we're
going to keep designing them.
And I kid you not, I actuallyhad a client that came to us and
said you know, I know you do alot of storage, but let's see
(04:47):
what you really like I need tosee like a resume, like a
portfolio In fact, I think itmay have been you, buddy, it
probably was us and he came backand whoever was had said like,
show us.
And we proceeded after 10 yearsago to do another 3 million
square feet of storage.
It is Like it's not the onlything that we do, but, man, we
love it.
I mean, it's exciting.
Ryan (05:07):
Well, but that's kind of that's the point, right Is you
guys have done so much of it.
I mean, I don't know otherarchitecture engineers and I'm
across the country that havebeen able to design this level
of product, because in myopinion, you're not going to
find this high quality productas far as boat and RV storage
and anywhere else.
You'll find the car condos andhigher end car level stuff, but
(05:29):
not at this type of product.
Yeah, you know, which ispiggybacking off of what we're
doing with the design and finishwork and the methods of
building for barn caves, butkeep going.
Rob (05:40):
Sorry.
Well, I'll just say the onething that happened on this one.
It was a little unique becauseanyone who's been to Lake Havasu
and if you haven't, I imploreyou to please come visit us but
there's certain ways you can dostorage.
And for years it was just 12feet wide, 11 feet, 6, 35 feet,
45 feet.
Our boats started gettingbigger, our toys started getting
more plentiful and it becamesomewhat of an ego deal.
(06:03):
It was like, well, I've got onestorage.
Well, now I've got a double.
I've got one that's this deep.
I've got one that's that deepI've got one that's got a
mezzanine.
Now I just put in a bathroom.
These are all the things like.
We've watched this trend evolveover 20 years and it's amazing
just to kind of see the way thehuman aspect kind of plays into
these designs.
For this one here specifically,what we were tasked with was
coming up with the most badassstorage that we could come up
(06:26):
with, and obviously it had tohave a budget.
It had to be, you know,respective of limitations, but
at the same time, when you driveup to Paradigm, it is by far
the nicest storage facilitywe've ever designed next to me.
I'm saying this because whenyou drive up to it.
A lot of thought went into howdoes this appear from the street
(06:46):
, because there is a lot ofstorages in here and we're
guilty of it too, but a lot ofthem were.
It's just the bottom line, wasall that mattered it was just
get there as quick as you canand as cheap as you can.
But in this case, here, as youwalk up, you've got the.
You know the stone on the face.
You've got some differentorientation of panels, we get
different colors.
We even have a.
We couldn't get a steel beam towork structurally so we end up
going with this fiberglass beamthat we finished off.
(07:08):
That was just.
It was.
It's a small detail, but itmeans so much when you're
looking at the design like itjust adds so much to it.
And then the.
The beauty of it is you'resurrounded across the street.
You've got some competitorsthat can't even hold a candle to
this place, and the beauty ofit is your calling card is what
they see from them.
First, you know like, wait aminute.
(07:29):
They just drove past like, oh,okay, we're here.
It's like when you're at thatairbnb house, yeah, and you like
see the coolest house on theblock, you're like, uh, shoot,
that's not us.
Ryan (07:36):
Yeah, that's totally true, you know well that's.
I really appreciate you sayingthat, because those are the
level of details that we'reimplementing on everything that
we're doing, you know.
So, like going into barn caves,as you just sent me, you know
pretty much the final floorplans, the last you know, 24
hours.
Yeah, you know the level ofdetail that we want to go into
it.
It's not a big cost.
It's just we really areconsidering people's spinning
(07:58):
habits, like you just mentioned,like you're watching paradigm
storage or this storage conceptmorph.
And is it really from anaffordability side?
No, it's more from like alifestyle, and that's where I
think, with social media and allthe data points that we track,
it's a lifestyle, but then youalso marry up, you can own these
and get the write-off too.
So people start looking at itfrom like an investment side,
(08:22):
tax strategy and then lifestyle.
So, which is huge, because nowyou're talking about a real
investment.
It's not like you're just theysay, break out another thousand
when you own a boat, what's?
a boat stand for, break outanother thousand.
But really, at the end of theday, even boats too, are
starting to hold their value andfor a while values were going
up, which is not normal, andthat's kind of what you're
(08:42):
seeing here is this hugeappreciation in a real estate
asset class that is undeniable,that even from across the
country it's working and it'sappreciating and the desire is
there.
So when people look at it froman investment side, it's
changing the landscape as wellas competitors.
It's starting to really becomean institutional grade
(09:03):
investment.
And so for us, because we're onthe private equity side, it's
always about who we're going tosell to.
That's where we make our money.
We don't make money until theexit.
But it's also the devil in thedetails.
We know that through gooddetails and who's going to be in
this space.
If we're going to sell to acertain person with a certain
income level, we know thatthey're going to look for things
(09:23):
of this nature when the finishwork.
That's what we're going to bedoing at the barn caves and
that's why I wanted to bring youguys in, because you get, you
know.
But you guys have also designedall the paradigm storage and
you know the backstory is.
We love the big unit.
How can we just take this unitand go two stories of
residential above it but alsomake it a true single family
home where you can getconventional mortgage finance?
(09:45):
And really it's just a I alwaystell everybody it's a glorified
town home with a bitch in ourRV garage or like a man cave
garage is really what it is.
Rob (09:52):
Yeah, the one thing that we did with this when we were
looking at the design of it, andwhen I designed my own house
and built it, I gave my wife astrategy and I said, there's,
we're going to have a budget.
This is definitive.
And now I want you to pick fivethings that are really
important to you and we're goingto make sure those get in the
house, but everything else we'regoing to value engineer around
to make sure that we get what wewant.
Yep, we try to apply that toevery design and with the barn
(10:14):
caves it's real similar.
We want to have exposed steelbeams.
We want to have that industriallook.
We want to have all these coolthings that come out and to that
end, you know a lot of ourclientele doesn't bring in an
interior designer.
You've already jumped the gunand brought in someone right
away that we're going to startincorporating these colors.
Ryan (10:31):
She's not low key, she's a big deal.
