January 25, 2021 • 11 mins
Podcasting solo might be easy if you want to get your thoughts out there, but when you bring a guest onboard, sometimes you can have trouble breaking the ice. With these tips, you can always come back to this as a reference.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joseph Pellegrino (00:00):
Hey guys, welcome back to the path to
(00:05):
growth podcast, where smallbusiness owners can learn the
ropes when it comes to digitalmarketing. So today we're gonna
discuss five podcast questionsto help break the ice. I know
not a lot of people really needthis. But for those who do this
will help you. If you haveguests on the show, and you
(00:28):
don't know where to start, wehave a couple of couple of
pointers here. To help you breakthe ice. It's very simple. So
when you first create a newepisode on your podcast, usually
discuss the topic. And yourtopic is in relation to your
audience. But the one thing thatyou sometimes will forget is
(00:51):
that not everybody is going tobe your audience, you can be
discovered, especially withplatforms like anchor, and Apple
podcasts, and Spotify, you canbe discovered by people who
don't normally listen to yourpodcasts. So what you can do is
you can create content throughcollaborations. And we'll we're
(01:15):
going to touch that topic lateron. But that's one of the few
pointers that that'll help youwith growing your podcast
through exploration. BecauseSpotify and anchor and all these
platforms, there are searchengines. So if someone's
searching for a certain person,and they happen to be on your
(01:36):
podcast, this will benefit you,because they don't know who you
are, they know who the personis, who's on your podcast. And
if your topic revolves aroundthat person that they're
searching for, they may become alistener, they may become a
listener for life, becausethey're like, oh, shit, he had
what's his name on the episode,and, you know, he's my favorite
(01:58):
rapper, or my favorite fashionmodel, or whatever it is. So the
first one we're going to startwith is an origin story. This
one's pretty simple. Sobasically, you would tell your
podcast guests, you know, breakdown, break down your origin
(02:18):
story for the audience. And thiscould be something from, you
know, they came from, they camefrom another country, and they
moved over here. And their rootsare really humble, you know,
their humble roots. And thatwill connect with somebody who
also has that same story. Andthey're going to say, Okay, now,
(02:41):
this person I look up to, thefact that you had them on your
podcast shows the type ofcharacter you are, and now
you're going to become someonewho they listen to, because
you're exposing the stories tothe people listening and to the
people who are, again, exploringyou through these platforms.
(03:02):
Another question that you canask your podcast guests would
be, what would you tell somebodywho is just starting out in your
field, you know, there's alwaysgoing to be that guy listening,
who he asked himself, what do Iwant to be when I grow up, and
he's still deciding. So if thetopic you're covering just so
happens to be in something thathis field is in, he would either
(03:27):
consider or not consider thatcareer path, based upon what
your guest tells them. You know,if it only took six months to go
to med school, everyone will bea doctor. It doesn't. So that's
one of the deciding factors.
When people you know, whenpeople decide, do I want to go
through all that work to be adoctor? And it's, and it's not
my passion? Or is it my passion?
(03:49):
And I do want to go through allthat work? These are decision
factors that make peoplerealize. So just answering a
simple question on your podcast,would actually convince someone
whether or not they want to bein a certain field, maybe they
just started and they're intheir first semester of college.
And all in all you have to do ishave somebody on the cast who
(04:13):
has 2530 years of experience inthat field. And they say
something that might triggersomeone to say, you know, what,
I'm really really strugglingwith this. But I think a little
hold on because this guy justsaid this. And that convinced me
that I really should pursuethis. Or that person might say
(04:36):
something that would discouragethem. And they might say, you
know, I didn't think about that.
But the fact that this guy hasthat experience, just so happens
to help my decision, it helpspeople's decision making.
Another interesting question toask your guests on a podcast is,
who would you like to see on myshow? And this is really
(04:56):
interesting because 2020 wasreally one of those years. And
really, it started in 2018 2019,to really take shape, where
there's collaborations in themusic industry. I mean, look at
someone like low NAS X, youknow, he literally sent out a
(05:17):
tweet, and X Billy Ray Cyrus, ifhe can do a collaboration with
him, and he did it. And the kidcharted to number one, and I
mean, unbelievable. And this isall because of a collaboration.
