January 13, 2025 • 46 mins
In this episode of The Paradyme Shift, host Ryan Garland, founder and chairman of Paradyme, introduces Sean and Eric, civil engineers from Trico Engineering. Together, they discuss the critical work behind horizontal improvements, the challenges of engineering in different regions, and the culture of innovation and collaboration within the industry. Tune in to explore insights into real estate development, engineering excellence, and the future of construction. What makes a successful entrepreneur in the civil engineering world? Join us in uncovering the inspiring story of Sean and Eric from Trico, who rose above challenges like the 2008 economic downturn and a complex partner buyout to become the backbone of Paradyme's projects. Their journey reveals the importance of balancing corporate rigor with a family-like work environment, ensuring every team member feels valued and driven towards success. Sean and Eric's story is a testament to resilience and innovation in an ever-evolving industry.
Discover the complexities of real estate and luxury gym development with us, as we explore the creative vision that merges high-end fitness facilities with community-centric amenities like dog parks. Navigating city planning hurdles and urban growth implications, we emphasize the vital role of building strong relationships with city officials and engineers. This venture is not just about steel and concrete; it's about creating spaces that cater to diverse fitness goals while fostering community engagement and strategic urban planning.
We also venture into the world of barn dominium-style homes and barn caves, where cutting-edge manufacturing and design meet market demand. From discussing innovative construction methods that withstand natural disasters to training programs for contractors, we highlight the shift towards resilient and stylish homes. As we explore strategic investments in healthcare development, we anticipate the future of medical campuses in underserved areas, tapping into a booming global wellness economy. This episode is a deep dive into the strategic foresight shaping tomorrow's communities.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey guys, ryan Garland here, founder and
chairman of Paradigm, thank youfor watching, and I am excited
to introduce Sean and Eric, myTrico civil engineers, and these
are the guys that most peopledon't ever get a chance to see
who's really behind the scenes,cause these are guys that are
doing all the horizontalimprovements and all the design,
because without them we can'tget this job done.
They're very unappreciated andmost people don't understand
(00:20):
exactly what it is they do.
So we're just going to havesome fun today and introduce
them to my network and reallyjust show you guys again the
caliber who's aligned withparadigm and the barn caves.
But, guys, thanks for joiningus, thank you.
Eight o'clock at night,pleasure on the day, I text you
and say, hey, can you get outhere, let's do a, let's do a
podcast.
No-transcript, I wasn't goingto say anything.
(00:51):
Definitely got to getpermission.
I love it, it's true.
So, um, you know really, guys I, how long you've been in the
business, where you came from,how you got to, got to, got out
here.
You know where you guys are andrunning your business.
I like to think you guys prettymuch dominate the space here.
(01:11):
Um, obviously you're working onmy pine street project and San
Antonio, which is big, um, webrought in our other architect,
which you guys know, thatobviously.
And then obviously, the Memphisproject as well, including any.
All the projects we're going todo moving forward with paradigm
.
So I, I, I, when I first metyou guys, I was just, um, I felt
like.
I felt you guys were likebrothers right out the gate, you
know and that's hard for me tofind because I need people that
(01:35):
are very professional and knowwhat the hell they're doing.
And when I first met you guysand Jamie obviously was like you
got to make my boys, you got tohang out with the guys, but I
thought that was really reallycool.
And you guys are just not thestandard civil engineers.
You guys are actually down toearth.
It's like what they say.
You know, every once in a whileyou see a cool attorney and
you're like, wait, this guy'sactually cool and he's an
attorney.
Holy shit, I didn't think thatexists.
(01:56):
So, yeah, real about Treco.
My name is Eric.
With Treco, we've had thisbusiness for a little over five
years.
We had started originally witha third partner.
(02:18):
After about a year, a year anda half, we decided to buy him
out One of the best decisions wehad made.
We questioned whether we coulddo it on our own and at the time
we were doing it and crankingum, so we decided to keep keep
going with it.
Um started in california.
I moved out here in 0506.
They say you can do anything incalifornia.
(02:38):
Building california, you canbuild anywhere else.
Right, yeah, california, that'sit was all storm drain, storm
water.
California, that's um, all thatdensity we moved.
We moved out here.
We were, uh, engineering.
All they said was get it to the, just get it to the ravine, get
it to a wash.
We're like, really, you don'thave to clean this, yep, um.
(02:59):
But yeah, been out here for alittle over 20 years and it's
been a hell of a ride.
It started when we first gothere, we were working up at the
Foothills and then about 2008was when it turned down and we
were all in trouble.
(03:19):
Everybody felt that one and Iwas bartending and figuring out
how to bring in some income.
I mean, just got to dosomething.
That was a rough time for metoo.
Man, yeah, one mortgage companyand we went from like 60 loans
a month to literally nothing.
Yeah, and I had my first son inJuly of 08.
Geez, yep, yep, that's when myoldest was born.
That was rough, one of thefirst times we had ever.
(03:41):
I mean your daughter, the onethat actually watches my
youngest son now oh, that one, Igot it One of the first times I
had.
Actually, I asked my parentsfor help.
It was.
It was that OA was brutal, yeah, but, but a blessing in
disguise, so it wasn't going tohappen for a reason, you bet,
definitely definitely.
Watch those battle woundsreally go a long way running
(04:03):
businesses, because it justbrings back those memories of
why you're going to get up earlyand you're going to get working
harder because you just don'twant to go back to that.
And having employees, I feelresponsible for them too.
So I'm glad that you said that,because that's the one thing I
talk about a lot and I don'thear people talk about that very
often.
For example, I feel that I havea purpose because I have other
people that are relying on me toget up and make decisions, and
(04:24):
I gotta show up, absolutely, youknow, and not only from my
clients, investors.
What have you?
But everybody that I'm I'm inline with and everybody who
believes in the company, that'sa part of the company and you
guys have a great staff, by theway, I love everybody in your
team.
We try to just not be the boss,we try to just set a good
example.
Um, I'm with my work familymore than I'm with my family,
(04:47):
totally so, um, we try to.
We try to do the best we cantry to make it as comfortable as
we can and fun, but at the sametime, get the work done and
grind.
Yeah, you guys have a reallyhealthy blend of like a
corporate setting, buteveryone's so close because it's
a small business.
Yeah, but you guys have reallybeen able to say, look, we got
to keep a corporate structurebecause that's what works.
Yeah, but we also need to knowthat everyone's family here,
(05:07):
because we're all relying oneach other to actually perform.
Each and every person and that'sthe same thing as me is our
firm's not too big, but it's atthe point where, like, every
person matters like a lot.
They move mountains per day,yeah, and if that person's not
performing, it affects everybodyelse.
You know you guys have thatsame vibe.
Yeah, have fun, stay focusedyeah, absolutely.
And you guys for for being outhere too.
You guys have some talent and Ilove what you guys have done,
(05:28):
and all the way down to thefoothills Riviera, I mean you
guys have dominated the spacehere.
It's taken some time to getthere, um, but through time and
people, I mean that's one thingthat I have really taken, uh uh
uh.
My pride in is is is getting toknow the relationships, keeping
(05:49):
those relationships and, and inthe last 20 years we still I
value that because we're stillworking with colleagues that we
worked with 20 years, 20 yearsago out of California, uh, out
of in Phoenix.
We still work with those samepeople today.
I don't think people, you knowlet's talk to the younger
generation for a quick second,which is funny because we were
just talking about that beforewe got on here you know, people
(06:10):
don't.
I don't think people reallyunderstand the fruit behind
building those relationships andreally the sacrifice it takes
to keep those relationships inplace, because it's really like
the guys, like me, that arerelying on you guys and so much
you know from the beginningbecause what, literally, the
buck stops right there with youguys, you know, let's be honest,
because if you guys are unableto get certain things set up,
then the vision and the dreamsand the money, it won't work and
(06:33):
the younger generation, I think, is so quick to get in and out
of relationships or to say, hey,if I'm not getting what I want
from an employer.
You know they're not willing toput in the real hard skin in
the game to really build therapport, the reputation,
understand the language.
We're seeing that, yeah, and weall have that.
It's and that's been a movementand you know everyone talks
about it.
But you know it, my ratio is 20to one.
(06:55):
So, for example, if I have adepartment head, I want to bring
people in to run thatdepartment, I will literally
have 20 people come and gobefore I find one that sticks.
Yeah, that's a big, that's a,that's a horrible, you know, but
that's the reality.
That's the reality, yeah, butthere's multiple things that
have to align there.
They need to like for you guysas business owners I know we're
(07:16):
kind of going out, we're geekingout here and this is really the
whole point to it but thethere's business owners.
You want people to come in andbe just as passionate about your
business as you are.
Is that reality?
No, but you want people to actas if and take pride in what
they're doing and be proud ofwhat they're doing and what I've
realized when I moved out ofCalifornia and I moved to
Nashville.
I love the culture in Nashvillebecause a lot of my employees
(07:38):
they cared about honoring theirfamily, they cared about
building their resume.
A lot of people aren't inNashville.
I get a lot more of that inNashville.
So I tell everybody, go east ifyou're looking for employees
and go east if you're lookingfor capital too.
It's kind of in the same way.
But when you look at the data,for example in Nashville, it's a
6% higher income there fromemployers paying employees than
(07:59):
anywhere else in the country.
So you see that a lot on top ofin the country.
So you see that a lot on top of.
I think it's like 60% of anyonewho graduates college with some
sort of degree stays inTennessee for work.
Even more than California, morethan California, yeah, I think
California, I think the culturein California, people just kind
of want to go and travel.
It's changing, yeah, it'schanging.
So I think, like for me, I justwant to give you guys a huge
(08:20):
shout out because the culturethat you guys have created in
your, in your company, that isvery attractive and what that,
what that translates asconsistency, transparency, um,
uh, and delivery, you know, butyou, you know, you guys are
always there.
You've, you've taken on mystuff personally, yeah, and I
really appreciate that.
And you know, with Jamie was ahuge you know, um introducer,
(08:43):
and I've known Jamie for 15years, you know, and I've known
Jamie, so I've known Jamie sowell that if she's going to
speak highly of somebody, thatshe means it.
Yeah, well, and I love versa.
She was like hey, I've got thisguy named Ryan coming in.
I was like great, all we needis more work.
We, we're slammed Right, butwe're always, always open to
opportunity, but we're beingmore selective with the people
(09:04):
now.
We don't just want to take onany job.
She was like wait until youmeet this guy.
I'm like okay.
So obviously the opportunityarose and I wouldn't change it
for the world when I think abouttaking on or meeting new
clients.
Like Sean said, we're a littlebit selective now, just because
we're so busy you can be, you'rein there.
Selective now, just becausewe're so busy you can't be out
(09:29):
there, um, and but with yourjobs, I feel I feel lucky to be
selected, uh, to have theopportunity to work with you
guys.
Yeah, I think I'm sure, and youknow, meeting your team, you
know josh meeting him out therein texas um, it's a great
opportunity for us.
I mean, it's for one thing,I've never been to Texas, so
that was quite an experience Badtime of year too.
(09:49):
But you guys got a good team,yeah, and that's why I can
relate, and that means a lot tome, because I think we're on
some cool stuff.
But I think what you'll see isthat we understand enough of the
game to know that things arenot going to go as planned.
You've got to learn to pivotand move around and go with the
(10:10):
flow, and it's how you react,yeah, it's how you react when
you have to pivot, yeah, right,and I think that you don't freak
out and just bail, or andthere's a lot of people that
freaking, get pissed and theylose their stuff.
But that's just the name of thegame, and I think if you can
control your emotions, you cancontrol your outcome, and really
, what it comes down to isreally, though, having that
right team and having all thosethat you know, the right people
(10:30):
in the right slot, and that's,again, one of the whole point to
having this is, you know,sharing with our group.
You know who you guys are andreally that culture, it's the
relationship that has grown us,you know it has gotten us to
where we are today.
Yeah, um, and so let's, withthat said, let's talk about uh,
let's talk about the barncageand let's talk about the gym.
So, first of all, overall, howexcited are you guys about just
(10:52):
having a gym at that caliber outhere?
I can't, can't wait.
