Storytelling Through the Lens: Jordan's Journey from Ranches to Real Estate | Jordan Reich E10

Discover the art of storytelling through the lens of our talented guest, Jordan, whose unique approach to photography and videography brings the rich histories of ranches to life. Jordan's work goes beyond capturing images; it transforms visual media into powerful narratives, emphasizing the importance of genuine connections over transactional relationships. Through our exploration, we uncover how authentic storytelling can profoundly impact relationship building, both personally and professionally, demonstrating the transformative power of understanding and conveying the stories behind each subject.

Shift gears into the world of family office culture, where humility and hard work are the cornerstones of success. The discussion highlights the journey beyond mere numbers and analytics, focusing on the priceless value of trust and leading by example. Here, material success is replaced with a deeper sense of purpose found through collaboration and meaningful relationships. The principles of discipline, love, and purpose emerge as essential tools for overcoming challenges, ensuring resilience, and sustaining long-term success even in the most demanding industries.

In our final exploration, we tackle the intricacies of financial success and the role adversity plays in personal growth. From mastering wealth management and business strategy to navigating real estate investments, we reveal how authentic relationships built on trust and integrity are key to thriving in the fast-paced world of private equity and real estate ventures. Through real-world examples and industry insights, we offer a blend of artistic expression and financial acumen designed to inspire and inform, leaving you with the keys to lasting success in both business and life.

Paradyme

Episode Transcript

Speaker 1 (00:00):
Hey everybody, ryan Golan here, founder and chairman
of Paradigm.
Thank you very much forwatching the Paradigm Shift
podcast sponsored by 10 DayDoors.
And they made this 2000 poundtable that it took an entire
lift and like 20 men to get inhere.
So what we have today?
I'm super honored.
Jordan is my boy, myvideographer and a new addition
to Paradigm.
What we're going to do is talka little bit about his
background and what it is thathe likes to do for fun, and how

(00:22):
he is here and what he wants totalk about and probably extract
out of me.
So we'll see how this goes.
But, jordan, thanks for beinghere.
Buddy, thanks for having me.
I love you, bro.
I remember I found you onsocial media and I just thought
your photos were absolutelyamazing and I'm like this needs
to be in an art districtsomewhere in London or Miami.
And I'm like no, he's just anormal Instagram guy out in

(00:43):
Boise, humble and normal and hasa beautiful wife and it's just
kind of starting his game and Iwas like, man, you got to team
up with this guy at some level.

Speaker 2 (00:50):
And now you're here, dude, two or three years later.
You always find what you'relooking for, and so, with that
being said, what is it?
That you saw and what I created, because I'm always curious
about what people see.

Speaker 1 (01:02):
You know, as I get older, I try to capture images
with my kids probably more nowthan I ever have and with all
the projects that I build, I'malways trying to capture an
image and what I realize isthere's always a story behind
every image.
Right, and that's the one thingthat I've continued to try to
perfect for my brand is to teachpeople or tell people who I am
and what I do.

(01:23):
As far as my company, or mystorage, or the next project I'm
building, it's always aboutcreating the storylines, and I
think what I've seen in you isthat and it was really kind of
getting to know your personalitythrough your social media was
that you care enough to startasking questions so that way,
when you are capturing andworking for that person, you're
able to really kind of highlightwhat the purpose is, and I

(01:46):
don't think a lot of you knowpeople in your shoes are able to
really do that.
I think most people are chasingpaychecks and I say it
respectfully to other practicesof people I don't know that may
be implementing those samethings, but you know I haven't
had people at your caliberreally care enough to capture
the storyline.
They're just here to capturepictures and make them look good
for social media Instagram butyou have this whole.

(02:07):
I mean it's because of your,your background and really
highlighting you know ranches,if you will like, millions and
millions of dollars of ranches,and ranches have stories.
It's the generational wealthand you know how many family
members and raising kids and soforth.
So you really get to know thestory before you capture, you

(02:27):
know those images or create thevideo and that's the thing I
think that that pulled metowards you and wanted me to
reach out.

Speaker 2 (02:30):
It's just like I could see your work, I could see
your personality through yourwork, and that's rare for me and
you know, it's even rare too isbeing able to see that in you
as well, cause being able to no,being able to come out and
actually see how you do business.
Because you said something tome one time.
You looked at me and you saidyou notice how, when I talk to
people, I don't talk about thenumbers, I don't talk about the
returns, I talk about the story.
And stories just create such amonumental memory in people's

(02:54):
lives that you're never going toforget.
If they get to know you outsideof just it being a typical
transaction, when they get toknow who you are, they get to
know who you are, they get toknow what you care about and you
start to resonate with thatperson.
Pretty soon you start feelingthat person you start building a
relationship with that person.
And that's what I started tobuild with you, because I got to
understand you, I got toactually see you in action.

(03:16):
Yeah, not just on the field,but off the field too, because
when people are out there and ofcourse the spotlight's on, I
mean it's easy to put up, it'seasy to put your put, put
yourself out there and kind ofget into your own little acting
and you get into that mode.
But what about when the wallscome down right, what about when
you actually have to bevulnerable?
And I mean, you know, you guys,like I cried for the ride, like

(03:37):
, yeah, I did, because he he sawsomething in me that I didn't
even see in myself.
He saw something in my workthat I was really chasing to
just at least hear it.
And I just couldn't find that.
People always say that theyvalue you, but the thing is, do
they actually take the time toget to know you?
Do they get to take the time toknow who you are, where you come
from, what you've been through.

(03:57):
So much of what I've beenthrough is really just capturing
other people's lives, capturingother people's memories,
capturing other people's stories, and for once it was nice to
have somebody else that I foundthat when I did see them in a
very beautiful way, theyactually saw me in the same way.

Speaker 1 (04:14):
You know.
What I learned a lot from that,though, too, is and I'm glad
thank you for saying that thatwas really because I try, you
know, because I, I know whatit's like to be, you know, doing
my own thing and kind of be inmy own world, and people need
stuff from you but not reallyreceiving.
So I understand that feeling,but I my, I think my
relationship with Joe.
Joe has surrounded his wholelife, trying to highlight me and

(04:34):
my family and my company, but Ialways ask you what about
yourself?
Like that's what he does for aliving, and he's not able to do
that for himself and his family,and so and he's doing it now
you'll see his pictures and he'sgetting more stuff with his
kids and his family, but henever does anything to highlight
himself.
Look at his social media.
He's not trying to grow it, butwhat I've learned is that there
is a personality behind thecamera, and those people

(04:57):
typically really care, becauseif they have good work, they
have to put a lot of energy anda lot of thought, and typically
it's emotionally driven, andthat typically tells me if
you're an emotionally drivenperson, you really let your
heart lead you, but you're alsothe ones that are fast the
forgotten.
You're forgotten fastest too,and that's really unfortunate.