Rob (10:33):
Yeah, absolutely so, like the more more heads that come
into this and collaborate on it,the only better product you get
.
Ryan (10:40):
And that's what I'm seeing is, and that's really where I
didn't know if I was going totake it this direction during
the podcast.
But now that the door is openyou know I'm going to bring in.
So Aaron from Hot Solutions ison our next podcast.
I got Nick from you know LondonBridge Electric's podcast and
they were talking about howtheir businesses have grown
since they've been involved inParadigm, because Paradigm's
this product, for the sheer sizeand everything it's, people
(11:01):
know about it.
Rob (11:02):
Yeah.
Ryan (11:02):
And, and their businesses have grown and they're getting
other contracts in thecommercial space similar to the
same product, but they'recalling me going.
Hey, I want to thank you for theopportunity because now we're
growing and the point to that isis that there's such a huge
support team for the barn caves.
That's one of the reasons why Iwant to highlight this is that
it's almost like the moresupport we have, the likelihood
(11:25):
of the investment goes up to gowell, right, and that's all I
care about is making sure thatwe deliver a product that you
know we're not going to get suedon down the road.
But also you know that peoplereally want it's desirable and
it is kind of catering to thefinancial situation in our
economic situation, right.
So if I could build a productthat people really want, that's
(11:46):
at the same cost as maybe someother comps down here, but it's
the desirability goes throughthe roof with a much larger
upside in demand.
The likelihood of us to belooked at it goes up.
You know, and that's why I keeptelling everybody, we know,
when we put it in the newsHarold, you remember that Cause
you're like oh, hold on, I thinkyou guys shot.
You guys shot your wad tooearly Slow down.
But you know, we, when, when,eric by the way, eric Eric's the
(12:08):
one who brought it to me.
I had no idea he's I don't even.
I'm not from here, man, I feellike I'm starting to be from
here, but he brought it to me.
So when we went into the paper,he not only told me how many
inquiries he got, you know fromin the this day they keep
calling us like when are youguys?
They're calling Dennis, ourcontractor.
Hey, when are you guys going todeliver these units?
(12:28):
We have buyers that want thesethings and that's the takeaway,
right?
It's like I truly believe Ravin my heart that this product is
going to go.
It's going to become of thegarage.
I think that's one bigcomponent, but it's that open
floor space between second andthe third floor.
(12:49):
I think that right there, tomarry up with this, are the two
most desirable components tothis product, on top of the
affordability and even, possibly, the speed in which we can put
these up and go vertical fromfoundation up.
If we can marry those threethings up and say four things
with affordability and costs,we're in a good position.
So, hence, if we can start ourown manufacturing, continue to
(13:11):
bolt on and perfect, is reallythe idea, because again the barn
caves.
I think overall is just aphenomenal product.
Rob (13:18):
Yeah.
Ryan (13:18):
And of course I'm going to be biased here.
Rob (13:20):
But you know I wouldn't expect that from you, Ryan.
Ryan (13:22):
And I just want everybody I want to preface this as this
For anybody who knows me orworks with me, they'll tell you
that I am probably the mostimpatient person in the world.
Is that correct?
Because I want stuff.
I'm like I want it now.
Can you help me out?
Can you do it?
And I have to tell you, thankyou, because you guys are
delivering.
I'm getting emails from you attwo, three o'clock innoticed.
Rob (13:43):
I know what you're doing, and your whole team too, because
your whole team is.
Ryan (13:46):
I think you told me a couple of your people were like
when do I get to work on the gymin the barn caves, yeah?
Rob (13:50):
oh yeah, they're ready to go.
They want in on it.
Ryan (13:52):
Yeah.
Rob (13:53):
Yeah, no, honestly, it's a real blessing to be a part of a
team where everybody just seemsto know their role and just gets
it done.
That's really from SelbergAssociates, internal, but from
working with Paradigm, workingwith the city, working with
Dennis as the contractor.
I know he's part of Paradigmbut I mean he has such an
important role here as well,having everybody that's just,
(14:14):
you know, geared to get thingsdone is really half the battle
when it comes to what we do.
Ryan (14:18):
Yeah, and then just getting you know it's a language
in itself, with the city andsubmissions and what they want
or what have you, and that's whyI continue to try to I always
lean on that same you know Iwould say terminology or
practice of you know if it'sgood for everybody, if the city
needs it.
You know we see thedesirability, it matches demand,
(14:43):
it's on the affordable side,it's kind of trendy, it's new,
you know, it's kind of leaningtowards people's spending habits
, like where the world's.
It's like that data allcollectively makes me feel more
comfortable to get, to keeppushing forward, yeah, and then
the positive feedback that we'regetting is just unbelievable.
Rob (14:53):
I think the trend too, like we are getting calls I'd say
one or two a week for peoplethat say, hey, I want to, I want
to do a barn cave.
Yeah, it is a trendy word rightnow, but it's trendy for a lot
of reasons, because we have alot of toys.
Yeah, let's just face it,there's a lot of people get a
lot of toys car razor right yeah, it's this way people have two
boats, two jets.
Ryan (15:12):
Jets, I mean, people are having two of everything now.
Rob (15:15):
I remember sitting in a city council meeting not too
long ago and this lady got up todebunk one of the projects
we're working on.
She's like I had to rent myneighbor's rv garage for my
third rv and we all just wentlike, what are you talking about
?
Like, what does this have to dowith any value of what we're
talking about?
But just to the point.
Ryan (15:30):
I have a third RV and I had to rent my neighbor's garage
for the third RV.
Yeah that's exactly what'sgoing on.
Rob (15:35):
She was mad because the city would approve an apartment
complex but not allow her tohave an RV garage.
That didn't buy setbacks orwhatever, but it doesn't matter.
But the trend is we're hearinga lot of people looking for it
and these things are great inrural communities Like this
isn't really where this stops.
I see this, and you and I'vetalked about this at length.
I see this going a long way.
I mean these are just.
It's a good concept.
(16:02):
You know, if you get ruralareas, you've got remote areas,
you've got great views.