I'm not, I'm not a um, I don'twant to name any names, but I'm
just at a standard gym right nowand it's driving me nuts, dude.
I travel all the time and I'mlike I go to the gyms out here
and I'm like this is was forsuch a cool place to be.
Yeah, the gyms are just notquite there yet and they'll get
(11:14):
there.
And personally, I'm working outat home, which I'm super
excited to do because it's allmy own time.
But, yeah, I need a little bitmore edge, I need a little bit
of push, I need a little bitpeople to get out of the way and
stop checking themselves out inthe mirror, to get, get, you
know, get down to business.
Yeah for sure.
So then, that's kind of theculture of what we're trying to
create at the gym.
Um, it's more of like a realkind of if you want to go power
(11:36):
lift and go in the power liftwhich is a culture in itself you
want to go.
You know, get your abs done andgo over the abs over there
Girls can go.
Do you know their bootybuilding over in the corner,
yeah, and they don't have toworry about guys staring at them
all the time, like we're reallytrying to build a very high,
more quality, polished product.
You know, more of like a like aScottsdale spa, yeah, but like,
still got this kind of darkvibe, like we're going all the
(12:05):
best of the best stuff.
You know we want to do.
So.
I'm thinking, I'm thinking abouthanging, I know I, yeah, I'm
thinking about hanging the lamboin the center out there.
You know how cool would that be.
That's rose royce won't make ittalk about motivation when
you're looking at that.
I hope that thing doesn't hit.
Yeah, the lights are on you,right?
That'd be uh, yeah.
So I think that's great and Ithink let's, let's just go into
it.
I think, uh, dennis, we got the.
(12:26):
Uh, we got the Mylar and theplot recorded yesterday.
Yeah, so I think he's workingon a bit of a process, but yep,
yeah, I don't know if we shouldsay that.
So if it goes by, it goes viral,you know, and the stuff we've
had to deal with with the cityand that's the thing, too, that
I want to share with people isinvestors.
I want them to understand thatif there are delays, it's not
(12:50):
necessarily because of us.
There's always the cities andthe city out here.
What do they say?
How slammed they are.
They've never seen anythinglike this this time of year,
which is a good thing to payattention to.
So it's like, ok, it sucksbecause we have to wait, but
that's huge, because that meansmore developments going on.
That means more demand.
And then two or three or four,you know you, that means finance
(13:10):
is there.
So, because a lot of projectshave to get the finance, so if
all of these projects are goingon, people are.
That means that the they'regetting the capital somewhere.
That's a huge and money's stillflowing.
Money's still moving, yep, andthat's a big indicator.
That's some of the data that Itrack on top of DMV records.
I want to know how many peopleare actually truly migrating out
here.
The way to tell is when peopleactually go and change their
(13:33):
address and get their DMV.
That tells you they're the realdeal.
I can tell just by driving outhere every day.
This place is getting weird.
It's getting busier.
It's getting busier, which isgood for guys, but you know it's
the right pact, you know wewant to get the right people
here, but, yeah, so, okay.
So with the gym, I think whatwe're trying to do is do an
at-risk grading plan, startmoving some dirt Yep, it sounds
(13:53):
like it did move up.
So it was like kind of a.
So Rob's not happy, that's forsure, with everything that
happened with the city the otherday, but I'm looking at it as
actually it probably saved ussome time on the rezone, right.
So I think we're good there.
Now we just have to get it outof the floodplain.
Yep, right, yeah, that's moving.
Yeah, we're moving on that.
(14:16):
And part of this, like wementioned, is relationships.
You know some of theengineering staff that I can
reach out to them at any point.
At least take care of theengineering side of things while
the architects are, you know,are taking care of the planning
zone.
So it really takes staffpersonnel parts to really know
(14:37):
who you're talking to, to getthings moving along efficiently,
yeah, and to have that trust toknow who you're talking to, to
get things moving alongefficiently yeah, and to have
that trust.
I know that Mike Wolf, we'regetting his trust.
We have a great workingrelationship.
He sees a lot of our projectscome through.
So you know he's mentioned afew times, you know, either our
company or he's talked to Sean afew times.
We're getting that trust factor.
There's a respect that we bothhave for each other.
(14:59):
Well, he had just come on when Iwas delivering phase one here
and I was in the middle of meoffloading my other contractor
you probably heard about thatand so I was taking over control
of everything.
So I went in and met with MikeWolf and Mike Mike's from
Marietta.
Like you know, we just totallyhit it off and we talked
probably four minutes business,20 minutes personal stuff, and
he's like I never get a chanceto meet the owners.
This is so great, like tell meabout your vision.
(15:21):
I said, look, I plan on beinghere for a long time.
If I have a good relationshipwith you, I'll keep building.
Yeah, because that's what theywant to see here.
They're very forward thinking,but they want to keep the
culture of havasu.
They want to keep that brand ofhavasu.
You know, tight, familyoriented, that type of stuff.
Yep, yeah, yep.
So all right.
So let's talk about we got down,we got the lots down to.
Was it 97 or 98 lots?
(15:41):
Now 97, 97, now 97 on paper,we're hoping for 98.
See if we can squeeze a 90,nice and good, spreading them
out a little bit, yeah, yeah.
And so I think that, which isfine, but we're even talking
about I think we have it's setAre we able to squeeze in that a
dog park?
There will be some room forwell, in the retention you can
(16:03):
use that for anything you want.
Dog parks are perfect for thosekind of areas.
That's kind of what I'mthinking.
When it rains, it's going to be, there's going to be full of
water, but 80, 90% of the yearit's going to be empty.
Right, most of the time whenit's raining, most people
probably won't be there.
A hundred year event, you'renot going to be taking your dog
(16:26):
out to the dog, you're not goingto walk outside.
So yeah, so that you're at 97lots.
Obviously it's still pencils.
We weren't worried about that.
I originally, when I ran myperformer, I was looking at 90
lots because there was kind of acomponent to where I wanted.
I would.
You guys remember I was tryingto get the maybe share a wall
down to maybe duplexes, down to,okay, three foot setbacks.
Then we moved to five footsetbacks, you know, and then
really a lot of that had to dowith I know there was more
moving pieces, but even a lot ofit had to do with, like, the
solar side.
Yep, you know they wanted tosee certain things and you know
(16:48):
how the panels need to be on theside of the house.
Um, you know, unisource hastheir easement, their dedicated
easement.
They wanted more than we weretrying to fit between those
houses, yeah, but you guys wereable to squeeze in that.
I call it the center lane.
That kind of went through thebuildings or the rows of
buildings.
We closed that in right, webrought them, yeah, so that's
great.
That helped a lot, I think.
And maybe if we can squeezethat in and not lose units, then
(17:10):
we'd be happy to have a walkwaybetween the units to have more
accessible down.
Yeah, still looking at I meanstill looking at the potential
for underground retention, butof course it's a big cost factor
.
Try not to go that route.
Try to go open space.
Um, it's always an option totry to gain units, but, um,
we're still, obviously, I thinkit's all going to come down to,
(17:32):
you know.
You know, if it's going to costme a couple hundred grand and
you know I get two units, itprobably won't make sense, right
, because my margins aren't thatbig on each unit, right?
No, we're, we're chasing unitcount.
Yeah, but at the same time I wastalking to, I met with Eric
today and we were talking aboutthe sales prices in North Point
and Viewpoint and as far as whatthe cost for square foot is on
(17:52):
the exit and even though youknow the market has slowed
significantly from you knowwhat's going on with elections
now it's over.
I was going to say electionshave played a role, but things
are still busy, yeah, yeah, and,like I said, we haven't slowed
down.
No, well, the nice part is,when you look at the price
points on the exit side, it'sstill right in line of what's
actually trading right now.
The movement is right there.
So I told Eric, I said mypricing was at $385 a foot and
(18:26):
he's like, like, average is like425 a foot at north point and I
think we're going to have anicer product, but that's also
not including a 70 foot garageand 25 foot wide either.
You know, these are some ofthese units are much nicer and
an arlington gym and you got togolf cart distance literally,
yeah, so then you got the gym.
Then you I mean just I think thefloor plan itself.
I mean people are going towe're finishing up with our
renderings where you have theanimation, where you literally
can click through a website andlike you could walk down each
street, go into each unit.
It's really pretty cool.
So I really want people to knowthe caliber of that product.
(18:49):
You know, because I think the,if I recall, from the second
floor to the ceiling it's like25 feet tall.
So that huge open, that open afloor plans get it.
Well, I was being real.
So my, you know, um, our HVACguy.
I ran into his wife, whichthey're pregnant.
It's great.
I was the first one to find out, I guess, um, and I tried to.
I'm trying to get him.
I told him, I said so is themiddle name Ryan or what?
(19:17):
You caring for airflow, becausehow hot it gets out here with
that all open space?
Like we've got to figure thatout.
So he's got some relationshipsand we're going to work on that
too.
So the, the, the amount of workthat's really going in to build
the product it's, it'simpressive.
But just from your guys'experience out here and how many
units you guys have beeninvolved in and I think you guys
are working with Apex as wellright, you guys are working with
(19:39):
all the big guys, I mean evenour I would have to say our
competitor I just love whatthey're doing but lux locker as
well, yeah, um and uh, which isa great model for us to stare at
the paradigm product, becausethey're these guys have grown
significantly.
Um, because you know, youmentioned lux locker.
We're just, we look at allthese, um, all these units and
just look at how we can improveand how, what, what works, what
(20:01):
doesn't work.
Yeah, just try to improve.
Take little little things.
You know, like even when wedrove up, we're looking at
little things.
And how did they do it here?
And, yeah, and how you, youhave the uh, the tops of them
flared out a little bit, whichis that 3d look, yeah, um.
So just try to improve on every, on every product that we do.
That's all you can do.
Yeah, it's like one of thosethings when you build a house
and you're like I wish I wouldhave done that or I wish I would
(20:23):
have done that it never ends.
But, yeah, what are you guys'thoughts overall?
I know you guys love the barncaves, but do you think overall,
this is a really cool product?
People love this thing.
That's what people are lookingfor.
They've been coming up on myfacebook and, yeah, uh, the the
product is is amazing.
I, I mean to see it here isgoing to be insane.
(20:46):
Yeah, and I think that forthose particular families, um,
you're going to have options ofdifferent floor plans.
Oh, yeah, there's fourdifferent floor plans.
Yeah, um, for for particularfamilies who don't want a huge
house I don't want a huge house.
Yeah, less is't want a hugehouse.
Yeah, less is more nowadays.
Yeah, less is more.
Yeah, they still have the RVgarage.
They still got that big bandcave garage.
(21:09):
I think that, yeah, so thefeedback I'm getting even from,
because I'm getting people fromacross the country calling me
that's one of the reasons whywe're going to the manufacturing
.
I'm sitting there going like,well, okay, with new policy,
trump taking office he's talkingabout you know, um, no, uh, no,
(21:30):
tax on overtime.
Yeah, we're trying to drivemore manufacturing here back
into the U?
S and I'm sitting there goingwell, I got a manufacturer right
here.
I he's.
I mean he's got the wholebuilding.
He's only at like 20% capacity.
What if I buy some of theequipment?
We have an agreement hemanufactures it with his labor
under his roof, right, and thenI can now start delivering this
product across the country.
That's why we brought on Steven.
Now, steven, you know, was theguy who remodeled the Pentagon
(21:50):
after 9-11.
I mean, he has his models ofprivate equity roll up.
He's out there buying otherarchitectural engineering firms.
He's smart, and one of them wasfocused they were out of the
Bay Area in California, but oneof them was solely focused on
steel buildings.
So he's been in with hiscaliber.
He's built houses off the sideof hills with steel.
I mean you can imagine this guyhas done some crazy stuff.
So when it comes to the steelside, he's like this is very
(22:13):
innovative, which he's probablygoing to disclose in the webinar
.
With all of this stuff that'shappened with, like you know, um
, the floods going on in NorthCarolina and all the stuff that
just happened in Floridahurricanes and so forth he's
working with the federalgovernment right now to redesign
a home that actually itoperates like a sail and the
(22:35):
house comes off this there's acotter pin, the house floats and
turns into the wind and and theit'll.