(05:18):
That's why I'm bringing all ofmy trades and all my contractors
that are.
You know, no one ever talks toelectricians and my HVAC guys
and nobody really brings thoseguys in for as a developer, to
give them recognition or tellthe world how much I appreciate
you, because they're the onesthat are actually doing the work
, you know.
So what about the people thatwere doing the work?
What about the guys that arehighlighting my brand, my

(05:39):
business?
How about all the people backbehind that I believe in what
we're doing that also need theworld to see their talent and
possibly reach out to them forbusiness?
The point was for the podcast isreally not.
It's just to add value andcross many metrics in people's
lives.
But I've realized that I havesuch an impact with so many
people that I work with.
My all-time goal now is to tryto create a positive impact for

(06:00):
them.
Yes, I financially provide, butwithout them doing their job, I
can't continue to do my job,and that's why I always talk
about how this is an economy andif I have all my contractors
and all my trades and everyone'sall into it with the same
mission and we succeed.
It's the most powerful feelinga human being can ever feel when
there's that many people thatare coming together, that are

(06:21):
happy, that want to be here,that are just excited to be a
part of that.
Something bigger, you know, andthat's what you've done.
You've been reaching out to meand, dude, I, I just your photos
.
Every time you take photos, I'mjust like, dude, send them to
me now, like.

Speaker 2 (06:35):
I want to see them, you know, because I already know
just the brand.

Speaker 1 (06:38):
Like you, look at me, you shot some stuff for me and
Joe.
You know you did behind thescenes for Joe and I and Joe's
like my best friend so for youto do that.
But I could, you could see thepersonality and the dynamics
between our relationship.
But we never get that and we'relike best friends because he's
too busy capturing me and thecompany.
So those moments, and that'sthe, that's the view, that's

(06:59):
what I see in you.
So that's why your talent doorsneed to open, bro.
The door opens for you.
You're going to be just here.
I mean, just don't forget aboutus little people when you take
off.

Speaker 2 (07:09):
Okay, Whatever you see, he says that, but I mean
from our times in the gym too.
You see the little people andyou got to remember I'm a golfer
too.

Speaker 1 (07:16):
Even though this is a golf simulator, I'm still
working on my swing man.

Speaker 2 (07:19):
Hey, well, I mean, we've talked about this.
You should do long drive.

Speaker 1 (07:22):
I said I got the hips and the speed you do I know
you're doing hip practice, likewe won't get into that.

Speaker 2 (07:28):
But you know I will say this, like you know, talking
about that picture of like youand Joe on stage right, I
remember you sitting there.
You are the first businessperson that I ever saw actually
give credits to his media guy,and to me that was probably the
most beautiful thing because Iactually just got out of off the
phone with my buddy, chris Raid.
He owns TBR Productions over inIdaho and you know he said this

(07:50):
to me.
He's like so many people takeadvantage of the fact that we
love what we do.
Yeah, because we put our heartand our soul in it.
It's an emotional thing for us.
The reason why the work is sogood is because we put a little
bit of a piece of it, us, intoit everywhere you go and you
always talk about, you know,like everybody that comes and
works with you, a piece of yougoes with them everywhere they
go, and so that's what I startedlooking at.

(08:10):
I want to insert a little bitof myself into this moment
because, if I do, there's lifein it and I think that's
beautiful because in this field,the industry's becoming more
and more versed in the mediarealm right.
Everybody's doing photography,everybody's doing videography,
everybody's doing podcasts, butit's becoming so saturated.
How do you separate it?
And it's because of thosepowerful connections, like the

(08:33):
connection that you have withJoe.
It's a beautiful thing to seeand I love being able to do that
for people, because it's almostto the point if you spend so
much time documenting it for youthat, when you actually get to
step back and look at it from adifferent perspective.
It's a beautiful, frickingpicture and people just don't
appreciate it.
They think it's the numbers,they think it's the analytics,
they think it's the, you know,customer acquisition costs or

(08:54):
whatever it is, but at the endof the day, it's so much more
than that.
I think about all the peoplethat are doing you're still
being able to raise capital.
You're still being able to bringout the best in the
relationships of people actuallycoming out here and seeing what
it is that you're doing, andnot only that.
You're painting a picture thathasn't even it hasn't even come

(09:15):
into fruition yet, but peoplebelieve it so much that they're
willing to invest with you andnot only invest into you but
also build a lifelongrelationship.
I think that's a beautifulthing about the family office
culture You've been teaching meand it's been awesome to get
into that entire environment,because you told me a lot of
times that once you just startcoming around me and you start

(09:36):
seeing this culture, you startlearning about private equity.
You start learning about I justneed you to trust me and I just
need you to listen.
Just do.

Speaker 1 (09:43):
Which that comment's going to resonate with my whole
team when they watch this,because every time I bring
somebody else on, I'm like, justdo, and it'll all come to you
later.
But no, I appreciate thatcomment because I think it's
hard to teach 20 years ofintuition.
You can't, and the only thingthat I can do is just lead by
example, day in and day out.

(10:04):
That's it, you know, by youbeing around me and seeing how
much I take on and capturing thehard moments and all these
conversations and how tired Ireally am.
You know it's eight o'clock andI'm like we need to eat dinner.
We haven't eaten in eight hours, you know and we then go and
have dinner.
We were just exhausted.
And then we do the same thingover and over and over, and even
on the weekends.
Right, people take off.
We're not.
We're working, dude.

(10:24):
And I mean, since you've beenwith me for the last two weeks,
have we taken a day off?
No, we don't take days off.
We're working all the time and,to be candid with you, I don't
know any other way to be.
But it's because I love what Ido, and not only that, I've
learned to love everybody thatbelieves in it too.
So now I wake up with a purposeevery morning.
I'm not doing this for myselfanymore.
You know the money was good.

(10:44):
Yeah, let's be honest, I chasedthe money.
I was a loan officer and priorto 2008, chasing the money and
girls and cars and so forth.
I'm married and times past anddifferent.
Now, right, of course, when youget to a certain point in life
and you've had it all, yourealize how much that matters.
That doesn't matter.
So the cars, the boats, allthat.
That's why I could sell andtrade these things and I'm just
using them for marketing.
I outwardly tell people this isjust for marketing.

(11:07):
The algorithms on social mediagrab that stuff and bring it,
get me in front of more peopleand it's the lifestyle that it
sells.
But when I've been able tocapture people, the idea is to
really build who I, or show themwho I really am.
You know, and and now, at thistime in my life, I'm realizing
every day when I wake up it'shard, when you need discipline
right, you hear all thesepodcasts you need discipline,
you need to be working day inand day out over a long period

(11:29):
of time and through that hardwork will create fruit, and it's
so true, but that disciplinesometimes isn't even enough
because you will burn out.
It's hard to continue to keepgoing.
One is love when you love whatyou do, when you love the people
that also love you and lovewhat they do, and you have a big
team.
You wake up every morningknowing you have a purpose and

(11:53):
it's biblical.
I don't know how many peopleever really get that, I think
what's happening and I wasn'tlike this forever, by the way.
I was a hard driver and you gotto perform and otherwise you're
fired, and I've had a lot ofpeople mad at me over the years,
but I've learned how to tailorthat into.
Everybody has hardships.
Everybody's got stuff going onin their lives, but I need to

(12:13):
lead by example more thananything, and just continue to
shed love and be one gear andnot change the way I am, but be
very honest with everybody aboutwhere I'm at or the company's
at or what have you, and whenyou reach out to the people that
you love the most, they willlove you.
If they love you, they'll showup for you, and those
relationships are tested againand again.
You know this is not an easybusiness to be in.