We did a house in Branson,missouri, one time and it was a
learning experience.
I'm not going to lie to you,but it had panoramic views
everywhere.
It was phenomenal, everythingthat was there.
This is the perfect type ofproject for it, because you've
got your storage on the lowerlevel, you've got your living on
the next level public space andyou've got your spaces on top,
(16:22):
I mean where you're sleeping at.
It just really breaks up reallynicely.
It keeps the house in anorganic, orderly way.
Yep, and you know, when youhave this thing here, I can see
why these things are like peopleare chomping at the bit to buy
them.
It just makes sense.
Ryan (16:36):
You know people kind of go well, where did you come up
with the concept?
And the quick story is, youknow, we have a little barn back
east in our place in Tennesseeand it was built in and it was
repurposed and reused severaltimes, but I mean it's old,
rustic wood.
And what happened was as I wentin and I said why don't I just
re-engineer this building, makeit more structurally sound and
(16:56):
then build a three-bedroom,two-bath house in it?
And when I did that, thesupport and the people around
the area, just it was such a bigdeal.
Yeah, and my friends and familyand everyone's like that is the
coolest thing ever.
And I was like I wonder if Icould just design an exterior
finish and it's easy, really nothard at all pitch the roof and
do a couple color changes, it'snot hard, but it's trendy and
it's it's those little thingsthat create a niche and kind of
(17:17):
capture people's attention froma pr side.
So I'm like why don't we justdo stuff like that?
And then it just kind ofcontinued to morph into
understanding where thedesirability of these barn
dominiums and like the methodsin which they're building and
how you can pop them up anywhereand the cost to build and it
was just so cool to see all ofthese things.
I'm like man, this is the nextwave for sure.
(17:39):
But to add, you know people.
I've traveled the world, I'vebeen in Dubai, I've been all
throughout Europe.
I've seen all these differenttypes of architecture and homes
and how people live and like.
If you do look like probablythe best thing is like Missouri,
you go to Ozarks and you seeall these high end homes against
the water.
You see these triple story, youknow homes, or quad story homes
(17:59):
, and then you have like another, let's just say, lake house on
the water, where your car oryour boat comes off the water
into a garage that's on thewater.
No, I mean, so I've just whatI've really done is just kind of
take the experience that I'vehad and kind of pull it together
and then try to make itaffordable but desirable, and
you know and it so it.
It's nothing special, it's justsomething that I've, I've
(18:20):
witnessed and seen in that openfloor space.
I've been in a couple of thoseproperties and it's the most
stunning thing, I think is thecoolest thing, because it does
separate the third floor.
You got the master suite andpeople will ever go up there so
you can entertain and not haveto worry about that.
And then, but but how big yourthird floor is?
As far as your master, it is atrue, it's big.
Yeah so people don't understandlike you go up and you see your
(18:42):
master bedroom in a threebedroom, two bath house.
It's not that big, but creatingthat when you're having a third
floor helps, but creating thatwhole third floor is your master
suite.
Then you have basically 360degree view at some level.
You know, it's just really apretty.
It's just the vibe of the feel.
It just feels luxurious, youknow, and it feels masculine.
You know that's the right wayto put it.
(19:03):
So I think.
Rob (19:09):
I think, at the end of the day, that's really what we're
trying to do is build somethingthat people really want, and the
truth is, like one of thethings that I think sometimes
comes as a misnomer with thesebarn caves they're not.
They're an alternative.
That's like a cheaperalternative or like you're
sacrificing something by doingthese barn caves.
We have one being built inBullhead City right now.
That's in a row of like $3million homes and it's a barn
cave going up and it's got a lotof the characteristics that the
(19:31):
paradigm barn caves have, andyou're talking about prime real
estate.
These things are changing theway the world looks at
architecture.
Ryan (19:38):
Yeah, I agree completely.
And again, how to build them,you know, and that's where I
think it's always aboutpositioning yourself in the
right environment to create thatedge and create that niche I
really wanted to grab.
Being one of the largest mancave developers in the country,
I felt that is good PR, but wehave to hit our square footage
(19:59):
to be able to say that this isreally what you're doing,
because at the end of the day,people are like man, I would
love to have a big RV garagewith my toys and a loft to live
in, exactly.
And I'm like, yeah, but then atthe same time, the city daily
doesn't want any more storages.
They want residential.
Yeah so, but but every houseout here has a RV garage anyways
.
Yeah, so let's make it.
Let's do that.
It's still build a house, butit's just do a tall skinny and
(20:27):
make it work.
And it was really just kind ofthat simple.
And then, over conversationswith you and looking at
budgeting and looking at whatwe're doing here and what our
costs at times and everything,I'm like we can make this work,
you know.
And so it's just been kind ofmarinating for a while and now
it's coming to fruition, yeah,and you're being real quick, and
we'll sum it up with this tooYou're on the design side for
the gym.
Rob (20:48):
Yeah.
Ryan (20:48):
So let's talk about that really quick.
Tell me how exciting you areabout that one.
Rob (20:52):
This gym is the gym on steroids.
I don't know what else to sayabout this.
Ryan (20:55):
That probably makes sense, yeah it is.
Rob (20:58):
It's unreal the amount of intensity that has gone into the
design process for this justfrom what the offering will be
for a simple metal building toturn into the atmosphere that
this building is going to have.
Like you, I don't thinkanybody's prepared for this,
ryan.
I know no one is, I don't thinkthat when you walk into a gym
and there's a DJ spinning andthere's a Porsche 911 hanging
(21:21):
from the ceiling, or whatevercar of the day you decide to put
up there like all of thesethings that are going into it,
like nooffense to your competitors, but
they don't.
It doesn't make any.
There's no real competitors.
That's what I'm saying.
Yeah, it's not even.
Yeah, it's on a differentmarket.
Gym in towns is going to bepaling in comparison to this one
.
They're just the the amount ofexcitement, the pool parties,
(21:42):
the like, all of the things thatgo into.
You know there's gyms that havea pool.
This one's got like a resort.
Yeah, you, there's from.