It's unbelievable what he'sdoing cotter pin, the house
floats and turns into the windand and the it'll.
It's unbelievable what he'sdoing.
And that the house can beturned around and put back down,
you know when needed, and sothat that is like a temporary
thing.
Yeah, so it's pretty impressivewhat he's creating and that
technology.
I believe it like we're there,the stuff that he's.
(22:56):
Yeah.
So when him and I were nerdingnow and building the really,
because obviously he's thearchitect on pine street, so
we've spent a lot of timetogether, yeah, but now it's
like wait what?
And so that's when.
So when I was telling him likehey, the barn, the barn dominium
stuff is such a big movementand I really found that out when
I was in, when I movedheadquarters to nashville,
everything out there you peopleare basically what they're doing
is they have their regularhouse but they have land and
then they'll build like a littlebarn dominium which was like
(23:19):
has like a little kitchenetteand a little man cave and garage
, but it has a house and it'sfull.
I'm like, yeah, that's whatwe're doing here.
Yeah, and then everyone keepsasking about living in these.
It's that huge.
You have your man, yeah, haveyour.
It's like like your place looksrustic and you go inside you
(23:42):
unbelievable, but it's a trend.
Yeah, and I'm like, okay, well,first of all, if I do it in mass
, I can produce something that'scheaper.
But if where we save money isin the labor right less trades
and labor now we're getting to apoint where we want to
manufacture the buildings andeven get to a point where we
actually are providing acertificate program for other
builders and developers thatwant to buy our, our units.
Their contractors that haven'tbuilt steel buildings before can
come out and we teach them howto do that.
(24:02):
Yeah, you know, we're gettingall the way down to a point
where my uncle was one of theowners of standard Pacific.
He sold to Lenar.
I mean, we'll still stay atPacific.
So when we were in Californiayeah, they're big.
They were big in Cali, all overthe, really all over Cali.
(24:27):
And then he ended up long story,opened up a uh, construction
defect litigation firm and so Icall him, said, hey, this is
kind of where I'm staying, thisis kind of what I'm thinking
he's like.
Well, if you're going to startdelivering ready to tilt up
buildings, you need to thinkthat construction defect is
that's where.
So then, handing over liabilityto the contractor and certain
things, that's where things cancome up.
If things are going to fail,where, where are they?
Where did it fail?
(24:48):
Was it in the manufacturing?
Is it the steel or is it howthey erected it?
So you know, those are thethings that we're really
bringing to the forefront, butthat's what's getting us so much
recognition now on themanufacturing side.
And what really sparked it wasnot only was I getting phone
calls off the lead gen thatwe're we're raising capital with
on social media and meta andall the things.
We're getting phone calls ofbuilders going, hey, can I buy
(25:08):
these and just pop them down onan acre over here out just
outside Nashville or over inNorth Carolina or whatever.
And I'm sitting there like, ohno, I'm not.
But then I had a guy that I hadfunded projects.
I've known him for 15 years.
I was funding smaller projectsfor him before and I've been
tracking his career and he'sgrowing well.
I had a project that wefinished 45 units of townhomes,
three-story product out inparkview, or it's called
(25:29):
parkview out in denver, and so Ireally started building a
relationship with that.
Because he's in coloradosprings.
He calls me and goes hey, I'mwatching what you're doing with
this barn cave thing.
He goes I got 200, he's got a700 acre parcel and he's
chalking it all up right now.
He wants to do a master plancommunity where he's got a
Kroger anchor, other retailaround there, and then he wants
to buy 700 of my units.
(25:50):
And I'm like 700 units, I can'teven.
I'm like wait, hold on, you'vegot to stay out of the curve
which it sounds like you are.
You were the first one thatcame up to me and ever mentioned
the word barn cave.
Yeah, no, no, man cave, that's.
That's yesterday.
Barn cave is the way to go.
You know it's funny.
Everyone's like you're turninginto Elon Musk with these ideas.
I'm like I'm not quite there,but I'm not in space by any
(26:14):
means, but we'll just stay inour own little corner.
To is this it's a barn dominiumpitch roof design.
And if you wanted to eliminatethat because, let's say, we had
height restrictions, you just doa flat roof and bring it down.
But now it just looks modern.
Yeah, right, just just thatpitch that makes it look.
So it makes it simple.
But from a marketing andbranding side it makes sense and
people know that's a trendything.
So when you're marketing for it, I can tag whatever you want on
(26:37):
social media and and thenyou're getting the recognition
for a barn dominium.
But now you're building thatbrand and building awareness and
that's where we're seeing a lotof volume of uh, of people
coming through that wereinterested in the product and
it's that open.
It's that open floor plansinside.
I love master suite and I lovethe entry from the front hand,
from the back.
Oh, yeah, that's you know.
(26:59):
Okay, so my pitch is all right,guys, think of a double wide rv
garage.
You drive through man cave withan elevator that goes up to
your, your all three floors,your loft, and you have loft up
top, yeah, and your mastersuites, the third floor, where
nobody's ever going to see, andthen you got your private
balcony out the back.
You have your own private, done, done.
You know my wife would bestoked.
(27:19):
Well, dude, stoked.
It's crazy because I got to apoint where investors, same
thing that we're here, peopleare like, hey, I want to buy a
unit when you're done and thattype of thing, like my own
investors.
It got to a point where peopleare like can I buy one of these?
And I'm now telling people, ifyou want one, you have to come
in with $100,000 and you canpick your lot.
But now I'm also, if you thinkabout it, now I'm exiting it
(27:43):
with a fixed price.
So think of it in myperspective.
Now I have a fixed price on theexit.
I have someone in line buyingthat unit and I'm the investor
that I had.
That's buying that unit is.
I'm using the capital to buildand so I'm sitting there going
like that's what we should openup for.
That's where we're actuallyraising the majority of our
capital.
People are going I want one ofthese.
This is so cool.
(28:04):
What do I got to do to get mylot?
So people come to me and I gowell, look, you know, you came
through because you want toinvest, or I'm looking for a
capital and it goes.
Well, no, I want to buy one.
Well, you get on my gettingline because, yeah, we have just
me alone.
I told eric today.
I said on in my crm, I haveover 400 people in that crm of
people that just want to buy.
He's got probably probablyanother 250 people.
I can't, I don't know.
(28:25):
This is a role that you knowhow.
Back in the day, back before 08,like Pulte Homes, kb Homes,
they were releasing their firstphases and people would come and
put their name in a bucket andthey're literally pulling your
name out and you go pick yourlike on a whiteboard.
It's that hot, it's there againwith something new, so it's not
a bad problem to have.
But yeah, I mean, that bucket'sgoing to be this big for my
(28:46):
phase one, you know, and we'regoing to do the same thing we
did here.
We're just like standardbuilders.
You start, you sell the firstphase with a certain fixed price
and then you try to increasethose you know prices in the
future phase and drives peopletowards your first phase.
Yeah, on top of that, this areais also is what I also want to
use for, like the um, the designcenter.
So if you want to upgrade yourflooring, your countertops, what
have you?
You can come in here and do allof that.
(29:06):
It would all be in yourwarehouse here, right here.
Yeah, so now.
So it's a true builder, youknow.
And then we're even providingfinance for conventional
mortgage finance.
So we're bringing all thatwhole, bringing the whole thing
in, yeah.
So think about that.
Though, if you have guys thatare developers and I also fund
developers, now I'm funding myown product so think about it
from a manufacturing side.
If I'm manufacturing thebuildings, these guys want to
(29:29):
buy the buildings and drop them.
Let's just call them regularsingle family houses.
The guy comes to me and saysryan, I want to build 10 homes.
Yeah, I find them.
This tip for for those 10 homes.
They're one of my funds.
Yeah, but he's buying my barncaves.
Yeah, yeah, I, I control all ofthat, not in a bad way, but I
have a better oversight for that.
So that's one of the reasonswhy there's so much capital
looking at what we're doing,cause they're like you kind of
(29:49):
have a little bit more control.
Yeah, absolutely yeah, thevantage point that I have is
unbelievable from finance toexit to, I mean, it's all there.
So that's one of the reasons whyit's picking up speed from an
investment or capital movement,but it does make sense from the
trendy barn dominium design, youknow, but something that
nobody's really witnessed unlessyou go to like a new york vibe.
(30:11):
Or you go to like, you know,like a downtown boise or like an
old place where you walk init's like a you never would know
you walk in.
It's like this is so cool, Ididn't know there's all this
open way they're gonna be blownaway.
We do have.
We do have the man cave vibegoing on in this in this town
and in this county.
But I pushed the man cave vibe.
(30:31):
It's a little.
This is going to be that nextstep, where it's not just a, an
rv garage with a loft.
This is is going to feel home.
Oh yeah, but you're going tostill have the man cave, all the
components.
You know, what I think is goingto be the biggest hook is you
guys walked in here like this isso cool, like we, literally
(30:52):
this is where we hang out, like,yeah, I could stay here for
very long, so, but imaginehaving three floors.
So it's like, okay, hold on,wait, I got my garage, I got my
cars out, but I don't, I have myown space for my own stuff.
Wife, husband, doesn't matter,some wives want their own corner
too.
But then you go up to yourliving space.
You have that spice which hasthat open floor plan.
Now, mind you, the ceilings arethis tall, they're 16 feet.
(31:14):
You're gonna have your viewthen you have a view.
So when you get up there, thefeeling of it's almost like I,
when I went, when I moved myheadquarters to nashville, I
moved into a high rise apartment, which it was a re it was
actually anchored by, um, uh, uh, what's it called Whole foods.
So it was anchored by wholefoods.
Thanks, joe, appreciate it.
Joe, joe, joe knows Joe's there, he lives with me, basically.
(31:37):
But yeah, so it was.
And I moved up to the 21ststory and I'm like this is so
cool, being up here like thathigh rise, feel, yeah, it's
gonna feel views.
Just, people can just you're notagain the third floor, yeah, so
you're, you don't have that outhere.
(31:58):
Yeah, so you get up to thatsecond floor and it's a little,
it's definitely higher than anyother second floor with a
balcony.
So you, you're just going tofeel like you're up higher and
then when you're driving through, because of how tall they are,
they just look big and so andthe benefit to this property is
because it's got naturallysloping terrain here in the
desert, we're going to haveviews from every, from every,
(32:19):
every phase.
Yeah, certain houses, certainunits will have phase, and
there's not much below you, youknow, there's a couple trailer
parks.
There's not much below you towhere the views are going to be,
and even if someone built athree-story product there, I
don't think we'll have a problem.
That's still that elevation isquite low, yeah, so I think we
again even we've had people go.
How the heck did he get thatproperty?
(32:40):
It was like the largest, Ithink, lot left in the city that
could be really buildable.
But you're also dealing withthat FEMA, so that's, I mean,
that's, that's what it really is.
A lot of people can't.
Yeah, it comes with itsstruggles.
It's patience.
That's what I tell peoplePatience, patience, it's about.
So it's always about strikeprice and being patient and
(33:00):
making sure you have the right,the right, you know, movement.
What I think what happened withme is when I looked at that and
I kind of watched what with allthe development that happened
with the mall and everything,that all that water doesn't
really come through there likeit used to.
Yeah, it's getting pushed out,yeah, so there's no real water
comes through.
So I'm like this is going to be, in essence, a slam dunk.
You just got to put in thelegwork to get it.
Yep, you know.
So upstream was all was allconfigured 10 years ago.
(33:23):
Back in the day that would havebeen there's, this thing saw a
lot of flow.
But at this point, yeah, nowwith that, yeah, you got a whole
mall, 720,000 square feet of.
You know, I don't even knowwhat, with all that blacktop,
what that would be.
I mean, it's got to be amillion square feet or more.
I mean way more.
But they've controlled it, yeah, they have controlled it, yeah.
And then you know you have thatrunoff that goes into the last
six acres, and so that's it's.
You know we don't have a lot ofmovement there.
(33:44):
Yeah, I think what we'reconcerned about is when the
water does come through thechannel, it actually kind of
bows up into the site a littlebit.