(12:34):
I have friends, let's say kidsand friends of mine that they're
younger and they're like I wantto get married.
I'm like have you even been ina fight with her yet?
They're like no, I'm like, getinto a few fights and see how
you handle it.
You need to have some of thosehardships to see how that
relationship pans out.
And that's the thing that Ilove about my company is like
the pain or the beauty is withinthe pain.

(12:56):
It's like we've gone through somuch hardship and my core team
right now, which is includingyou and Val, now what you'll see
is that we constantly show upfor each other.
We have our weak moments, but weall wake up knowing we have a
mission and we have to deliverthat mission, and that mission
is typically we have a project,we need to raise capital, we
need to tell the story, we needto show transparency, we need to

(13:16):
show honesty, and I don't knowanother operator that's doing
what we're doing, and so Ireally appreciate that comment.
But, at the end of the day,relationships and family office
is it?
You can't take this with you,If I can take my skills and my
leadership skills and I can giveto other people and help them
create financial freedom fortheir families and their lives

(13:37):
and their kids and theirgrandkids.
When I feel like the world isburning right now, it feels
pretty cool, so I know it's niceas I wake up in the morning
knowing I've gotten, I've done,I've gone through so much.
I know I can add that value tothe people that trust me and
that love me, because I willshow up for them again and again
.

Speaker 2 (13:54):
Oh yeah.

Speaker 1 (13:54):
You've always called me, and it was kind of random
too, cause we would talk onlymaybe a couple of times a year.
And then it was like more andmore and more over time, and
then you were getting moreinteractive with me on social
media and then you kept offeringyour services and I'm like man,
I need you, bro.

Speaker 2 (14:06):
It was.
I think, the more and more thatI talked to you, the more and
more that I embrace a lot ofhumility.
When we first started talking,like it was a pretty, it was a
pretty rough time for me, likeit really was, like I really
didn't know what to focus on,and I know that's kind of
metaphorically.

Speaker 1 (14:20):
I mean, think about me as an artist, like I've got a
camera in my hands Shot in anartist's eye Right, but the
thing was.

Speaker 2 (14:24):
I didn't really know what to focus on.
I didn't really know how topaint the picture that I wanted
other people to see.
I could paint the picture, butI was always painting it for
other people.
And then I take a step back andI look at my picture.
I'm like shoot man, what doesthis picture look like?
And he's spending A lot ofpeople in the luxury market.
I mean, I get to quite literallysee how these people live.
Right, I see the cars, I seethe money, I see it at the

(14:47):
highest level.
Go in.
You see somebody at $10 millionhouse.
They got all the designer bags,they got the cars, they got
everything.
But what I wanted to see wasjust who they are.
What do you care about?
And there's so many times Iwalk in and I'm like you know, I
got to ask you a question andit was funny because the
conversations that I've had withyou and the way you've been
mentoring me I'll never forget.

(15:08):
I think it was the last coupleof times I went back and I was
shooting a house and there'sthis gentleman that was actually
with me and his name wasRaymond and you know he's got
this immaculate house built byTradewinds.
It was amazing and I think themost fascinating part about it
is he has everything right, sathim down, he's in private equity
and I'm like, fantastic, it waslike that's the industry that
I'm looking to learn in, right,and like, okay, we start having

(15:30):
a conversation for the firsttime.
I was actually able toarticulate and communicate with
people in that sector for thefirst time, and it's because of
me being able to embracehumility and to be able to come
open and be myself and ask theright questions and just focus
on the things that mattered.
And what he had saidspecifically was it's just about
having the right people in yourlife.

(15:51):
It's everything.
It's priceless, because theright people that are in your
life are genuinely going to showup for you, they're going to
help you, they're going to careabout you, they're going to have
the hard conversations, justlike Val and I have to do.
So, of course, time.
It's because of that adversitythat we go through.
It's because the adversity thatyou're able to work through
that and to be able to almostbreak yourself down.
God quite literally breaks youdown into nothing before he

(16:12):
builds you into the person thatyou're supposed and designed to.
Yeah, kind of for some, becauseif you can actually achieve that
full potential, then youactually can help others achieve
that full potential, and Ithink that's what I'm so
grateful for with what youbrought out in me, because in
this time I mean, I've never hadto run that fast and work that
fast and think that fast.

(16:33):
It was all day, it was nonstop.
You're just like here, recordthis record, this, record this,
and I'm just like man, this wasa lot.
We're just getting started, butyou know, the fascinating thing
that I think a lot of peopledon't realize about videography
and photography is, for some ofus, especially those that
classify ourselves as artiststoo, it's not just a job, it's
part of what we do.
It's like playing an instrumentright it's how I learn.

(16:54):
I learn through music, I learnthrough images, I learn through
the information that I'm hearing, through audio.
I learn through so manydifferent avenues, and so, in
recording all of this, I thinkit's been so amazing to be able
to see how my conversations havechanged.
Everything's changed.
It's because of what I've seenwith you and how you communicate
with your team, how you leadyour team, how you love your

(17:14):
family and how you buildrelationships with other people.

Speaker 1 (17:17):
Yeah.

Speaker 2 (17:17):
Because that is something that money cannot buy.
That is something that youreally have to have inside of
your heart.
Then other people are going tofeel that, oh for sure.
And if they can't feel thatlove, then they're not going to
see the vision.

Speaker 1 (17:27):
And you know, and that's what people need to see
when they do business with you,especially at this level.
They need to feel that heart.
They want to feel theconviction that what you say you
believe in as well.
The guy that you were talkingabout that was also in private
equity.
He figured it out and it's nosecret.
But there's still like thatquestion people have is like
well, how do you find the rightpeople?
How did like okay, yes, weheard it by a million people.

(17:49):
Yes, you need to have goodpeople in your life.
I learned it from my wife.
You need to have boundaries,meaning certain characteristics
in human beings.
If they do it once, they'llprobably do it again.
If they talk bad about somebodywhen you're around, they'll
probably say it about you.
So you need to take a step backand disappear.
Now I have gone through so muchand it's taken me so long to

(18:11):
learn.
I feel like it's taken melonger to learn than most
because I just want to continueto believe in people.
So I provide probably too muchgrace.
Everybody would tell you.
For the longest time I gave toomuch bandwidth, but I think now
I'm on the opposite edge ofthat.
I'm kind of like what TonyRobbins says higher, slow fire,
fast, you know kind of thing.
And I'm kind of in that pointin my life with any relationship
because I know the value I canbring to somebody and that value

(18:36):
is priceless because theindustry I'm in is basically
about financial freedom.
I have showed up throughdistressed markets and have
continued to create, no matter,against all odds.
There's not much I probablycouldn't accomplish or any
business I couldn't run.
Private equity and runningmultiple businesses is really
the hardest part because you gotto be full transparency and you
got a governing body.
If I'm able to do that, I'mpicking, pick one job and I'm or

(18:59):
one company or business I canprobably do pretty well and make
a living.
So my confidence level has gonethrough the roof.
So when I'm interacting withsomebody, I already know there's
no insecurity.
I know what value I can bringto you and 99.9% of the people
in this world need financialsecurity and that's all we chase
as human beings is security,whether it's in a relationship
or it's in finances.

