Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I like that where
that world's going.
So the healthcare side I reallywatch a lot the new technology
that's coming out.
When we moved our headquartersto Nashville there was more
startup capital going intohealthcare than anywhere else in
the country was actually inNashville, so I learned a lot
about that stuff A lot of AIgoing out there, a lot of
pharmaceuticals and medicaldevices and technology and so
(00:20):
forth so I was able to kind ofstart hovering in that space and
then really realizing how muchmoney is being dumped into that
space and how many boomers arein need of certain things you
know, or anybody in general youknow, and that was really an eye
opener for me on how muchhealthcare is needed.
Speaker 3 (00:35):
What's up everybody,
welcome to another episode of
the playbook.
Today we have a bad-ass guest.
I mean this guy is, first ofall, he's not only done so well
for himself in business, butjust one of the most genuine,
like legit, nice guys,well-mannered dudes that I've
ever met in my life, and Iappreciate that so much Manages
(00:58):
over $500 million for hisinvestors and is a powerhouse in
the development arena.
He's got a big project rightnow in Lake Havasu the barn
caves and I think you're reallygoing to enjoy this one.
We talk about a lot of coolstuff, from business to personal
, and so I hope you enjoy.
(01:19):
Here we go.
Speaker 1 (01:20):
All the guys that
were there at the bar that I got
a chance to talk to.
He's like, okay, so this guyowns this company.
This guy owns this company.
I'm like, yeah, that's exactlythe networking I'm shooting for.
You know it's a $10,000 buy-inand it's seasonal.
So you know, out there, parkcity, seasonal.
So same thing in Havasu.
It's seasonal nine a monthwhere you're there.
(01:40):
But then you get all these kindof like you know, amenities,
whether it's, you know, parkyour car there, leave your car
there, whatever you want to do,but you can, you know, show up
to all the events, you can haveyour clients come there, you
know, have a little office, whathave you?
So it's pretty cool.
I feel like that's a littlecheap, oh yeah 10 g's, 10 racks,
but I'll fill it up.
Speaker 2 (01:58):
You look at the
networking side for these big
groups like the ypo groups yeah,bro I mean some of these groups
are 25 or 30 000 bucks a yearyeah, a year it's like oh man,
and and you've got a refined,smaller group.
This is a lot larger group, Ithink, a lot more value yeah, I
think, and right, what I?
Speaker 1 (02:14):
what I see happening
is like the golfers like right
now they're nowhere to go, bro,it's fucking hot.
These guys do not want to golf.
So I have four golf simulators.
They're going to go in thereand golf all the time.
So that's like a whole vibe andthen during the summer it's
like a whole nother vibe ofgroups that come in too.
So that place is just bebuzzing all the time.
But if we can do like, hey guys, we're raising money for kids
with cancer you know what I meanLike that that will turn up for
(02:37):
sure.
But, dude, I have so many.
The thing about Havasu, growingup going out there.
I have friends that are likefrom LA and San Diego.
They're from everywhere andthey all go out there.
But it's like such a like alike a family oriented
environment that everyone kindof sticks together and it's like
it's very clicky, but not likein a bad way, it's just everyone
sticks together.
You know the boating communityis very, very helpful, very
(03:00):
supportive, and so that's kindof what I want to do is all
these business owners that arebigger and boaters Cause I mean
I know guys not by their name,by the names of their boats.
Like you know what I mean?
What kind of boat does theyhave?
Oh, it's.
You know, it's big daddy, theM35, or you know what I mean?
Like that's how people knoweach other out there.
They don't really know eachother.
Oh, it's the guy, it's true.
So it's like those are the guysyou want in there, because
everyone's really, in essence,using that to build their brand.
(03:27):
So by like, oh yeah, I got theguy that owns this company, this
company, so they want you todrop their name.
Speaker 2 (03:32):
Are most of your
projects centered around some
event Like this is for boatingfor the Havasu project, but the
other locations do they havesomething like that?
Speaker 1 (03:48):
It's boating or golf
or something, yeah, you know.
So what I, what I?
I am now before not necessarilyso much.
So I have a project I'mcompleting that's a multifamily
right now in San Antonio.
That one is 21 units oftownhomes, um, oh sorry, 21
units of apartments, and we'reabout 30% complete on that one.
But that's pretty much the onlyone that I have right now as
far as in my portfolio.
That is doesn't have a lifestyletrend to it, and what I mean by
that is if you look at babyboomers and their spending
(04:08):
habits, they're like hey look,I'm going into retirement, I
want my RV, I want my boat, Iwant to get out of California, I
want to save on taxes, I want abetter lifestyle, they want to
travel, they want to give moreto their grandkids List kind of
goes on.
So when you watch that muchwealth which is where all the
wealth is is moving in thesedirections, that's where I try
to hover, and one of them, beingin Havasu, is like one of the
(04:29):
most desirable retirementcommunities on the West Coast.
But you pull people from herePhoenix, scottsdale, vegas, all
over California, and now it'sgoing up to Washington, oregon.
It's really expanding.
So that's what I'm trying towatch is health care, because
health care is the fastestgrowing industry due to baby
boomers beginning more frail andanything that has to do
(04:50):
centered around that andlifestyle trends is really what
I'm watching yeah, but in thebaby boomer realm yeah, massive
industries.
Speaker 2 (04:58):
Massive, and that's
part of what our, our stuff
works on is you've got thesethree major I?
I would actually tell youhealthcare, the housing, or big
banking side, and big utilityright.
Or big oil, all kind of thesame, and that's nice, Cause
you've kind of brought this,yeah, you've brought that all
together.
That's really nice.
Speaker 1 (05:17):
Yeah, so, so I think,
like right now, so we're so
heavy in Havasu, I don't thinkI'll go in.
I don't.
I don't think I'll go in, Idon't.
I don't think I'll buildanother project in Havasu.
I have been approached to buildsomething like a top golf out
there, which I think would be,if I do do more, would be
something like that, you know,but more entertainment.
The one thing I'm really tryingto do is marry up.
(05:38):
So we're building that 30,000square foot gym but I'm bringing
in like a jujitsu area and youknow, I'm trying to help with
the youth side because there'sjust nothing, nothing to do out
there for the kids.
So if I can bring some of thosecomponents into it, I'd be huge
.
You know, like baseball,football more, like private
training, that type of stuffthat are specialty work.
I'm trying to bring in trainersfor that too in havasu, missing
(05:59):
in havasu for the oh yeahbelieve it or not, it is.
So it's crazy because people arelike ha say it's very seasonal
and it is, but, like during thewinter, you have the snowbirds
that come out right and they allcome and they want to get away
from the cold, but they're veryactive, they love the razor,
they love to work out veryhealthy.
The health and wellness side isreally growing too, even in the
baby boomer realm, because alot of people are kind of over
(06:20):
the let's call it the big pharmamovement.
A lot of physicians are goingto going back like hey, go back
to working out and eating cleanand eating healthy.
Let's not give you more pills,and I think a lot of people are
going back that direction.
So you're seeing an uptick evenin gym activity.
(06:40):
So more subscriptions, morepeople are signing up for gyms,
and my buddy that's going tooperate my gym he has 30
something locations andfranchisees and he's giving me a
lot of this data.
So you know it kind of.
I'm just kind of lining intothat, you know.
So you want to cater to yourcommunity though, yeah you know
his gyms are dope too.
His gyms are real tight.
It's a.
It's a nightclub, is what it is.
(07:00):
He went after he went after anightclub field yeah with like
real equipment, like the arsenal, like manly, like primal
equipment.
It's badass, yes, that that'scool.
Speaker 2 (07:11):
You know, we looked
at one development project that
we modeled out, that thecommunity itself would have a
direct health care center and soinstead of running through big
insurance, they had access todirect health care.
So like right down the roadhere they had access to direct
health care.
So like right down the roadhere my buddy owns a direct
health care company and reallythat's taking out all of the
(07:32):
health insurance side and it'sall pre-negotiated cash rates
and so I pay him like I thinkit's like 99 bucks a month.
And now I got my doc on speeddial.
I don't have to go in and gothrough.
That's killer.
Just go through all the garbageof healthcare, Like if I need a
prescription done.
It's like healthcare and biginsurance requires that I go
(07:52):
down there, meet with the doc,get these forms filled out and
then go do this directhealthcare pre-done cash.
I'll give you a real example.
I've got a kind of a weirdkidney issue and I get blood
work done every three months.
If I go to my regular processat the Mayo, it's like 1200
bucks If I go through and go tothe lab directly and cut out.
(08:12):
And male is the best in theworld, right.
So I get it.
You pay for your.
You pay for the best.
If I go direct to the lab, it's220 bucks.
If I pay through directhealthcare, 220 bucks.
If I pay through directhealthcare, $9.
Wow, $9.
Yeah.
Speaker 1 (08:32):
That's in this
environment and this economy and
the cost of living going up,and because baby boomers are now
spending more time and energyin their healthcare and need to.
That is a movement that willboom because your healthcare
costs are compressed.
That's a big movement for sure.
Speaker 2 (08:44):
Yeah, I see that in
healthcare and in housing, what
you're already doing, and thenin energy these massive
movements, man.
It's moving away from the big,big, crazy control from these
massive entities and it's allcoming back and to facilitate
giving that back to the averageAmerican, is a big, freaking
deal man.
Speaker 1 (09:03):
No, to go back on the
healthcare thing, there was a
group that was out of San Diegoand I really liked kind of what
they were trying to do, but theywere marrying up the Oura Ring
and some other technology withlike Apple Watches and so forth
and what their kind ofphilosophy was is that you never
go to the hospital until it'san emergency.
How about identifying certainpatterns with inside, the way
(09:25):
your body moves, that willtrigger your doctor to say, hey,
why don't you come in?
We need to talk almost likepreventative healthcare, but
it's able to catch things beforethey they happen.
For example, delos wellness,which is, you know, a Goldman
back company out of Manhattan.
They have hospital, hospitalgrade air filtration, circadian
rhythm lighting.
