Leadership in the trades is what makes a business successful | Brad Devett E26

Brad DeVette, Paradyme's framing partner, shares his journey from Pittsburgh to building one of Lake Havasu's premier framing businesses while revealing the challenges and triumphs of construction leadership.

• Started his first business at 18 in Pittsburgh before moving to Lake Havasu at 20
• Transitioned from car sales to real estate to framing, focusing on construction excellence
• Nearly died falling through roof trusses 25 feet up during construction of the Family Office Society building
• Emphasizes leadership as key to maintaining quality crews in a difficult labor market
• Maintains unwavering professional standards even when it means losing experienced workers
• Discusses the exceptional quality and unique features of the Paradigm building
• Details upcoming features including wine cellar, golf simulators, and professional photography backdrops
• Explains the vision for creating a membership-based business network for high-caliber professionals
• Believes relationships are the most important aspect of business success
• Views Lake Havasu as an emerging destination for sophisticated lifestyle and investment

For more information about Brad's services, visit www.devetdevelopment.com or call him directly at 928-566-7010.

Paradyme

Episode Transcript

Speaker 1 (00:00):
Hey everybody, thanks for joining us today.

(00:01):
I'm excited to announce a newpartnership with a gentleman by
the name of Brad DeVette.
He is going to give you guys alittle background about him, but
he is our framer on our familyoffice society building.
We're extremely excited tointroduce you to him in our
network because he has a uniquebackground, but I think it's
really important for you guys tounderstand what it is that

(00:23):
we're ultimately doing and whoit is that we align with to
develop our projects and thecaliber of these type of
individuals.
So, Brad, thank you very muchfor joining me today.

Speaker 2 (00:32):
Thank you for having me.

Speaker 1 (00:32):
And, before we start, we are sponsored by PMG.
They are the gentlemen that arein the group that is doing all
of our structural steel for themajority of our projects here in
Lake Havasu, and they were kindenough to provide us with this
amazing podcast table that we'resitting here today.
So, brad, thanks again forbeing here.

Speaker 2 (00:47):
Thank you.

Speaker 1 (00:48):
Let's talk a little bit about your background and
then we'll go dive deep into theFamily Office Society and I
know you have a little storythat you almost died on this
project, so you're going to haveto share it and that's just the
way this is going to go.
But yeah, let's talk a littlebit about your background and
start from there, because Ithink I spent a little time with
you, I enjoyed hearing more ofyour backstory and I think our

(01:08):
audience wants to hear it.

Speaker 2 (01:09):
Yeah, absolutely, yeah, absolutely so.
Yeah, I just want to say thanksfor having me, of course,
thanks for having me on today,and I knew it was coming from
the day.
I met you and talked to Ryanand Dennis and some of the guys
you know.
They're like, oh yeah, you'regoing to be on the podcast one
day.
I'm like all right.

Speaker 1 (01:27):
I had plenty of time to prepare, you know, and then I
called you last week and saidhey, dude, what are you doing on
this day?
Can you come in?
You're like yes, I'll go, yeahof course.

Speaker 2 (01:34):
So no, I just thanks for having me and thanks for the
opportunity.
You know, yeah, you know, mybackground is, is is, uh, I
started in traditional realestate Really when I got out
here.
I moved out here fromPittsburgh, Pennsylvania, the
East coast, Um, when I was 20.

Speaker 1 (01:52):
So my hat's perfect.
Yeah, so the hat that you wearevery day is money.
I love it.
It's perfect.
Yes, you knew we're going to befriends right out the gate.
I love it.

Speaker 2 (02:00):
I'm like, but this guy probably is not a pirate fan
.

Speaker 1 (02:04):
All the way out in Havasu on the.
West Coast?
No way yeah.

Speaker 2 (02:09):
So when I got out here I was 20.
I moved out here fromPittsburgh and I got into sales
pretty much right away.
I wasn't sure what I was goingto get into, what I was going to
do.
I actually got intoconstruction right away.
That was the first thing I did.
And you were 20 yeah, becausethat's what I grew up doing.
My dad's a contractor, uh, wasin construction his whole life.

(02:31):
I just retired last year and,um, so I knew I could get a
construction job right away.
Yeah, perfect.
So I did that and, uh, Ihappened to meet a buddy of mine
that I'm still good friendswith today.
Why don't you come sell carswith us?
Like I never sold cars, youknow, and so he's like I can get

(02:53):
you in.
I'm like, okay, so that's whatI did, and I ended up doing that
for five years and that sort ofgave me some structure and some
foundation, sort of what Ineeded at that time in my life,
like a real job.
You know the construction jobsas, growing up as a kid you're a
labor guy or you know youdidn't miss a day.
You just weren't as dialed,right.

(03:13):
So I got in and sort of gotsome structure and started to
get a foundation and, wow, thisis pretty cool.
I get to meet different peopleevery day, and that's why I love
the sales side of my businesstoday.
Right, you have to developthose relationships, you have to
make friends, you have to beavailable.

(03:35):
So I learned a lot early on asfar as that goes.
But yeah, that was how I gotsort of started in Havasu, did
that for about four and a halffive years.
After that I said you know what?
I need a transition, I'm readyfor a change.
I'm ready for a change.
It's not quite what hadhappened, was I had, a year

(04:01):
after being in Havasu, I met mywife?
So she made you level up.
Well, yeah, I had a year afterbeing in Habits, I met my wife.

Speaker 1 (04:05):
So she made you level up?
Well, yeah, no, you wanted tolevel up because you wanted to
marry her.

Speaker 2 (04:09):
That's what it was yeah, she was the one no one
could get.
I'm like I love a challenge.

Speaker 1 (04:15):
And she was probably real pretty in a bikini at the
time, so you were stuck.
She still is.

Speaker 2 (04:22):
There you go.
So we ended up.
I ended up meeting my wife andshe ended up getting pregnant
about fairly quick.
We were together, maybe I wasout here, maybe a year.
She got pregnant withinprobably a year, nine months to
a year.

Speaker 1 (04:38):
Yeah, my first wife.
It was like seven months.

Speaker 2 (04:40):
Yeah, and so.

Speaker 1 (04:42):
Same lane.

Speaker 2 (04:43):
And I was young At that time.
I was younger, I was I mean, Iwas 22 at the time 21, um.
So what was happening is I wasworking a lot right.
You have to sort of grind itout if you don't if you don't
sell, you don't eat.
Yep, right, and that was, thatwas how it went.
And uh, you know, hey, you'regonna be home for dinner.

(05:05):
Yeah, I'll be home.
It's when we get off at sevenand then someone rolls in and
I'm there at nine and it justhappened over and over and over
and she's pregnant and thebaby's born.
That was my daughter, who's nowgoing to be a senior this coming
year, and um she can be goingto school with Shane, yeah.
So I needed a pivot, I needed atransition.
I said I can't do this, not forme anymore.

(05:25):
I learned a lot.
I made some really goodrelationships.
I got a really good foundationstarted and that's when I
pivoted into real estate.

Speaker 1 (05:35):
Traditional real estate sales.

Speaker 2 (05:36):
So just traditional real estate, went to real estate
school, got my real estatelicense, which I still hold
today, yep, um, so it's atougher license to get, so I
didn't want to let it go, youknow.
So I still use it and I stillhave it, you know.
And so that's what I did.
Um, so I did traditional realestate.
Um, or see, I left car businessin 2010, went to real estate

(06:03):
school.
Took me about six months to geteverything finalized and done.
Got my license.
So I got my.
No, I left in 11.
So in 12, I got my license,2012.
So I did that for about fiveyears Traditional said
traditional real estate,representing buyer sellers.
Then we started to.