(19:19):
Yes, I still wake up in themorning with fear of
reputational risk if I don'tperform or not hurting my
investors of something, if Ican't manage or something slides
through the cracks I didn'tcatch right.
I can't live with myself.
So I continue to operate in aplace of fear, which is good,
because I have action and Idon't want to lose all the
things that I've worked hard for.
I want to stay on this trackand the more knowledge I get,

(19:40):
the more I can feel the futureRight and at the end of the day,
going back to the thoserelationships, when it's in a
business setting, that is themost important.
Personal stuff is kind of easybecause there a lot of times if
you have to cut ties, it'sreally simple there's no
finances involved.
But when you start addingfinances and those people at

(20:00):
finances also have families theygot to provide for those people
now are going to be tested andyou're going to identify exactly
who they are, especially whenmoney comes around Right and
money is the root of all evil.
There's a reason why thesethings exist and it's biblical.
And when you sit back and youwatch how people operate and if
they work out of fear or whathave you and they just over.

(20:21):
You need people that can makedecisions regardless of how they
feel, and make the rightdecision If they're just selfish
and scared and even the bestpeople in the world I know will
make bad decisions financiallyand they'll lie, cheat and steal
.
But how do you find thosepeople that aren't that way?
They have to prove yourself toyou over and over again.

(20:42):
You have to be patient and kindof let people expose themselves
.
Remember the same conceptcommercial real estate.
It's all about longevity.
It's about the long game.
Got to be patient.
Look at this project.
It's taken me two years to getoff the ground.
Europa Village.
One of the other projects we'reinvolved in seven years.
These are monumental,life-changing projects.

(21:03):
It took a couple of years toput together and had to be
patient.
But what is it going to becomewhen it's done?
One day you're going to blinkand you're going to be like wow,
look what we created.
It was worth the wait.

Speaker 2 (21:12):
Right, it ties into big money, doesn't come easy it
does not.
And you have to be patient,because I've heard that time and
time again from a lot of mymentors.
It was always the patience andit always came in the times when
I literally had everyopportunity that I should have
done things the wrong way.
There's moments when I wastested that it really showed me
who I am, and it also showed mewho other people are too,

(21:35):
because when you talk about,money is the root of all evil
that was always the case.
So many times.
I helped so many people and Ijust didn't get the love.
But I kept on loving.
And you told me this too justnever change who you are and
continue to be that, Becauseultimately especially in family,

(21:58):
office and private equity, likethat's what ends up driving the
success of whatever it is thatyou're building.
Because you told me this too,it was the other day.

Speaker 1 (22:02):
Yeah, every time.
So when you tell me, oh man,this guy just ripped me off.
I put $10,000 in a website andthe guy took my money and ran,
didn't give me anything.
And I'm looking at you and I'mlike, yeah, man, I've been there
.
And then tell you something,I'm like it's that way all the
way up, the whole way.
It's a fight the whole time andit's dude when they, when you

(22:22):
hear a mental toughness, mentalstamina, grit, you hear all
these.
I don't even know if there's anywords that really can highlight
what it actually takes.
I mean full blown sacrifice,everything.
My marriage, my first marriage,my second marriage, has been on
the rocks a couple of times,like in full transparency.
And then what happens is, whenyou get there, then you have so
many responsibilities, nowyou've got to maintain it.

(22:44):
I always tell everybody it'seasy to be able to make $50,000
and put it down on theLamborghini and get your
financing, but now make that$5,000 payment for two or three
years and then come talk to me.
It really showed that the ideais that sometimes it's easier to
get it, that's hard to maintainit and keep it.
That's the real key, right?

Speaker 2 (23:00):
So that's what I say to wealth.

Speaker 1 (23:02):
And now you hear people that are rich and then
you hear people that are wealthy.
Rich are the people that madefast money.
Wealthy are the people thatknow how to take that money and
multiply it and keep it and usethat for multi-generations.
Wealth and rich are twodifferent things and that's how
you people can be rich incertain things but wealthy in
other things.
Everyone's just.
I would rather be wealthybecause everybody knows in the

(23:22):
back of their mind what wealthyreally means.
You know like mindset, mentalstates, you know it's a huge
thing.
The other thing that I, when Isay patience I had to learn that
too, because I come from inreal estate it's always about
you kill.
Whatever you kill, you eat.
You don't have a freezer.
You got to kill and you eat nowand you live paycheck to
paycheck.
And I have people that havecome on with my company that

(23:47):
have always been that way.
They're going to operate at areally fast pace and make money
right away to eat.
Well, with private equity, it'sabout creating, you know,
basically a bucket of income,cash, and then you pull from
that cash over time to build thenext business or next business
plan and then you want to freefill that pot more than what you
did last time, so you can nowinvest into another business and

(24:08):
invest resources in anotherbusiness.
That's the hardest.
That's why they say 99% ofstartups fail in year one.
It's true, it's hard Withoutcapital.
You fail Without knowing whatyou need to do.
You fail Without understandingyour burn rate.
You're going to fail.
Now that I've been operatingfor so long, I know what my burn
rate is.
I know how long it's going totake.
I've been through 2008.
I've been through the pandemic.

(24:28):
We've had to shift a milliontimes.
I've had to go throughemployees.
I've had all kinds of crapthrown at me.
But I also know that you haveto what it takes.
I also now know every projectthat I have I'll probably be in
a lawsuit with some contractor.
So I put in my budget a lawsuit.
So if there's a lawsuit thatcomes, I'm like just pull it out
of the budget.
So mentally, I don't have tostress because people will get

(24:49):
into a lawsuit.
They're like oh my God, life isover.
I'm like nah, I prepared for it.
It's sitting on the pro forma.
Pull a couple hundred racks,let's just fight it.
Let's just drag this thing outand play the game.
That's what you do.
And now I don't, I don't worryabout it, I just let my
attorneys do it.
And now I sleep at nightknowing it's all going to be
over anyways.

(25:10):
It was amazing, like when youtold me that that's how you
approach, that's how I notemotionally draining on me at
all, because I know the game.
I've been there, I'm fine goingafter other people.
I know the games now.
So that's when you becomedangerous, when you learn the
game.
I tell everybody the value isn'tin the money that you make with
me.
The value is I'm going to teachyou how money works.