Right, that was the onlyconcern.
Right, it does so, but that'sthat's.
We can maneuver around that.
Well, I'll control it, andthat's the.
And that's where the, that'swhere the talent and the uh, not
(34:06):
not only track record, but,like you know, being able to,
all the stuff that you guys havedone, it's those.
Before we're thinking, hey,look, remember, we did it for
this project.
We can do that here, you know,but you guys are so entrenched
to what's going on.
This has helped so many types ofprojects.
It's starting with singlefamily homes all the way to.
(34:26):
We've done some of the.
We do the waterline projects.
We were working on some of thebox to box culverts, so like
they're on Swanson.
It's pretty funny when thatprobably we designed that box
culvert and then, literally,when it was done, at our first,
I'd say 75 year first day ofrain, we at our first I'd say
(34:47):
75-year first Ninja Rain event,we went out there and we were
like we've got to go check itout.
It's like a waterfall comingout there and we actually have a
picture of him going like thisand then lightning in.
Was it in the picture?
No, almost, but we got apicture of him right there.
It was classic.
Next thing, we're all runningback, but there's so much that
(35:08):
we've done in this town it's um,um, it's been a blessing.
I, I love working in our ownbackyard.
No, totally, yeah, it's yourown sandbox.
Yeah, literally, yeah, you know, but yeah, the, the.
I think overall that this, the,the way that the the land kind
of flows.
We were out there.
He just flew a drone from wherethe pool's gonna be all the way
to the water.
Okay, for the river, yeah, youknow, and I'm like this is like
(35:30):
river, this you're going to havea view from here.
Yeah, it's right there.
I'm like, fly the drone overthere, go get a shot, go over
the Riviera and come back.
Yeah, and he did, you know, andthat it's that'll kind of give
you an idea of, like the viewsthat you're going to get from
there and when you're up in thegym.
So what I'm going to do is I'mgoing to move all of the um, I'm
(35:51):
going to move all of the cardioequipment.
It's going to be kind of splitdown the middle where you can
either go look outside and facethe river or you can face the
gym itself, and so we'll have akind of a blend between each
product out there.
Now let me ask you this I don'twant to have too much cardio
machines.
I want to be probably 50 ofwhat you see at um, planet
fitness.
(36:11):
Okay, I think that'd be a goodcall.
A lot of a lot of those are.
They're not a lot of used.
No, they're not used.
There's so many of them.
It's like three rows of like 40on one side and they're.
I never see more people here.
Because only when does it?
Only when it gets 115 do peoplestart going inside?
But even when we were in ourprime, uh, you know, we'd run in
(36:34):
a hot run in the eight, or youjust run at night.
I'd run at nine o'clock atnight, but yeah, you don't run
on treadmills but there's a lotof stuff.
Yeah, it's, it's not foreverybody, you know.
You take, that's what I'mrealizing out here.
It isn't for everybody.
You know.
You take advantage, and that'sthe thing I'm realizing out here
.
It isn't for everybody.
No, and you take advantage of.
It's still 80 degrees and it'sNovember.
I mean, that's beautiful to us.
(36:55):
I'm going to read this to you.
I posted this you probably haveseen it on my social media, so
I posted this about the fitnessworld.
It's a little data, right?
So here we go.
So the global wellness economywas valued at 4.9 trillion in
2019.
During 2020, it dropped to 4.5.
So it had a little bit of adrop.
(37:16):
Okay, in 2022, the globalwellness economy reached 5.6
trillion, which was 14% higherthan 19.
And then it's projected at an8.6% average growth, going to
8.5 trillion in 2027.
It doubled in eight years.
Yeah, and, and I think it'sgoing to get.
(37:38):
I actually think that's, Ithink that's off, I actually
think it's going to be more.
And the reason is is becausethink of everything that's going
on with uh, with uh, uh, thefda, and you know, I think
people are getting out there andwanting to stay, get healthy
and stay healthy.
You know, going back to, like,the old school of eat.
Well, you know, work out, nottake pills.
(37:59):
You know, people are reallystarting to worry about big
pharma.
You know, and rightfully so.
I think people are learningthrough the last couple years
about big, big pharma andthey're having to do their own
homework and get healthy ontheir own.
Yeah, and you know, regularphysicians, family physicians,
they're pushing back a littlebit and they're saying, hey, no,
we can do this through diet.
Finally, the information that'scoming out through dieting and
(38:20):
healthy eating.
And then you have the lifestylehere, which is very relaxed If
and healthy eating.
And then you have the lifestylehere, which is very relaxed If
you decide to live that life.
You know, I think this is a,this can be a Mecca.
You know, it's always one ofthose things where you're like,
okay, what's the biggest problemout here?
Healthcare.
Let's be honest, if we canbring in more healthcare, we're
doing good.
In fact, I called Dennis overthere on Swanson, right there
(38:42):
behind 10-day doors.
Oh yeah, albert's is there.
I saw him and Eric have that.
They have that long.
They have the listing, yeah.
So I was sitting there like whydon't we bring in medical
office or medical campuses there?
And they had another offeringor another project like that on
the other side of ASU, yes, butsomething happened and they
didn't bring that in and I toldDennisis, I said we'll find out
because I would love to buildmedical campus.
(39:04):
I have some relationships withpeople out of a uh, you know,
doctors out of vegas and and, uhand um, uh, specialists out of
vegas that I think would doreally well and they already
have said they wanted to.
We need that because it'sunfortunate that when somebody
gets hurt or sick, you gottahaul we, we're out, go out of
town.
Yeah, and that's unfortunate.
Yeah, and you're sick.
(39:25):
Driving two and a half hours atleast minimum is not fun, yeah,
yeah.
So it kills me to say, you know, don't go to the hospital in my
hometown.
Yeah, well, and that's thepoint.
But here's the thing I think, asit becomes more of a problem,
the more it'll be focused onyeah, focused on yeah.
And it's the sophistication ofplayers now coming in here.
I say humbly the guys like meare the ones that are gonna make
(39:46):
it happen.
Yeah, you know, you have guyslike us that come in and go hey,
look, I just feel a gap and wehave the, a unique ability to
build and raise capital.
We can get it funded, yeah, butwe'll also fill it, you know,
because we want to make money.
How do we make money?
Bring in doctors and bring inthe tenants.
So in competition, wherethey'll have to up their game,
oh, yeah, just to stay in the,to stay in business, and it's
not that hard.
It's data.
Okay, well, let's look at theincome levels, let's look at
(40:08):
kind of what who's got what,ppos and HMOs and you know, and
it's not that difficult.
But if you can get that dataand you, then you go.
It's yeah, absolutely Okay.
That's that triple netinvestment people love because
(40:30):
it takes the risk downsignificantly.
Yeah, you said on the other sideof ASU it was going to go right
on that, it was something thatwas going to go up there.
That was a big.
It's a nice flat lot too.
We actually knew people thatwere going to come.
We were actually going to talkto people who were going to put
something near the hospital andmake them compete and make them
improve and lower their pricesand up their game.
(40:54):
Unfortunately that happened.
I think that it will.
I'm hearing through thegrapevine don't hold me to it
annexing more land into the cityand you know kind of the
corridor right here.
You know all that stuff is.
This is the area it's going tofell next.
It will fail.
So if you have that big of boxstores over here and you have
(41:14):
this much open land and youcan't have, there's no more lots
of any way, shape or form ofthe size that's needed for that
type of stuff, yeah, it's allgoing to go north.
We're talking hundreds of acres.
There's a lot of 900 and somelots approved over here.
Did you hear about that?
Apex got 964 lots approved,apparently over here somewhere.
Is that it's on?
(41:34):
I think it's on that side.
Is that?
Um, the deal range, that deal?
I think that sounds familiar.
900 lots, you guys, that's yoursright on that one too.
900 lots where we're.
Well, that's how it's like.
Have a few lights go, yeah,have a few lights.
We're working on a small phaseof it.
So, you guys, that's yoursright, 900 lots.
So that's how far it is.
Like Havasu Heights, yeah,havasu Heights, we're working on
a small phase of it.
So, overall, overall it's like900 lots, right?
I mean, dude, that's a lot.
And again, and they're smallerhomes, they're like 1,200 square
(41:54):
feet.
They're trying to make them alittle bit more affordable.
So where are the gar Kingmanand trying to so they don't have
to travel to Kingman?
Workforce, workforce, closerWorkforce, that's what we need
here.
You do need workforce.
That's the businesses willthrive when you have the
employees.
That's part of the problem withcity staff.
Here too, I've gotten to know alot of them.
(42:18):
But and then, as they come in,we gain their respect and then
they have to go because theyjust can't keep their family
here.
Yeah, yeah, yeah, yeah.
So, yeah, I, you know, I reallyappreciate you guys coming in.
I think this is, you know, agreat introduction for the team
and the group and the network.
You know, I really wanted themto see kind of the nature of
your guys' caliber, what youguys are doing, how much you
guys are involved here in thecity.
You guys are touching it allliterally.
Yeah, we've had, we had somecompetition there for a while.
(42:41):
Well, say, there's enough workto go around for everybody, but
but as long as we stay loyal andbut the competition we had, a
couple of those firms have goneout by choice.
Gone out of business, yeah, andretired out too, yeah, and
they've they all fluctuatedtowards us.
So, yes, we are very, very,very, very, very busy, but but I
gotta tell you like, like wewere saying, to have the option
(43:03):
to and have the opportunity to,choose our work now is so
important to us and choose thepeople we work with.
Yeah, we had some opportunities.
I want to mention this earlier.
We had some opportunities tomake some business decisions, to
work with, sole proprietorshipwith with certain people, and we
we've had a couple ofopportunities.
We said no, we value ourrelationships with our clients
(43:24):
way too much, because it wouldchange.
We've worked so hard to getthere and that's where the fun
is.
You've got to control yourdestiny too.
I left a group that I was withfor five years.
I went over to them becausethey were poaching me with a big
signing bonus as soon as I gotthere.
I'm like this is not for me.
They didn't care about myexisting relationship.
I literally was losing everyone of my past clients and I'm
like, why am I doing this?
I'm gaining new clients, butit's like it was so different.
(43:47):
I was not what I thought it wasgoing to be.
Part of us are like this couldbe really cool and we can maybe
make a lot of money.
We didn't chase the money, wechased the relationships, yeah,
but you guys are alreadyestablished.
It's easier to make that.
Guys like me.
I think you guys have a hugerun on that.
There's some fun stuff there.
We're Ozarks, we're looking atLake Travis.
(44:08):
Yep, we definitely have tovisit that site at some point.
Dude, you know it's so coolbecause of the relationships I
have with Brett over there atPerformance Boat Center, which
is like the hub of all the guysselling all the boats out here.
It's like him.
He sells most of these.
I buy all my stuff from hereand he buys all my stuff back.
(44:31):
You know type of stuff.
But man, it's, it's.
It's so cool because it's 126miles long.
It is massive.
So you have what?
A million people come out here,a million and a half right,
let's just say, um, for tourism,it's nine million people there,
it is massive amounts of peoplethere, but it's, but it's the
same thing, it's what we do here, but at a bigger scale.
Right, yeah, exactly 100 fastboats.
We do the off road stuff, yeah,but uh, it's just on a bigger
scale.
Yeah, and that's the cool partis like we're kind of, if you
(44:52):
think about it, we're reallykind of just getting started if
we're only pushing barn kit.
Yeah, you know, I actuallybuilt a pro forma with my ceo
and our guy that does all of ourperformance.
He's an mit guy.
I've got him to laugh one time,by the way, like he's just a
different dude.
Yeah and uh and um, the bestpart was is that I ended up, um,
looking at our performance,we're gonna go okay, well, we're
gonna do 10 of paradigm storagein the next 10 years, just like
(45:14):
this, but we want to do like 10to 15 locations with a gym and
the barn caves.
Yeah, that's what the plan is.
So we're actually gonna have apicture.
Yeah, so it's gonna.
So it's going to be.
It's going to be the whole, thatwhole concept.
I mean the whole thing.
It's just different size, lots,you know, maybe some.
You know, different unit countsbased on what we buy, Right?