(06:23):
You know, the investment sideof making money is always
interest me, right?
So then we started to pivotinto real estate investing,
buying and selling, real estatebuying and rehabbing.
We did a handful of propertiesover about five years, about

(06:44):
four or five years fixing flipstype stuff.
Yep, yeah, fixing flips um, andit was really good, that was
really good, we enjoyed it.
You know, we were sort ofrewarding yeah, totally
rewarding well, and and you'remaking money we were making
money, uh sort of at that point,you sort of work for yourself
and I always, you know, when Iwas 18 if I go back a couple

(07:06):
years before I left pittsburgh Istarted my first detail shop
when I was 18 years old and so Ihad my own shop and literally
rented a shop.
As soon as I turned 18 I wasgot the old man.
It was in a bottom, it was athree-story in an old area, out,
you know, right side ofPittsburgh, and um, uh, uh,

(07:27):
three-story, old school, uh,building real estate office.
I've rented his, his basement,so anyway, um, so it is always
interested me that point.
It was more of one of thosethings where sort of start
working for yourself.
That was like my transition.
That was like my transition toget into, uh, sort of doing my

(07:49):
own thing yeah good for workingfor myself yeah, you enjoy being
self-employed.

Speaker 1 (07:52):
Yeah, kind of controlling your own destiny, if
you will 100, yep, so, um, sothat was that.

Speaker 2 (07:59):
And then, after we started to get a, you know, the
inventory started to get harderto find.
Um, it's an, oh eight.

Speaker 1 (08:07):
It.
Oh, eight man.
Yeah, give me anxiety when yousaid that date.

Speaker 2 (08:11):
Well, and in in, in 2000, even in 2011, 2012, when I
was going through real estateschool and getting my license
and getting everything set up, Imean, there was hundreds of
foreclosures.

Speaker 1 (08:23):
Oh yeah, thousands, yeah, I mean in our town, yeah.

Speaker 2 (08:27):
You know, and it just got harder and harder as the
market corrected.
Things started to trend theother way.
It just got harder and harderto find property, and then you
had a lot more competition in ittoo.

Speaker 1 (08:40):
Yeah.

Speaker 2 (08:40):
You know there was a lot more people that thought
they can buy and sell.
And you know so, you was a lotmore people that thought they
can buy and sell and and, uh,you know so, had a lot more
competition.
So that's when I pivoted intothe building side again.

Speaker 1 (08:51):
Um uh, and then you said you said you started the
actual, so you've been doingconstruction, though on and off,
and so you pretty much had yourown construction division, but
then you decided to kind of goall in.

Speaker 2 (09:04):
Yes.

Speaker 1 (09:05):
And that was how long ago.

Speaker 2 (09:06):
That was four years ago.

Speaker 1 (09:07):
And that's when you kind of started your own like,
really went all in on all GCside, yes, yeah, but you've
really kind of catered, you'vereally created a niche for
yourself on the framing side100%.

Speaker 2 (09:18):
Yeah, I mean, it's sort of it's all sort of just
worked out the way and we'vesort of just driven this vehicle
that way and we sort of justhave honed in on it and pushed
it and marketed it.

Speaker 1 (09:31):
Would you agree that you think that your growth
really had to do with yourleadership skills?
And the reason I bring that upis because the labor force out
here is hard to find and you'vebeen continuing to increase as
far as staffing and I wouldconsider you one of the larger
framers out here, if not thelargest player.

Speaker 2 (09:48):
You know I tend to think so.
You know, just because I put alot of attention to it.
You know every guy that worksfor me.
I don't take him for granted,you know, and it's tough to find
guys and you've got to takegood care of them.
You've got to speak to themcorrectly.
You've got to take good care ofthem.

(10:08):
You got to speak to themcorrectly.
You got to treat them correctly.
You got to pay them well.
You got to give them 40 hours aweek.
You know all the differentthings that you know that I do
pride myself on.
Bring these guys on and I'vedeveloped a reputation of guys
want to come work for me.

Speaker 1 (10:20):
No, you know, what's crazy is when, when I came out
here and I really started doingour first development, there was
a common theme and I hope Idon't get shot for this but the
guys that I had hired originally, I realized that the owners of
the companies, they weren't inessence putting on their nail
bags anymore, they're kind ofrunning the show, but when you
look at their labor, especiallyhow hot it is out here, some of

(10:42):
these guys are older, they'retired, they're moving slower, I
get it, but the owners aren'treally there to create the
momentum and the the standard oflabor and speed, all of that
stuff.
What I caught my attention waswhen nick.
When I talked to nick at lennonbridge you know electric when I
brought him in he was so like,hey, listen, I do residential,

(11:04):
I'll get.
I've been wanting to get intocommercial, I'll go expand my
commercial license, give me anopportunity.
So I give him an opportunity,he goes, I will staff up on
everybody I need.
But I can hear it in his voicehe's serious, he's like I will
grow the company 100%.
So he came in and I had anotherelectrical contractor and I'm
going to spill the beans, dude.
I actually made them compete.
So I had one electricalcontractor already Now, mind you

(11:26):
, he was a sub at the time, so Ihad a different.
You probably know the story.

Speaker 2 (11:30):
I had a do you hear about this story?

Speaker 1 (11:31):
Because it's kind of spread through the yeah, it's
spread through the industry.
They're like I don't know if Ilike Renner, or he's an asshole
or whatever but look I got a.
I got a job to.
He started with the originalelectrical contractor, started
on one side of the building.
I brought Nick on and likewithin the, within like two days
, nick did and the amount ofunits basically wired and

(11:53):
completed the amount of unitsthat the other guy did in two
weeks.
And that was an easy decisionto make and I said, dude, buy it
, okay, I can have all of thisdone in like a week now, knowing
he can just bang out the restof this building.
So that's when I kind of wentall in with nick.
And then nick I kept just kindof grilling and grilling, but
nick was out there pulling linetoo.
So I I caught that his laborforce was really kind of in that

(12:14):
younger crowd.
He had the right guys.
They were excited to be a partof paradigm.
Our branding and marketing isinsane.
They're like I want to be apart of it.
So that really helped, I thinktoo.
And then and then nick justblew up.
And then now nix has expanded.
I put him on the podcast aswell.
I'm actually going to have himcome back out I can barely get
him on my jobs.
He's busy man he's well, heshowed up this morning.
I'm like, oh man, all right,cool, because we had, we had joe

(12:36):
.
I saw, I shot joe this morning.
I at, you know, dover, which isthe one you framed, obviously,
but I had, I had joe therebecause I'm like joe, we're
going to do all your marketingstuff.
So we need to, you know, runall the electrical.
And it was cool because he'slike I'll be there for that, you
know, so he can make sure thateverything's exactly what we
need to, you know, open this upand do it right with what we're
trying to do, and so, anyways,so you know, I thought that was

(12:57):
really cool.
He kind of started that.
And then aaron, you know, h HVACHot Solutions, he actually I
had a different, I had a coupleother HVAC guys here and he was
actually doing my father's andwhat it was is Eric, our broker
hit one of his agents.
That's her boyfriend.
Now they're married and have akid, but that was her boyfriend

(13:19):
at the time and somehow, someway, eric's like well, let me just
introduce you to this guy.
And so he did.
So I came into my father's unitand I'm like, hey, he's doing a
really good job, like I reallylike it.
We're actually in it right nowand I'm like I really liked the
way that he did this and he didit quick and he's very
professional and I could tell heand he was telling me his
backstory and he just he askedme he's like has his nail bags

(13:42):
on.
These are the guys that areactually still doing the work
and which is going to lead intothe conversation you and I do,
because you were doing some work.
So it was really kind of neat tosee how the groups that are
actually growing are the guysthat are still going out there
and working side by side withtheir guys.
You know they're the first onethere, they're the last one to
leave.
Their leadership skills ispolished because they're

(14:04):
actually treating their, theiremployees, in essence, like
they're human beings.
They're not just hiring someguys that are just jumping
around and you know I've kind ofbeen gone through the circuit
out here like you can tell thatthese guys are like look,
there's a whole new standardthat we're bringing into lake
havasu and there's some seriousmoney coming in here.
There's some serious growthcoming in here.
There's some serious growth.