(09:45):
They've been able to identifyhow circadian rhythm lighting
has a direct effect on, likeyour, uh, your sleep patterns.
You know melatonin, all of thesedifferent chemicals, because
this is all synthetic light.
We're under right, and how thatblinks real fast.
What we don't, we can't see it,but it does have an effect on
us over time, all the way downto like certain, like this is
(10:06):
all paint, custom paint.
Well, there's certain you know,uh, things inside the paint
that we're breathing in.
So that, yeah.
So there's this filtrationsystem actually identifies
what's in there.
So it also has this othertechnology and sensors
throughout the house orcommercial buildings where it
identifies what's in the air andstarts filtering it out before
you even need to worry about it,kind of thing.
(10:27):
It's pretty impressive whatthese guys are doing, but it's
an insurance play, and so thatwhole health and wellness
movement is getting bigger andbigger.
And how cool is that?
To say, hey, you know what?
Your blood pressure is reallyhigh before you're like, you
know, I don't feel so good.
You know, start identifyingthat.
And you're getting a call fromyour doctor going hey we're
getting triggered in over here,right.
So there's all this technologygoing into this right now and I
(10:50):
see it.
It's going to take a little bitof time because doctors have to
come up to par for that systemsand software and so forth.
But there may be kind of like a, a center, where that is all
kind of being compressed to andthen everyone gets made contact
with.
That's your, your body's, hey,your body's acting up when you,
we need to, we need to see youor see what's going on.
Oh, I love that, isn't thatcrazy.
Speaker 2 (11:10):
Yeah, coupling that
with like that direct healthcare
model would be fantastic.
I mean, we put check enginelights on cars and we don't have
them for our own bodies.
Like we trade our cars in everythree to five years or whatever
, but our body we need for life.
Speaker 1 (11:23):
Hey, your tires are
low.
Yeah, exactly, man, we don'tcheck our own body.
Speaker 3 (11:27):
We've got my blood
pressures high Like what's up,
you know.
Speaker 2 (11:30):
Oh man, I think
that's brilliant.
It's brilliant, dude, yeah, totie that in.
Speaker 1 (11:33):
And it's a
subscription base, it's like 19
bucks a month, like they figuredthis out and you can.
Speaker 2 (11:40):
Someone out there is
going to do the math and they're
going to say for 19 bucks amonth, you're going to save the
country's going to savetrillions of dollars.
That's crazy, I love that.
Speaker 1 (11:50):
Well, think about
with, with your, your situation.
I don't know the depths of it,but if something were to trigger
you, you're getting notifiedbefore it happens no-transcript
(12:14):
how many times you go to thedoctor and be like oh well,
you've been having this issuefor years and you're just now
finding out because it finallyhit the wall.
You know it's true you know.
So you finally get to a pointwhere you're like, hey, I'm, I'm
hitting a wall, and then you goto the doctor.
But this has been somethingthat's been building up and
going on for years and you justdidn't know it.
Speaker 2 (12:29):
Oh, this is exactly
that I found this out because of
a totally different issue andit went and I had it.
I was born with this deal.
It's really kind of like anautoimmune type issue, yeah, and
I'd never known it, but it wassomething else that kicked it up
.
And had I waited, it would havebeen really and just by pure
luck, man, pure luck, See.
If it would have went longerit'd been worse.
(12:49):
You know this goes on.
Speaker 1 (12:50):
So, yeah, I like that
where that world's going.
So the healthcare side I reallywatch a lot the new technology
that's coming out.
I would Nashville there wasmore startup capital going into
healthcare than anywhere else inthe country was actually in
Nashville, so I learned a lotabout that stuff.
A lot of AI going out there,you know, a lot of
(13:13):
pharmaceuticals and medicaldevices and technology and so
forth.
So I was able to kind of starthovering in that space and then
really realizing how much moneyis being dumped into that space
and how many boomers are in needof certain things.
You know, or anybody in generalyou know, and that was really
an eye opener for me on how muchhealthcare is needed.
Speaker 2 (13:27):
And it's most going
into the baby boomer.
Speaker 1 (13:29):
Yeah, just due to the
fact that they just are getting
more frail, and it's veryconsistent.
But you are also looking atkind of this movement of like
people are starting to spendmore time on their health and
wellness.
They care more, they have more,they care more about what
they're eating, right, it's abig movement overall.
But when you see how boomersare starting to live their life,
(13:50):
they want to be more outdoors,they want to be more overall
healthy, they want to betraveling and not having issues
with walking, and the list goeson.
So you're seeing kind of thisholistic movement with boomers.
So they don't have to spend somuch money on healthcare but
they have a longer, moreenjoyable life right Journey and
they're trying to implementmore of organic healthcare
(14:11):
practices to be able to get to abetter lifestyle.
And so it's nice to see, kind ofwhat they're doing.
So a lot of the believe it ornot, a lot of the technologies
and more like software andsystems to read your body.
So the preventative side, likeit's crazy what's going on out
there.
I love watching that stuffbecause I'm going to implement
it as soon as some of that stuffcomes out for me, you know, and
not only just because I don'twant to deal with the pain or
(14:31):
what have you, and I want to behere for my kids.
But it's like I have a lot ofpeople that rely on me to be
down for three days or five days, or it's almost like.
It's like bankruptcy levelstuff, like we can't just be
down for two weeks or threemonths or what have you you know
, you start thinking of thingsat that level you know like hey.
I need to stay on.
It's like right now I'm eatingto perform, I'm training, I'm
(14:52):
trying to stay focused on everyI haven't I don't know when the
last time I had a drink.
You know I love my tequila man,my high end tequila bring it
baby.
I probably would like totallybreak the break that you know.
But the bottom line is is likeI just I'm so focused on on work
and my life and my kids.
I just I'm trying to stayfocused on the way my body
operates, to eat, to perform,because you know I already don't
(15:13):
sleep enough as it is.
So if I can try to offset thatby eating right and training
right, then I'm doing betterright.
So I'm trying to implement thebest thing, all, every, all the
practices as possible to operateat that top performance Nice.
Speaker 3 (15:28):
We kind of jumped
right into this thing.
Yeah, I want to step back alittle bit.
So you know, over I mean Iwould say especially over the
past, I don't know five years.
You know, I've been kind of inthe entrepreneurial world for a
long time Past probably fiveyears I've learned that there's
(15:50):
only certain people that I wantto work with and if I don't like
you like, I don't care howsmart you are or whatever I
don't want to work with you.
I bring that up because it'sjust been like a pleasant
surprise getting getting to knowyou.
Obviously, ray introduced uswhich, uh, shout out, ray, but
(16:11):
um, you've clearly done verywell, um, for yourself.
You know, I know you've you'vebeen through a lot on your
journey, but it's like dude,you're just like the realest
dude.
And you're probably the most,one of the most polite guys that
I've ever met and and that's,that's rare.
You know, you got a lot, a lotof guys, especially in the
social media world, that are notdoing probably near as good as
(16:32):
you and just think they're hotshit and just kind of walking
around with this ego.
And it's like dude, what like?
Why Like?
There's no point in that.
So I just wanted to likecommend you for that and say I
appreciate that and that means alot, and especially you know
when, with this deal that we'reworking on and partnering up on
that.
So now I appreciate, appreciateyou with that Well thank you,
(16:52):
yeah, dude.
So, secondarily, let's, let'stake it back a little bit.
You know, clearly people aregoing to hear how wise you are,
smart you are on this thing.
Let's take it back like whereyou, where you started.
And I want to start, I guess,with um.
You kind of briefly told me astory, uh, uh, when I was out in
Havasu about basically 2008crash, you lose everything and
(17:18):
you're like I got 30 grand leftin the bank account, called up
the boys, let's head to Vegas,let's just blow it out, and but
what's what's cool?
And you'll tell the story, butwhat came from that and the
relationship that came from thatand kind of where that led you.
So I'd love to hear that story.
Speaker 1 (17:33):
You know.
So the biggest takeaway fromthat, you know, when I called my
boys and said, hey, we're goingto Vegas and blowing all of our
money and coming back andfiling bankruptcy and becoming
pizza delivery guys Right, wasthe burn the bridges mentality.
You know, every time I've goneall in, it worked out for me,
you know, kind of like, hey,look, we doesn't matter how bad
(17:53):
this is going to get, we'regoing all in, kind of thing.
It always worked out for me.
But so in.
So in 2008, I had my ownmortgage company.
So I was like everybody else,we're slaying it, we're killing
it, everyone's got the cars andkind of living the life.
And it was totally like Wolf ofWall Street level, like dialers
, you know.
And when the market crashed itwas pretty much overnight.
So we went from you know, 50,60 loans a month to like one
(18:14):
like it was dead.
So I call my buddy and theseare all my buddies I went to
high school with that wereworking for me, cause we're
still pretty young, we're like20, 21, 22, you know, or 23.
Yeah, 23.
So we're all young and and wehad, you know, a couple of girls
working around the office thatwould bring us food and like
clean the office and make surepapers.
I mean, we had the whole thingmoving Right.
(18:36):
And about two months after thecrash I remember it vividly it
was in.
It was in July of 08, when theJuly of 07 is when it started
and then really got bad in 08even more.
But when that, when, when thephone stopped ringing that day,
we sat back for about two monthsgoing what do we do?
What do we do?
What do we do?
Coming in every day, going tothe gym, kind of still living
our life.
Going, okay, are we going to benaive and do nothing, or what
(18:58):
are we going to do here?
And so it just based offeverything that we're reading,
I'm like, okay, this isn't good,this is okay.
I got a brand.
I just bought a brand new houseat the height of the market.
I got an option arm loan.
Not only was I slinging optionarms, I was taking option arms
and all my buddies are livingwith me.
Each room had its own bathroom,so I had all my buddies.
(19:19):
It was a crash pad, for sure.
So I ended up going to my guysand every Monday we have like an
office meeting, like a kickoffmeeting, right, so I go to my
guys on Monday and they go hey,here's what I think is going to
happen in the market.
I don't think this is going toturn out well for us.