Yeah, but it's going to be thesame concept the gym and those
(45:35):
units identical.
So we in of like this is it?
That's why my heart is so intoit.
You know, I told my wife I'mlike you know, I love you, right
?
She's like I don't think youlove me anymore.
I'm like, no, I really do loveyou, I promise, and my mind's
over here, you know, but I talkabout barn caters more than you.
But, uh, you are my barn caters.
So, thank you guys for coming.
Man, I really appreciate it.
(45:56):
Thanks for all the kind wordsand thanks for the loyalty too,
because I know you.
Yeah, it's been great, dude, Iappreciate it, really enjoy it.
I know we're going to haveuphill battles in some things
and headwinds.
It's all about stickingtogether and making it happen.
Man Period, so cool.
Thank you guys for watching andlistening and hopefully you
guys will enjoy the next one.
Hey guys, ryan Garland here, founder and
chairman of Paradigm, thank youfor watching, and I am excited
to introduce Sean and Eric, myTrico civil engineers, and these
are the guys that most peopledon't ever get a chance to see
who's really behind the scenes,cause these are guys that are
doing all the horizontalimprovements and all the design,
because without them we can'tget this job done.
They're very unappreciated andmost people don't understand
(00:20):
exactly what it is they do.
So we're just going to havesome fun today and introduce
them to my network and reallyjust show you guys again the
caliber who's aligned withparadigm and the barn caves.
But, guys, thanks for joiningus, thank you.
Eight o'clock at night,pleasure on the day, I text you
and say, hey, can you get outhere, let's do a, let's do a
podcast.
No-transcript, I wasn't goingto say anything.
(00:51):
Definitely got to getpermission.
I love it, it's true.
So, um, you know really, guys I, how long you've been in the
business, where you came from,how you got to, got to, got out
here.
You know where you guys are andrunning your business.
I like to think you guys prettymuch dominate the space here.
(01:11):
Um, obviously you're working onmy pine street project and San
Antonio, which is big, um, webrought in our other architect,
which you guys know, thatobviously.
And then obviously, the Memphisproject as well, including any.
All the projects we're going todo moving forward with paradigm
.
So I, I, I, when I first metyou guys, I was just, um, I felt
like.
I felt you guys were likebrothers right out the gate, you
know and that's hard for me tofind because I need people that
(01:35):
are very professional and knowwhat the hell they're doing.
And when I first met you guysand Jamie obviously was like you
got to make my boys, you got tohang out with the guys, but I
thought that was really reallycool.
And you guys are just not thestandard civil engineers.
You guys are actually down toearth.
It's like what they say.
You know, every once in a whileyou see a cool attorney and
you're like, wait, this guy'sactually cool and he's an
attorney.
Holy shit, I didn't think thatexists.
(01:56):
So, yeah, real about Treco.
My name is Eric.
With Treco, we've had thisbusiness for a little over five
years.
We had started originally witha third partner.
(02:18):
After about a year, a year anda half, we decided to buy him
out One of the best decisions wehad made.
We questioned whether we coulddo it on our own and at the time
we were doing it and crankingum, so we decided to keep keep
going with it.
Um started in california.
I moved out here in 0506.
They say you can do anything incalifornia.
(02:38):
Building california, you canbuild anywhere else.
Right, yeah, california, that'sit was all storm drain, storm
water.
California, that's um, all thatdensity we moved.
We moved out here.
We were, uh, engineering.
All they said was get it to the, just get it to the ravine, get
it to a wash.
We're like, really, you don'thave to clean this, yep, um.
(02:59):
But yeah, been out here for alittle over 20 years and it's
been a hell of a ride.
It started when we first gothere, we were working up at the
Foothills and then about 2008was when it turned down and we
were all in trouble.
(03:19):
Everybody felt that one and Iwas bartending and figuring out
how to bring in some income.
I mean, just got to dosomething.
That was a rough time for metoo.
Man, yeah, one mortgage companyand we went from like 60 loans
a month to literally nothing.
Yeah, and I had my first son inJuly of 08.
Geez, yep, yep, that's when myoldest was born.
That was rough, one of thefirst times we had ever.
(03:41):
I mean your daughter, the onethat actually watches my
youngest son now oh, that one, Igot it One of the first times I
had.
Actually, I asked my parentsfor help.
It was.
It was that OA was brutal, yeah, but, but a blessing in
disguise, so it wasn't going tohappen for a reason, you bet,
definitely definitely.
Watch those battle woundsreally go a long way running
(04:03):
businesses, because it justbrings back those memories of
why you're going to get up earlyand you're going to get working
harder because you just don'twant to go back to that.
And having employees, I feelresponsible for them too.
So I'm glad that you said that,because that's the one thing I
talk about a lot and I don'thear people talk about that very
often.
For example, I feel that I havea purpose because I have other
people that are relying on me toget up and make decisions, and
(04:24):
I gotta show up, absolutely, youknow, and not only from my
clients, investors.
What have you?
But everybody that I'm I'm inline with and everybody who
believes in the company, that'sa part of the company and you
guys have a great staff, by theway, I love everybody in your
team.
We try to just not be the boss,we try to just set a good
example.
Um, I'm with my work familymore than I'm with my family,
(04:47):
totally so, um, we try to.
We try to do the best we cantry to make it as comfortable as
we can and fun, but at the sametime, get the work done and
grind.
Yeah, you guys have a reallyhealthy blend of like a
corporate setting, buteveryone's so close because it's
a small business.
Yeah, but you guys have reallybeen able to say, look, we got
to keep a corporate structurebecause that's what works.
Yeah, but we also need to knowthat everyone's family here,
(05:07):
because we're all relying oneach other to actually perform.
Each and every person and that'sthe same thing as me is our
firm's not too big, but it's atthe point where, like, every
person matters like a lot.
They move mountains per day,yeah, and if that person's not
performing, it affects everybodyelse.
You know you guys have thatsame vibe.
Yeah, have fun, stay focusedyeah, absolutely.
And you guys for for being outhere too.
You guys have some talent and Ilove what you guys have done,
(05:28):
and all the way down to thefoothills Riviera, I mean you
guys have dominated the spacehere.
It's taken some time to getthere, um, but through time and
people, I mean that's one thingthat I have really taken, uh uh
uh.
My pride in is is is getting toknow the relationships, keeping
(05:49):
those relationships and, and inthe last 20 years we still I
value that because we're stillworking with colleagues that we
worked with 20 years, 20 yearsago out of California, uh, out
of in Phoenix.
We still work with those samepeople today.
I don't think people, you knowlet's talk to the younger
generation for a quick second,which is funny because we were
just talking about that beforewe got on here you know, people
(06:10):
don't.
I don't think people reallyunderstand the fruit behind
building those relationships andreally the sacrifice it takes
to keep those relationships inplace, because it's really like
the guys, like me, that arerelying on you guys and so much
you know from the beginningbecause what, literally, the
buck stops right there with youguys, you know, let's be honest,
because if you guys are unableto get certain things set up,
then the vision and the dreamsand the money, it won't work and
(06:33):
the younger generation, I think, is so quick to get in and out
of relationships or to say, hey,if I'm not getting what I want
from an employer.
You know they're not willing toput in the real hard skin in
the game to really build therapport, the reputation,
understand the language.
We're seeing that, yeah, and weall have that.
It's and that's been a movementand you know everyone talks
about it.
But you know it, my ratio is 20to one.
(06:55):
So, for example, if I have adepartment head, I want to bring
people in to run thatdepartment, I will literally
have 20 people come and gobefore I find one that sticks.
Yeah, that's a big, that's a,that's a horrible, you know, but
that's the reality.
That's the reality, yeah, butthere's multiple things that
have to align there.
They need to like for you guysas business owners I know we're
(07:16):
kind of going out, we're geekingout here and this is really the
whole point to it but thethere's business owners.
You want people to come in andbe just as passionate about your
business as you are.
Is that reality?
No, but you want people to actas if and take pride in what
they're doing and be proud ofwhat they're doing and what I've
realized when I moved out ofCalifornia and I moved to
Nashville.
I love the culture in Nashvillebecause a lot of my employees
(07:38):
they cared about honoring theirfamily, they cared about
building their resume.
A lot of people aren't inNashville.
I get a lot more of that inNashville.
So I tell everybody, go east ifyou're looking for employees
and go east if you're lookingfor capital too.
It's kind of in the same way.
But when you look at the data,for example in Nashville, it's a
6% higher income there fromemployers paying employees than
(07:59):
anywhere else in the country.
So you see that a lot on top ofin the country.
So you see that a lot on top of.
I think it's like 60% of anyonewho graduates college with some
sort of degree stays inTennessee for work.
Even more than California, morethan California, yeah, I think
California, I think the culturein California, people just kind
of want to go and travel.
It's changing, yeah, it'schanging.
So I think, like for me, I justwant to give you guys a huge
(08:20):
shout out because the culturethat you guys have created in
your, in your company, that isvery attractive and what that,
what that translates asconsistency, transparency, um,
uh, and delivery, you know, butyou, you know, you guys are
always there.
You've, you've taken on mystuff personally, yeah, and I
really appreciate that.
And you know, with Jamie was ahuge you know, um introducer,
(08:43):
and I've known Jamie for 15years, you know, and I've known
Jamie, so I've known Jamie sowell that if she's going to
speak highly of somebody, thatshe means it.
Yeah, well, and I love versa.
She was like hey, I've got thisguy named Ryan coming in.
I was like great, all we needis more work.
We, we're slammed Right, butwe're always, always open to
opportunity, but we're beingmore selective with the people
(09:04):
now.
We don't just want to take onany job.
She was like wait until youmeet this guy.
I'm like okay.
So obviously the opportunityarose and I wouldn't change it
for the world when I think abouttaking on or meeting new
clients.
Like Sean said, we're a littlebit selective now, just because
we're so busy you can be, you'rein there.
Selective now, just becausewe're so busy you can't be out
(09:29):
there, um, and but with yourjobs, I feel I feel lucky to be
selected, uh, to have theopportunity to work with you
guys.
Yeah, I think I'm sure, and youknow, meeting your team, you
know josh meeting him out therein texas um, it's a great
opportunity for us.
I mean, it's for one thing,I've never been to Texas, so
that was quite an experience Badtime of year too.
(09:49):
But you guys got a good team,yeah, and that's why I can
relate, and that means a lot tome, because I think we're on
some cool stuff.
But I think what you'll see isthat we understand enough of the
game to know that things arenot going to go as planned.
You've got to learn to pivotand move around and go with the
(10:10):
flow, and it's how you react,yeah, it's how you react when
you have to pivot, yeah, right,and I think that you don't freak
out and just bail, or andthere's a lot of people that
freaking, get pissed and theylose their stuff.
But that's just the name of thegame, and I think if you can
control your emotions, you cancontrol your outcome, and really
, what it comes down to isreally, though, having that
right team and having all thosethat you know, the right people
(10:30):
in the right slot, and that's,again, one of the whole point to
having this is, you know,sharing with our group.
You know who you guys are andreally that culture, it's the
relationship that has grown us,you know it has gotten us to
where we are today.
Yeah, um, and so let's, withthat said, let's talk about uh,
let's talk about the barncageand let's talk about the gym.
So, first of all, overall, howexcited are you guys about just
(10:52):
having a gym at that caliber outhere?
I can't, can't wait.
I'm not, I'm not a um, I don'twant to name any names, but I'm
just at a standard gym right nowand it's driving me nuts, dude.
I travel all the time and I'mlike I go to the gyms out here
and I'm like this is was forsuch a cool place to be.
Yeah, the gyms are just notquite there yet and they'll get
(11:14):
there.
And personally, I'm working outat home, which I'm super
excited to do because it's allmy own time.
But, yeah, I need a little bitmore edge, I need a little bit
of push, I need a little bitpeople to get out of the way and
stop checking themselves out inthe mirror, to get, get, you
know, get down to business.
Yeah for sure.
So then, that's kind of theculture of what we're trying to
create at the gym.
Um, it's more of like a realkind of if you want to go power
(11:36):
lift and go in the power liftwhich is a culture in itself you
want to go.