And there's tons of artistsright now that are collaborating
with other artists that younormally wouldn't think they
(05:38):
would collaborate with. And itturns out that each audience
segment now has a new audience.
So if it's a, you know, forsomeone like Van Halen, and he's
collaborating with Jay Z, thoseare two totally different
audiences that are nowcolliding, and they might be
(05:58):
interested in each other's musicnow. So that's something you
think about because you mighthave someone on the podcast that
would suggest having someoneelse on, you know, that would be
like someone like Snoop Doggsaying, let's have Martha
Stewart on the podcast, whenthose two collaborated, that was
like an explosion, who wouldhave thought, you know, so
(06:23):
that's something that you can doon your podcast is like, have
one of those moments where theyyou know, someone on your show
who you wouldn't have expectedto suggest somebody else.
They're collaborating now. Andthey're both they both could be
on your show, or that personmight, you know, give a shout
out. And that opens up arelationship with those two
(06:44):
people who maybe don't have arelationship. But the reason why
they do now is because they werereferred to on your podcast. If
YouTube taught us one thing,this year, or last year, I
should say, is that educationthrough online, is, I mean, it's
(07:05):
golden, it's pretty much it's asgood as college. So you really
have to consider someone beingon your podcast, they could be
like a tour guide, to show toshow someone the ropes, you
know, you can axe your guest.
Hey, listen, um, you know, Iknow you don't normally do this.
And I know, maybe, you know,this is something that should
(07:28):
cost a lot of money, becauseit's coming from someone like
you who's a leader in yourindustry. But how do you, you
know, how do you make a Facebookpost, like you normally do? And
how does yours grow more thanthis person's? You know, it's
almost like having someone likeGary Vaynerchuk on a podcast who
have no problem doing that heloves doing that. So you can you
(07:51):
can ask him, like, what's yourstrategy for, you know, growing
my account to fucking 2000followers overnight. And they'll
tell you, you know, all you gotto do this, this, this and this,
and somebody might literallyexplode because of that tip. I
mean, someone wouldn't wouldpay, you know, $10,000 for a
consulting service to get thatinformation. And because it was
(08:15):
on your podcast, now, yourpodcast is becoming more
reputable because of that. Andthat's something to really think
about, because it could be thelittlest piece of information
that you normally wouldn't thinksomeone would teach somebody on
a podcast, let alone in reallife, for free. And that could
lead to your podcast exploding.
(08:40):
And, you know, you don't have todig in to, you know, to have a
one to two hour session, thiscould just be a 30,000 foot view
of what's going on in thatindustry.
Okay, the last question that youcould ask someone on your
podcast would be, What mistakesdid you make during your journey
(09:02):
into whatever their industry is?
Or what regrets Do you have? Youknow, this is going back to my
point for the second question,which is, maybe there's regrets
that that person has, you know,maybe the the career path that
they chose, leads to, you know,you can't really spend that much
time with your family orsomething like that, you know,
(09:26):
if I'm sure if an airplane pilotgot on your podcast, and he
would mention, you know, that'sone of the known facts about
airplane pilots is, you know,they they're on their way for
periods of time, depending on,you know, what, what routes you
have, and that could be thedeciding factor that maybe some
(09:47):
kid didn't think about, and thatagain, that could influence
decisions. Your podcast is aninfluence already. So if you
have an infant When Sir, on yourpodcast, an influencer could be
anyone. You don't have to be amodel on Instagram and have a
million people to be aninfluencer, an influencer could
(10:08):
be, like I said, an airplanepilot you just so happened to
have on your podcast. And heliterally influences the
decision of someone listeningwho wants to take that career
path. And his mistake or hisregret, would either help or
discourage that person listeningfrom taking that career path. So
(10:28):
it's just something to thinkabout. Because these these
little moments that you have onyour podcasts mean a lot to the
people who's listening becausethey're listening for a reason,
and your you or the guests onyour podcast could influence
that decision for them. Guys,thanks so much for listening in.