I think this is what we need todo Because if you look at the
pizza delivery guys, they'remaking money right now and
because everyone's broke,everyone's just ordering pizza,
(19:39):
right.
So pizza does really wellduring a distressed market, fyi,
and that's why a lot of peopleopen up little pizza shops.
Man, it's pretty cool, butanyway.
So I go to them and I go okay,this is what we're going to do
Friday.
We're going to fly private outto Vegas.
I think it was about 80,000 Ihad.
So I said I have about 80,000left in savings.
My burn rate's 80,000.
(20:06):
So we're not Hyde, which is uhat Bellagio when they first came
out right there over the uh,the fountains.
We're at Hyde and I'm buyingbottles and everyone's like this
one guy comes up to me and hegoes what are you doing?
Buying bottles for everybody atHyde?
Like you know, the marketstarted kind of getting more and
more busy and everyone's likecoming from other clubs cause
I'm buying drinks.
So it's like spreading, youknow.
(20:27):
So, uh, at the end of the nightit's probably around two, 33 in
the morning, this guy comes upand I've seen him.
He was around the club and hehad kind of some business
meetings going on.
It was more of a lounge, youknow.
So this guy comes up to me andyou could tell he kind of just
said he does well, and he had anIWC watch on Prada glasses and
(20:49):
under roof indoors at night he'sgot probably a $5,000 suit and
super tailored, a Chinese guy,well fit, but speaks perfect
English.
And unfortunately and I say itrespectfully you can't tell how
old these guys are.
So at my first glance, my at myfirst glance, I was thinking
he's probably in his latethirties, maybe early forties.
Very well put together guy,speaks perfect English and
(21:10):
starts asking me you know whatit is I do and why I'm doing all
this?
Right?
And he just laughed and he goesman, you're, you're the guy I
want to talk to.
He goes, here's my card and hegoes to show up.
It's probably going to be worthit for you, especially if
you're telling me everythingthat you're going through and
what your whole purpose to behere was, telling them the truth
, right.
So he goes, so.
(21:31):
So at the end of the, at theend of those, we go, my buddies
and I go.
So this was Friday night, soSaturday night, sunday night, we
go out, we have our fun, wehave fun.
But I was like so I go to thisthing Monday morning nine
o'clock sharp, I'm wearingwhatever I could, that's the
nicest, and I walk in and it'sprivate.
(21:54):
And when I walk into thisbuilding it's on the north side
of Vegas.
I walk into this building,there's private security outside
, really kind of nice cars,didn't really think anything of
it.
I go into this 13th floor.
He's got the entire floorcompletely filled with analysts,
so cubicles that were reallysmall but they're all analysts.
(22:17):
I get walked in with security.
I'm on a list puts me on, youknow.
I walk in through security intothe back of this back room
which is a big, huge conferenceroom and what it was was an REO
Mac or Rio Mac auction and whatthat was was is that so in the
FD?
So we hear, like with SVB bankand signature bank, you know,
basically in essence collapsed,the FDIC comes in and bails out
(22:37):
the banks or they force JPMorgan or Bank of America to
come and help buy the banks orgive them some money and keep
them up sustainable right Backthen in 2008,.
That wasn't how it worked.
What it was is that they reliedon the FDIC and whatever
liquidity they had to help bailout banks, but it was so.
It was such a huge crash thatthe FDIC couldn't do anything
about it, so the only way tobail these banks out was to
start bringing in external moneysources right, and that was
(22:59):
local billionaires, billionairesfrom out of the country, and so
this is what that auction was,and what he did is he had worked
with a, with a, an attorney orthe law firm, with the FDIC, and
came up with a product where hewould help auction off the
assets that all of these bankshad that were distressed or
non-performing.
But when you buy banks, you'renot just buying the real estate
(23:20):
portfolios.
You're buying auto loans andcredit card debt and locations,
and you deal with employees, andit's a big deal.
Speaker 2 (23:28):
You're buying huge
banks right, so his was like the
software implementation of that.
Speaker 1 (23:32):
Yeah.
So what he did was is he endedup coming up with?
He married up with other uh,let's just call it governmental
um software technology that theyuse to track how many men to
women owned mortgages, how manytwo, 28 liboras were out there,
option arms, 30 year fixes.
They pulled all of their datatogether collectively and then
basically built an assetmanagement software is what they
(23:55):
did.
So when they went to the FDICand said, hey, look, this is
what we'll do.
You guys don't have the backoffice for these billionaires to
come out and repurpose theseall these assets, but we do.
So all of those analysts werebasically saying, hey, you're
one guy that has a multibillions of dollars.
You can come buy all of thesedistressed assets for pennies on
the dollar, but my firm willrepurpose those assets.
(24:18):
And that's what he did.
Our government had no idea howto repurpose these assets.
So he was brilliant.
He was a former pension fundguy out of China and he managed
a $6 billion family office outof China and he came over here
knowing that this was going tohappen, and so he landed in
Vegas because Vegas was theforeclosure capital of the
country.
So he opened up shop about ayear before the crash.
(24:41):
He knew it was coming.
So he's been basically digginghis heels in for almost a year
before this had all happened.
So now he's already built hisrelationship, saying, hey, now
that we are where we are, I canprovide the back office support
for all of you guys to repurposethese assets.
Hence, how I got into thebusiness was the JOBS Act, where
(25:01):
you can now solicit to raisecapital for startups, and the
Kickstarter side of it tokickstart businesses.
It all kind of pollinatestogether Through like a reggae
yeah, through a reggae, which wecould talk about in a second.
But that it all kind ofpollinates together was bailouts
and kickstarting Right.
So the these, these billionaireswould come in and buy all these
(25:21):
assets at this auction.
They were literally had paddlesbuying billions of dollars in
assets at auctions at thisauction and they had a whole
board that literally was givingyou the data of how many men to
women own, you know, mortgages,or both or married couple.
I mean the data is all the data.
You know how many you knowoption arms are out there, how
many adjustable rate mortgagesare going to be coming due for
refinance.
(25:42):
You know people's income levelsand, mind you, these were all
stated income loans.
Everybody did stated incomeloans.
So this was like we're going tohave to clean up this balance
sheet and let people get hurtbad.
Hence that's why the short salekind of forgiveness act came
out saying, instead of youliving in the house and go
through a full foreclosure andwe have to kick you out and do
it, if you just short sell yourhouse and come out of the house,
(26:03):
we'll forgive the debt.
Right, so they.
So it was like it allpollinated together.
So that's how I kind of got inthe business.
So once what happened was iswhen I was at the auction uh, I,
obviously I don't have themoney.
I told her I was very clear onhow much money I had.
And by that time I was prettymuch broke.
You know, going on two moredays of partying like that, I
(26:23):
was broke.
So you know, monday morning hecomes up to me after the auction
and it was a very quick auction, maybe two and a half, three
hours I was in this thing hecomes up to me and I'm kind of
sitting in the back by myselfand he just continues to favor
me and he goes.
So what'd you think?
And I'm like, well, I mean thisis.
It opened up my eyes to how theworld works.
You know and what we hear andyou know on the news and FDIC is
going to come, and so I was.
He came to me when he wasasking me.
(26:53):
He's like would you like to beinvolved in what I do?
And I'm like, at some level,yeah, because I have no other
option.
You know, I was very humble andhe goes this is what I'll do.
I'll give you anywhere between30 to 50 million a month.
What I need you to do is workwith local agents and brokers to
repurpose a lot of these loansand do like regular hard money
loans, but keep people on theirproperties.
(27:17):
So, going back to the oldfinance model where you have to
verify income, verify that typeof stuff, but it's going to be
private money, so it's notnecessarily income driven, it's
can they actually really affordit, and it's not DTI driven,
right.
So I went back and starteddoing private money mortgages to
keep these people in theirhomes.
But the reality was is theywere still lying and people were
losing their jobs, and so wecouldn't.
I can only do maybe five or 6million a month.
So the first two months I wasonly doing five, $6 million and
(27:39):
he's like I need you to be at 30to 50 million.
You need to figure it out.
So it got to a point where I'mlike, okay, well, give, this is
the only way for me to keepincome coming in.
I mean, there is no loans goingon.
So I'm like why don't we go to?
And this was when modificationsstarted getting big.
(28:00):
Remember that, where all theseand then all of them, what
happened was and I want to sayit's SB 94.
I remember what it was.
But what happened was is allthese attorneys were trying to
get short sales and could notget short sales or couldn't get
the modification and wereconverting their homeowners into
short sales, or they werecollecting upfront fees, and you
can't collect an upfront fee.
So these attorneys are nowgetting looked at being
(28:21):
disbarred.
They're in panic mode, right Totry to modify these properties.
So what I did is I went to himand I said well, why don't we do
this?
Why don't we start going to allthese modification attorneys?
Have them, send us all of theirshort sale clients or their
modification clients and movethem to short sales.
We'll come in and buy thisproperty at 70 cents on the
dollar right Given, whatever themarket value is.
(28:41):
70 cents is what we'll put theoffer in on.
Then the attorney willnegotiate the purchase.
We'll go from there to do afull blown lease back with an
option to purchase after 36months.
Cause one thing that Obama didwas not only the forgiveness act
after a short sale, but 36months after a short sale you
can get an FHA loan.
They could buy back their ownproperty.
And at the time when things gotbad you know I'm having friends
(29:05):
and family calling me they'relosing their marriages and kids
are getting kicked out ofcollege.
And it was bad.
I mean that's why divorce rateswere at the all time highest
was after OA.
So it was just a how do?
It was just.
It was such a emotional tug onme Like I almost felt I had this
obligation to try to help thebest I can.
So the very first thing I didwas go to these attorneys saying
(29:27):
give me all the ones thatpeople's marriages are on the
line and I'll bang those out now.
And I built relationship withthese those, those people that
are still investors to this day.
That's how my business hasgotten to where we are
ultimately today, as all thosepeople that I helped back then.
So what happened was is, as Istarted coming in and doing
these short sale, lease backs, Iwould go in there and again we
(29:48):
would negotiate the short sale.