You know, get your abs done andgo over the abs over there
Girls can go.
Do you know their bootybuilding over in the corner,
yeah, and they don't have toworry about guys staring at them
all the time, like we're reallytrying to build a very high,
more quality, polished product.
You know, more of like a like aScottsdale spa, yeah, but like,
still got this kind of darkvibe, like we're going all the
(12:05):
best of the best stuff.
You know we want to do.
So.
I'm thinking, I'm thinking abouthanging, I know I, yeah, I'm
thinking about hanging the lamboin the center out there.
You know how cool would that be.
That's rose royce won't make ittalk about motivation when
you're looking at that.
I hope that thing doesn't hit.
Yeah, the lights are on you,right?
That'd be uh, yeah.
So I think that's great and Ithink let's, let's just go into
it.
I think, uh, dennis, we got the.
(12:26):
Uh, we got the Mylar and theplot recorded yesterday.
Yeah, so I think he's workingon a bit of a process, but yep,
yeah, I don't know if we shouldsay that.
So if it goes by, it goes viral,you know, and the stuff we've
had to deal with with the cityand that's the thing, too, that
I want to share with people isinvestors.
I want them to understand thatif there are delays, it's not
(12:50):
necessarily because of us.
There's always the cities andthe city out here.
What do they say?
How slammed they are.
They've never seen anythinglike this this time of year,
which is a good thing to payattention to.
So it's like, ok, it sucksbecause we have to wait, but
that's huge, because that meansmore developments going on.
That means more demand.
And then two or three or four,you know you, that means finance
(13:10):
is there.
So, because a lot of projectshave to get the finance, so if
all of these projects are goingon, people are.
That means that the they'regetting the capital somewhere.
That's a huge and money's stillflowing.
Money's still moving, yep, andthat's a big indicator.
That's some of the data that Itrack on top of DMV records.
I want to know how many peopleare actually truly migrating out
here.
The way to tell is when peopleactually go and change their
(13:33):
address and get their DMV.
That tells you they're the realdeal.
I can tell just by driving outhere every day.
This place is getting weird.
It's getting busier.
It's getting busier, which isgood for guys, but you know it's
the right pact, you know wewant to get the right people
here, but, yeah, so, okay.
So with the gym, I think whatwe're trying to do is do an
at-risk grading plan, startmoving some dirt Yep, it sounds
(13:53):
like it did move up.
So it was like kind of a.
So Rob's not happy, that's forsure, with everything that
happened with the city the otherday, but I'm looking at it as
actually it probably saved ussome time on the rezone, right.
So I think we're good there.
Now we just have to get it outof the floodplain.
Yep, right, yeah, that's moving.
Yeah, we're moving on that.
(14:16):
And part of this, like wementioned, is relationships.
You know some of theengineering staff that I can
reach out to them at any point.
At least take care of theengineering side of things while
the architects are, you know,are taking care of the planning
zone.
So it really takes staffpersonnel parts to really know
(14:37):
who you're talking to, to getthings moving along efficiently,
yeah, and to have that trust toknow who you're talking to, to
get things moving alongefficiently yeah, and to have
that trust.
I know that Mike Wolf, we'regetting his trust.
We have a great workingrelationship.
He sees a lot of our projectscome through.
So you know he's mentioned afew times, you know, either our
company or he's talked to Sean afew times.
We're getting that trust factor.
There's a respect that we bothhave for each other.
(14:59):
Well, he had just come on when Iwas delivering phase one here
and I was in the middle of meoffloading my other contractor
you probably heard about thatand so I was taking over control
of everything.
So I went in and met with MikeWolf and Mike Mike's from
Marietta.
Like you know, we just totallyhit it off and we talked
probably four minutes business,20 minutes personal stuff, and
he's like I never get a chanceto meet the owners.
This is so great, like tell meabout your vision.
(15:21):
I said, look, I plan on beinghere for a long time.
If I have a good relationshipwith you, I'll keep building.
Yeah, because that's what theywant to see here.
They're very forward thinking,but they want to keep the
culture of havasu.
They want to keep that brand ofhavasu.
You know, tight, familyoriented, that type of stuff.
Yep, yeah, yep.
So all right.
So let's talk about we got down,we got the lots down to.
Was it 97 or 98 lots?
(15:41):
Now 97, 97, now 97 on paper,we're hoping for 98.
See if we can squeeze a 90,nice and good, spreading them
out a little bit, yeah, yeah.
And so I think that, which isfine, but we're even talking
about I think we have it's setAre we able to squeeze in that a
dog park?
There will be some room forwell, in the retention you can
(16:03):
use that for anything you want.
Dog parks are perfect for thosekind of areas.
That's kind of what I'mthinking.
When it rains, it's going to be, there's going to be full of
water, but 80, 90% of the yearit's going to be empty.
Right, most of the time whenit's raining, most people
probably won't be there.
A hundred year event, you'renot going to be taking your dog
(16:26):
out to the dog, you're not goingto walk outside.
So yeah, so that you're at 97lots.
Obviously it's still pencils.
We weren't worried about that.
I originally, when I ran myperformer, I was looking at 90
lots because there was kind of acomponent to where I wanted.
I would.
You guys remember I was tryingto get the maybe share a wall
down to maybe duplexes, down to,okay, three foot setbacks.
Then we moved to five footsetbacks, you know, and then
really a lot of that had to dowith I know there was more
moving pieces, but even a lot ofit had to do with, like, the
solar side.
Yep, you know they wanted tosee certain things and you know
(16:48):
how the panels need to be on theside of the house.
Um, you know, unisource hastheir easement, their dedicated
easement.
They wanted more than we weretrying to fit between those
houses, yeah, but you guys wereable to squeeze in that.
I call it the center lane.
That kind of went through thebuildings or the rows of
buildings.
We closed that in right, webrought them, yeah, so that's
great.
That helped a lot, I think.
And maybe if we can squeezethat in and not lose units, then
(17:10):
we'd be happy to have a walkwaybetween the units to have more
accessible down.
Yeah, still looking at I meanstill looking at the potential
for underground retention, butof course it's a big cost factor
.
Try not to go that route.
Try to go open space.
Um, it's always an option totry to gain units, but, um,
we're still, obviously, I thinkit's all going to come down to,
(17:32):
you know.
You know, if it's going to costme a couple hundred grand and
you know I get two units, itprobably won't make sense, right
, because my margins aren't thatbig on each unit, right?
No, we're, we're chasing unitcount.
Yeah, but at the same time I wastalking to, I met with Eric
today and we were talking aboutthe sales prices in North Point
and Viewpoint and as far as whatthe cost for square foot is on
(17:52):
the exit and even though youknow the market has slowed
significantly from you knowwhat's going on with elections
now it's over.
I was going to say electionshave played a role, but things
are still busy, yeah, yeah, and,like I said, we haven't slowed
down.
No, well, the nice part is,when you look at the price
points on the exit side, it'sstill right in line of what's
actually trading right now.
The movement is right there.
So I told Eric, I said mypricing was at $385 a foot and
(18:26):
he's like, like, average is like425 a foot at north point and I
think we're going to have anicer product, but that's also
not including a 70 foot garageand 25 foot wide either.
You know, these are some ofthese units are much nicer and
an arlington gym and you got togolf cart distance literally,
yeah, so then you got the gym.
Then you I mean just I think thefloor plan itself.
I mean people are going towe're finishing up with our
renderings where you have theanimation, where you literally
can click through a website andlike you could walk down each
street, go into each unit.
It's really pretty cool.
So I really want people to knowthe caliber of that product.
(18:49):
You know, because I think the,if I recall, from the second
floor to the ceiling it's like25 feet tall.
So that huge open, that open afloor plans get it.
Well, I was being real.
So my, you know, um, our HVACguy.
I ran into his wife, whichthey're pregnant.
It's great.
I was the first one to find out, I guess, um, and I tried to.
I'm trying to get him.
I told him, I said so is themiddle name Ryan or what?
(19:17):
You caring for airflow, becausehow hot it gets out here with
that all open space?
Like we've got to figure thatout.
So he's got some relationshipsand we're going to work on that
too.
So the, the, the amount of workthat's really going in to build
the product it's, it'simpressive.
But just from your guys'experience out here and how many
units you guys have beeninvolved in and I think you guys
are working with Apex as wellright, you guys are working with
(19:39):
all the big guys, I mean evenour I would have to say our
competitor I just love whatthey're doing but lux locker as
well, yeah, um and uh, which isa great model for us to stare at
the paradigm product, becausethey're these guys have grown
significantly.
Um, because you know, youmentioned lux locker.
We're just, we look at allthese, um, all these units and
just look at how we can improveand how, what, what works, what
(20:01):
doesn't work.
Yeah, just try to improve.
Take little little things.
You know, like even when wedrove up, we're looking at
little things.
And how did they do it here?
And, yeah, and how you, youhave the uh, the tops of them
flared out a little bit, whichis that 3d look, yeah, um.
So just try to improve on every, on every product that we do.
That's all you can do.
Yeah, it's like one of thosethings when you build a house
and you're like I wish I wouldhave done that or I wish I would
(20:23):
have done that it never ends.
But, yeah, what are you guys'thoughts overall?
I know you guys love the barncaves, but do you think overall,
this is a really cool product?
People love this thing.
That's what people are lookingfor.
They've been coming up on myfacebook and, yeah, uh, the the
product is is amazing.
I, I mean to see it here isgoing to be insane.
(20:46):
Yeah, and I think that forthose particular families, um,
you're going to have options ofdifferent floor plans.
Oh, yeah, there's fourdifferent floor plans.
Yeah, um, for for particularfamilies who don't want a huge
house I don't want a huge house.
Yeah, less is't want a hugehouse.
Yeah, less is more nowadays.
Yeah, less is more.
Yeah, they still have the RVgarage.
They still got that big bandcave garage.
(21:09):
I think that, yeah, so thefeedback I'm getting even from,
because I'm getting people fromacross the country calling me
that's one of the reasons whywe're going to the manufacturing
.
I'm sitting there going like,well, okay, with new policy,
trump taking office he's talkingabout you know, um, no, uh, no,
(21:30):
tax on overtime.
Yeah, we're trying to drivemore manufacturing here back
into the U?
S and I'm sitting there goingwell, I got a manufacturer right
here.
I he's.
I mean he's got the wholebuilding.
He's only at like 20% capacity.
What if I buy some of theequipment?
We have an agreement hemanufactures it with his labor
under his roof, right, and thenI can now start delivering this
product across the country.
That's why we brought on Steven.
Now, steven, you know, was theguy who remodeled the Pentagon
(21:50):
after 9-11.
I mean, he has his models ofprivate equity roll up.
He's out there buying otherarchitectural engineering firms.
He's smart, and one of them wasfocused they were out of the
Bay Area in California, but oneof them was solely focused on
steel buildings.
So he's been in with hiscaliber.
He's built houses off the sideof hills with steel.
I mean you can imagine this guyhas done some crazy stuff.
So when it comes to the steelside, he's like this is very
(22:13):
innovative, which he's probablygoing to disclose in the webinar
.
With all of this stuff that'shappened with, like you know, um
, the floods going on in NorthCarolina and all the stuff that
just happened in Floridahurricanes and so forth he's
working with the federalgovernment right now to redesign
a home that actually itoperates like a sail and the
(22:35):
house comes off this there's acotter pin, the house floats and
turns into the wind and and theit'll.
It's unbelievable what he'sdoing cotter pin, the house
floats and turns into the windand and the it'll.
It's unbelievable what he'sdoing.
And that the house can beturned around and put back down,
you know when needed, and sothat that is like a temporary
thing.
Yeah, so it's pretty impressivewhat he's creating and that
technology.
I believe it like we're there,the stuff that he's.
(22:56):
Yeah.
So when him and I were nerdingnow and building the really,
because obviously he's thearchitect on pine street, so
we've spent a lot of timetogether, yeah, but now it's
like wait what?
And so that's when.
So when I was telling him likehey, the barn, the barn dominium
stuff is such a big movementand I really found that out when
I was in, when I movedheadquarters to nashville,
everything out there you peopleare basically what they're doing
is they have their regularhouse but they have land and
then they'll build like a littlebarn dominium which was like
(23:19):
has like a little kitchenetteand a little man cave and garage
, but it has a house and it'sfull.