All of the amenities that everygym is going to have are here.
Ryan (21:54):
Yeah.
Rob (21:54):
But at the same time, you can do MMA fighting, you can
have space, you can rent out.
This thing is so big that youcan actually have your kids
karate class, come out here, yep, and be here Tuesday nights at
6.
I mean, it's here.
Yeah, everything is here.
This thing is going to changehow the north side of Lake
Havasu interacts with the gymand how all of Lake Havasu does.
And, honestly, when we weretalking about this, the passion
(22:16):
that came out from not justyourself, but your partners in
this deal, these guys were, Imean, they're about it.
So like, this is going to drawpeople in from Bullhead City.
This is going to draw people infrom Mojave County proper.
Ryan (22:27):
Oh yeah, people people going to travel out here just to
go to the gym.
Exactly, I think people aregoing to come in from Vegas on
the weekends just to go here.
But anybody who travels outhere, they're going there for
sure.
Yeah, that's a.
With as many people that comehere year round, I have a sticky
feeling that our data, whichwe've been tracking, is really
going to be heavy on those youknow walk-ins and daily passes
(22:47):
or weekly passes, but not onlytop of that.
You're looking at some of thedata.
You know anytime fitness outhere is like number one in the
country or some crazy amount.
You got 12,000 members at youknow planet fitness.
It's.
There's a lot of, you know,memberships that are going
around.
So I don't think in any waywe're going to have a problem,
and I want to just make sure Ipreface this.
You know I don't want any othercompany to get hurt by what
(23:08):
we're opening up.
It's just a completelydifferent world, though it's a
different concept.
No, I'm kind of bringing inessence.
We're bringing kind of thatScottsdale like spa vibe, when
we're talking about a coldplunge in a spa with, like you
saw, what we're doing as far asa Dubai level design under
exterior and interior, down tothe pool that we're designing is
(23:28):
a rectangle pool that is almosta identical product that's in
Dubai now.
So I'm actually what I'm tryingto do is show people here in
Haikabasu that we know you'rehere.
There's people here that havemoney and want to be treated as
such and want to be polished.
And even if you don't, itdoesn't matter.
You can still have theopportunity, because I'm not
(23:50):
like I'm charging a milliondollars.
This isn't a lifetime fitnessmodel.
I'm still going to have a verylogical income or, sorry,
logical membership fee.
So, at the end of the day, butyou have a lot more you can go
to and, like you said, and Ithink that, right, there is
going to be huge for, you know,the youth here there's not a lot
for them to do.
You know, when it's hot, whereare you going to go, when it's
(24:11):
cold, where are you going to go?
Right, so at the end of the day, people can come here and
really, just, you know, enjoy itas all the way down to you know
, we're going to have a placewhere you can get meal preps and
have food and you can loungeout and pop up your laptop and
work a little few things withthe city.
We'll be on our way.
Yeah, we're on our way.
So well, man, I'm reallyexcited.
Thank you very much for yourtime and this will not be our
(24:35):
last.
I have a sticky feeling we'regoing to get a lot of feedback
and questions and requests thatyou come back on to, to for
another.
If anybody needs to get a holdof Rob for any reason, like I
said, the reason I wanted him tocome on is for you guys, not
only to show, to show you whattype of product is being built,
but in who's doing it.
(24:56):
But if you need him and let'ssay you follow me and you want
to get into the space, call Rob.
His firm will help you.
They obviously know whatthey're doing.
They they're the top guys inthe country in my opinion.
So feel free to reach out to.
Hey everybody, ryan Gown here, founder and chairman of
Paradigm.
Thank you very much forwatching the Paradigm Shift
podcast.
I'm extremely excited today.
As you can tell, I'm excitedit's in my voice.
I have Rob Sampson here.
He is the director of ourarchitectural firm that is
overseeing not only the projectthat we're sitting in at
Paradigm Storage but, for themost part, every project we have
moving forward, including thebarn caves, which is one of the
(00:21):
reasons why you're here to watchthis podcast.
But, rob, if you don't mind,kind of introduce yourself,
share with everybody yourbackground, how long you've been
in the business, and I'll justkeep throwing more questions at
you.
Rob (00:32):
All right, thanks, ryan.
I appreciate you having metoday, absolutely.
My name is Rob Sampson.
I'm with Selberg Associates.
I'm the vice president.
I've been in Mojave County for25 years.
I started with SelbergAssociates in June of 1999.
Ryan (00:48):
So a long time ago, that's when everybody was worried
about the whole technology crashfrom 1999 to 2000.
Rob (00:53):
Yeah, yeah, we partied like it was 1999 a lot of times.
Ryan (00:56):
There you go.
There's a song out there, Ithink there is, yeah, sure thing
.
Rob (00:59):
So yeah, I've been working with Selberg Associates that
long we had our founder had diedin a boating accident in Lake
Havasu and I was able to takeover the company and keep it
running and it's been a greatblessing and a lot of fun.
Honestly, every day is ablessing.
We come to work, we get to.
Ryan (01:13):
You know, I don't think a lot of people know that.
So the gentleman who died thatowned the architectural firm was
the guy who had Lickety Splityeah he was riding on Lickety
Split.
Okay.
Rob (01:23):
It was the last run of the day, from what we've been told.
He decided to go out and kindof feel the excitement.
Ryan (01:30):
Push the envelope.
Rob (01:31):
Yeah and fortunes happen.
So out of bad opportunity orbad instances situations comes
good opportunities.
So that's why we're here today.
Ryan (01:45):
So tell us a little bit about the background of that
firm and kind of the nature of,let's just say, the track record
and the environment that youguys have really created out
here.
And that's one of the reasons Iwanted to highlight is your
guys' level of involvement herein the community.
But even your track record andthat's one of the reasons guys
like me would want to engagewith a group like you.
Right, your track record, whathave you?
So, if you don't mind, to sharea little more on that.
Rob (02:01):
Yeah, I think everybody is always going to tell you that
they're a family-orientedbusiness and we try to just keep
it family-oriented.
We have a lot of fun with ouremployees and it's something
that we've over the last 40years.