We would buy these properties at70 cents on the dollar.
We would lease it back to theoriginal homeowners and then
give them an option to buy itback at month 36 or maybe a
little past that going FHA, sothey're able to keep their
marriage, stay in their home,lower their payment, get a
principal reduction right.
It was a win-win for everybodymy guys getting money out on the
(30:10):
streets.
We're buying assets at adiscount, so the actual the
returns were amazing because theassets valued is this.
You're buying it at a discountrates are this, so your actual
margins are looking pretty good.
So he was getting a 10 clip,11% cashflow on rents and we did
the very first month welaunched this.
So I opened up the paradigmbrand, hence the shifting and
(30:32):
having to pivot and kind of beagile.
I opened that up in July.
I opened that up physically inJuly I'm sorry, august of oh
nine and by November we did 276short sales for $33 million and
banged it out dude, and everymonth since then.
So I opened up an office inVegas, as you can imagine, and
then I opened up an office orreopened an office after I lost
(30:53):
the other one in Riverside.
So we just decided to kind ofcrush it and that's how we got
into it.
And then, over time, you know,the banks got smart and had more
of a short sale department andthey wanted BPOs and they wanted
to verify the value of theproperties.
And at the time we were chasingdown Wachovia notes, which
Wachovia got bought out, right,so.
(31:13):
But those are the easiest ones,cause it was all chaos in there
.
So we're like they'll justaccept whatever off we're
getting offers, except at like60 cents on the dollar.
So we were just real aggressiveat it.
And then it got to a pointwhere we're like, okay, well,
the banks are requiring that thehomeowners can no longer live
in the property.
So they're starting to signdisclosures that they can't live
in the property after a shortsale.
So that started kind of gettingpeople to go well, we'll just,
(31:35):
maybe we'll just move.
We can't buy it back.
What's the point, you knowthat's we'd rather buy somewhere
else or move somewhere else,whatever.
So then it got into REOs.
So what happened was we gotokay.
Well, I still have this guywho's backing me with money.
The short sales are starting todie a little bit.
What if I start buying up REOs,working with all these brokers
and real estate agents alreadythat have real estate or asset
management relationships and Ialready have asset management
(31:58):
relationships and we'll startgoing in there and buying these
homes and then turning themaround, put them back on the
market and sell them, and backthen people were gutting their
homes, like gutting them.
They were taking their cabinetsout of there, they were taking
light fixtures and airconditioning units and I mean
these houses were literallynothing but boxes and drywall.
Once you got to some of them,you know, guys were so pissed
they were pouring concrete downthe toilets and fucking up the
(32:20):
plumbing.
I don't know if you guys knowabout that.
That was actually a big scandalbetween a football player that
had a foreclosure and he pouredconcrete down all of his pipes
and froze up his pipes.
So you know, so we're going inthere having to cut.
You know, we're literally Imean we're cutting up foundation
repiping.
I mean, dude, we're putting alot of money in this thing.
So what happened was is thebanks, though, didn't have the
(32:41):
relationships or or deep rootedasset management aspect to their
firm to be able to havecontractors go out and really
bid on these, these REOs, toknow exactly what's happening
with all these thousands ofassets that are in distress or
sitting on their balance sheet.
So we would go in there andkind of go hey look, we built
the relationship with the assetmanagers, here's our contractors
(33:02):
.
So we started buying up REOsand negotiating the purchase
prices according to what we hadto put into it, get it back on
the market, and we wantedanywhere between a $30 a 30 to
$45,000 margin, and we were veryclear with our, our um, with
our uh, asset manager hey, thisis our margin, because out of
that margin needs to go to realestate agents and taxes, and
(33:23):
right.
So we were making maybe a 20clip on everyone, but did we're
doing 20, 30, 40, 50 a month?
Yeah, just crushing a boom,boom.
So we kind of kept that volume,but what ultimately happened was
is dealing with that manycontractors, shoot me now, right
, put a bullet in your mouth.
So what was happening is is wewere getting to a point where it
was like herding cats all thetime it was almost too much to
(33:44):
manage, but it was scalable.
It's like well, how about I goback to doing hard money loans
to these guys, getting theinterest that I want, getting
the points and fees that I want?
I'll make the income but I'lldo more volume and I'll give
these guys, these contractors,the loan and if they fail I'll
just foreclose and take theproperty back, but the property
would probably be close to beingfinished.
So that's how I got it backinto doing hard money loans and
(34:08):
got for the most part, stillwhat we do in some cases, what
we do now, because I stillmanage a hundred million dollar
debt fund to the contractorthough, yeah, we'll
fund loans to primarily fix andflip.
Yep, so that's pretty much whatit was.
So I ended up building areputation of being I was a top
producer for four years straightin the in the country.
You know we were doing anywherebetween 150 to 250 million and
(34:29):
you know smaller fix and fliploans, so that's the very high
volume.
And then just kind of got intomore as time went on.
You know doors open and youknow more zeros behind your
deals and started doingproperties that want to show a
million dollar listing and youknow doing some of that stuff.
So that and just over time justkind of go okay.
Well, now I got this network ofguys.
I'm starting to get into thecommercial space.
(34:49):
There's a lot of equity playsinvolved.
I got my network started.
Speaker 2 (34:56):
You know, call my
friends and family raising
capital, and it just kind ofmorphed to where we are today.
Oh, that's amazing, yeah.
So what I understand is, if thebusiness is struggling, just go
get wasted in Vegas.
Speaker 1 (35:02):
Basically it all
works out.
Hopefully you meet the rightguy.
Speaker 2 (35:05):
Yeah, what a story
though.
Speaker 1 (35:06):
Uh and the the um,
just the level of uh grit
required just to go through allthose evolutions of what you
were doing, to get to whereyou're at today is fantastic,
you know, and I appreciate that,because on the other side of
that which is the icebergconcept, is the personal stuff
you're going through Having achild.
I got a DUI.
(35:28):
One of my buddies was dying inmy arms.
I was looking at six years, hadto fight that, you know went
through a gnarly divorce, had agnarly custody battle, you know,
and so trying to continue tobuild your business and put food
on the table while, you know,going through it was very, very,
very.
That's the real.
(35:48):
That's the real grit, you know,is that's a cool story, but
what did you really have to gothrough to get there?
You know, that's the stuff Iwant to talk about, you know,
because it's everyone's got goodstories and there's a million
people like me out there thathave the cool, unique stories
I've made money that are doingokay, or what have you.
But it's like I want to know,like it's the mental capacity
(36:10):
and the strength and the fightand the gray hair that makes a
man.
I love that.
Speaker 3 (36:16):
You know, yeah, no,
that's a hundred percent,
because you, you do.
You only see the highlight roofon social media and those are
the real stories you know.
Those are the real stories ofyou know, and I have multiple of
those stories.
I know, you do, I know, you do,I know you do Ups and downs,
having to move my family back tomy parents' house sleeping on
my child's baby mattress and myfeet hanging off it, so my kids
(36:40):
and wife could have the bed.
Those are the good stories.
Speaker 1 (36:42):
Yeah.
Speaker 3 (36:42):
And those are the
ones people you know really
connect with you on.
That's how you build a realcommunity.
Because it's like, oh like.
I'm not much different than you.
I'm going through the samestruggles.
Speaker 1 (36:51):
You got to do.
You got to clean toilets, bro,and it's not like you clean
toilets forever.
You clean toilets forever.
If you're a business owner, areal leader, you clean toilets
forever, period.
And I say that respectfully tothe people that actually clean
toilets to make a living.
But you know, there's a part ofit that you realize that there
(37:14):
is truly a God.
Right, there's no such thing asan atheist in a foxhole.
You get to your point.
You get to a point enough inlife where you're low enough.
You start you almost startbelieving in yourself because
you've overcome so many things.
You're like, no, I can do thisagain.
So then you start walkingdifferently, you start acting
differently, and I'll tell youone of the biggest lessons,
though, of all of that that I'velearned over the last few years
(37:38):
being sued by one of my bestfriends for 11 million I want
equity in your company.
When he worked for me for a fewmonths, you know, running away
from child support and I'mtrying to help him.
Like just bad shit, right anduh, and it got to.
Like the reason why we arewhere we are is 100% my team,
the people I have around me thatsupport me, love me, appreciate
(38:00):
me the kind words you gave meit's if you don't have a big
support team, you will not bethat, and so the a lot of the
questions when I see guys thatare very successful is they he
must have done well by a lot toreally give him the support,
because you always hear thenaysayers and the negative and
the haters or what have you.
But on the upside, if that guyis still successful, there's
(38:20):
going to be a huge group ofsupporters back there, but you
never hear about them.
But there's no way for you toget that level of success with
that type of support.
So let's talk about those peoplethat support you and the ones
that typically do support you.
They're taking bullets too, andthey do it with a smile because
they just feel rooted.
And the root is thatrelationship, that one-on-one.
(38:42):
And as time goes on and thatrelationship has been strained
and you've overcome it.
There's such a deep-rooted love.
It's like a marriage, like youget to that 10-year mark and
everything's downhill from there.
You got to get to that 10-yearkind of thing.
It's true whether it's anyrelationship, but once you have
that relationship in your lifeand you have multiple of them
(39:06):
it's the most powerful thing anybusiness owner can obtain is
having those people in your lifethat can get you up to where
you really want to be.
You're just the front man, butyou got they're the shield.
You're the front man, you gotto take it, but someone's got to
do the do the dirty work andget the naysayers Right.
But the rest of the team arealso benefiting from from those
bullets.
So what's happening is my teamis going.
Ryan, my, my retirement plan ison you.
You keep going and I'm going tokeep loving and giving you the
(39:28):
support and I'll hand I'll, I'llkeep it up, I'll keep fighting
with you.
Speaker 3 (39:31):
Yeah.
Speaker 1 (39:31):
You know it's the
best feeling in the world.
It's been probably the biggestthing I've been going on for the
last two years this kicker ofmy team.
But man, my I.