(25:31):
When you understand BlackRock,blackstone, goldman, vanguard,
where they're investing theirmoney.
They have a monopoly in thestocks.
They have a monopoly in a lotof businesses which they're
against the monopoly agreement,right.
But at the end of the day, I'mjust the small guy back there
watching and going.
Okay, now I know what they'redoing.
Cool, I'll just pivot over hereand I'll take some of the stuff
that just falls off the back oftheir truck and I'll probably

(25:52):
do just fine.
They're big, you know.
But once you understand howmoney moves and money works,
that's it.
It's like the same thing Ialways tell everybody you know
Cara had a human traffickingnonprofit.
You know we'd raise money andhelp to aid against human
trafficking, which isunfortunate because, with what
we did, made no dent on how bigthat industry is.
Well, what happened was andI'll probably blake this out

(26:13):
because I know too much when shewent down that road, I told her
it's always stems around money,and that's probably the biggest
, you know, cash business periodin the world is human
trafficking, right?
So what you learn, though, isthat this company opened up a
subsidiary and a trust in Canadaand put $950 million into that

(26:34):
trust and then funded andpurchased Pornhub.
And these are big institutionsthat are right here out of New
York in the US, and these areguys that have hundreds of
millions of dollars, so, like,for, the smallest client is $100
million deposit, so those arethe wealthiest people in the
country that are banking withthem.
Those guys are opening upcompanies and then going out and
buying Pornhub, which has morelawsuits and federal indictments

(26:57):
and all kinds of stuff in anycorporation around the country,
but they're making so much moneythat they have a lawsuit.
Obviously, their law firm isjust going to fight those
lawsuits and settle out.
That's how much money Pornhubmakes.
It's the same thing.
The owner of Spearmint Rhino Iknow him really well makes $22
million on his W-2.
He really is a law firm and thebackstory is that he bought a.

(27:19):
He's a real estate guy and hebought a building and when he
was buying the building it had astrip club and this was in
Colorado and so he went to golook at the building, going what
the heck?
And he ran the numbers in thestrip club and he's like these
guys are just basically blowingthe money and doing drugs or
whatever.
This could actually be a veryfruitful business.
So they get in and say, hey,we'll buy the building from you,
lease it back, but we'll helpyou run the business.

(27:41):
He said within five years later,every single club that he's had
since then.
He hasn't been in a club in 13years, not one him.
He's never walked in a club in13 years.
Every single club he's gotmakes a million a week on
average.
Million a week, a million?
No, not one club makes lessthan a million a week.
Spearmint Rhino, bro, a milliona week, that's a lot of money.

(28:06):
But the point is like when yousee where the up with, you know
the demand of feeding people.
Look at our health industrydude.
The list goes on and all thecorruption and all that stuff.

(28:27):
But when you learn where themovement is or people are
pushing back, or big pharma nowis getting pressure, you know
you're seeing policies changingleft and right.
The idea is to take all of thatand try to separate yourself
from them, because all thepeople that don't believe in
that want nothing to do with it.
So if I have the same beliefsand all of these investors that
I'm typically doing businesswith believe in what I believe

(28:48):
in, the likelihood of them toinvest in me is much higher.
So it's not just a project,right, they believe in the
project, they believe in thearea, but they have to have the
same core values as I do.
So what's happening as anoperator for me is I have to be
more transparent with my beliefs.
That's why my social media Idon't care, I post whatever the
hell I want to post, becauseit's all about just that.
You've got to trust.
You're either going to like meor you're not.

(29:09):
You know, if you like me, great, do business with me.
If you don't like me, fine,don't do business with me.
I would rather be myself and dobusiness and show you.
Here's what I believe.
In my last book I predicted themarket.
I've been right.
Sometimes my beliefs align withmy studies and my data, and
then those are decisions that Imake to maneuver the company and
my finances.
I want to look at the data.
This is a chess game.

Speaker 2 (29:30):
Right, you talk about looking at data.
I remember on that drive theother day too, we drove by that
little development, right, andhe told me this guy was going to
be building this massivedevelopment.

Speaker 1 (29:39):
At least like $2 million over budget just on
moving dirt Right.

Speaker 2 (29:42):
And it's so funny because, like I know, a lot of
people that you know used to bein my circle that literally were
taking advice from somebodythat was bragging about the fact
that he went $1.5 million overbudget.

Speaker 1 (29:52):
That's not like you, don't brag about that.

Speaker 2 (29:54):
Because, at the end of the day, yes, it's good to
have different ideas, but at theend of the day, if you can't be
trusted and you can't even getpast the dirt phase, what things
you can get past?
The foundation, the framing,the steel everything else that
goes with it.
I mean, and what you talk abouttoo, is like looking at where
the money is going.
Right, you, you said this onetime too.
It was the people that actuallymade the money during the gold
rush were the people that wereactually supplying the tools and

(30:14):
shovels 100.

Speaker 1 (30:15):
That's why, even with your guys's camera equipment,
which we were- just talkingabout people aren't making the
money.
The one's giving you guys allyour equipment and making the
equipment.
Their stuff is selling off theshelves like crazy.

Speaker 2 (30:25):
And that's what I found fascinating about private
equity, right Was it wasstarting to move past the ladder
of like okay, not only is itphotography and videography, you
can make money there, but nowyou're moving into marketing,
now you're working into business, now you're working into
developments, now you're workinginto private equity.
I found this fascination,especially with spending time
with you, of starting to followwhere is the money going, how

(30:45):
does money move, how does itwork and how do I actually
understand it.
Because if I actually start tounderstand it correctly and I
actually start resonating thatwith the people that I'm around
and they start seeing it, theystart feeling it, they start
believing it, well then it's nolonger a sale, then it's no
longer that I'm following ascript and I'm talking about
data.
So many of the firms have triedto sold me on different

(31:05):
investments.
Right here, here's ourPowerPoint slide.
I'm like, well, that's great,but what's the story?
Right?
How do you base those decisions?
Are you just showing me thesame PowerPoint that you show
everybody else?
Right, and you talked about,too, like wealth management,
right, wealth managementfinancial advisors being able to
get, be able to get access tojust building a relationship
with not only them but theirinvestors as well.

(31:27):
It has to come from an actualrelationship, because it's all
relationship.
Yep.

Speaker 1 (31:32):
That really is.
So it's funny because when Itell you, you'll hear me say
institutionalized a lot.
Right, the reason I say that isbecause I look at big amounts
of data and what.
Again, going back to what arethe big guys doing, where they
spend their money?
You've probably heard me talkabout it, but it's funny to say
it here.
You know they say by 2030, allwomen, 50% of women over the age

(31:53):
of 30, by 2030, year 2030, willbe childless and single.
So 50% of all women by 2030, bythe age of 30, will be
childless and single.
That's insane.
If you look at any stocks orlike, like, in regards to dog
food, cat food, that type ofstuff, it's going up and up and

(32:13):
up.
There's more of a demand for itbecause those people are having
more dogs and cats and now lesskids.
Then you look at like I thinkit was a company out of Goldman
that is starting to buyveterinarians.
They're starting to look atthis.
So now you have C privateequity picking up veterinarian
companies and you know, inessence, hospitals Remember,
it's the long game.
They're seeing an uptick now,but they're going to invest now

(32:35):
and grab it because there'll bea big profit at the end.
That's that private equitypatients uptick and when you hit
, you hit big.
And that's the thing that I'mtracking is like where's the
world going?
Okay, well, let's talk about2008 and the financial crash and
how many divorces.
The most amount of divorces inhistory was after the 2008 crash
and the number one reason fordivorce is financial hardship.