This company actually startedin Alaska and when Paul made his
move to Arizona, they startedup in Bullhead City.
That's when I joined thecompany.
(02:22):
We've been working on reallysmall projects, really big
projects.
I mean we don't specialize inanything in particular and the
reason is because we considerourselves still small town.
We're getting to that pointwhere we're a little too big to
be small and too small to be big.
Ryan (02:36):
Yeah, and that awkward growing phase.
Yeah, so like Kind of babygreat day running kind of list.
Rob (02:48):
Exactly, yeah, so a lot of the stuff that we do is, you
know, we aspire for more andwe're trying to grow, and that's
one of the reasons we're heretoday, obviously, but it's just
we try to keep small town valuesthat are at our core, and all
of our success really comes downto understanding that really
we're just the conduit forsuccess.
I mean, you guys let us give youour vision for a project, or at
least be a part of it, and whenit comes down to it, you guys
(03:08):
are paying the bills.
So we want to see you happy andwe want to see that this vision
comes to fruition, and thehappier you are, the more
successful we are.
Ryan (03:15):
Well, I appreciate the kind words there.
So let's talk a little bitabout Paradigm Storage at first
and how we decided to morph theParadigm Storage as kind of the
beacon to the start of theconversation for the barn caves.
But in regards to this type ofproduct, how many units have you
guys or maybe even squarefootage have you guys been
involved in designing?
You know, throughout, let'sjust call it, because you guys
are not only in Mojave County,you guys have kind of gone
(03:36):
outside of that as well, right?
Rob (03:37):
Absolutely.
Ryan (03:38):
Yeah.
So let's talk about thoselocations, how far you're going
to and really the square footagethat you guys have been the
real involvement, because at theend of the day, you know, I was
looking at JLL and I'm backinginto this JLL had a third-party
market study or like Marcus andMelichap, which is a big
brokerage right.
This is the institutional gradelevel data points that guys
like me look at, or banks lookat what have you.
And they even noted that LakeHavasu is like the Mecca of boat
(04:01):
and RV storage and man caves initself.
So that's one of the reasonswhy I continue to highlight you
guys is because you've literallybuilt almost everything here
you know as far as design.
So the idea is is to share withour audience.
You know your guys's level ofinvolvement but and and what
you've done in track record.
And then obviously we'll gointo the barn caves discussion.
Rob (04:23):
Sure.
So I remember sitting at burgerking one day 10 years ago with
paul selbert, the previous owner, and I said, man, we've got to
get, we've got to hit a point ofsaturation in these storages,
right?
And he's like well, as long aspeople want to build them, we're
going to keep designing them.
And I kid you not, I actuallyhad a client that came to us and
said you know, I know you do alot of storage, but let's see
(04:47):
what you really like I need tosee like a resume, like a
portfolio In fact, I think itmay have been you, buddy, it
probably was us and he came backand whoever was had said like,
show us.
And we proceeded after 10 yearsago to do another 3 million
square feet of storage.
It is Like it's not the onlything that we do, but, man, we
love it.
I mean, it's exciting.
Ryan (05:07):
Well, but that's kind of that's the point, right Is you
guys have done so much of it.
I mean, I don't know otherarchitecture engineers and I'm
across the country that havebeen able to design this level
of product, because in myopinion, you're not going to
find this high quality productas far as boat and RV storage
and anywhere else.
You'll find the car condos andhigher end car level stuff, but
(05:29):
not at this type of product.
Yeah, you know, which ispiggybacking off of what we're
doing with the design and finishwork and the methods of
building for barn caves, butkeep going.
Rob (05:40):
Sorry.
Well, I'll just say the onething that happened on this one.
It was a little unique becauseanyone who's been to Lake Havasu
and if you haven't, I imploreyou to please come visit us but
there's certain ways you can dostorage.
And for years it was just 12feet wide, 11 feet, 6, 35 feet,
45 feet.
Our boats started gettingbigger, our toys started getting
more plentiful and it becamesomewhat of an ego deal.
(06:03):
It was like, well, I've got onestorage.
Well, now I've got a double.
I've got one that's this deep.
I've got one that's that deepI've got one that's got a
mezzanine.
Now I just put in a bathroom.
These are all the things like.
We've watched this trend evolveover 20 years and it's amazing
just to kind of see the way thehuman aspect kind of plays into
these designs.
For this one here specifically,what we were tasked with was
coming up with the most badassstorage that we could come up
(06:26):
with, and obviously it had tohave a budget.
It had to be, you know,respective of limitations, but
at the same time, when you driveup to Paradigm, it is by far
the nicest storage facilitywe've ever designed next to me.
I'm saying this because whenyou drive up to it.
A lot of thought went into howdoes this appear from the street
(06:46):
, because there is a lot ofstorages in here and we're
guilty of it too, but a lot ofthem were.
It's just the bottom line, wasall that mattered it was just
get there as quick as you canand as cheap as you can.
But in this case, here, as youwalk up, you've got the.
You know the stone on the face.
You've got some differentorientation of panels, we get
different colors.
We even have a.
We couldn't get a steel beam towork structurally so we end up
going with this fiberglass beamthat we finished off.
(07:08):
That was just.
It was.
It's a small detail, but itmeans so much when you're
looking at the design like itjust adds so much to it.
And then the.
The beauty of it is you'resurrounded across the street.
You've got some competitorsthat can't even hold a candle to
this place, and the beauty ofit is your calling card is what
they see from them.
First, you know like, wait aminute.
(07:29):
They just drove past like, oh,okay, we're here.
It's like when you're at thatairbnb house, yeah, and you like
see the coolest house on theblock, you're like, uh, shoot,
that's not us.
Ryan (07:36):
Yeah, that's totally true, you know well that's.
I really appreciate you sayingthat, because those are the
level of details that we'reimplementing on everything that
we're doing, you know.
So, like going into barn caves,as you just sent me, you know
pretty much the final floorplans, the last you know, 24
hours.
Yeah, you know the level ofdetail that we want to go into
it.
It's not a big cost.