I literally almost have tearsin my eyes because I literally
tell everybody with my company,I love you.
You're the best thing that'sever happened to me.
I cannot do this without you.
I need you to be by my side andanything you need, I'm the
person to call.
And guess what?
(39:51):
I am that person.
They call when they needsomething.
Speaker 3 (39:54):
So nothing more
better, yeah, same.
I mean, let's talk about that,cause, yeah, that is important
and you know, we, we obviouslygo through the same type of
things Like how did you, how didyou build that, how did you get
that and build that team?
Cause I'm sure not everybodythat's come through was stuck
around and was loyal.
Speaker 1 (40:14):
I mean, you just said
you're.
It's 19 to one.
Every 19 people I hire for aspecific department, one sticks.
That's kind of friends, wow,yeah, wow.
Marriages too, if you look atthe data right.
It's kind of the way it goes.
So I, I, you know my, my wife,is doing a lot of energy work
and she's been through her ownset of pain and maybe one day
you guys will do a podcast andhear her story.
(40:35):
It's pretty wild, In fact it's.
It's very enlightening, uh,because I hear her story and I
go well, shit, man, I don'tthink I've been through as much
as you have.
I can handle this.
Me to continue, kind of melooking inward to identify why I
(40:56):
am the way I am.
That's probably the mostimportant thing.
Most men are starting to get tothat point.
So all of us I think we're allthere like why did, why am I
really that way?
And always wanting to betteryourself, no matter what, right,
just constant student.
But I would say that I think alot of it came from self-esteem
issues, what I?
I was too much of a giver for along period of time because I
(41:16):
was looking for recognition, Iwas looking for love back and it
started when my mom, my momleft when I was one, my father
raised me and then, when I gotmarried, that marriage didn't
work out.
And of course there's two sidesto every story.
I don't want to say anythingbad, but I also did not feel
appreciated or loved in that onetoo, and it and you kind of
goes on and on.
When you go through a divorce,if you have kids, it's probably
(41:38):
the most icky thing in the worldto go through.
There's a reason why people sayyou don't know who you married
until you go through a divorceright.
Especially when you have kidsinvolved and money involved.
And there's, you know, peopleare saying bad things to your
kids and about you, and it'sjust icky man, it's just a
horrible thing.
And I've never.
My father always told me thatone day, buddy, you'll grow up
(42:00):
and you'll know exactly who yourmother is.
Speaker 3 (42:01):
So I don't need to
say anything bad, and I always
loved that I appreciate that.
Speaker 2 (42:04):
I loved that you and
I had probably a very very well,
let's talk about it there.
Speaker 1 (42:13):
And happened was is I
have looked inward going.
I am too much of a peoplepleaser, I keep giving too much
away down to like I'll sign onloans for people and I did this
and I did that, but guess what?
I'm always the one stuckholding the bag.
Nobody ever had that pound offlesh in a relationship like I
did nobody.
And um and uh, I got to a point.
My wife is the only one.
My current wife, it's only twowives.
Speaker 2 (42:37):
Okay, how many wives
does this guy had?
Speaker 1 (42:38):
he's got really
fucked up.
Why don't we talk about?
Speaker 2 (42:40):
that.
Just get the first one.
Yeah, yeah, that's what I say.
You gotta get the first one out.
Speaker 1 (42:44):
Man in and out man
and so, but my wife is the only
one that put that pound of fleshin the game, um, and even from
a culture.
But but her background, herfamily, so all of them are still
married.
You know, that type of stuff.
My family's not that way,necessarily, but anyways, point
is, is that in business I alwaysknew that I was stronger in
numbers, so I always wanted tohave partnerships and so I was
(43:06):
really big and all right, we cando this together.
Let's do this, let's do that.
We all did as young men, but Inever none of them worked out,
but I was always the one stuckholding the bag.
You know, guys would leave andI had.
I had a guy ripped me off fortwo and a half million dollars
and he was raising capital withmy company and a lot of the
investors would come through himand then he would take that
money and invest into otherprojects outside the company,
(43:29):
but using our brand and hisclout with the company to build
a private relationship with themand move them outside.
After a couple of years I foundout that that project went
south and I was like wait, whatAre you?
Using our emails and you canimagine where this is going.
We're talking SEC levelproblems here and I ended up
calling those investors andliterally writing them a check
(43:49):
and it had nothing to do with mycompany, just to keep my
company clean, and I couldn'tsue the guy because the Louis,
he has two knuckles to rubtogether.
Bro, what am I going to do?
So I literally and this is afterI, after I rebuilt, after oh,
eight went through a divorcelost everything, again rebuilt,
I got married.
I fucking lost it all again.
You know, I'm like God oversomebody else's actions because
(44:12):
they were greedy.
You just get to a point, you'relike God.
I'm always the one that'sgetting stuck holding the bag.
So what I did is I said no morepartnerships, but I'm going to
treat everybody in my, in mycompany as if they're they're my
partner and I'll give themstock in the company, I'll give
them equity, but they don't havevoting rights.
Basically, yeah, you know, andbut they don't have voting
rights.
Basically, yeah, you know, andthey're never going to have
(44:32):
access to certain things thatcould ultimately hurt me, right,
those kinds of things.
And I just kind of started youknow trust, but verify, know
that there's a devil out thereand it's in everyone.
You know that type of stuff.
But what happened was is Ithink I got to a point where my
confidence finally kicked in,where you know what.
I've earned a lot of stripes andI'm in rooms where people have
(44:53):
been in the business five years,10 years I've been doing this.
Now, going on 23 years, I'veI've seen a lot going through.
Oh wait, I've had very highvolume guys.
So my exposure to deals is likenobody's business.
I'm seeing stuff across thecountry.
I see how contractors operate,I see different materials.
I'm literally operating in all50 States.
So I'm kind of going yeah, Idefinitely have more exposure
(45:14):
and more confidence.
And as my company startedgrowing and I was going through,
you know, taking shots, I gotto a point where, like you know
what, I don't need a partner toget me to where I'm at.
I can do this in essence withmy understanding, but with the
right people to support me, andthat's when I really kind of
moved over that.
But my wife was also one thatyou know, and I think everybody
(45:34):
in you know, has issues in theirmarriage.
Let's just be honest, it's theway it goes and it never ends.
My father always told me don'texchange one problem for another
, because every woman has theirproblems right.
So pick it, love it and move on.
Man, you know what I mean.
It's just the way it goes.
But even in my marriage, youknow, she had a lot of healing
to do.
So I was constantly giving formany years without having my
needs met or being appreciatedor feeling appreciated and so
(45:57):
forth, and I just kind of got toa point I know this sounds
really cheesy I said fucking,who cares anymore?
I'm done with this feeling shit, I don't.
I have an objective and thatobjective is I have two boys,
two.
I have an eight year old and a16 year old.
My 16 year old is a divisionone baseball catcher.
(46:17):
He wants to wait until he getsmarried to have sex.
Couldn't tell you how much Ilove this kid.
He's a good man, he, uh, he,straight a kid, I mean just a
good boy, my youngest, smartestcan be.
And I'm sitting there going likethis world is burning, this
world sucks and they need meright now.
I don't care about thisemotional roller coaster, I need
to operate, I need to act.
And what happened was as soonas I stopped worrying about how
I felt about certain things,knowing that, no matter what, I
(46:38):
didn't get dealt the right cardsand got put stopped the poor me
forward when I, when I did that, everything, my whole life
changed down to fitness anddieting and the fuck with that
(46:58):
guy thinks you know kind ofthing.
I don't care what anybody said.
I have this, this commitment tothings that I feel and I want
and I need to believe in myselfand the decisions I've made and
continue to make decisionswithout other outside influence
on what I want to do.
And if I do that, we'llprobably be okay.
And since I've done that, it'sreally why we've gotten to the
point where we are today Just nooutside influences trying to
(47:21):
guide my company.
You know, this is what I know.
You have not been in thebusiness as long as me, so I'm
not going to listen to you.
I just say it with respect,right, but I listen two ears on
one mouth, because maybe there'sa landmine that they see that I
don't see, right?
So I'm also kind of playingthat card, um, but I've also
gotten to a point going.
You know I'm also.
I do want to be a nice guy.
I don't want to be an asshole.
(47:41):
That's who I am.
That's why I've been so giving,because I was insecure and had
self-esteem issues.
I kept giving because I thoughtI would get that loyalty and
love back.
When you realize that's notnormal and that's not how people
really operate, they have to bethat person to give that love.
So if I love you, rio, you'regoing to give me that love back
(48:02):
because that's who you are.
You just started that out.
Great, because that's who youare.
So if that's who you are,you're going to be that way to
everybody.
But then you're going torealize, like not everybody's
that way too, and that's okay.
So surround yourself aroundpeople that are like you, are
equally yoked, and if you coulddo that in your business, the
likelihood of everybody being apart of the mission not about me
.
That's when you're going to winand that's the point.
Speaker 2 (48:24):
To have that
awareness is very difficult to
take personal inventory and sayI'm making decisions so people
like me, instead of they respectme as a business owner, as a
leader and and very similarupbringing where I had a lot of
childhood trauma, where I wasmaking decisions so people would
like me.
I was trying to validate myself worth through other people
(48:48):
and you just get taken advantageof 100%.
And I still battle with ittoday.
Speaker 1 (48:52):
And it's not that
they do it on purpose
necessarily.
You don't think that thesepeople are necessarily taking.
Some of them do yeah, theydon't take advantage of you on
purpose.
They just they start to treatyou a certain way yeah, and
they're used to treating you acertain way, and then that just
kind of pollinates into you'rebeing used and you're being
taken advantage of becauseyou're just not a person that
stands up for yourself, or whathave you and now you're just
(49:14):
that person in that corner intheir life and they get to do
whatever they want.
Speaker 2 (49:16):
Yeah, I felt like for
me it.
It gets exploited.
When things go really well orreally bad, then they take
advantage of you on both sidesand so that that awareness
though is very difficult to takethat personal inventory and
then have the wherewithal tomake adjustments in your
decision making every day as abusiness owner, and your
relationships.