(32:57):
Okay, so now you have all theseapartments being built out.
All these institutions arebuilding apartments all over the
country right now.
Apartments is a big deal.
Build the rent community singlefamilies.
You have Goldman and BlackRockthat are coming up with the DSCR
loans for investors Now, yetthey're buying up all of the
rentals and they're buying allthese big institutional grade
200 unit, 250 unit, thousandunit apartment projects.

(33:20):
Right.
But when you have anotherfinancial problem and crash, it
drives people out of homes.
One home now becomes two, sothere's more demand for housing
and most people will go toapartments and rent after a
divorce.
I mean, it's insane when youtrack what's really going on and
in my opinion, it's not thathard.
It's just continue education,read I want to perfect my craft

(33:41):
and I position myself accordingto where the world's going.
That's it.
I'm just kind of staying infront of it, paradigm I shift
right in front of everybody else.
That's all I'm doing.
That's it.

Speaker 2 (33:50):
Let's talk about this , too, because obviously this is
a conversation we had, becausethere's been a couple of expos
that I go to and not snarkanybody that's there, but you
talked a lot about this too.
It's capital raising right andwhere people are getting the
right information, becausethere's a lot of people that are
getting information out there.
Everybody's trying to dopodcasts, everybody's trying to
do videos, everybody's trying tobe an expert on something, so
what is it that people need tolook for when it comes to where

(34:12):
they're getting theirinformation?
Because you're an SEC reg, atier two fund.

Speaker 1 (34:16):
I have a couple, I have several funds, but yeah,
that's one of the hard ones.

Speaker 2 (34:19):
Yeah, that's one of the hard ones, but that means
that you quite literally have tohave complete transparency.

Speaker 1 (34:25):
It's not just Get audited in financials and
everything Right.

Speaker 2 (34:27):
So what is it that people can actually start to
look for as far as a goodresource and a reliable resource
is going to be continuing togive accurate information,
accurate data, so they cancontinue to make better
investment decisions in realestate specifically?

Speaker 1 (34:41):
The smartest thing to do is try to look at other
publications from, likealternative investments or real
estate investments or, you know,google how many people are
pulling in or going in fromstocks to alternatives, or how
many people are investing inreal estate right now, how many
baby boomers are investing inreal estate?
And you'll see all thesepublications pop up.
But when you look at like JLL,or you look at, let's say,

(35:03):
cushman Wakefield, you look atsome of these larger brokers
that also are backed financiallypretty big, those groups will
have pretty good data, you know,on what's going on.
One of the biggest and this iskind of my secret weapon there's
a company called Green StreetAdvisors.
They're out of Newport, I think.
They have a couple of differentlocations now.
I'm really good friends withone of the guys there, so he
keeps feeding me data all thetime.
In fact, for you to sign up,it's a platform.

(35:25):
You got to be on with them andI get emails from them,
newsletters, all the time.
I read everything.
When they have a webinar, I'mon it.
I don't miss it A lot of times.
I just sign up knowing I'll getthe recording if I can't make
it Right.
But these guys are kind of likea third party data.
They have all this softwarethat scrapes the internet, but
they also have boots on theground and a call center that
calls appraisers and brokers andall this stuff in the area to

(35:48):
do a better collection of datato put in a third party report.
So, for example, let's say I'm ahedge fund, pension fund or
anything else, that I have adepartment that's private equity
slash, real estate driven.
If I'm raising hundreds ofmillions of dollars or open up
so, for example, my hundredmillion dollar debt fund, when I
manage a fund like that, I'llput in my fund the business
strategy.
That business strategy ismortgage backed securities,

(36:11):
first trustees, hard moneylending 65% loan to value.
Right, I create the businessplan.
That business plan I send overto my investors to sign off.
Inside that business plan itsays not only this is my
business plan, I'm going to showyou financials, audited
financials from a third party.
And this is who they are in NewYork that also audits pension
funds, hedge funds, all the SEC,big or any public companies or

(36:33):
any beginning IPO stagecompanies.
They do all my audits Big nameguys.
That separates us from men,from the boys too.
And we pay for those type ofaudits audits and company I mean
, it makes us look like we're amuch larger firm.
When you're working out withinvestors family office wealth
management, you know, lookingfor placement fees, what have
you?
But what happens is is now I goto this company and I say, hey,

(36:56):
I need a specialized reportbecause I'm going to operate in
these key states.
I have this much money I'mgoing to lend out, I'm going to
trade these amount of notes, I'mgoing to sell these amount of
notes.
My buyers are also in Israel,which is true.
I have a note buyer in Israel.
I have note buyers in New York.
This is my overall businessmodel.
I need you to give me aspecialized report for that and
it's not cheap.
Some of these are 90 grand$120,000 reports.

(37:18):
These are detailed data.
That sources where they getthat data and these reports are
this thick and we bolt that onto our business plan.
Now, of course, I have to knoweverything.
I bolt that onto my businessplan and I go here.
You go and I go to a guy for 10million bucks, $20 million.
Wealth managers that are verysophisticated.
Here's every lawsuit I've everbeen in.

(37:38):
Here's a background check andevery employee that's W2'd.
Here's who everybody is.
It's high level conversations.
If I'm managing somebody'smoney, they want to know who
works for me.
A lot of times I get on thephone with guys.
This is no joke.
If I get on the phone with aguy who's going to give me 10
million or 20 million, how manylawsuits have you been in?
This is no joke.
This is right out the gate.
This is this conversation.
Have you attacked before?

(37:59):
Yeah, I have a federalprosecutor.
I just filed a lawsuit againstthis person.
I'm going after them Hard.
Great.
Who's your attorney?
Public record but you can see.
Here they are.
Here's background checks oneverybody that's in my company.
And, no joke, I do backgroundchecks on everybody.
At the end of every year.
The team hates me, right, so Iknow everything about these
people.
But that's the type ofinformation we provide to go out

(38:24):
to raise capital.
So the people that are outthere going, oh, I raised
capital.
I'm going to train you for$10,000 how to raise money.
Bro, you can't teach this.
This isn't something that youteach.
You got to have a track record.
You got to.
I didn't learn this by juststepping into the.
I learned this the hard way.
People lost money.
That's why I decided to do myown projects.
I stopped raising money forother people's projects.