(14:25):
We see the potential.
We want to be serious about ourbusiness and we're going to
fucking do what it takes todeliver, and that's what I've
seen out of everybody that we'vecircled up with, including you,
and that's why you're here.
You're by far one of the bestI've actually dealt with in that
space and I want to just giveyou kudos for that.
But but it's that common themethat I was talking about is the
guys that are running thebusinesses are still putting on

(14:45):
their nail bags and even likeplumbing.
These guys are out there,owners out there running
plumbing.
I'm like these guys are out,the real guys that are going to
deliver and give us the right,you know, and deliver on time,
which is hard to get.
And the ones that are doing itall right and communicating,
just doing everything right, arethe guys that are still, you
know, on the boots on the groundwith their team, and I really
respect that and I reallyrespect that about you.

Speaker 2 (15:06):
Thank you.

Speaker 1 (15:07):
So, with that said, I know you got a story for me.

Speaker 2 (15:10):
I got a good one.

Speaker 1 (15:10):
So all right, so tell us the story.
I know you're hesitant to sayit and I'm like, okay, well, as
long as you don't say anythingthat's out of compliance on the
podcast, I think we're goodabout it, man.
So yeah, so so cause I, we wereyou were talking about, just for
our audience to know we weretalking about.
You know, kind of the the more,the the crazier the stories we

(15:32):
can share that are like withinthe trade.
You know, it's kind of crazy tohear some of these stories
Cause, uh, the guy that we hadon yesterday, you know, which we
haven't released the podcastyet, you know, did jeff
epstein's freaking pool andwe're like, wait, what you?
did whose pool right like yeah,wait, like let's talk about that
for a second, let's just honein on that one, you know.
So we just have some reallycool uh guests and we want our
audience to hear some of thesestories to show just the

(15:53):
realness behind what it is we doand who's all evolved and and
uh, in paradigm's brand you know100.
All right, so what you got?
because I haven't, you haven'teven told me I know, I know yeah
, I haven't even heard what youhad to say it wasn't for joe you
, we wouldn't be talking about.
Joe pulled it out of you, man,he's the one, it's his fault joe
, it's all your fault.
Man damn it, joe.
So uh.

Speaker 2 (16:15):
So anyway, we uh the the.
The paradigm building has avery unique roof system, as you,
you know right With thered-built roof.

Speaker 1 (16:24):
There's nothing out here like that.

Speaker 2 (16:25):
The commercial style, industrial style, four-foot on
center, three-foot tall,red-built LVL top and bottom
cord trusses Very unique, right.
So we get all the trussesrolled, get all the beams up and
it's time to sheet the roof.
So we did make a change on that.

(16:46):
We were going to use typicalhalf-inch OSB.
We decided to go tothree-quarter.
There were some structuralthings that we worked through,
so, anyway, we decided to gowith the three-quarter-inch OSB.
So we were behind.
I felt I needed to get outthere with the guys.

Speaker 1 (17:05):
Hence the testament to what I was just saying
earlier Be right next to themthrowing three-quarter-inch
sheets of OSB.
It's not light.

Speaker 2 (17:11):
It's not light and it's not the funnest in 110
degrees, right?
Well, I was a little coolerthen, so anyway.

Speaker 1 (17:18):
Hey, joe, by the way, real quick, make sure you put
the clip.
Remember when I was helping him, were you there when we were
doing the video.
Joe, remember when we were onsite and you guys were putting a
wall up?

Speaker 2 (17:27):
Yeah, he helped.
He was right next to me.

Speaker 1 (17:28):
So make sure you get that clip in here so everyone
can see it.
Yeah, he built part of thebuilding I lifted up, you guys
looked at my biceps and said youknow what this guy can help us
lift this wall up?
You left.
I looked down.
I was like no, I looked down.
I'm like no, my luck.

Speaker 2 (17:48):
I'll fall, do you?
You heard what I did with myleg, which I'll tell you later?
I saw you on a cart, but Idon't know the story.

Speaker 1 (17:52):
My knee my knee scooter.
Yeah, we'll talk about thatlater Anyway, so keep going
please.

Speaker 2 (17:55):
So anyway, uh, I decided it was a good idea for
me to get the bags on and throwthree quarter inch OSB with the
guys.
So part of throwing the sheetsis making sure when we're
pulling layout we stay square,you know.
And so as we pull a four-byte,you know, as we put a four-byte
sheet of plywood down, we'reshifting the trusses to stay

(18:15):
square with our build as webuild out.
So I had a guy, one of the guysnailed a sheet.
I'm like, ah, soft layout, likea quarter inch, not a big deal,
didn't really affect anythingand it should have never been
touched.
We should have just rolled withit, right?
Yep, I'm like nope, since itwas me, I was like go ahead and

(18:36):
pull those nails.
Let's shift it freakingthree-sixteenths of an inch.
Let's go ahead and shift it, sosure enough we do.
The reason it was nailed isbecause he nailed it off on his
own and he couldn't get thetruss move right, so sometimes
they're they're tough to move,so you need a second set of
hands so he got it as close ashe could to lay out and pinned

(18:58):
it, nailed it gotta like it.
It so pose the nails.
Well, I had already had a sheetdown, so I kicked the sheet out
of the way, or just slid thesheet sort of out of the way,
maybe six to eight inches so wecan get a cat's paw in there, a
tool that we use to pull thenails Right inches.

(19:19):
And it didn't dawn on me thatthe sheet wasn't nailed off.
So he pulled the nails and Iwas the one that decided I was
going to try to shift the truss.
So when I went to brace myselfto shift the truss, he had a
nail gun in his hand ready topin it.

(19:40):
When I went to shift the truss,that sheet of plywood slipped
down from underneath.

Speaker 1 (19:44):
Oh man.

Speaker 2 (19:45):
And I fell through the trusses what, which, where?

Speaker 1 (19:49):
where was it?
How, where, where were you?

Speaker 2 (19:51):
I know, I'll show you .
I know exactly.

Speaker 1 (19:53):
I'm sure you know exactly where I was, because I
can picture it, obviously, Ijust don't know exactly where it
is so I fell through thetrusses and I caught myself on
the way down shut up by one handtwo hands.

Speaker 2 (20:05):
I was able to happen so fast.
Dude, are you serious?

Speaker 1 (20:08):
I swear hey joe so for our audience to see this.
Make sure you go shoot a videoof how tall that is, because he
needs to see that.
And if that, if you didn't havethose trusses set up that way,
you probably wouldn't havecaught it well it it.
Did you catch it on the top ofthe bar?

Speaker 2 (20:26):
So my guys that saw it happen said we've never seen
a guy catch himself like thatoff a roof.

Speaker 1 (20:31):
That was the Lord.
Catching you, buddy.

Speaker 2 (20:33):
That was the man upstairs.

Speaker 1 (20:34):
Yeah, you have kids to get home to Dude and a wife
that you really enjoy.

Speaker 2 (20:38):
I was like to this moment.
It changed my it changed.

Speaker 1 (20:42):
it changed things, you know it was.

Speaker 2 (20:45):
it was cause if I don't die it's, it's I'm, I
don't know, it's wheelchairbound.
I mean it's 25 foot in the air.

Speaker 1 (20:55):
Yeah, that's not a joke.
It's no joke, dude.
Yeah, for sure that's over twostories.

Speaker 2 (20:58):
Yeah, so those are some of the things that
obviously, unfortunately, thatwe deal with in that line of
work, right, um, we operate bigheavy equipment.
You know beams can slide offstraps, you know we got guys,
obviously, for instance, on yourbuilding right, we have guys 25
feet in the air with a craneoperator, um and so so those are
some of the challenges, right,some of the challenges and the

(21:21):
safety things that we have toobviously get better at, be
better at and make sure, on sure, on certain.
You know, you just can't getcomplacent in those situations.
I was actually watching a shotclip the other day I don't know
Minnesota, wherever it was, butthere was a guy I don't know if
you saw it, it sort of wentviral and it was a guy that was

(21:44):
standing up on top of a buildingand they were setting a steel
beam okay, nothing crazy butthey went to swing in and that
beam slid out, so it just landedright in front of the guy.
I mean, what killed him, right?
oh, yeah, so it just went sortof viral and it's just those
scenarios, right we?
You know how many times withryan did we lift steel beams for
him over?
There, oh no help him out withthe pedibone, or you know, you

(22:05):
know.
So those are the things youknow.