It's just we really areconsidering people's spinning
(07:58):
habits, like you just mentioned,like you're watching paradigm
storage or this storage conceptmorph.
And is it really from anaffordability side?
No, it's more from like alifestyle, and that's where I
think, with social media and allthe data points that we track,
it's a lifestyle, but then youalso marry up, you can own these
and get the write-off too.
So people start looking at itfrom like an investment side,
(08:22):
tax strategy and then lifestyle.
So, which is huge, because nowyou're talking about a real
investment.
It's not like you're just theysay, break out another thousand
when you own a boat, what's?
a boat stand for, break outanother thousand.
But really, at the end of theday, even boats too, are
starting to hold their value andfor a while values were going
up, which is not normal, andthat's kind of what you're
(08:42):
seeing here is this hugeappreciation in a real estate
asset class that is undeniable,that even from across the
country it's working and it'sappreciating and the desire is
there.
So when people look at it froman investment side, it's
changing the landscape as wellas competitors.
It's starting to really becomean institutional grade
(09:03):
investment.
And so for us, because we're onthe private equity side, it's
always about who we're going tosell to.
That's where we make our money.
We don't make money until theexit.
But it's also the devil in thedetails.
We know that through gooddetails and who's going to be in
this space.
If we're going to sell to acertain person with a certain
income level, we know thatthey're going to look for things
(09:23):
of this nature when the finishwork.
That's what we're going to bedoing at the barn caves and
that's why I wanted to bring youguys in, because you get, you
know.
But you guys have also designedall the paradigm storage and
you know the backstory is.
We love the big unit.
How can we just take this unitand go two stories of
residential above it but alsomake it a true single family
home where you can getconventional mortgage finance?
(09:45):
And really it's just a I alwaystell everybody it's a glorified
town home with a bitch in ourRV garage or like a man cave
garage is really what it is.
Rob (09:52):
Yeah, the one thing that we did with this when we were
looking at the design of it, andwhen I designed my own house
and built it, I gave my wife astrategy and I said, there's,
we're going to have a budget.
This is definitive.
And now I want you to pick fivethings that are really
important to you and we're goingto make sure those get in the
house, but everything else we'regoing to value engineer around
to make sure that we get what wewant.
Yep, we try to apply that toevery design and with the barn
(10:14):
caves it's real similar.
We want to have exposed steelbeams.
We want to have that industriallook.
We want to have all these coolthings that come out and to that
end, you know a lot of ourclientele doesn't bring in an
interior designer.
You've already jumped the gunand brought in someone right
away that we're going to startincorporating these colors.
Ryan (10:31):
She's not low key, she's a big deal.
Rob (10:33):
Yeah, absolutely so, like the more more heads that come
into this and collaborate on it,the only better product you get
.
Ryan (10:40):
And that's what I'm seeing is, and that's really where I
didn't know if I was going totake it this direction during
the podcast.
But now that the door is openyou know I'm going to bring in.
So Aaron from Hot Solutions ison our next podcast.
I got Nick from you know LondonBridge Electric's podcast and
they were talking about howtheir businesses have grown
since they've been involved inParadigm, because Paradigm's
this product, for the sheer sizeand everything it's, people
(11:01):
know about it.
Rob (11:02):
Yeah.
Ryan (11:02):
And, and their businesses have grown and they're getting
other contracts in thecommercial space similar to the
same product, but they'recalling me going.
Hey, I want to thank you for theopportunity because now we're
growing and the point to that isis that there's such a huge
support team for the barn caves.
That's one of the reasons why Iwant to highlight this is that
it's almost like the moresupport we have, the likelihood
(11:25):
of the investment goes up to gowell, right, and that's all I
care about is making sure thatwe deliver a product that you
know we're not going to get suedon down the road.
But also you know that peoplereally want it's desirable and
it is kind of catering to thefinancial situation in our
economic situation, right.
So if I could build a productthat people really want, that's
(11:46):
at the same cost as maybe someother comps down here, but it's
the desirability goes throughthe roof with a much larger
upside in demand.
The likelihood of us to belooked at it goes up.
You know, and that's why I keeptelling everybody, we know,
when we put it in the newsHarold, you remember that Cause
you're like oh, hold on, I thinkyou guys shot.
You guys shot your wad tooearly Slow down.
But you know, we, when, when,eric by the way, eric Eric's the
(12:08):
one who brought it to me.
I had no idea he's I don't even.
I'm not from here, man, I feellike I'm starting to be from
here, but he brought it to me.
So when we went into the paper,he not only told me how many
inquiries he got, you know fromin the this day they keep
calling us like when are youguys?
They're calling Dennis, ourcontractor.
Hey, when are you guys going todeliver these units?
(12:28):
We have buyers that want thesethings and that's the takeaway,
right?
It's like I truly believe Ravin my heart that this product is
going to go.
It's going to become of thegarage.
I think that's one bigcomponent, but it's that open
floor space between second andthe third floor.
(12:49):
I think that right there, tomarry up with this, are the two
most desirable components tothis product, on top of the
affordability and even, possibly, the speed in which we can put
these up and go vertical fromfoundation up.
If we can marry those threethings up and say four things
with affordability and costs,we're in a good position.
So, hence, if we can start ourown manufacturing, continue to
(13:11):
bolt on and perfect, is reallythe idea, because again the barn
caves.
I think overall is just aphenomenal product.
Rob (13:18):
Yeah.
Ryan (13:18):
And of course I'm going to be biased here.
Rob (13:20):
But you know I wouldn't expect that from you, Ryan.
Ryan (13:22):
And I just want everybody I want to preface this as this
For anybody who knows me orworks with me, they'll tell you
that I am probably the mostimpatient person in the world.
Is that correct?
Because I want stuff.
I'm like I want it now.
Can you help me out?
Can you do it?
And I have to tell you, thankyou, because you guys are
delivering.
I'm getting emails from you attwo, three o'clock innoticed.
Rob (13:43):
I know what you're doing, and your whole team too, because
your whole team is.