(38:44):
I can control what we do.
I can't control what otherpeople do.
So you get to a point whereyou're like hey, like when you
want to be a big boy, act likeone.
Go get those CPAs and those bigaudited companies and these
finance, use this financial orthis software or this technology
.
Go be, but people go.
How did you get there?
I spent all my money.
I sold the house that my wifejust had a baby in.

(39:05):
We had an all a helm naturalbirth.
I went to my wife and said babe, we have some equity in this
thing and I believe in thiscompany.
I need to sell it.
Take all this money, open up anoffice, staff up with a bunch
of people we don't know, or canwe trust that we need to grow
our business.
And she said, okay, and we did,you know, and I got there by
doing hard money loans, just alittle bit at a time and
chipping away, and I alreadywent through a divorce and cut

(39:25):
up all my assets several timesand lost everything in a way.
So you get to a point whereyou're like I want to be a big
player.
I'm going to show the world Ican do this.
I want to do it for myself.
And then, all of a sudden, whathappens is the amount of
bullets you take all the way up.
But you've made a commitment toyourself and everybody else and
you got to keep going.
You can't stop.

(39:46):
And then, all of a sudden, youget gray hair, you're filled
with humility, you're humbledand you're like I just need good
people around me, because whenyou have good people around you,
you can keep fighting, becauseyou get to a point where you gas
out.
If you have good people aroundyou that love you and that you
love equally back, it's easy toget up every day and fight.
It really actually continues tobe beautiful.
I've been doing this for 20years.

(40:08):
I'm just getting started, dude.
So that means all the turmoil,all the people that have wronged
me, everything I've ever gonethrough.
I'm over it.
I don't care.
Bye, see you later, remember?
I've been trying to do talk,share on camera my testimony
with Joe per years.
I can't, I don't know how toarticulate the bullshit I've
been through, because I'm socommitted and focused moving
forward.
I don't have time to lookbackwards.

(40:30):
I only care about adding valueto you, jordan.
I care about adding value to myinvestors that trusted me, that
wrote me a hundred thousanddollar.
Check that I know their story,that it was not easy to earn
that $100,000.
And my job is to show up andeverybody needs a pit bull and
someone tough to fight thisworld for them and that's what I
feel like God has given me isthis relentless pursuit of

(40:53):
bullet after bullet being firedand I just don't stop.
I don't know how to and I don't, and you will have to kill me.
And my team will tell you Ryanwill have to die before he stops
.
He won't stop.
My wife will tell you, ryanwill put everything on the line
for us.
But here's the best part mywife's like, but I love that man
and I'm not leaving him becauseI won't stop, because I love
her, I love my kids, I loveeverything hard.

Speaker 2 (41:15):
And that's what's attributed to all the successes
that you've had and all thesuccesses that are yet to come,
because let's talk about this, Imean last touch point, the Barn
Cave Project, right and justdoing units right.
Yeah, I mean everything thatyou're doing, like because what
it's the winery in California, Imean, you've got developments
out in Texas, you've gotdevelopments coming up in
Memphis.
You've got so much going on allaround the world and this is

(41:37):
just the beginning, right.
But it's that relentlessnessand everything that you've been
through, because you don't focuson what's in the past, you keep
moving forward, you keepdriving the needle forward, and
can you talk a little bit abouteverything that's going on with
the Barn Caves?
Because, honestly, like, I mean, this is revolutionary, right?
Nobody else is doing it and,from what I've seen in a lot of
these conversations, you'reactually going on the back end
and see how everything's working.

(41:58):
That's because of what you wentthrough and because of the way
that you approach so manydifferent things, not only with
your business, but with yourrelationships, with your team,
your people, with problems andadversities that pop up in your
life.
Which is what I think actuallymakes that project so successful
and so unique is because you'redoing it so differently than
everybody else.
You're using the data and thatdata is the experiences that

(42:20):
you've been through life.

Speaker 1 (42:21):
So the barn caves project's 108 units right now,
no-transcript.
Health and wellness is thefastest growing industry period,
right.
Healthcare, in essence, healthand wellness right behind it,
all in one category, Right.
And when you look at the data,if you look, call Alexis and say
send me the data on gyms andopening gyms and all that health
and wellness and even gymequipment and sales and all that

(42:43):
, it's going through the roof,and it did in 2008 too.
But overall, that movement ishuge and I want to.
I believe in a gym.
I that movement is huge and Iwant to.
I believe in a gym.
I'm in an area where I justdon't like the gyms here.
I don't think it's just, it'sjust they're a little behind,
respectfully, and so I was likeI need to build something with a
better community center.
Long story short between youknow, doing my calculations,
opening up a community center,having a pool, maintaining that

(43:06):
pool, insurance costs it was toohigh to pawn off those costs
over to my HOAs for my unitowners and I know that number
one everybody hates HOAs.
I got to focus on bringing downthe cost on the HOAs right now,
like paradigm storage we're inright now these are the lowest
HOAs in the entire city by far.
I think it's like $200 a yearjust for HOAs like $200 yeah

(43:28):
just for one of our.
yeah, so it's like $200 a year.
So to be able to have that muchHOA now which means I do less,
you know, let's say watering, Ihave more concrete Like I just
make the product better formaintenance down the road which
my last podcast yesterday, Italked about how big buyers 50
million, a hundred million, $200million institutions are
looking at buying apartments.

(43:48):
The number one thing they focuson is maintenance.
They want to see Andersonwindows, they want to see the
way you built it.
They don't want to see you cutcorners because they're going to
be buying for long game.
Big players buy for long game 20, 30 year plays.
They want to see what theirmaintenance track is going to
look like too, how much theyhave to put into these things.
So all of that matters right.
So, going back to this buildingout of steel, less maintenance

(44:09):
over a long period of time.
The speed in which building outof steel, even though cost of
material may be higher, thespeed of developing goes through
speeds up significantly.
So the labor costs are a wholelot lower.
As inflation is high, we get tofigure out on how to compress
our costs.
Well, if I could build and sellfaster, that helps our budget
overall and it compresses our,makes our pro forma look sexier.

(44:30):
And now I can build somethingthat's superior to a stick built
home, because the barn dominiumis a trendy movement.
Building out of steel isdefinitely a trendy movement,
but it's also more desirable dueto no power costs and
resilience to multiple differentatmospheres, no matter where
you are in the country, and coldand heat what have you like.
It's way better overall.
So, looking at that, along withthe details that this

(44:52):
technology now has in regards tothe equipment that does cut the
steel, the technology isdifferent.
Before, homes were always builtout of stucco and sticks
because you can create detail.
You couldn't do that with steel.
Now there is equipment that'llcut the steel for that detail.
So now we're like, okay, gameback on.
A lot of people don't know that, right.
So we're kind of creating amovement that people don't know

(45:14):
about yet.
But now I'm going to build thisproduct for a whole lot cheaper
than I would regular stickbuilt residential and then I'm
going to send a product topeople that people want, with
less maintenance, more desirable, much more open space, huge
drive-through RV garage, whichis what everybody wants out here
.
But it's also trending acrossthe country and really kind of

(45:37):
marrying up to that lifestyle.
So I'm really watchinghealthcare demand for units
going up.
People migrating doaffordability and generational
movement.
So they used to think, you know, rvs was only baby boomers that
bought RVs.
Well, no, it'smulti-generational.
Now, if you look at the dataGen X, gen Zs, you know
millennials they're all buyingboats and RVs too.