Speaker 1 (22:06):
So it's it's, it's interesting, it's fun, but it's
it's never a dull moment it'snever a dull moment, no which is
crazy because you know, we weretalking just briefly about the
seven-story mid-rise we want tobuild out here.
Yeah, now of course it's stillkind of up in the air and will
we be able to do it, but wepitched it to the city and they
bit I believe in you.

Speaker 2 (22:24):
Yeah, we'll do it.
I believe we'll make it work.
Yeah, we put our head rightinto it we'll probably do it.

Speaker 1 (22:29):
Um, but that's, you know, that's seven stories up,
sure, two podium parking right.
So two stories of podiumparking, all concrete, obviously
, and then, uh, five storiesabove that all lumber, and I'm
sitting there going like, hey,brad, you can do it.
That's a whole lot farther of afall, though just fyi.
Yeah, that's a whole differentgame, but yeah, that's, you know

(22:50):
, that's.
Unfortunately, you know, thatis the name of the game for you
guys.
You know, and some of theseother trades have just as much
risk.
Sure, um, and that's, that'sthe wild part of it.
But no, there's a reason whyyou can make some pretty good
money.
It's just volume chasing volume, which is what you're doing now
which, yeah, we're trendingtowards.

Speaker 2 (23:05):
You know, and that was that was a, that was the
value of when we got connectedearly on and knowing sort of
what you guys were trying toaccomplish and what your visions
are and, like you said, today Isaw you you're just getting
started oh yeah, right, that'show I sort of feel, like we have
a lot of lot in front of us,you know, but we've got to go
get it, you know.

(23:26):
And so when we initially hadthat talk in here before we
signed a contract to build thatbuilding for you, I thought
these guys got it.
These are the guys that I wantto be around, these are the guys
I want to align with.

Speaker 1 (23:48):
I think these guys have my mindset of how to do
things the right way and beprofessional, still produce.

Speaker 2 (23:50):
It means a lot.
Thank you, man.

Speaker 1 (23:53):
Yeah, 100%.
I tell people the privateequity side is just a lot of
energy.
It's a lot of work and thentrying to cater over to now
developing projects.
That's why you see a lot ofprivate equity.
These are suit and tie guysthat sit behind the desk.
It's a full-time job and enoughstress in itself.
Now you're bolting on adevelopment arm.
That's like its own problem,you know.
So it's a lot of energy.

(24:13):
That's why Mike, which is overhere on the couch hanging out
with us, he kind of took over asfrom CEO.
I would say, step aside tofocus on business development.
But he, uh, he's, he's helpingme on the day to day.
But the I had to kind of stepin on the development side just
to kind of keep that energygoing and just oversee it so I
can be accurate in my reporting,you know.

(24:33):
But it's, it's, it's been, it'sbeen great Cause I was.
I was talking to, unfortunately, or fortunately I was talking
to another podcast literallyjust recently about my mentor
that I learned a lot about um,just kind of focusing on a craft
and sticking with it, you know,and how you can do really well
in like one area.
So, for example, dan Stevenson,which is.
He owns Rancon.
He's the guy who built a Europavillage winery that we raised

(24:55):
capital for.
It's on our website, and soforth.
I think I met him.

Speaker 2 (24:58):
Yeah, he's older guy.
Is that who you introduced meto on on a desert storm?
He said he was the he on thewinery, or it was, maybe was it?

Speaker 1 (25:07):
was he?
No, I don't think he was herefor desert.
No, no, he was here a coupleyears ago for desert storm, but
not this last year, um, which isfunny you brought up because he
was here must have been anotherguy that you introduced me,
that had a winery and that youknew for years, right?
There in in temecula yeah whothe hell was it?
Oh, oh, it was Bill Wilson.
It was an older gentleman.

(25:27):
Yeah, bill Wilson.
Yeah, bill's a great guy.
So Bill's the funniest guy inthe world man, I learned a lot
from him too.
So he's actually he's got a.
His wife is married to.
You may have heard.
It's a hedge fund out ofRedondo Beach called Wedgwood
and they bought the old NASAbuildings and remodeled the NASA

(25:50):
buildings.
They did like SolarCity.
They were the first like bigfunding group for SolarCity.
That wind ended up going likeTesla bought them out or what
have you.
But they would get about $600million a quarter and start
buying distressed assets atauctions and so forth and buying
a lot of that.
And then they ended up havingtheir own asset management
company.
Anyways, uh, bill's sistermarried into that family, okay,

(26:11):
and they built like I mean dude,they're, when I say just a very
wealthy outfit like these guys.

Speaker 2 (26:16):
You were telling me that was.

Speaker 1 (26:17):
It was pretty legit so and they're obviously looking
at the you know.
So what they've done is theyfrom a private equity with them,
by the way, and I'm going on atangent here.
But this and, mind you, this isall within the same lane of the
group that I was just talkingabout in my mentor, because
wealthy people, first of allagricultural you get a lot of
tax write-off when you own agland.

Speaker 2 (26:35):
Okay.

Speaker 1 (26:37):
And it's kind of a rich man's hobby is winemaking,
you know.
So when you're around that, you, you, you kind of surround
yourself around the wealthy.
That's why you see where I'mgoing.
So you learn a lot about howthey built their businesses and
how they got to where they are.
And a lot of these guys, asthey're older, they take you
under the wing.
They look at me as like a sonthat maybe they never had, and
so they're just spending a lotof time with me.

Speaker 2 (26:54):
So I've I've been able to get into those type of
rooms.

Speaker 1 (26:56):
But I also had to be humble enough to get around the
right people.
Yeah, and stop talking.
You know these guys, they, theyactually have a lot of value
and the only way to get thatvalue and understand it is to
let them talk you know, yeah,Just let them talk.
So, Dan, I actually did apodcast.

(27:16):
It was when we first startedkind of really pushing the
retail opportunity for raisingcapital and we were starting to
kind of build an awareness forit through social media.
I actually did like a webinarwith Dan and Dan.
It was really kind of cool howhe articulated the mindset of
how he started developing inTemecula so in the seventies.

(27:37):
At one time he was the largestavocado farm owner in all of the
U?
S.

Speaker 2 (27:43):
Wow.

Speaker 1 (27:43):
And so what he did?
He's very smart.
He started buying up all thisavocado land and then just
entitling it, planning it,tearing it down, designing it
developing it.
Yeah, so he did like 10,000 lotsbut he was more about so he was
starting on the developmentside, so more like land
acquisition, entitlements,planning, selling to builders.
And then he started buildingbut he was really focused on
more commercial than residential, so he'd partner with Rezzy but

(28:04):
he would do all the landimprovements so he really built
that.
But what happened was is he'slike I fell in love with
Temecula and Marietta and therewas so much available land and
farmland that I knew I didn'tneed to go anywhere else and
that's kind of the what I was.
Where I'm leading.
This is, you know, havasu.
If you just look at the dataand how many people are
migrating out here and babyboomers and lifestyle and people
spending habits and healthcareand all that stuff, it all

(28:27):
aligns with where the world'sgoing and that's Havasu.
That's just outside SouthernCalifornia 22 million people.
This place is becoming more andmore well-known.
I mean, what's one of the topdestinations for lake life in
the country?

Speaker 2 (28:38):
now?
Yeah, we are on the map.

Speaker 1 (28:39):
It's wild From a tourism side.
You would never, ever imaginethe amount.
And what happens is is peoplecome out here for the first time
, they fall in love with it andthen they can start finding a
real estate agent and they gobuy a house.