That's hard to do, man, it'svery hard to do.
Speaker 3 (49:37):
But I'm curious on
that though, because you said,
you know you just got tired ofit and it was but was it because
I I know some people that it'sjust like whatever, an epiphany,
whatever, and it's like day onedone, I'm not doing anymore?
Was it that?
Or was it kind of it still tooktime to kind of work yourself
through that?
Speaker 1 (49:55):
my father.
So my father as my best friend,right, because he raised me um,
my father always told me, justlike the women I date, or
whatever, and I would, my dadwould like you keep putting up
with all this stuff.
I don't know why you keepputting up with this stuff, our
friends, or why you keep puttingup with this stuff, but what
happens is I've always had kindof that light switch Once.
Once I shut off, I'm off,there's no going back.
(50:17):
You know, respectfully, myex-wife tried to come back and I
was like I just don't, it'sdone, I can't, I'm so broken
inside for you.
So I think what happened was isI was it's.
I know this sounds a littlecliche, but I was so tired of
(50:37):
feeling pain, meaning I'm sotired of these icky feelings or
not sleeping over things or notfeeling like having to worry
about this or worry about that,and you know, you know because a
lot of times you were you.
99% of the stuff you worryabout never comes true anyways.
But what I was realizing isthat's just the people that are
in my life that are making meworry or not making me feel
valuable and whatever, and I'mlike you know what, but I'm the
(50:59):
one putting food on the tablefor all of you guys.
There's something off, you know, and I'm sitting there going
like you know you have to get toa point where you're like, okay
, I'm here, I'm here, I'mshutting that down.
You know, I'm going to shutthat down and what I'm going to
do is I'm going to go back to meand I'm going to rebuild.
She almost have to get to apoint where you're going to
throw in the towel and you'relike I'm done, I can't.
(51:24):
I mentally just can't be stablefor everybody anymore.
I just don't.
I'm going to shut this theright track or maybe rebuild and
I had to do that, but not froman economical side.
It was a mental thing for meand once I did that, it really
did help out.
But here's what happened.
You know, they always say thatmen have to be alone and drown
out the noise to find themselves.
My wife and I went through areal serious hardship about two
(51:47):
years ago and I was in Nashvillewhen I was moving my
headquarters to Nashville.
So I would just stay inNashville while she stayed out
in California.
So I would just extend my timewhen we weren't doing good, but
I was, by myself, the waking upevery morning.
When you have three kids towaking up every morning by
yourself, it was a different.
It was a two different lives.
And then I was like, okay, nowI'm able to live these two
(52:08):
different lives, what life do Ireally want?
Where do I want to be?
So all of this hard work, allthis pain, all this stuff that I
went through with work andstress I did it all for them.
Now I'm by myself, Something'sup.
So I actually sat back and Ibreathed and I took some deep
breath and one of the thingsthat one of the biggest moments
(52:28):
I know this is weird too EdMilet had a podcast with Dane
Cook.
I love Dane Cook, we all.
I love Dane Cook, but I don'tknow if you know his story.
It's impressive.
Might watch it one day, but orlisten to it one day.
But he said something he goes.
When I was at the lowest time ofmy life, I wasn't so quick to
get back up.
He goes, I wanted to.
(52:49):
He said I learned so much aboutmyself when I was down there
that I wanted to stay down therebecause I felt the value.
I felt me build this innerstrength that, just like I can
take on anything, and it wasalmost like you're finding this
power on your own.
You don't need outside sourcesto give you validation, you
(53:09):
don't need these people, thatyou don't need the success.
And I it stuck with me and infact I was driving a four.
I was by myself, still in thatwhole situation, four hour drive
out to a place I have in EastTennessee with my mom, cause I
reconnected with my mom fiveyears ago, very humbling, going
(53:31):
through her story.
I was going out to see her andI listened to that podcast in
the middle of nowhere, not beenthere before, you know, no
reception, I'm telling you atleast getting some podcasts
breaking up, and it was just areal big eye opener for me.
Going like you know what, it'sokay to be down here.
And so I stayed down there fora little while.
And so my wife and I weren't weweren't in a rush to break up,
(53:52):
we weren't in a rush to try tomake it work.
We had kids that we had to.
So let's just breathe for asecond.
And that's kind of how I playedthat card and that's exactly
what I did.
Is I recalibrated and I cameback.
A different man is what happened, and I came back with like I
wore a lot of her pain.
I thought it was me, like Ishould be fixing her.
Why is she still the way she isshe?
I should be the one that helpsher or fix her.
(54:13):
So when she would act like,let's say, lash out, because we
never yell at each other, butlike when she was off, or she
would say certain things, Istopped taking it personal.
So then I stopped respondingnegatively.
I was able to go babe, this is,this is something you need to
deal with.
I'm here to help you, but don't, that's.
I can't help you and I can'tcome down to that, because you
(54:33):
need a rock in your life and I'min a good place and I could
tell that this is somethingdifferent.
I don't need to wear that.
So then all of a sudden, Ibecame her rock, which helped
her heal faster, because now Inow that that punching bag in
essence no longer exists.
Now it's more of a mirror, yeah, and that was very powerful.
(54:54):
So once that changed everythingin my life, including my
business, my relationshipsinternally, my relationships
with my employees.
They became not employees, theybecame family and I'm like,
everyone has their hurdles,everyone has their things behind
the closed doors, everyone hastheir marriage issues, everyone.
I need to be compassionatetowards the people that love me,
support me.
I'll give them the same love.
But, like, how can I elevatethem and be big?
(55:17):
So everybody that's in mycompany at an executive level
started from the bottom and nowthey're executive.
So they're like very proud tobe here and so.
But you know, in the rightenvironment people can shine man
.
I mean outside, you don't needPhDs, you can do very well with
you have the right environmentand the right doors open.
So anyway, his point is is thatthat was the most powerful time
(55:39):
in my life, was drowning outthe noise.
It wasn't about anything elseexcept for me and God.
Speaker 2 (55:44):
Basically, you know
just taking you down to raw form
, man, and you can rebuildyourself back how you want.
Speaker 1 (55:50):
My dad told me when I
was going through this I was
sure the only person I wouldshare this with was with him.
And my dad says God can't painta masterpiece unless it's on a
blank piece of canvas.
He's like it's like a blankpiece of canvas.
He's like it's like a tattoo.
You can't go get, have an oldtattoo and go try to make it
look new.
You can if you do the samething yeah but that will also
fade.
But if you want to build a newlife, god can't paint a
(56:12):
masterpiece unless it's on ablank piece of canvas.
And I was like damn yeah so letme so.
Then I start crying like justgive me all that pain.
Just I'm talking drain me now,because I want to come back
strong and I'm going to comeback a better person for
everybody that loves me, that Ican trust and that needs me.
And that's kind of really the20th part of my life.
Speaker 2 (56:35):
Oh, I love that.
That recognition of you andyour wife's relationship.
Like a lot of people will willsay, you have to become one, and
I've always a buddy of minetold me I've always kind of
stuck with this philosophy.
It's like no, no, no, you haveto be a whole person first.
She has to be a whole person,Then you can have a really
healthy marriage.
(56:55):
So you got to a place where youcould be a whole person for her
and that allowed her to heal.
Now she's a whole person.
The relationship is flourishing.
Speaker 1 (57:02):
Oh yeah, and she's
got a business now for that
helping others going through it.
A lot of them, ironically, arepeople that have marriage issues
.
It really is the most painfulthat and financial or losing a
child those three things areprobably the worst you could
ever go through in your life andso a lot of them are like
marriages.
She's like this is relevant forme, like I got you, let's go,
you know.
So she's helping a lot of.
She does a lot of energy workand mental health work and she
(57:25):
has a nonprofit and so forth,but that's her passion is to
help people.
Speaker 2 (57:28):
Oh, it's fantastic.
So cool stuff, living proof.
It's cool Really, yeah.
Speaker 1 (57:34):
Men don't talk about
it anymore.
They don't do it.
But you need a community of men, dude.
Speaker 2 (57:39):
Yeah, good
communities, it's powerful yeah,
and, and we, we need to getthat out of our system and
discuss and support each otherfor it you know why?
Speaker 1 (57:48):
it's because we are
dying for our family and we have
no one to talk to.
That's what people don't see iswe're out here literally okay,
you got a nice car and you'regoing to work and you're
enjoying your life.
Yeah, to an extent, but it's Imean the, the pain, the stress,
the playing chess how you playthe cards, how you play, build
your business it is constantly100% a fight, all day, all the
(58:10):
time.
So when you have a man like youbecause how many kids you have
Eight, eight kids that's stressin itself.
But then trying to put food onthe table for eight people, like
no one ever talks about thatwhy?
Because it's because it'speople expect it.
Speaker 2 (58:30):
Yeah, yeah.
Speaker 1 (58:31):
But not only do they
expect you to put food on the
table, they expect you to bethere, be a good dad, not lash
out, not beat them, not the listgoes on and still be the best
husband and be fit and be thisand be that there's no, I don't
know it doesn't, it's justalmost impossible, but we're
making it happen.
So why aren't we talking aboutwhat it actually is taking to
get there?
And it starts with your mental.
(58:51):
But you have to get to a pointwhere you literally are, you're
humble, you put your tailbetween your legs more than most
to be able to do it.
And that's a real man to me,someone who understands the
strength and his power and isdangerous, really, but he can
control it Right.
And that's what.
That's what all these men do,because if you don't, then one
stupid mistake can ruineverything and hurt all these
(59:13):
kids, whether it's a DUI or thelist goes on.
So you can't just do whateveryou want to do, you know kind of
thing.
So that's where I think a lotof men need to be compassionate
and bring it up and talk moreabout it, but let the world know
like hey, don't underestimate aman that's actually doing it,
because that's that's a fight initself Getting up early when we
don't want to feel like gettingup, you got to do things that
(59:34):
you don't feel like you got toyou want to do.
You're hurting, your pain, yourback hurts, everything's
hurting all the time.