(45:58):
So now you have a bigger poolof buyers and, as you know,
people retire.
The baby boomers retire.
They don't care what's going onfinancially.
They worked hard for that 401k,they want their boat, they want
this and they want to lowertheir cost of living so they can
have a better lifestyle, butalso focus on their cost of
healthcare because it's going togo up.
So if I bolt on all of thesethings, including solar, because
the power bill just wentthrough the roof out here and I

(46:18):
put on now power where I canpass on the savings to the
homeowner how big of a deal isthat?
And then even possibly givepower back to the power company.
And now the power company inthe city loves me even more
because I'm helping thecommunity, the people that are
in it for investors and I'mforward facing with technology
as well, the likelihood of thatinvestment doing good goes up.

(46:41):
And so the barn cave project.
I think what's happening is thereason why people believe in it
is because the level of detailwe have on everything about this
, we know our budget.
This is 18 acres right next tothis project, 225,000 square
feet.
I bought 18 acres from theoriginal landowner.
I know the area, I have mytrades.
People want to know they'regoing to do business with
someone who has a track recordor knows the local game and has

(47:02):
a big stick in the game right.
So that's what I think is goingto get us over the edge is our
attention to detail, our passion.
People can feel it when we talk.
They see the project and theyfall in love with the project.
They see the value in it.
Now, one of my investors thatjust committed in money
yesterday.
It was the husband and wife.
The wife was the WNBA player.

Speaker 2 (47:21):
Oh yeah, yeah, they finally committed, he committed.

Speaker 1 (47:23):
You know what his questions were.

Speaker 2 (47:24):
What.

Speaker 1 (47:25):
How many people do you have as an end buyer?
We put Eric on the phone.
Eric, as you know, he's likenumber one in the state.
What have you as far as abroker and agent?
We get calls literally everyday.
He wants me to slow downmarketing on raising capital for
that so we can finish sellingthese Because people are going.
Well, when are those barn cavesgoing to be done?
I won't buy a paradigm storage,I'll just wait for the barn
caves.
It is so funny.

(47:45):
So he's like dude, we just needto stack close out, you know,
because it's just the amount ofpeople that want a barn cave.
It's wild.
We have probably 400 people onthe list and I don't know any
other developer in the country400 people in this market that
has a list of buyers that want ahome that bad.
At least 400, at least 400.
I have lost count.
We had 250 inquiries on thefirst day winning the paper out

(48:08):
here.
Look, we only have 108 so now wehave investors that are like,
hey, if I invest, can I lock ina lot?
So now people are going well, Iwas going to buy one anyways,
I'll just go ahead and lock in alot and put a hundred grand
down.
There you go, smart guy.
So now you have people thatjust want one or just willing to
invest to get one.
It's wild.
You heard me talk to a fewpeople on that, so it's just

(48:29):
crazy, man.
I think it's a good movement.
I think you're seeing largerinstitutions and family office
wanting to write big checks.
You're seeing larger familyoffice wanting to get involved
in the movement because, again,you have health and wellness.
You have a gym that's a cashflowing retail asset.
That's going to cash flow.
That can help me with costoverruns if we go over budget on
construction, because I havecash flow coming in that's not
normal in projects like this andthen I'm going to build that

(48:49):
project, in essence, with cashand I'm going to do it in phases
and that's even more, that'seven less risk and I think,
overall the strategy, peoplelike it, it's trendy, it's a
great product, got the garageprobably, like I have to say,
and I'm not going to.
I want to brag a little bit.
I think this gym is going to beone of a kind.
I don't.
I think this gym is going to beso unbelievably known because

(49:12):
of what we're building inside ofit, even to the level of what
we're going to do for theequipment, down to a Dubai-style
pool that we're building.
It's just the resort feel, morelike Scottsdale spa feel.
I mean, we're really trying tocreate a lot of polish.

Speaker 2 (49:29):
I've already been getting inquiries from Idaho too
.
They're just like this isamazing and I'm like, yeah, are
you interested in it?
Because this is going to be oneof like a rare opportunity.
So if you don't take advantageof it now, like you're going to
have to pay for it later.

Speaker 1 (49:41):
Well.
So the question is right and Itell people this all the time
it's how much.
I already forecasted the dataand the desirability.
I'm only raising $15 million.
I got a lot more to go.
Once this deck is stacked, I'mmoving on to the next one.
You know Lake Travis, oldHickory Ozarks.

(50:03):
We have some sites that we'relooking at.

Speaker 2 (50:04):
And what was that golf course you were talking
about too?
That was Palm Camelo.
What am I talking about?
Wasn't?
It wasn't a golf course.
It was like that massive.
It was like Palm, it was in themiddle, it was like some
country club.
You told me it was like about108, no, sorry, $320,000 just to
even be a member there.

Speaker 1 (50:21):
Oh, you're talking about Palm Desert.
Palm Desert, no, that was justone of our old past projects.
Those houses are anywherebetween five, 6 million,
probably up to like 40 millionbucks.
Wow, yeah, barncage probablywouldn't fit in there.
No, it has like one stories andwhat have you there?
But, yeah, I think that's agood movement.
I think again and I reallyappreciate this podcast.
But it's an honor to get toknow you.
I see your work and I see yourheart through your work and

(50:43):
those are the people I want toexpose to the world.
Everybody that's going to be onmy podcast has to be that type
of person, and those people arethe boundaries I aligned.
If you're going to cross over,that's because I allowed you,
because you have the heart to beable to do that, because I
trust you, and those are theonly people I need in my life,
are the people I can trust.
Everybody should follow thatrule.

Speaker 2 (50:58):
Well, I'm just grateful for the opportunity to
be here and to actually take onthis opportunity to start
learning everything that you'vebeen able to show me and start
learning how to speak thelanguage, and not only that,
just embracing it as a part ofwho I am, because I only know
like I'm just getting startedright now.
So I'm grateful for just evenyou taking the time and
investing the time back into me,because I know that I have

(51:18):
nothing more than just to makeproud and to align with the team
.

Speaker 1 (51:22):
Well, you invested too.
You literally went online andinvested and sit it down.
So not only did you want tocome and work here, you
literally invested, yeah.

Speaker 2 (51:30):
That's quite literally before we even started
working here, like literallypulled everything out and just
said all right, we believe in itso much.

Speaker 1 (51:36):
This is exactly where we want to invest our money.

Speaker 2 (51:38):
Yeah, where we want to put our money.

Speaker 1 (51:39):
I love everybody.
I believe in it.
Love you, buddy, Appreciate it.
All right, guys.
Thank you very much forwatching my boy Jordan.