Speaker 2 (28:50):
You're an agent, you know I got out here, never left
there you go.

Speaker 1 (28:53):
So that's kind of how I am.
I came out here, well, I cameout here, I grew up coming out
here, and then I really stillhaven't left.
You know, now I'm my son nowhere, I'm trying to raise a
family.

Speaker 2 (29:00):
Now you're, you're rooted and getting.
Yeah, it just happens, it'sjust.
And look at all this landavailable, man, it is endless
what can go on.

Speaker 1 (29:08):
So for me, I'm going like well, you know, how big do
we want to get?
Well, we can get as big as wewant, but we just stay focused
in one area and we perfect it.
We build all.
Because the one thing I try totell people is what and this is
something that not only have not, not, not, I knew about it, but
I didn't know how important itwas until probably this stage in
my career when you establish arelationship with the city and

(29:30):
you understand your sub base andyou're building all these
relationships with the groupsthat are actually going to get
this approved and built, youdon't want to go anywhere else
because it's so much time andenergy and relationship building
and it's like the same thing,you want to make sure when you
bill me, you want to make sureis this guy going to pay me for
the first time?
Like you kind of have to gothrough that and you have to
prove you're on both sides Right, and that's a lot of time and

(29:53):
energy spent with that.
So it's like if we were to goto outside, that we got to do
that again.

Speaker 2 (29:57):
I agree a hundred percent.
I see it, I know it right whereyou're going.

Speaker 1 (30:00):
Yeah.

Speaker 2 (30:01):
It takes work, it takes time, it takes energy to
get you know just sort of alignwith with all these different
facets of it Totally.

Speaker 1 (30:08):
And one of the cool things I did was, as we have
started scaling cause, now we'reat a point where we're raising
more capital and now we're goingokay, we need to go find more
land.
Right, we have a brand.
I think we've kind of figuredout our lane.
Let's go a hundred miles anhour.
And so when I went to Nick andI went to Aaron, I said, hey,
you guys want to go getmulti-state licenses and travel
with me.
And they're like, let's do it.
Well, that changed thelandscape for me, because now

(30:30):
when I go raise capital with,like, a family office or what
have you, I go well, look, notonly do I have my sub base
aligned, and they're going to goout there and travel for me,
that they now they're looking atyou as a real outfit.
Now I can go anywhere and startdeveloping, and that is really
takes the risk, a lot of riskoff the plate.

Speaker 2 (30:46):
Sure.

Speaker 1 (30:46):
And that is where I think.
So I want people to understandrelationships are 100% the most
important thing in business.
And then the second isleadership, down to your
employee base, you know.
So when you're like for like, Iwould consider you and I on an
executive team, right?
So if you and I start spendingmore time together which I want
to do like a mastermind for allof us guys that are, you know,

(31:07):
business owners, sure and justspend more time together and
talk about all the problems thatwe all have, and when you tell
me your problems, I'm like well,I don't want your problems.
My problems aren't so bad.
You know.
I may have some fruit for youthat you can implement and to
grow in your business and viceversa, right and and when you

(31:28):
really are able to.
What the business will growwhen you have established an
executive team, a group ofpeople that won't leave.
They're well-paid, they'retaken care of, they love what
they're doing.

Speaker 2 (31:39):
They are bought in.

Speaker 1 (31:40):
They, they're part of the family now.
Now, and that's when thecompany will actually turn over
and that's where the growth willactually happen.
So it starts from the top.
So that's what I saw in you andI know it sounds really weird,
but I'm not necessarilyinterviewing your ability to
perform necessarily just from aconversation.
It's who you are when we engage.
I feel that I have enough lifeexperience now to go.

(32:03):
He's got the leadership skillsto be able to keep his team
together, because that's what itcomes there, especially when it
comes to construction, sure andout here, you know, in the
middle of summer, in the middleof, the day, which is a whole
nother dude.
I mean last year we had a guypeople pass out all the time.
I mean it's bad.

Speaker 2 (32:20):
I got a good story for that one, one year, a couple
, two, three years, probablyabout two years ago, years ago,
I had a guy he was a bigger, hewas a bigger guy, right, most
experienced guy, and want tocome on board and says, yeah,
absolutely, come on.
You know, so middle of summer,and uh I get a call and uh,

(32:41):
guy's name cody or something Idon't even remember.
He didn't work for me long, buthey, cody's down on the ground,
he can't get cold off.
We don't know what's going on.
Okay, like I'll be over there,I'll run over.
So I go over there.
This guy's down to his chonies,literally on the back porch of

(33:03):
this customer's house Under ahose, bib struggling, like, yeah
, it was bad, it was bad.
And so those are the those arethe?

Speaker 1 (33:16):
those are the things we deal with.
Sometimes it's not like thewater's coming out cooler.

Speaker 2 (33:18):
No, let's be honest, the water comes out hot guys, I
thought he was just struggling alittle bit.
I'm like this is not good, likewe need.
We need to get this situated.
So we got him to the ER andjust had him cool down and
anyway it's like yeah.

Speaker 1 (33:31):
We had one of our on the teams that are, you know,
going vertical on all of our.
By the way, I always say theerection team, but when I say
that, people are like they thinkerection.
I'm like no, it's, it'serection for construction, don't
overthink this.
Okay, there's no blue pillinvolved.
Okay, just that's what you sayout here.
So I'm like changing the way Italk nowadays, you know, I'm

(33:57):
like no, it's the team that goesvertical on my steel buildings.
Oh, they're like, oh, yourerection team, I, that crew
apparently, and I didn't findout until later.
But I guess he was just throwingup and throwing up and throwing
up and he kept wanting to workand we're like, hey, shut it
down, let's just send out anemail to everybody, shut it down
.
So come to find out, the guyhad brain surgery two months
prior and we're like, dude, thiscould be a whole lot worse.

(34:19):
So we ended up kind of keepingan eye on him and I don't you,
you know, we have, we havecameras and I, I think I just
kind of felt bad for the guy andI'm like, hey, I don't know,
I'm sure he had to work and hehad to make money.
He's got a family, I get it,you know.
But I started watching him formy camera a couple times a day,
just seeing how he's doing, youknow, and uh, and he was doing
fine, but we sent him home for acouple of days going hey, so
all of my foremen have theauthority.

Speaker 2 (34:41):
They don't need to call me All of my foremen have
the authority to call it.
Yeah, yeah, as far, as, as faras.
If it's too hot, I don't.
You don't need to call me now.
You guys are smart enough, youguys are professionals, you guys
are the leader on the on thecrew that day.
If, if, if it's not working andit's it, who's the guy that you

(35:12):
have on your crew white guy.

Speaker 1 (35:13):
I think he's got a little longer hair, white hair,
but he's always got his shirtoff, so that was robbie.
He's awesome.
He no longer works for us.
He was so cool dude.
That dude works a lot.
But what happened, man?
Why you gotta?
So your leader skips, he'llsuck.

Speaker 2 (35:21):
I'm kidding not everyone works, works out, so
it's funny.
It's funny he refers to him asthe guy that doesn't wear a
shirt.
He doesn't work for me anymorebecause he doesn't wear a shirt.

Speaker 1 (35:29):
Are you serious?

Speaker 2 (35:30):
Well, it gets worse than that.
Yeah, I'm sure, so you know itwas.
We were on the SwansonApartments, yeah, and ownership
drove by, or somebody drove byand mentioned to the on-site
super, hey, go, let go, let yourforeman know to have have that

(35:50):
guy put a shirt on.
Yeah, I don't personally likeit anyway.
Yeah, I don't think it'sprofessional yeah, I had one guy
out of 22 guys or 21, whateverwe have right now.
I got one guy that would wearwould would not wear a shirt and
it was him, so I never was afan anyway.

Speaker 1 (36:05):
Yeah.