Speaker 3 (59:46):
It's like dude, guys,
you don't understand this.
I deal, yeah, right.
Well, I think it's tough too,because it's like you know, I
think a lot of us can relate.
Like you know, our wives areour best friends and you think
about that we are, we're goingthrough this mental battle every
day.
It's a war zone, and then it'slike I want to go home and like
she's the only one I want totalk to.
Well, when I'm ready, I need alittle space first, but normal,
it's like you know what and thisis kind of more of a recent
revelation is where it's likeand somebody said I can't
(01:00:06):
remember the podcast, maybe, Um,but it was like I'm offloading
all my stresses, all my, ontoher and now she's carrying it.
And now I see her actingdifferent and like, and I'm like
I can't do, you can't do you?
Almost can't.
You can't do that Cause she hasto, you know, carry the
household and make sure the kidsare good.
(01:00:26):
And now, if she's bad, now it'sgetting onto my kids and so you
have to harness it.
Speaker 1 (01:00:32):
So, because you're
coming home to something that's
bubbly and happy and okay Idealt with this with the kids
and the low level problems and,to say respectfully, the low
level problems she has makes youfeel better because the shit
you just got done dealing withevery single day.
So you're like, babe, I loveyou, what can I do to help you?
But you don't want to offloadyour onto it, because then you
(01:00:53):
have two people in the same roomwith the same problems and
that's not good and they carrythose issues differently.
Speaker 2 (01:00:59):
So for like, as a man
, to provide has been a massive
pressure for us and for my wifeto care for the children in
particular ways and you know,even just having discussions
about this boy did this to oneof our daughters, or do we do
this?
And the clothes they're wearing.
In my mind I tell myself like,okay, this is something I need
(01:01:20):
to or should handle.
But for her that pressure isprobably similar as to the
pressure to perform financiallyfor me in how our relationship
works.
But you have to be strong forher and you can't just go dump
that garbage on her.
Like you were saying.
There should be a group of guysthat have that relationship,
man.
Speaker 1 (01:01:40):
You know what my
father told me too he goes.
You know how you're sopassionate about your work that
it's you're so emotional aboutit.
So when you come home you'vegot to decompress like, but you
don't want to bring it to her.
Well, what she does when shecomes to you about her problems
for her day and with the kidsand the issues that she has with
her kids, is because she'sequally as passionate about
being a mother and being thatclose to the kids that she needs
(01:02:01):
somebody to dump on too.
But you two people can't dumpon each other.
Ain't gonna work so who's gonnamake that choice to just shut up
and take it?
you know that's us becausebecause if you can help because
why you really need to make surethat environment for the kids
is the most important right andto keep your marriage and
somewhat pick your battles rightbut if you can help her mental
(01:02:22):
that it's going to pollinateunder the children and so if you
can let her unload a lot oftimes sometimes you can.
If she unloads like you, youactually stopped thinking about
your shit sometimes, right Causeyou're like, okay, well, what
got to do over here?
I'd rather deal with some ofthat stress than the work stress
.
For sure, I'll deal with thekids, you let me deal with it.
Speaker 2 (01:02:48):
I got this, you know,
but um, when she unloads, she
feels better, and then all of asudden she's like so what can I?
Speaker 1 (01:02:51):
do for you.
Like, baby, take my backtonight, you don't?
Speaker 2 (01:02:52):
need that much but
the and the permanency of those,
those roles.
So I have to remind myself if Ican help influence my wife and
children for the better, thatrelationship will never go
anywhere for my entire life.
I will have it right If we dothis right.
Something happens at work.
We can start in our businesstomorrow, we can hire a new
(01:03:13):
employee tomorrow, we can go outand raise capital for this
problem or fix this.
But the relationship with thekids, man, that's got permanent
deal to it.
Speaker 1 (01:03:20):
You know what I mean
Because you want your kids.
You know, we all want our kidsto turn out like us, and then on
the good parts, and then wedon't want our kids to be
anything like us on the badparts, and but at the same time
you kind of need them to see itall.
You get to that point too.
At certain ages do you startexposing yourself?
And that's where I'm at with myoldest kid.
My oldest son knows pretty mucheverything about me.
(01:03:40):
I'm no longer Superman.
Speaker 2 (01:03:42):
You have two or three
, I have two boys and a daughter
through marriage.
Speaker 1 (01:03:46):
So my oldest son and
my daughter, which is Kara's my
wife's daughter are both 16.
They're two and a half monthsapart, and then my wife and I
have one together that's eight.
So he's our glue in our family.
Speaker 2 (01:03:57):
Yeah.
Speaker 1 (01:03:58):
So, but I have two
boys and my oldest son I would
say he's got.
He's got my number.
You know he knows who dadreally is.
I'm not Superman, but I kind ofstill am.
You know, he's so proud of dadand he works his ass off Cause
he knows like I'm doing it, heshould do it too, like I can't
beat every game, but that's okay, because one day he's going to
be in my shoes and he even looksat I'm going to take over dad's
(01:04:18):
company.
If baseball doesn't go, kind ofthing, or when I'm done with
baseball, I'll go over and workwith dad.
So he wants me to build whatI'm building.
So I have his support.
Right?
My youngest one, dad, where areyou?
What are you doing?
I'm like I'll be home.
Buddy, I'm right there.
You know that type of stuff,which it was 20, 30, 40 years
(01:04:47):
ago, absolutely.
Speaker 2 (01:04:48):
Yeah, and not just
putting food.
But social media has been acatalyst of comparison, and so
people and my children.
I feel like I've done well asfar as economics are concerned
in the last x years.
And then I see on social mediayou know that they've got a
friend that took their privatejet to their sixth house and I'm
(01:05:11):
like, well, um, are you?
Are you expecting that?
Speaker 1 (01:05:14):
because I'm not.
I'm not there.
So it's true, it's totally.
Yeah, I think they'redefinitely that.
I feel like sometimes the kidsdon't care about that.
Once they get older they do.
Once they're in that 16, 17, 18range, they start comparing.
But like the younger kids, theyjust want your time.
Yeah, good point they really do.
They just want your time, and Ithink that a lot of times helps
(01:05:35):
kind of create a loyaltycomponent to it that it's like
no matter who you are, what youare, what you make, it doesn't
matter.
There's that love and loyaltyis there and I think it starts
at that young age, thatconnection, because I can have
conversations with my son wherehe may see a friend that's doing
really, really well in theirfamily.
But I mean, I'm pretty smart.
(01:05:56):
Now I can be like well, there'sa reason why he got that.
No, well, hey, buddy, he soldthe company.
Yeah, he's got $200 million.
I don't have $200 million, sogood for him.
He's definitely a half apercenter, not a one percenter.
Speaker 2 (01:06:07):
We're getting there.
Speaker 1 (01:06:08):
We're getting up
there, but we're not that guy by
any means.
But at the same time it's likeyou could have that too, buddy.
So it's like, hey, of that too,I have the knowledge in the
capital markets.
I can get you there if you wantto get there.
But let's talk about the painyou got to go through to get
there.
You know, that's what you don'tsee is what that guy has to go
through to get there.
You know, probably he has.
Yeah, you know what.
He's not very close to his son.
(01:06:29):
Well, there you go, you know, soyou kind of just and not saying
to be, but that's just the roadthey took.
I said everyone's got theircards.
Dude, you know I'm not able tobe there.
My dad, papa, wasn't able to bethere for me on certain things.
Everyone's got their cards, notsaying that's the right or
wrong, it doesn't matter, it'swhat you want.
You try to build their lifearound what you want.
What your heart says, you know,and that's how you want to be.
(01:06:55):
If his heart was like I want togo be a multi-billionaire, fine
, he went and did it.
His kids are going to have tosuffer.
Other things are going to getto certain parts.
There's always sacrificeinvolved, so don't judge him.
It's a great life, but he mayhave disconnect somewhere else,
that's normal.
Speaker 2 (01:07:08):
Yeah, I love that man
.
Yeah, my girls are 14, 15, and19.
Oh so right in that age, and mywish is they're kind humans and
they're not assholes, they'regood people.
I don't care what you want to.
I don't exactly what you'resaying.
You want to make a billionFantastic.
You want to be a stay at homemom Fantastic.
It lights you up, some of themprobably.
Speaker 1 (01:07:28):
they probably go back
and forth Some of them.
I want to be a stay at home mom, like good.
Speaker 2 (01:07:40):
That's you.
Speaker 1 (01:07:41):
This doesn't look
good for you, I promise you.
You know you can go run yourbusiness and do your thing, but
if you're going to wear thepants of the family, it's not
going to work very long.
If you have a manly man, youknow, or any man really at all,
because it's not how theyoperate, you know so, but yeah,
that's good, All right, Do youwant to talk more about the?
Speaker 3 (01:08:00):
um, well, let's,
let's kind of end out.
Well, first of all, that thatwas, that was awesome, Like.
I didn't expect it to go sodeep so.
So that was powerful.
We got a little bit of uh, uh,kind of the the beginnings of
your career.
Let's kind of get to whatyou're doing now and then, and
then we'll we'll get throughthat, so that'll be on the
podcast, and then we'll break upand then we'll do something
(01:08:21):
with it.
Speaker 1 (01:08:22):
So yeah, go ahead and
ask the question, I'll just go
from there.
Speaker 3 (01:08:24):
I mean really where?
Where's Ryan Garland now?
What are you doing now and whatdo you got in the hopper.
Speaker 1 (01:08:31):
So right now, my baby
is the barn caves project.
That's that project that we'retalking about, like the barn
dominiums, with, like a hugeoversized garage, which I call
the man cave, right, becausesome of them are 28 feet wide by
70 deep.
So that's identical to some ofour storage units.
But ultimately what we want todo is we have a family office
and, again, until the fat ladysings, kind of thing, we can't
(01:08:54):
put our eggs in this basket, butwe have a family office and a
lot of other wealthy individualsthat are looking at this
product is going.
Okay, we think you havesomething here.
So, for example, this is kindof in the attainable, affordable
residential space and when Isay attainable, not necessarily
affordable, because I thinkpeople say affordable, they
think low income housing.