Ryan (13:46):
I think you told me a couple of your people were like
when do I get to work on the gymin the barn caves, yeah?
Rob (13:50):
oh yeah, they're ready to go.
They want in on it.
Ryan (13:52):
Yeah.
Rob (13:53):
Yeah, no, honestly, it's a real blessing to be a part of a
team where everybody just seemsto know their role and just gets
it done.
That's really from SelbergAssociates, internal, but from
working with Paradigm, workingwith the city, working with
Dennis as the contractor.
I know he's part of Paradigmbut I mean he has such an
important role here as well,having everybody that's just,
(14:14):
you know, geared to get thingsdone is really half the battle
when it comes to what we do.
Ryan (14:18):
Yeah, and then just getting you know it's a language
in itself, with the city andsubmissions and what they want
or what have you, and that's whyI continue to try to I always
lean on that same you know Iwould say terminology or
practice of you know if it'sgood for everybody, if the city
needs it.
You know we see thedesirability, it matches demand,
(14:43):
it's on the affordable side,it's kind of trendy, it's new,
you know, it's kind of leaningtowards people's spending habits
, like where the world's.
It's like that data allcollectively makes me feel more
comfortable to get, to keeppushing forward, yeah, and then
the positive feedback that we'regetting is just unbelievable.
Rob (14:53):
I think the trend too, like we are getting calls I'd say
one or two a week for peoplethat say, hey, I want to, I want
to do a barn cave.
Yeah, it is a trendy word rightnow, but it's trendy for a lot
of reasons, because we have alot of toys.
Yeah, let's just face it,there's a lot of people get a
lot of toys car razor right yeah, it's this way people have two
boats, two jets.
Ryan (15:12):
Jets, I mean, people are having two of everything now.
Rob (15:15):
I remember sitting in a city council meeting not too
long ago and this lady got up todebunk one of the projects
we're working on.
She's like I had to rent myneighbor's rv garage for my
third rv and we all just wentlike, what are you talking about
?
Like, what does this have to dowith any value of what we're
talking about?
But just to the point.
Ryan (15:30):
I have a third RV and I had to rent my neighbor's garage
for the third RV.
Yeah that's exactly what'sgoing on.
Rob (15:35):
She was mad because the city would approve an apartment
complex but not allow her tohave an RV garage.
That didn't buy setbacks orwhatever, but it doesn't matter.
But the trend is we're hearinga lot of people looking for it
and these things are great inrural communities Like this
isn't really where this stops.
I see this, and you and I'vetalked about this at length.
I see this going a long way.
I mean these are just.
It's a good concept.
(16:02):
You know, if you get ruralareas, you've got remote areas,
you've got great views.
We did a house in Branson,missouri, one time and it was a
learning experience.
I'm not going to lie to you,but it had panoramic views
everywhere.
It was phenomenal, everythingthat was there.
This is the perfect type ofproject for it, because you've
got your storage on the lowerlevel, you've got your living on
the next level public space andyou've got your spaces on top,
(16:22):
I mean where you're sleeping at.
It just really breaks up reallynicely.
It keeps the house in anorganic, orderly way.
Yep, and you know, when youhave this thing here, I can see
why these things are like peopleare chomping at the bit to buy
them.
It just makes sense.
Ryan (16:36):
You know people kind of go well, where did you come up
with the concept?
And the quick story is, youknow, we have a little barn back
east in our place in Tennesseeand it was built in and it was
repurposed and reused severaltimes, but I mean it's old,
rustic wood.
And what happened was as I wentin and I said why don't I just
re-engineer this building, makeit more structurally sound and
(16:56):
then build a three-bedroom,two-bath house in it?
And when I did that, thesupport and the people around
the area, just it was such a bigdeal.
Yeah, and my friends and familyand everyone's like that is the
coolest thing ever.
And I was like I wonder if Icould just design an exterior
finish and it's easy, really nothard at all pitch the roof and
do a couple color changes, it'snot hard, but it's trendy and
it's it's those little thingsthat create a niche and kind of
(17:17):
capture people's attention froma pr side.
So I'm like why don't we justdo stuff like that?
And then it just kind ofcontinued to morph into
understanding where thedesirability of these barn
dominiums and like the methodsin which they're building and
how you can pop them up anywhereand the cost to build and it
was just so cool to see all ofthese things.
I'm like man, this is the nextwave for sure.
(17:39):
But to add, you know people.
I've traveled the world, I'vebeen in Dubai, I've been all
throughout Europe.
I've seen all these differenttypes of architecture and homes
and how people live and like.
If you do look like probablythe best thing is like Missouri,
you go to Ozarks and you seeall these high end homes against
the water.
You see these triple story, youknow homes, or quad story homes
(17:59):
, and then you have like another, let's just say, lake house on
the water, where your car oryour boat comes off the water
into a garage that's on thewater.
No, I mean, so I've just whatI've really done is just kind of
take the experience that I'vehad and kind of pull it together
and then try to make itaffordable but desirable, and
you know and it so it.
It's nothing special, it's justsomething that I've, I've
(18:20):
witnessed and seen in that openfloor space.
I've been in a couple of thoseproperties and it's the most
stunning thing, I think is thecoolest thing, because it does
separate the third floor.
You got the master suite andpeople will ever go up there so
you can entertain and not haveto worry about that.
And then, but but how big yourthird floor is?
As far as your master, it is atrue, it's big.
Yeah so people don't understandlike you go up and you see your
(18:42):
master bedroom in a threebedroom, two bath house.
It's not that big, but creatingthat when you're having a third
floor helps, but creating thatwhole third floor is your master
suite.
Then you have basically 360degree view at some level.
You know, it's just really apretty.
It's just the vibe of the feel.
It just feels luxurious, youknow, and it feels masculine.
You know that's the right wayto put it.
(19:03):
So I think.
Rob (19:09):
I think, at the end of the day, that's really what we're
trying to do is build somethingthat people really want, and the
truth is, like one of thethings that I think sometimes
comes as a misnomer with thesebarn caves they're not.
They're an alternative.
That's like a cheaperalternative or like you're
sacrificing something by doingthese barn caves.