Speaker 2 (36:05):
So anyway, my foreman calls me and says hey, um,
Robbie needs to put a shirt on.
He's giving me a hard time.
I'm like, well, send him home.
Like what do you want me to do?
I got ownership letting Superknow you know you're calling me.
I'm like tell him to put hisshirt on and get in his truck

(36:26):
and go.
So he calls me and wanting togo.
I've got multiple projectsgoing on, so right now we're
running three crews.
So he says can I go down to theother job?
And I says no, I said you needto take the rest of the day off
because it sort of got a littleshitty with the way he was
treating my foreman over thesituation.
Put your shirt on, bro, that'sit.

(36:46):
That's all we ask.
We'll address it later.

Speaker 1 (36:49):
Just put your shirt on.
You're trying to do it, right,yeah.

Speaker 2 (36:52):
So that's what happened.

Speaker 1 (36:57):
That's what happened, hey man, you know what.
You got to follow the line andyou got to do it right.

Speaker 2 (37:00):
And we just talked about how hard it is to get
labor and how hard that's a10-year guy.

Speaker 1 (37:06):
Yeah.

Speaker 2 (37:06):
That's a 10-year guy that knows what he's doing, but
the values, that standard thatwe hold is more important than
that guy showing up to workevery day knowing what he's
doing.
Well, you know what.
So there's and that and that'ssort of I think that's what
separates us, that's whatdifferentiates us.
To to the next group right.
Because those little thingsthat could be little to somebody

(37:29):
, um, it's not to me.

Speaker 1 (37:32):
Oh, dude, I talk about all the time.
I'll hire people with greatresumes, but if they don't fit
the culture and they don't fallin line, it's just the way it
goes.
It's not trying to be mean, butit doesn't fit the culture.
It's toxic, it's not healthy.
You're not adding.
You need to be a leader in yourown world.

Speaker 2 (37:52):
You know like help, you know all those things right,
and so there was some of thatit was all about I can't have a
guy all about him, right.
We're on a team and to deliverat the highest level, we have to
play as a team and I relatethat to my sports career Like we
got to be a team.

Speaker 1 (38:07):
No, and that's good, you know it sucks because I
don't think a lot of people talkabout it.

Speaker 2 (38:20):
As far as how, hard it is to be an owner of a
company.
That's a, you know it's a.

Speaker 1 (38:22):
it's hard man, it's really really hard and those are
the things that you somebodyand be real close to them.
You're like dude, like you'retaking the relationship for
granted.
I'm watching over the businessfor your, your you know security
instrument too, of income, butif you don't, if you don't fall
in line, I can't guarantee yeah,you know you're going to get

(38:43):
paid by me, right, you knowthat's just the way it goes.
So, not trying to be mean, butI I have to deal with a
different way of the worldlyviews and I have to deal with
certain compliance I've dealtwith.
You have to, you have to justtrust my leadership and if you
don't, then I need you to gobecause you're putting me at
risk and my other parts of theteam, and it's hard, but that's
what.

Speaker 2 (39:01):
I know you said it great right there.
I mean that's it.
I mean, and that's that's what,that's, that's the owner, right
, that's what you're looking atLike this guy is letting my guys
know.

Speaker 1 (39:09):
This guy's got to put it like no, there's no
exception in, regardless if he'sbeen with you for 10 years or
you.

Speaker 2 (39:15):
Just because you are been with me for so long does
not mean you have seniority ofjust well he hadn't been with me
for 10 years, but he was like a10-year guy, right 10 years,
you know a good experienced guybecause a lot some of these guys
were bringing on and we'retaking under our wings and
training them and putting thelegwork in, and that takes time,
right to get a guy to where weneed to get them, and you know,
if you can get a guy that's notgreen, it truly makes your

(39:37):
day-to-day operations a littlebetter, right for sure, and so,
um, but yeah, that's theimportance of those things, you
know, and I think that's it.
It should be talked aboutbecause there's, there is a
standard there and and and a lotof those guys don't see what we
have to see on our side of, andI'm just like no, you don't get
it, You're not looking at theright way here.

Speaker 1 (39:57):
Yeah, we're going.
Hey, do you want more businessand not have to worry about the
income Right, Because if youfall Do you want?

Speaker 2 (40:03):
to make sure you get 40 hours a week and food on your
table at the pay you're making.
I'm paying you pretty damn well, right, like this, got to put
your shirt on, yeah well, youcan't understand that, then I
can't help you.

Speaker 1 (40:13):
I you know, and so I told my, I was telling I don't
know this a while ago, but I wasgoing to get my pilot's license
right and my pilot.

Speaker 2 (40:20):
I want to do that oh, it's great, dude.

Speaker 1 (40:22):
It's just when you get up there, just we'll talk
about that.
Yeah, but I remember anotherpodcast perfect when we were
getting, when we're getting up.
When I was going after mypilot's license, I remember I
learned from a guy that I stillvery much look up to.
He was a stud, in fact.
He uh that I don't know 30,000hours and commercial, you know,
flew for Virgin, got bought outfor whatever it was, and then
he's flying back and forth toHawaii all the time.

(40:43):
But he, uh, his, he used to flyfor Citation when Citation
would have new planes.
He's, this guy's a nut.
So basically I'll give you anidea who I learned from.
But this guy he would takecitation airplanes, the new ones
, and he'd fly them over theocean until something would
break and then he would fix itin the air or whatever go wrong
and then he would go and landthe plane and so he wrote like a
lot of the checklist book forcitation.

(41:05):
So the guy's like way into thisgame.
Yeah, so I learned from thisguy.
So what?
What I loved about learningfrom a guy like that is?
He said the reason why there'sa checklist is because someone
died.
Sure Go check the tires go make,go check the lines of the plane
, go check props, go check this.
The reason why you need tocheck that is because at some

(41:29):
point someone died and it's nowa new standard.
Something's happened, it's fortech people.
So it's like you know, I liketo.
It's like you know, I like to.
I tell people I'm like I wish Icould just fly by the seat of
my pants and I didn't have tocreate all these standards.
And that means you wouldn't,you'd like me more if I didn't
have standards.
But there's a reason why thosestandards exist.
It's for safety, it's forbusiness, there's compliance.
So just look at it that way.
That means like when you pushback, someone died because
you're pushing back, you knowwhich means you.

(41:50):
You could have been, you coulddie too like there's a reason
why things exist so sure.
And that's where I think a lotof people, they just want
they're, they have a hard time.
Um, I say I say thisrespectfully if people have a
hard time, thinking outside thebox of not being cheap, some
people just want that path ofleast resistance and they're not
willing to grow and they don'tcare, they just you know, and

(42:11):
they're working on theirpaycheck rather than working on
the job.

Speaker 2 (42:14):
Yeah, Focused dialed in Dude.

Speaker 1 (42:15):
Yeah, they're just chasing that paycheck man and
when you're in a I wouldpersonally think, in an industry
like yours, when it's sodangerous, you need to, you need
to be focused, sure, you know,and.

Speaker 2 (42:24):
Yeah, you have to be yeah.

Speaker 1 (42:37):
The paycheck will come, deliverance to get to stay
alive and go.
Officers go.
They put their money, you know,put their life at risk every
single day and they go home.
So when they're at work, yougot to be focused, make sure
you're watching surroundings,kind of thing.
So, yeah, I, I think a lot ofpeople.
Just that's why I wanted tobring you on here, because I
think a lot of people don'tunderstand, uh, when you look at
you know, these trades, howmuch goes into this and really
how smart you have to be nowthese, a lot of this stuff.
I mean it's, it's not you gotan engineering mind.
I mean you can't do what you'redoing, especially with that

(42:58):
building, you know, withouthaving kind of an engineering
mind.
It takes a lot of knowledge, alot of time, a lot of experience
and there's no substitute forexperience you know no.
And you know, before we go toofar into another tangent, I want
to talk to you about thequality of the building.
So obviously you've done tonsof this stuff.
What do you think?
Do you think this is one of thebest buildings like in the city

(43:19):
, or what?