I'm like, yeah, that's whatwe're doing here.
Yeah, and then everyone keepsasking about living in these.
It's that huge.
You have your man, yeah, haveyour.
It's like like your place looksrustic and you go inside you
(23:42):
unbelievable, but it's a trend.
Yeah, and I'm like, okay, well,first of all, if I do it in mass
, I can produce something that'scheaper.
But if where we save money isin the labor right less trades
and labor now we're getting to apoint where we want to
manufacture the buildings andeven get to a point where we
actually are providing acertificate program for other
builders and developers thatwant to buy our, our units.
Their contractors that haven'tbuilt steel buildings before can
come out and we teach them howto do that.
(24:02):
Yeah, you know, we're gettingall the way down to a point
where my uncle was one of theowners of standard Pacific.
He sold to Lenar.
I mean, we'll still stay atPacific.
So when we were in Californiayeah, they're big.
They were big in Cali, all overthe, really all over Cali.
(24:27):
And then he ended up long story,opened up a uh, construction
defect litigation firm and so Icall him, said, hey, this is
kind of where I'm staying, thisis kind of what I'm thinking
he's like.
Well, if you're going to startdelivering ready to tilt up
buildings, you need to thinkthat construction defect is
that's where.
So then, handing over liabilityto the contractor and certain
things, that's where things cancome up.
If things are going to fail,where, where are they?
Where did it fail?
(24:48):
Was it in the manufacturing?
Is it the steel or is it howthey erected it?
So you know, those are thethings that we're really
bringing to the forefront, butthat's what's getting us so much
recognition now on themanufacturing side.
And what really sparked it wasnot only was I getting phone
calls off the lead gen thatwe're we're raising capital with
on social media and meta andall the things.
We're getting phone calls ofbuilders going, hey, can I buy
(25:08):
these and just pop them down onan acre over here out just
outside Nashville or over inNorth Carolina or whatever.
And I'm sitting there like, ohno, I'm not.
But then I had a guy that I hadfunded projects.
I've known him for 15 years.
I was funding smaller projectsfor him before and I've been
tracking his career and he'sgrowing well.
I had a project that wefinished 45 units of townhomes,
three-story product out inparkview, or it's called
(25:29):
parkview out in denver, and so Ireally started building a
relationship with that.
Because he's in coloradosprings.
He calls me and goes hey, I'mwatching what you're doing with
this barn cave thing.
He goes I got 200, he's got a700 acre parcel and he's
chalking it all up right now.
He wants to do a master plancommunity where he's got a
Kroger anchor, other retailaround there, and then he wants
to buy 700 of my units.
(25:50):
And I'm like 700 units, I can'teven.
I'm like wait, hold on, you'vegot to stay out of the curve
which it sounds like you are.
You were the first one thatcame up to me and ever mentioned
the word barn cave.
Yeah, no, no, man cave, that's.
That's yesterday.
Barn cave is the way to go.
You know it's funny.
Everyone's like you're turninginto Elon Musk with these ideas.
I'm like I'm not quite there,but I'm not in space by any
(26:14):
means, but we'll just stay inour own little corner.
To is this it's a barn dominiumpitch roof design.
And if you wanted to eliminatethat because, let's say, we had
height restrictions, you just doa flat roof and bring it down.
But now it just looks modern.
Yeah, right, just just thatpitch that makes it look.
So it makes it simple.
But from a marketing andbranding side it makes sense and
people know that's a trendything.
So when you're marketing for it, I can tag whatever you want on
(26:37):
social media and and thenyou're getting the recognition
for a barn dominium.
But now you're building thatbrand and building awareness and
that's where we're seeing a lotof volume of uh, of people
coming through that wereinterested in the product and
it's that open.
It's that open floor plansinside.
I love master suite and I lovethe entry from the front hand,
from the back.
Oh, yeah, that's you know.
(26:59):
Okay, so my pitch is all right,guys, think of a double wide rv
garage.
You drive through man cave withan elevator that goes up to
your, your all three floors,your loft, and you have loft up
top, yeah, and your mastersuites, the third floor, where
nobody's ever going to see, andthen you got your private
balcony out the back.
You have your own private, done, done.
You know my wife would bestoked.
(27:19):
Well, dude, stoked.
It's crazy because I got to apoint where investors, same
thing that we're here, peopleare like, hey, I want to buy a
unit when you're done and thattype of thing, like my own
investors.
It got to a point where peopleare like can I buy one of these?
And I'm now telling people, ifyou want one, you have to come
in with $100,000 and you canpick your lot.
But now I'm also, if you thinkabout it, now I'm exiting it
(27:43):
with a fixed price.
So think of it in myperspective.
Now I have a fixed price on theexit.
I have someone in line buyingthat unit and I'm the investor
that I had.
That's buying that unit is.
I'm using the capital to buildand so I'm sitting there going
like that's what we should openup for.
That's where we're actuallyraising the majority of our
capital.
People are going I want one ofthese.
This is so cool.
(28:04):
What do I got to do to get mylot?
So people come to me and I gowell, look, you know, you came
through because you want toinvest, or I'm looking for a
capital and it goes.
Well, no, I want to buy one.
Well, you get on my gettingline because, yeah, we have just
me alone.
I told eric today.
I said on in my crm, I haveover 400 people in that crm of
people that just want to buy.
He's got probably probablyanother 250 people.
I can't, I don't know.
(28:25):
This is a role that you knowhow.
Back in the day, back before 08,like Pulte Homes, kb Homes,
they were releasing their firstphases and people would come and
put their name in a bucket andthey're literally pulling your
name out and you go pick yourlike on a whiteboard.
It's that hot, it's there againwith something new, so it's not
a bad problem to have.
But yeah, I mean, that bucket'sgoing to be this big for my
(28:46):
phase one, you know, and we'regoing to do the same thing we
did here.
We're just like standardbuilders.
You start, you sell the firstphase with a certain fixed price
and then you try to increasethose you know prices in the
future phase and drives peopletowards your first phase.
Yeah, on top of that, this areais also is what I also want to
use for, like the um, the designcenter.
So if you want to upgrade yourflooring, your countertops, what
have you?
You can come in here and do allof that.
(29:06):
It would all be in yourwarehouse here, right here.
Yeah, so now.
So it's a true builder, youknow.
And then we're even providingfinance for conventional
mortgage finance.
So we're bringing all thatwhole, bringing the whole thing
in, yeah.
So think about that.
Though, if you have guys thatare developers and I also fund
developers, now I'm funding myown product so think about it
from a manufacturing side.
If I'm manufacturing thebuildings, these guys want to
(29:29):
buy the buildings and drop them.
Let's just call them regularsingle family houses.
The guy comes to me and saysryan, I want to build 10 homes.
Yeah, I find them.
This tip for for those 10 homes.
They're one of my funds.
Yeah, but he's buying my barncaves.
Yeah, yeah, I, I control all ofthat, not in a bad way, but I
have a better oversight for that.
So that's one of the reasonswhy there's so much capital
looking at what we're doing,cause they're like you kind of
(29:49):
have a little bit more control.
Yeah, absolutely yeah, thevantage point that I have is
unbelievable from finance toexit to, I mean, it's all there.
So that's one of the reasons whyit's picking up speed from an
investment or capital movement,but it does make sense from the
trendy barn dominium design, youknow, but something that
nobody's really witnessed unlessyou go to like a new york vibe.
(30:11):
Or you go to like, you know,like a downtown boise or like an
old place where you walk init's like a you never would know
you walk in.
It's like this is so cool, Ididn't know there's all this
open way they're gonna be blownaway.
We do have.
We do have the man cave vibegoing on in this in this town
and in this county.
But I pushed the man cave vibe.
(30:31):
It's a little.
This is going to be that nextstep, where it's not just a, an
rv garage with a loft.
This is is going to feel home.
Oh yeah, but you're going tostill have the man cave, all the
components.
You know, what I think is goingto be the biggest hook is you
guys walked in here like this isso cool, like we, literally
(30:52):
this is where we hang out, like,yeah, I could stay here for
very long, so, but imaginehaving three floors.
So it's like, okay, hold on,wait, I got my garage, I got my
cars out, but I don't, I have myown space for my own stuff.
Wife, husband, doesn't matter,some wives want their own corner
too.
But then you go up to yourliving space.
You have that spice which hasthat open floor plan.
Now, mind you, the ceilings arethis tall, they're 16 feet.
(31:14):
You're gonna have your viewthen you have a view.
So when you get up there, thefeeling of it's almost like I,
when I went, when I moved myheadquarters to nashville, I
moved into a high rise apartment, which it was a re it was
actually anchored by, um, uh, uh, what's it called Whole foods.
So it was anchored by wholefoods.
Thanks, joe, appreciate it.
Joe, joe, joe knows Joe's there, he lives with me, basically.
(31:37):
But yeah, so it was.
And I moved up to the 21ststory and I'm like this is so
cool, being up here like thathigh rise, feel, yeah, it's
gonna feel views.
Just, people can just you're notagain the third floor, yeah, so
you're, you don't have that outhere.
(31:58):
Yeah, so you get up to thatsecond floor and it's a little,
it's definitely higher than anyother second floor with a
balcony.
So you, you're just going tofeel like you're up higher and
then when you're driving through, because of how tall they are,
they just look big and so andthe benefit to this property is
because it's got naturallysloping terrain here in the
desert, we're going to haveviews from every, from every,
(32:19):
every phase.
Yeah, certain houses, certainunits will have phase, and
there's not much below you, youknow, there's a couple trailer
parks.
There's not much below you towhere the views are going to be,
and even if someone built athree-story product there, I
don't think we'll have a problem.
That's still that elevation isquite low, yeah, so I think we
again even we've had people go.
How the heck did he get thatproperty?
(32:40):
It was like the largest, Ithink, lot left in the city that
could be really buildable.
But you're also dealing withthat FEMA, so that's, I mean,
that's, that's what it really is.
A lot of people can't.
Yeah, it comes with itsstruggles.
It's patience.
That's what I tell peoplePatience, patience, it's about.
So it's always about strikeprice and being patient and
(33:00):
making sure you have the right,the right, you know, movement.
What I think what happened withme is when I looked at that and
I kind of watched what with allthe development that happened
with the mall and everything,that all that water doesn't
really come through there likeit used to.
Yeah, it's getting pushed out,yeah, so there's no real water
comes through.
So I'm like this is going to be, in essence, a slam dunk.
You just got to put in thelegwork to get it.
Yep, you know.
So upstream was all was allconfigured 10 years ago.
(33:23):
Back in the day that would havebeen there's, this thing saw a
lot of flow.
But at this point, yeah, nowwith that, yeah, you got a whole
mall, 720,000 square feet of.
You know, I don't even knowwhat, with all that blacktop,
what that would be.
I mean, it's got to be amillion square feet or more.
I mean way more.
But they've controlled it, yeah, they have controlled it, yeah.
And then you know you have thatrunoff that goes into the last
six acres, and so that's it's.
You know we don't have a lot ofmovement there.
(33:44):
Yeah, I think what we'reconcerned about is when the
water does come through thechannel, it actually kind of
bows up into the site a littlebit.
Right, that was the onlyconcern.
Right, it does so, but that'sthat's.
We can maneuver around that.
Well, I'll control it, andthat's the.
And that's where the, that'swhere the talent and the uh, not
(34:06):
not only track record, but,like you know, being able to,
all the stuff that you guys havedone, it's those.
Before we're thinking, hey,look, remember, we did it for
this project.
We can do that here, you know,but you guys are so entrenched
to what's going on.
This has helped so many types ofprojects.
It's starting with singlefamily homes all the way to.
(34:26):
We've done some of the.
We do the waterline projects.
We were working on some of thebox to box culverts, so like
they're on Swanson.
It's pretty funny when thatprobably we designed that box
culvert and then, literally,when it was done, at our first,
I'd say 75 year first day ofrain, we at our first I'd say
(34:47):
75-year first Ninja Rain event,we went out there and we were
like we've got to go check itout.