(10:50):
If you have any suggestions forfuture episodes, or any
questions regarding thisepisode, feel free to reach out
to us our email address is inthe description. It's info at RJ
media studios.com Talk to younext time. If you feel like this
has brought you some value,please join our community by
(11:12):
texting podcast to 516-447-5332
Hey guys, welcome back to the path to
(00:05):
growth podcast, where smallbusiness owners can learn the
ropes when it comes to digitalmarketing. So today we're gonna
discuss five podcast questionsto help break the ice. I know
not a lot of people really needthis. But for those who do this
will help you. If you haveguests on the show, and you
(00:28):
don't know where to start, wehave a couple of couple of
pointers here. To help you breakthe ice. It's very simple. So
when you first create a newepisode on your podcast, usually
discuss the topic. And yourtopic is in relation to your
audience. But the one thing thatyou sometimes will forget is
(00:51):
that not everybody is going tobe your audience, you can be
discovered, especially withplatforms like anchor, and Apple
podcasts, and Spotify, you canbe discovered by people who
don't normally listen to yourpodcasts. So what you can do is
you can create content throughcollaborations. And we'll we're
(01:15):
going to touch that topic lateron. But that's one of the few
pointers that that'll help youwith growing your podcast
through exploration. BecauseSpotify and anchor and all these
platforms, there are searchengines. So if someone's
searching for a certain person,and they happen to be on your
(01:36):
podcast, this will benefit you,because they don't know who you
are, they know who the personis, who's on your podcast. And
if your topic revolves aroundthat person that they're
searching for, they may become alistener, they may become a
listener for life, becausethey're like, oh, shit, he had
what's his name on the episode,and, you know, he's my favorite
(01:58):
rapper, or my favorite fashionmodel, or whatever it is. So the
first one we're going to startwith is an origin story. This
one's pretty simple. Sobasically, you would tell your
podcast guests, you know, breakdown, break down your origin
(02:18):
story for the audience. And thiscould be something from, you
know, they came from, they camefrom another country, and they
moved over here. And their rootsare really humble, you know,
their humble roots. And thatwill connect with somebody who
also has that same story. Andthey're going to say, Okay, now,
(02:41):
this person I look up to, thefact that you had them on your
podcast shows the type ofcharacter you are, and now
you're going to become someonewho they listen to, because
you're exposing the stories tothe people listening and to the
people who are, again, exploringyou through these platforms.
(03:02):
Another question that you canask your podcast guests would
be, what would you tell somebodywho is just starting out in your
field, you know, there's alwaysgoing to be that guy listening,
who he asked himself, what do Iwant to be when I grow up, and
he's still deciding. So if thetopic you're covering just so
happens to be in something thathis field is in, he would either
(03:27):
consider or not consider thatcareer path, based upon what
your guest tells them. You know,if it only took six months to go
to med school, everyone will bea doctor. It doesn't. So that's
one of the deciding factors.
When people you know, whenpeople decide, do I want to go
through all that work to be adoctor? And it's, and it's not
my passion? Or is it my passion?
(03:49):
And I do want to go through allthat work? These are decision
factors that make peoplerealize. So just answering a
simple question on your podcast,would actually convince someone
whether or not they want to bein a certain field, maybe they
just started and they're intheir first semester of college.
And all in all you have to do ishave somebody on the cast who
(04:13):
has 2530 years of experience inthat field. And they say
something that might triggersomeone to say, you know, what,
I'm really really strugglingwith this. But I think a little
hold on because this guy justsaid this. And that convinced me
that I really should pursuethis. Or that person might say
(04:36):
something that would discouragethem. And they might say, you
know, I didn't think about that.
But the fact that this guy hasthat experience, just so happens
to help my decision, it helpspeople's decision making.
Another interesting question toask your guests on a podcast is,
who would you like to see on myshow? And this is really
(04:56):
interesting because 2020 wasreally one of those years. And
really, it started in 2018 2019,to really take shape, where
there's collaborations in themusic industry. I mean, look at
someone like low NAS X, youknow, he literally sent out a
(05:17):
tweet, and X Billy Ray Cyrus, ifhe can do a collaboration with
him, and he did it. And the kidcharted to number one, and I
mean, unbelievable. And this isall because of a collaboration.
And there's tons of artistsright now that are collaborating
with other artists that younormally wouldn't think they
(05:38):
would collaborate with. And itturns out that each audience
segment now has a new audience.