This is attainable.
And when I say attainable, it'sbecause what our exit price is
(01:09:15):
going to be is going to beactually a little bit below
what's normal for the samesquare footage and bed bath
count in this area.
So, with the volatility in themarket, my goal is to try to
build a superior product thatpeople not only want badly, but
it's more affordable, where youjust can cast your net and get
more in users, more buyers,right, that's where you really
(01:09:35):
make your money.
But the design of it is thetrendy part.
You know, a barn dominium saysthat's a big deal right now.
And then what we want to do istake the floor plans in the
community that we're buildingright now, which is in Lake
Havasu.
It's 18 acres, 123 units.
We're going to take four floorplans and then we're going to
also sell those four plans toother people who want to just
plop these down on a lotsomewhere else around the
(01:09:56):
country.
So we're trying to make it atleast diversified enough where
you can add on, bolt on, dowhatever you want to do buy the
unit, manufacture it and go dropit.
But we're going to start it andkick it off with a community
here in the Kavasu.
So the largest one is afour-bedroom, three-and-a-half
bath, which is 3,300 square feet, and then it goes down to about
(01:10:23):
1,100 square feet.
Two bedrooms, two and a halfbath.
So you'll have smaller units,larger units.
One side will have a 14 footgarage, so basically your
standard RV, boat and RV storage, and then on the back we'll
have a standard two car garagewhere you kind of have more of a
standard lifestyle in and outof your garage, go get groceries
, go pick up your kids kind ofmovement, but it's more of an
like an alley look, where youjust have a smaller road where
(01:10:44):
you get all your trash and allyour stuff goes out the back,
but then you have the big, widergarage driveways.
That's needed for all your toys, right?
So you still need to have thatwide driveway for those big
boats and RVs, especially outthere.
The boats and RVs just keepgetting bigger, you know.
So we got to cater to that.
So that's where we are.
Right now.
We're looking at building 35 ofthose locations throughout the
country, but with inside theresidential component is also a
(01:11:07):
gym.
So the same thing like out here, it's so hot.
Right here in Phoenix,scottsdale, it's so hot here.
You can't really build anapartment project or some sort
of residential project without apool, right?
No way.
But most of the time thosecommunities are building, uh,
gyms or small gyms.
So originally that's what wewere going to do.
We're going to build a poolthat the community can use a
community center, if you willand then have a small gym that
(01:11:29):
everyone can kind of go and workout.
Well, the issue is is thatinsurance costs are so high
right now, though the insurancefor me to have a pool and that
gym was so high that I'd have topass that cost over to my unit
owners for HOAs, and the costswere like $300 a month.
Who's going to buy a $750,000house with a $300 HOA?
(01:11:50):
Nobody.
It would be dumb to you know,but it'd be a really cool
community center, you know, andit's not going to be that cool.
I'd have to go much moreextravagant to get someone to
even justify $300 a month.
So what I did was I said well,lifetime fitness is actually by
trade a multifamily builder, andwhat they did is they would
actually build apartments andnot put in a pool or any type of
(01:12:12):
gym, but they would build alarge lifetime fitness gym
across the street and give theirunit and their tenant owners or
tenant, you know, their tenantsaccess to the gym.
That was a big deal, and I'mlike wow.
So what they did is theymaximized all the rentable
square footage, or all thesquare footage as possible for
rentable income, and build moreunits and then just give access
(01:12:34):
to the public gym that they haveacross the street, and that's
ultimately what I'm doing here.
So we have a 30,000 square footgym that I say it respectfully.
The city desperately needs agood gym.
Like it's like rough.
So get a nice gym Somebodyeverybody can go to hang out,
work from very similar to like alifetime fitness feel, cause
(01:12:55):
wherever I, when I travel, I geta lifetime fitness.
I just work in the little bararea, eat food, a couple of
meals and I just pop up mylaptop and I work in between
meetings and work out.
So very similar to that feel.
But now that is a public gym,so all the fees that's
generating off the public coversthe cost to maintain it.
So then my unit owners don'thave any of that cost in their
(01:13:16):
HOAs but they have access tothat gym and that pool.
Speaker 2 (01:13:19):
Oh, I love that.
Speaker 1 (01:13:22):
So now I'm able to
compress those HOAs down to like
under $100 per unit.
So the likelihood of me beingable to get more of a top tier
price for the unit and reallymove these things is much
greater.
But we also are building a muchnicer community center.
I mean, this is a 30,000 squarefoot gym instead of like a
2,000 square foot gym thatnobody's going to use with
crappy equipment.
Speaker 2 (01:13:41):
And that's how a lot
of those regular ones are, and
they're rarely used, but youstill pay for it in your HOA
every month.
Speaker 1 (01:13:47):
Yep.
So eliminate the HOA but builda huge gym across the street
that everybody wants.
That's you know.
That's like it's.
That's its own business, right?
I'm bringing in a guy who has30 locations that you know is
going to manage it.
We're going to build our ownequipment.
(01:14:08):
We're doing all this super coolstuff, so it's going to be a
beacon for that location, whichis also right next to 720,000
square feet of retail, which isthe mall.
We have Home Depot.
We got the airports of thelocations key too.
So you want to keep all that inmind, right?
So now we got the location, wegot residential, we got the
affordable side of things, andthen you have a gym, which is
desperately needed out there andthat's going to be a driver.
So we're actually building thegym before the residential
component.
(01:14:28):
So once you build the gym andit's set up, like hey, you got a
gym with a Ferrari hanging fromthe ceiling as a chandelier and
you got custom equipmentliterally.
And then you have customequipment and you have all this
cool stuff.
Like this is a bitchin' gym.
We're actually building andmimicking Dubai's Club Drift
pool.
So Club Drift is like thenumber one pool beach club in
the world.
(01:14:49):
Right, I'm actually mimickingthat pool there.
So I'm building that same poolthere and then I have an
underground small spa and a coldplunge as well.
So very trendy and not muchneeded.
I love the way that feels.
So cold plunge as well.
So very trendy and not muchneeded.
I love the way that feels.
So we're really bringing inkind of all the right amenities
for the gym, if you will, andthen give everybody access as
unit owners to go there.
(01:15:09):
So the gym itself is its ownstandalone business.
But now that building has valuebecause it generates income,
Now I'm removing that away frommy unit owners and they don't
have to worry about HOAs and andit's not going to be in some
cases, liability to to the unitowners.
So how?
Speaker 2 (01:15:26):
cool, is that Right
so that's a big movement.
Speaker 1 (01:15:29):
A lot of people are
digging that.
So kind of going back is we gota group that issued us a $390
million commitment it's an LOIreally, so a letter of intent to
give us a 390 million to build35 locations over the next 10
years across the country.
So, again, until the fat ladysings, we've had a lot of family
offices like this, do thesetype of things.
We're a lot farther along thanwhat we call our courtship with
(01:15:51):
them.
We have several analysts.
We've met with both principals.
These are legit people.
They've looked us up, we'velooked them up.
So we're going down that road.
We're hoping that they writethis big check for us.
But that's the it's.
It's a very institutionallydesigned product that marries up
with the city's needs.
Affordability it's trendy.
You can sell these units onlineto build somewhere else.
(01:16:14):
You got the gym, health andwellness, which is fastest
growing industry we talked aboutearlier.
You you got all the and that'sgoing to cater to the city and
the demand of the city.
You have all these componentsto not only generate revenue and
sustainability and and equityincrease, but you're creating
something that everybody wantsand if it's a win-win for
everybody, including the cityand utilities it's.
(01:16:35):
It's the likelihood of us makedoing well is much greater, and
that's what we try to do.
Is how's this project going tobe best for everybody?
So that's our baby.
I'm also building a 15,000square foot one man cave, which
is called the cave, and I'mactually making that a kind of a
venue for networking, like morehigh end.
We're going to kind of squeezeout the I say it respectfully
(01:16:56):
but squeeze out the guys thataren't really doing that well or
trying to fake it.
To make it.
We're going to have it a tenthousand dollar buy-in you're
going to have.
You're going to be vetted.
We're going to make sure you'rea business owner.
We're going to understand whatyou're trying to accomplish.
You're going to have four golfsimulators, four race podium one
simulators.
You're going to have all thesehigh-end cars on racks and you
can store your cars there.
So it's for car enthusiasts aswell, and out there it's a big
(01:17:18):
deal.
So boating and cars is all kindof kind of pulls together.
Have that and then we have Ihave some more storage that I'm
building.
It's kind of boring, it's astorage, but uh, those are.
Those are my two babies rightnow that I'm building and I'm
focused on.
Speaker 2 (01:17:31):
So good stuff, last
man so fun.
Yeah, very cool beautiful.
Speaker 3 (01:17:36):
Well, this was good
dude.
Yeah, bro, I'm glad we did.
Speaker 1 (01:17:39):
This is a good time,
um good time.
Speaker 3 (01:17:40):
Where can people find
you?
Speaker 1 (01:17:43):
So I would say look
me up on social media.
That's usually the best, justso you kind of get to know me
and my brand more, which is Ithink it's RyanGarland
underscore paradigm, yep, orjust look up paradigm and you
can find it.
That way you can subscribe toour email list.
You get a lot of ournewsletters that talk about the
market.
So, for example, what justhappened with the stock market
(01:18:03):
and the kind of, in essence, asoft crash, if you will.
You know we talk a lot aboutthat because the CEO of my
company is a former hedge fundguy.
So bringing a wall street levelkind of communication center to
tell our investors what toexpect from a public side and
private side.
We try to provide that type of,I'd say, education, so you can
even subscribe to that.
(01:18:24):
So and then my book too, mybook.
I'm launching a third book, sothat'll be coming out here
shortly.
So, but the best way to do itis all through social media,
because I'm very active onsocial, so everybody can find
that stuff through there.
Speaker 3 (01:18:33):
Yeah, no, we
appreciate you, dude, appreciate
you coming out flying thechopper out.
This was, this was awesome andyeah.