We have one being built inBullhead City right now.
That's in a row of like $3million homes and it's a barn
cave going up and it's got a lotof the characteristics that the
(19:31):
paradigm barn caves have, andyou're talking about prime real
estate.
These things are changing theway the world looks at
architecture.
Ryan (19:38):
Yeah, I agree completely.
And again, how to build them,you know, and that's where I
think it's always aboutpositioning yourself in the
right environment to create thatedge and create that niche I
really wanted to grab.
Being one of the largest mancave developers in the country,
I felt that is good PR, but wehave to hit our square footage
(19:59):
to be able to say that this isreally what you're doing,
because at the end of the day,people are like man, I would
love to have a big RV garagewith my toys and a loft to live
in, exactly.
And I'm like, yeah, but then atthe same time, the city daily
doesn't want any more storages.
They want residential.
Yeah so, but but every houseout here has a RV garage anyways
.
Yeah, so let's make it.
Let's do that.
It's still build a house, butit's just do a tall skinny and
(20:27):
make it work.
And it was really just kind ofthat simple.
And then, over conversationswith you and looking at
budgeting and looking at whatwe're doing here and what our
costs at times and everything,I'm like we can make this work,
you know.
And so it's just been kind ofmarinating for a while and now
it's coming to fruition, yeah,and you're being real quick, and
we'll sum it up with this tooYou're on the design side for
the gym.
Rob (20:48):
Yeah.
Ryan (20:48):
So let's talk about that really quick.
Tell me how exciting you areabout that one.
Rob (20:52):
This gym is the gym on steroids.
I don't know what else to sayabout this.
Ryan (20:55):
That probably makes sense, yeah it is.
Rob (20:58):
It's unreal the amount of intensity that has gone into the
design process for this justfrom what the offering will be
for a simple metal building toturn into the atmosphere that
this building is going to have.
Like you, I don't thinkanybody's prepared for this,
ryan.
I know no one is, I don't thinkthat when you walk into a gym
and there's a DJ spinning andthere's a Porsche 911 hanging
(21:21):
from the ceiling, or whatevercar of the day you decide to put
up there like all of thesethings that are going into it,
like nooffense to your competitors, but
they don't.
It doesn't make any.
There's no real competitors.
That's what I'm saying.
Yeah, it's not even.
Yeah, it's on a differentmarket.
Gym in towns is going to bepaling in comparison to this one
.
They're just the the amount ofexcitement, the pool parties,
(21:42):
the like, all of the things thatgo into.
You know there's gyms that havea pool.
This one's got like a resort.
Yeah, you, there's from.
All of the amenities that everygym is going to have are here.
Ryan (21:54):
Yeah.
Rob (21:54):
But at the same time, you can do MMA fighting, you can
have space, you can rent out.
This thing is so big that youcan actually have your kids
karate class, come out here, yep, and be here Tuesday nights at
6.
I mean, it's here.
Yeah, everything is here.
This thing is going to changehow the north side of Lake
Havasu interacts with the gymand how all of Lake Havasu does.
And, honestly, when we weretalking about this, the passion
(22:16):
that came out from not justyourself, but your partners in
this deal, these guys were, Imean, they're about it.
So like, this is going to drawpeople in from Bullhead City.
This is going to draw people infrom Mojave County proper.
Ryan (22:27):
Oh yeah, people people going to travel out here just to
go to the gym.
Exactly, I think people aregoing to come in from Vegas on
the weekends just to go here.
But anybody who travels outhere, they're going there for
sure.
Yeah, that's a.
With as many people that comehere year round, I have a sticky
feeling that our data, whichwe've been tracking, is really
going to be heavy on those youknow walk-ins and daily passes
(22:47):
or weekly passes, but not onlytop of that.
You're looking at some of thedata.
You know anytime fitness outhere is like number one in the
country or some crazy amount.
You got 12,000 members at youknow planet fitness.
It's.
There's a lot of, you know,memberships that are going
around.
So I don't think in any waywe're going to have a problem,
and I want to just make sure Ipreface this.
You know I don't want any othercompany to get hurt by what
(23:08):
we're opening up.
It's just a completelydifferent world, though it's a
different concept.
No, I'm kind of bringing inessence.
We're bringing kind of thatScottsdale like spa vibe, when
we're talking about a coldplunge in a spa with, like you
saw, what we're doing as far asa Dubai level design under
exterior and interior, down tothe pool that we're designing is
(23:28):
a rectangle pool that is almosta identical product that's in
Dubai now.
So I'm actually what I'm tryingto do is show people here in
Haikabasu that we know you'rehere.
There's people here that havemoney and want to be treated as
such and want to be polished.
And even if you don't, itdoesn't matter.
You can still have theopportunity, because I'm not
(23:50):
like I'm charging a milliondollars.
This isn't a lifetime fitnessmodel.
I'm still going to have a verylogical income or, sorry,
logical membership fee.
So, at the end of the day, butyou have a lot more you can go
to and, like you said, and Ithink that, right, there is
going to be huge for, you know,the youth here there's not a lot
for them to do.
You know, when it's hot, whereare you going to go, when it's
(24:11):
cold, where are you going to go?
Right, so at the end of the day, people can come here and
really, just, you know, enjoy itas all the way down to you know
, we're going to have a placewhere you can get meal preps and
have food and you can loungeout and pop up your laptop and
work a little few things withthe city.
We'll be on our way.
Yeah, we're on our way.
So well, man, I'm reallyexcited.
Thank you very much for yourtime and this will not be our
(24:35):
last.
I have a sticky feeling we'regoing to get a lot of feedback
and questions and requests thatyou come back on to, to for
another.
If anybody needs to get a holdof Rob for any reason, like I
said, the reason I wanted him tocome on is for you guys, not
only to show, to show you whattype of product is being built,
but in who's doing it.
(24:56):
But if you need him and let'ssay you follow me and you want
to get into the space, call Rob.
His firm will help you.
They obviously know whatthey're doing.
They they're the top guys inthe country in my opinion.
So feel free to reach out to.
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