Speaker 2 (43:20):
I mean it is, it is top notch.
Yeah, and I said from thebeginning, when I saw the plans,
I told dennis even, I said whenI saw the plans, I'm like, dude
, I cannot wait to see this.
When this thing's done, youknow, and uh, as it all came
together with some of thedifferent architectural features
and the structural side of thatthing's gnarly right, it's out
of control the structural sideof that building is is on

(43:42):
another level.
You obviously can see all thestructural beams going through
that thing, you know, but youknow even the architectural side
and then starting to see sortof some of the posts of what
you're going to do on it and Imean there's going to going to
be nothing like it.

Speaker 1 (43:54):
There's nothing.

Speaker 2 (43:54):
Period.

Speaker 1 (43:55):
Well, I had a guy too , so there's going to be nothing
like it.
I had a guy in 4th of Julycalled me.
He's from Miami and go hey, man, I want to come out and see all
the stuff that you have goingon.
So he comes out for 4th of Julyand I walk him to.
This guy's very smart, does,very well, and he's like hey, I
don't do real estate, but likethis is one of the coolest

(44:17):
buildings in the world.
Man, I've never seen anythinglike, especially what you're
doing inside.
He's like can you build thissame building for me?
He's like just tell me what thenumbers are going to be so I
can go do.

Speaker 2 (44:30):
So yeah, a hundred percent, the building is to be
crazy, it's going to be crazy.

Speaker 1 (44:33):
You said you had a.
You said you had a, a turfcompany.
I'm like man, I need to put agolf.
I do.
I think we're doing like alittle three putt, like you know
, miniature golfing around theback.

Speaker 2 (44:42):
We got you yeah, so we're going to do all that.

Speaker 1 (44:48):
I mean, that's Havasu turf pros.
Okay, so and then.
Yeah, so that you know I wastalking to Dennis today.
You know, you know wherethey're pulling all the
electrical line in from thestreet.
We just had to redo some of thewall.

Speaker 2 (45:00):
Yeah, you saw the big amount of dirt Right out front
there.
Yeah, out front, yeah.

Speaker 1 (45:02):
That whole thing.
We're actually we're going tohave turf there too and then
we're going to have like anoutdoor living space.
And I went to.
I went to we have a catch basinthat you haven't designed
already.
We do, yeah, yeah, so what?
We?
I have an idea, not an actualfull design.
Okay, uh, I'll send it to you,yeah, but, um, yeah, we're gonna
have like a whole outdoorliving space there.

(45:23):
Um, I have heaters down tocoolers, to you know the whole
thing, man.

Speaker 2 (45:24):
So there's, and misters, everything, yeah, and
then it all set up dude.

Speaker 1 (45:27):
And then, yeah, I need that.
And then, um, and thenobviously you can walk all the
way around the building.
And then we started thinkingabout doing like a humididor for
a cigar lounge in there.
So I sit there with I look atDennis.
I'm like he's like change yours.
I'm like, no, we're not.
No, there's no change orders,dude, let's not talk about
change.
He's like well, dude, what doyou think we're going to do?

(45:53):
I'm like, well, what we'regoing to do as far as how we're
going to occupy it, sure, butwe've made some adjustments.
So, right above and you alreadyknow this more than anybody
else would because you framedthe thing but right above where
the golf simulators are, weobviously got that extra space
for the race simulators.
And then we're going to put theCYC backdrop where you can do

(46:15):
professional photos and all that.

Speaker 2 (46:16):
Okay, that's what that was.
I saw the post today that.

Speaker 1 (46:18):
Joe was doing over there.

Speaker 2 (46:20):
That backdrop is more related to pictures and
different things.
I wasn't sure what it was.
I'll show you real quick.

Speaker 1 (46:26):
Joe, can you pull a CYC up real quick?
I keep talking so he can see it.
I call it the shop.
You're in the shop.
I keep talking so he can see it.
So do you know.
So if you're in?

Speaker 2 (46:35):
I call it the shop.
You're in the shop, yeah, andthen I know where you guys were
looking at, right there on thewall, the sheer wall that we put
the head outs in for the AC.

Speaker 1 (46:42):
Yes, right there.
So right underneath that, it'sabout 10 feet or so.
Yeah, we're going to do a wholeentire CYC backdrop there.
What is CYC?
What does it stand for, bro?
What is?
What is that?
It's like caption something, soit's it's designed for like
movies.
So you can like you couldliterally show.

(47:03):
It's like almost like a greenscreen.
Look right here.
There you go.
There, it is right there oh,gotcha, okay.

Speaker 2 (47:10):
Okay, all that stuff makes photos, filming video.
You need something.
You need something framed there, or is that all?

Speaker 1 (47:15):
Yeah, that's exactly what we're going to need yeah.
That's exactly what we're goingto do.
We were just talking about it.
There's right there, yeah.

Speaker 2 (47:21):
Okay.

Speaker 1 (47:21):
So we want to be able to do it in a way where we can
move it.

Speaker 2 (47:25):
So we went and saw Ryan together.

Speaker 1 (47:26):
Yeah, and Ryan's just going a little lever and it
pushes back up and you put it onwheels.
We just want to be able to moveit around a little bit.
Yeah, so just like that.
That looked like.
I don't think that's permanent,as far as you know.
Bolted to the ground.

Speaker 2 (47:42):
What's going under the rear mezzanine?

Speaker 1 (47:44):
so that's where.
So we're gonna do we justfigured out we want it, so I was
gonna put like a we work officespace there, but we're going to
do a full blown enclosed winelike cellar, there with wine Um
okay, so you are going toenclose it.
Yeah, we are going to encloseit, we're going to do, we're
going to have, like wine umlockers there, uh, because?
So?
First of all, I'm still tied toEuropa village and all the
wineries.
I'm a wine nerd, I love wine butit's classy and that's the the

(48:09):
the clientele that I'm going tobring into this space.
So we're going to have all thatand then we're going to have
like a whole nother lounge justfor that, so and it's going to
be enclosed.
So if you want to let's say youhad a really good friend of
yours or a family members orsomething in town you can go in
there and you have, you'll havea key fob.
So this is a membership privatevenue completely.
But you can go in there, youcan grab your wine, you guys can

(48:29):
have, you throw the dishes inthe sink and then we have.
You know, I have a someonewho'll come in and clean
everything.
You know.
But, yeah, we're gonna have,we're gonna have a, uh, a whole
wine cellar there and then winelockers, yeah, and all that
there.
So, because you know I waslooking at it, I'm like you know
it's not very high, so there'snot much I can do what's like
nine feet.

Speaker 2 (48:47):
Yeah, yeah, it's a nine foot, nine foot plate
through there.

Speaker 1 (48:49):
Yeah yeah, so it's not much, so I you know what,
but it'd be perfect for this.

Speaker 2 (48:52):
Ninefield will be fine for that.

Speaker 1 (48:54):
Perfect.

Speaker 2 (48:54):
Yeah, perfect.

Speaker 1 (48:55):
Perfect.
And then right above it we'regoing to do offices and more of
that.
Wework side there because weknow people are going to want to
just kind of go and get awayand be quiet.
If they come into town they cankind of get away.

Speaker 2 (49:05):
Are you keeping the office space in there, mostly
for internal network?

Speaker 1 (49:09):
Pretty much, believe it or not.
So you know, like, for example,my architect wants to open up a
space out here as well.
So you know, and he's, he's aprivate equity guy and he, you
know, he remodeled the Pentagon,he's pretty well known guy.
So he's like hey, man, I, I, I'm, we're pretty much partnering,
if you will, we're.
We're getting to a point whereyou know, obviously with the
barn caves, he knows that we'retrying to.
Right now we're working with JPMorgan.

(49:33):
They're going to issue us aterm sheet, but they're talking
up to 300 million, and so Idon't want to go too far on a
tangent on this podcast, butwe're getting.
What's happening is we'regetting to a point where our
network is seeing what we'redoing and going hey, we want to
help you get there, cause it'shelping us.
So we want to sublease from you, or we want to have a basic
brick and mortar there and wewant to open up you know,
another division there.