It's like a waterfall comingout there and we actually have a
picture of him going like thisand then lightning in.
Was it in the picture?
No, almost, but we got apicture of him right there.
It was classic.
Next thing, we're all runningback, but there's so much that
(35:08):
we've done in this town it's um,um, it's been a blessing.
I, I love working in our ownbackyard.
No, totally, yeah, it's yourown sandbox.
Yeah, literally, yeah, you know, but yeah, the, the.
I think overall that this, the,the way that the the land kind
of flows.
We were out there.
He just flew a drone from wherethe pool's gonna be all the way
to the water.
Okay, for the river, yeah, youknow, and I'm like this is like
(35:30):
river, this you're going to havea view from here.
Yeah, it's right there.
I'm like, fly the drone overthere, go get a shot, go over
the Riviera and come back.
Yeah, and he did, you know, andthat it's that'll kind of give
you an idea of, like the viewsthat you're going to get from
there and when you're up in thegym.
So what I'm going to do is I'mgoing to move all of the um, I'm
(35:51):
going to move all of the cardioequipment.
It's going to be kind of splitdown the middle where you can
either go look outside and facethe river or you can face the
gym itself, and so we'll have akind of a blend between each
product out there.
Now let me ask you this I don'twant to have too much cardio
machines.
I want to be probably 50 ofwhat you see at um, planet
fitness.
(36:11):
Okay, I think that'd be a goodcall.
A lot of a lot of those are.
They're not a lot of used.
No, they're not used.
There's so many of them.
It's like three rows of like 40on one side and they're.
I never see more people here.
Because only when does it?
Only when it gets 115 do peoplestart going inside?
But even when we were in ourprime, uh, you know, we'd run in
(36:34):
a hot run in the eight, or youjust run at night.
I'd run at nine o'clock atnight, but yeah, you don't run
on treadmills but there's a lotof stuff.
Yeah, it's, it's not foreverybody, you know.
You take, that's what I'mrealizing out here.
It isn't for everybody.
You know.
You take advantage, and that'sthe thing I'm realizing out here
.
It isn't for everybody.
No, and you take advantage of.
It's still 80 degrees and it'sNovember.
I mean, that's beautiful to us.
(36:55):
I'm going to read this to you.
I posted this you probably haveseen it on my social media, so
I posted this about the fitnessworld.
It's a little data, right?
So here we go.
So the global wellness economywas valued at 4.9 trillion in
2019.
During 2020, it dropped to 4.5.
So it had a little bit of adrop.
(37:16):
Okay, in 2022, the globalwellness economy reached 5.6
trillion, which was 14% higherthan 19.
And then it's projected at an8.6% average growth, going to
8.5 trillion in 2027.
It doubled in eight years.
Yeah, and, and I think it'sgoing to get.
(37:38):
I actually think that's, Ithink that's off, I actually
think it's going to be more.
And the reason is is becausethink of everything that's going
on with uh, with uh, uh, thefda, and you know, I think
people are getting out there andwanting to stay, get healthy
and stay healthy.
You know, going back to, like,the old school of eat.
Well, you know, work out, nottake pills.
(37:59):
You know, people are reallystarting to worry about big
pharma.
You know, and rightfully so.
I think people are learningthrough the last couple years
about big, big pharma andthey're having to do their own
homework and get healthy ontheir own.
Yeah, and you know, regularphysicians, family physicians,
they're pushing back a littlebit and they're saying, hey, no,
we can do this through diet.
Finally, the information that'scoming out through dieting and
(38:20):
healthy eating.
And then you have the lifestylehere, which is very relaxed If
and healthy eating.
And then you have the lifestylehere, which is very relaxed If
you decide to live that life.
You know, I think this is a,this can be a Mecca.
You know, it's always one ofthose things where you're like,
okay, what's the biggest problemout here?
Healthcare.
Let's be honest, if we canbring in more healthcare, we're
doing good.
In fact, I called Dennis overthere on Swanson, right there
(38:42):
behind 10-day doors.
Oh yeah, albert's is there.
I saw him and Eric have that.
They have that long.
They have the listing, yeah.
So I was sitting there like whydon't we bring in medical
office or medical campuses there?
And they had another offeringor another project like that on
the other side of ASU, yes, butsomething happened and they
didn't bring that in and I toldDennisis, I said we'll find out
because I would love to buildmedical campus.
(39:04):
I have some relationships withpeople out of a uh, you know,
doctors out of vegas and and, uhand um, uh, specialists out of
vegas that I think would doreally well and they already
have said they wanted to.
We need that because it'sunfortunate that when somebody
gets hurt or sick, you gottahaul we, we're out, go out of
town.
Yeah, and that's unfortunate.
Yeah, and you're sick.
(39:25):
Driving two and a half hours atleast minimum is not fun, yeah,
yeah.
So it kills me to say, you know, don't go to the hospital in my
hometown.
Yeah, well, and that's thepoint.
But here's the thing I think, asit becomes more of a problem,
the more it'll be focused onyeah, focused on yeah.
And it's the sophistication ofplayers now coming in here.
I say humbly the guys like meare the ones that are gonna make
(39:46):
it happen.
Yeah, you know, you have guyslike us that come in and go hey,
look, I just feel a gap and wehave the, a unique ability to
build and raise capital.
We can get it funded, yeah, butwe'll also fill it, you know,
because we want to make money.
How do we make money?
Bring in doctors and bring inthe tenants.
So in competition, wherethey'll have to up their game,
oh, yeah, just to stay in the,to stay in business, and it's
not that hard.
It's data.
Okay, well, let's look at theincome levels, let's look at
(40:08):
kind of what who's got what,ppos and HMOs and you know, and
it's not that difficult.
But if you can get that dataand you, then you go.
It's yeah, absolutely Okay.
That's that triple netinvestment people love because
(40:30):
it takes the risk downsignificantly.
Yeah, you said on the other sideof ASU it was going to go right
on that, it was something thatwas going to go up there.
That was a big.
It's a nice flat lot too.
We actually knew people thatwere going to come.
We were actually going to talkto people who were going to put
something near the hospital andmake them compete and make them
improve and lower their pricesand up their game.
(40:54):
Unfortunately that happened.
I think that it will.
I'm hearing through thegrapevine don't hold me to it
annexing more land into the cityand you know kind of the
corridor right here.
You know all that stuff is.
This is the area it's going tofell next.
It will fail.
So if you have that big of boxstores over here and you have
(41:14):
this much open land and youcan't have, there's no more lots
of any way, shape or form ofthe size that's needed for that
type of stuff, yeah, it's allgoing to go north.
We're talking hundreds of acres.
There's a lot of 900 and somelots approved over here.
Did you hear about that?
Apex got 964 lots approved,apparently over here somewhere.
Is that it's on?
(41:34):
I think it's on that side.
Is that?
Um, the deal range, that deal?
I think that sounds familiar.
900 lots, you guys, that's yoursright on that one too.
900 lots where we're.
Well, that's how it's like.
Have a few lights go, yeah,have a few lights.
We're working on a small phaseof it.
So, you guys, that's yoursright, 900 lots.
So that's how far it is.
Like Havasu Heights, yeah,havasu Heights, we're working on
a small phase of it.
So, overall, overall it's like900 lots, right?
I mean, dude, that's a lot.
And again, and they're smallerhomes, they're like 1,200 square
(41:54):
feet.
They're trying to make them alittle bit more affordable.
So where are the gar Kingmanand trying to so they don't have
to travel to Kingman?
Workforce, workforce, closerWorkforce, that's what we need
here.
You do need workforce.
That's the businesses willthrive when you have the
employees.
That's part of the problem withcity staff.
Here too, I've gotten to know alot of them.
(42:18):
But and then, as they come in,we gain their respect and then
they have to go because theyjust can't keep their family
here.
Yeah, yeah, yeah, yeah.
So, yeah, I, you know, I reallyappreciate you guys coming in.
I think this is, you know, agreat introduction for the team
and the group and the network.
You know, I really wanted themto see kind of the nature of
your guys' caliber, what youguys are doing, how much you
guys are involved here in thecity.
You guys are touching it allliterally.
Yeah, we've had, we had somecompetition there for a while.
(42:41):
Well, say, there's enough workto go around for everybody, but
but as long as we stay loyal andbut the competition we had, a
couple of those firms have goneout by choice.
Gone out of business, yeah, andretired out too, yeah, and
they've they all fluctuatedtowards us.
So, yes, we are very, very,very, very, very busy, but but I
gotta tell you like, like wewere saying, to have the option
(43:03):
to and have the opportunity to,choose our work now is so
important to us and choose thepeople we work with.
Yeah, we had some opportunities.
I want to mention this earlier.
We had some opportunities tomake some business decisions, to
work with, sole proprietorshipwith with certain people, and we
we've had a couple ofopportunities.
We said no, we value ourrelationships with our clients
(43:24):
way too much, because it wouldchange.
We've worked so hard to getthere and that's where the fun
is.
You've got to control yourdestiny too.
I left a group that I was withfor five years.
I went over to them becausethey were poaching me with a big
signing bonus as soon as I gotthere.
I'm like this is not for me.
They didn't care about myexisting relationship.
I literally was losing everyone of my past clients and I'm
like, why am I doing this?
I'm gaining new clients, butit's like it was so different.
(43:47):
I was not what I thought it wasgoing to be.
Part of us are like this couldbe really cool and we can maybe
make a lot of money.
We didn't chase the money, wechased the relationships, yeah,
but you guys are alreadyestablished.
It's easier to make that.
Guys like me.
I think you guys have a hugerun on that.
There's some fun stuff there.
We're Ozarks, we're looking atLake Travis.
(44:08):
Yep, we definitely have tovisit that site at some point.
Dude, you know it's so coolbecause of the relationships I
have with Brett over there atPerformance Boat Center, which
is like the hub of all the guysselling all the boats out here.
It's like him.
He sells most of these.
I buy all my stuff from hereand he buys all my stuff back.
(44:31):
You know type of stuff.
But man, it's, it's.
It's so cool because it's 126miles long.
It is massive.
So you have what?
A million people come out here,a million and a half right,
let's just say, um, for tourism,it's nine million people there,
it is massive amounts of peoplethere, but it's, but it's the
same thing, it's what we do here, but at a bigger scale.
Right, yeah, exactly 100 fastboats.
We do the off road stuff, yeah,but uh, it's just on a bigger
scale.
Yeah, and that's the cool partis like we're kind of, if you
(44:52):
think about it, we're reallykind of just getting started if
we're only pushing barn kit.
Yeah, you know, I actuallybuilt a pro forma with my ceo
and our guy that does all of ourperformance.
He's an mit guy.
I've got him to laugh one time,by the way, like he's just a
different dude.
Yeah and uh and um, the bestpart was is that I ended up, um,
looking at our performance,we're gonna go okay, well, we're
gonna do 10 of paradigm storagein the next 10 years, just like
(45:14):
this, but we want to do like 10to 15 locations with a gym and
the barn caves.
Yeah, that's what the plan is.
So we're actually gonna have apicture.
Yeah, so it's gonna.
So it's going to be.
It's going to be the whole, thatwhole concept.
I mean the whole thing.
It's just different size, lots,you know, maybe some.
You know, different unit countsbased on what we buy, Right?
Yeah, but it's going to be thesame concept the gym and those
(45:35):
units identical.
So we in of like this is it?
That's why my heart is so intoit.
You know, I told my wife I'mlike you know, I love you, right
?
She's like I don't think youlove me anymore.
I'm like, no, I really do loveyou, I promise, and my mind's
over here, you know, but I talkabout barn caters more than you.
But, uh, you are my barn caters.
So, thank you guys for coming.
Man, I really appreciate it.
(45:56):
Thanks for all the kind wordsand thanks for the loyalty too,
because I know you.
Yeah, it's been great, dude, Iappreciate it, really enjoy it.
I know we're going to haveuphill battles in some things
and headwinds.
It's all about stickingtogether and making it happen.
Man Period, so cool.
Thank you guys for watching andlistening and hopefully you
guys will enjoy the next one.
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