So if it's a, you know, forsomeone like Van Halen, and he's
collaborating with Jay Z, thoseare two totally different
audiences that are nowcolliding, and they might be
(05:58):
interested in each other's musicnow. So that's something you
think about because you mighthave someone on the podcast that
would suggest having someoneelse on, you know, that would be
like someone like Snoop Doggsaying, let's have Martha
Stewart on the podcast, whenthose two collaborated, that was
like an explosion, who wouldhave thought, you know, so
(06:23):
that's something that you can doon your podcast is like, have
one of those moments where theyyou know, someone on your show
who you wouldn't have expectedto suggest somebody else.
They're collaborating now. Andthey're both they both could be
on your show, or that personmight, you know, give a shout
out. And that opens up arelationship with those two
(06:44):
people who maybe don't have arelationship. But the reason why
they do now is because they werereferred to on your podcast. If
YouTube taught us one thing,this year, or last year, I
should say, is that educationthrough online, is, I mean, it's
(07:05):
golden, it's pretty much it's asgood as college. So you really
have to consider someone beingon your podcast, they could be
like a tour guide, to show toshow someone the ropes, you
know, you can axe your guest.
Hey, listen, um, you know, Iknow you don't normally do this.
And I know, maybe, you know,this is something that should
(07:28):
cost a lot of money, becauseit's coming from someone like
you who's a leader in yourindustry. But how do you, you
know, how do you make a Facebookpost, like you normally do? And
how does yours grow more thanthis person's? You know, it's
almost like having someone likeGary Vaynerchuk on a podcast who
have no problem doing that heloves doing that. So you can you
(07:51):
can ask him, like, what's yourstrategy for, you know, growing
my account to fucking 2000followers overnight. And they'll
tell you, you know, all you gotto do this, this, this and this,
and somebody might literallyexplode because of that tip. I
mean, someone wouldn't wouldpay, you know, $10,000 for a
consulting service to get thatinformation. And because it was
(08:15):
on your podcast, now, yourpodcast is becoming more
reputable because of that. Andthat's something to really think
about, because it could be thelittlest piece of information
that you normally wouldn't thinksomeone would teach somebody on
a podcast, let alone in reallife, for free. And that could
lead to your podcast exploding.
(08:40):
And, you know, you don't have todig in to, you know, to have a
one to two hour session, thiscould just be a 30,000 foot view
of what's going on in thatindustry.
Okay, the last question that youcould ask someone on your
podcast would be, What mistakesdid you make during your journey
(09:02):
into whatever their industry is?
Or what regrets Do you have? Youknow, this is going back to my
point for the second question,which is, maybe there's regrets
that that person has, you know,maybe the the career path that
they chose, leads to, you know,you can't really spend that much
time with your family orsomething like that, you know,
(09:26):
if I'm sure if an airplane pilotgot on your podcast, and he
would mention, you know, that'sone of the known facts about
airplane pilots is, you know,they they're on their way for
periods of time, depending on,you know, what, what routes you
have, and that could be thedeciding factor that maybe some
(09:47):
kid didn't think about, and thatagain, that could influence
decisions. Your podcast is aninfluence already. So if you
have an infant When Sir, on yourpodcast, an influencer could be
anyone. You don't have to be amodel on Instagram and have a
million people to be aninfluencer, an influencer could
(10:08):
be, like I said, an airplanepilot you just so happened to
have on your podcast. And heliterally influences the
decision of someone listeningwho wants to take that career
path. And his mistake or hisregret, would either help or
discourage that person listeningfrom taking that career path. So
(10:28):
it's just something to thinkabout. Because these these
little moments that you have onyour podcasts mean a lot to the
people who's listening becausethey're listening for a reason,
and your you or the guests onyour podcast could influence
that decision for them. Guys,thanks so much for listening in.
(10:50):
If you have any suggestions forfuture episodes, or any
questions regarding thisepisode, feel free to reach out
to us our email address is inthe description. It's info at RJ
media studios.com Talk to younext time. If you feel like this
has brought you some value,please join our community by
(11:12):
texting podcast to 516-447-5332
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