(49:53):
So it's getting to a pointwhere our brand is really
attracting those quality people.

Speaker 2 (49:58):
Yeah.

Speaker 1 (49:58):
And then what we're doing is we're going to have
what we call a family officenetwork and ultimately a family
office.
Think of like um and this iswhat I kind of tell people in
passing is a lot of high networth clients.
You know it's, it's the wallstreet moving to main street.
You know it's hard.
People don't trust you know BigPharma anymore.
People don't trust Wall Streetanymore.
Politics are just making allkinds of messes in regards to
investments and public companies.

(50:20):
So, even though stocks aredoing really well and so forth,
a lot of people at this point intheir life, they rather control
their money and their wealthmanagers that they're working
with, whether it's CharlesSchwab or Fidelity or whatever
company.
They're just not managing theirmoney.
Well, right, they're just allthey care about as far as those
wealth managers is how muchmoney they have under management
, assets under management, andthey're just getting their fee
and they're making their $2million a year and they're just

(50:41):
going to lie to you to keep yourmoney excuse me under
management.
So what's happening is these,these families, these clients
are going.
You know I'm going to go backto managing my money.
Just with regular people regularpeople and I'm going to do it
in a way that I know and I'mgoing to go into real estate.
And so when you look at thepeople out here that are

(51:01):
downsizing, they care abouttheir lifestyle.
They're focusing on taxes andhealth.
Health and wellness is a bigdeal, because as you get older
and you're probably doing thesame I'm spending more money on
my health and wellness as I getolder, and it's the same thing
for anybody else.
So that's what's happening outhere.
So what we've created is likehey guys, look, we're waving our
hand, we were our.
Our model is we raise capital,we build real estate, we

(51:22):
separate it, we make money,right, we all go out and and,
and that's how we, that's whatwe do.
So most boomers have made mostof their wealth in real estate.
Right, they've had companies,but when they go to sell all
their assets, they wrote well,shoot, we actually had a lot
more equity in our real estatethan we thought.
So people are more comfortablewith real estate.
So, ultimately, what we'resaying is like hey, you know, we

(51:42):
want to be that real estatedivision.
We have debt and equity, we'rediversified, we're not just in
Havasu, but we have places thatright.
So that's kind of what we'recreating a vehicle for these
people to see that they can getinvolved in what we're doing,
and we just kind of have ourthumb on the poles, yeah Right.
So this is a and this is forbusiness owners.
These are going to be forbusiness owners, people that are
trying to scale their business.

(52:03):
They want to network.
They know that they need to getin the right room with the
right people.
You probably have seen all this.
You can go to any of thesenetworking groups across the
country, but you really don'tknow who's inside that room.
So, like I've traveled all overthe world, you probably have
seen some of the stuff.
I've been Dubai, singapore andyou know and, and and.
Those are the family officenetworks.
So the problem with that is isthat you can pay money to be a

(52:25):
part of that network, but youdon't know who's operating that
network.
And now those people in thatroom the real deal, or are they
all just looking for the samething?
I am?
There's no point to get in aroom if they're all looking for
the same thing I am.
I want to be in a room wherethey're looking for me, you know
.
So what I'm doing is is I'mgetting involved with every
person who's becoming a part ofthat venue, right?
And when we vet them and findout their net worth, what

(52:47):
they're trying to accomplish, tobe a part of the venue.
What do you do for accomplishby being a part of this?
And then what we're doing iswe're saying, oh cool, these are
the people that we have in ournetwork, we want to introduce
you and we're hoping that peoplejust start doing more business
together and they grow their.
They grow their businessestogether.
So really it's a it's a massivenetwork of people that are all
trying to grow their businesses.
And they're the real dealbecause we're vetting them and

(53:10):
we're ultimately doing so we'retrying to add value.
So like for you, do you know howmany builders come across my
desk guys out here all the timegoing cause?
Or they come to me for capitalRight and they're like, hey, man
, I need an electrician, or hey,I need someone who does framing
.
I'm like I got you.
Like it's just that's what mostpeople come to me for is those
resources.
So if I can provide resourcesto my network for them to scale

(53:31):
and grow their business I, mynetwork, for them to scale and
grow their business, I just Ibecome everyone's favorite
person and then my business justgrows by organically.
So it's like if I can add valueto these people, I know that
we're going to do well as a firmand that's really what this,
this brand, is and that thatheadquarters is so and I like
the personal touch on it.

Speaker 2 (53:47):
You know, like the, the have the control of that
network.
Yeah, for sure you control ofthat network.
Yeah, for sure you know.
Yeah, so where, when you getinto that corporate world, it
just gets crazy and, like yousaid, you don't know who you're
dealing.
You know, and so it makes a lotmore sense to me with what
you're doing, with the buildingand sort of what the family,
family office society is.
Now.
That explanation, and it's thelifestyle, it's yeah it's a

(54:10):
lifestyle.

Speaker 1 (54:10):
You got golf simulators and they can get away
.
When it's hot, you can get awayfrom the riffraff.
You have your wife or maybeyour kids.
You don't really want to goparty and get drunk.
You can go out over there andbe classy.
But most of my groups are not.
I did all that already.
So did all my network.
We all did all that.
If you've come to Havasu,that's what you used to do back
in the day, you know.

(54:31):
I even think the girls gone wildtv show was like filmed out
here you know, I think itstarted out here, you know, but
mtv cribs right, totally, and soI think now people are just at
a point where, like if they hadmore um venues to go to with
that type of polish, and that'swhat is missing out here we have
it, I love it.
Yeah, and it's exclusive, yeahand when you go in there you're

(54:51):
amongst friends and everyone.
You spent money to get in hisroom, and so people will respect
the space too.

Speaker 2 (54:57):
Right, so it's awesome.

Speaker 1 (54:59):
It's like you are who you hang out with, Right I'm.
I'm building a network ofpeople that are all doing the
same thing.
I am.
That's really it in a nutshell.

Speaker 2 (55:10):
My favorite saying is if you hang out at the
barbershop long enough.

Speaker 1 (55:12):
You're going to get a haircut.
That's right.
I went to the barber shop.

Speaker 2 (55:14):
I look good today.
I'm going to get a haircuttoday.
Mine was two days ago, mine wastwo days ago.
I love it, you know so.

Speaker 1 (55:19):
Well, Brad, is there anything else you want people to
know about you?
And if so, please share it.
And if not, then how can peopleget ahold of you?

Speaker 2 (55:26):
So you can reach out to me directly.

Speaker 1 (55:30):
Whether it's website, phone number.

Speaker 2 (55:32):
Yeah, website wwwdevetdevelopmentcom.

Speaker 1 (55:36):
How do you spell DeVet?

Speaker 2 (55:38):
D-E-V, as in Victor E-T-T.

Speaker 1 (55:41):
Perfect so it's wwwdevetdevelopmentcom.

Speaker 2 (55:45):
Perfect, there's a link on there you can reach out
that way.
You can call me, text medirectly.

Speaker 1 (55:50):
What's your phone number?

Speaker 2 (55:51):
928-566-7010.

Speaker 1 (55:56):
Perfect man.

Speaker 2 (55:57):
Well thank you very much for coming buddy.

Speaker 1 (55:59):
I want everybody to know who you are, because I've
really built a personalfriendship with you and you said
, hey, we'll perform and we'lldeliver.
And you did you know, and Iwant you to know, I really
appreciate it.
So the thing I could do to giveback to you was not only pay my
bills but to tell everybody inthe world about you.

Speaker 2 (56:14):
Thank, you so much.

Speaker 1 (56:15):
And you're slaying it .
You're doing all the apartmentsout here.
I mean, you're basically thebiggest framing contractor here.

Speaker 2 (56:20):
I'm happy we aligned and I'm excited for the future.
I really am.

Speaker 1 (56:23):
Cool man.
Well, thanks for coming, buddy,I really appreciate it.
On to the next guys.
Thanks for listening.