Quick Bite: Is Email Marketing the best Marketing tool for 2021?

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On this new game show, we explain whether or not certain concepts are Fact or Fiction, in particular, Email Marketing. 

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Episode Transcript

Joseph Pellegrino (00:00):
On this episode we play a game of Fact

(00:01):
or Fiction for is emailmarketing the best return of
investment for marketers in2021. I'm gonna have to say
fiction for that one. Emailmarketing still works if you
want 10 to 20% of your audienceto actually open the email, let
alone to actually take action onthe email. Some alternatives to

(00:26):
email could be something likeSMS marketing. It's humongous. I
mean, if you send out a textmessage 90% of your audience is
going to read it most it'sactually between 90 and 100. But
the average is 90%. You'll get acouple of stops and a couple of
unsubscribes. But people areactually going to open these
text messages. Even if you thinkthey're not going to open it.

(00:49):
You have to remember number one,the text messages are not going
into a spam folder. You don'thave there's no spam folder on
your phone yet yet for textmessage marketing. If you feel
like this has brought you somevalue. Please join our community
by texting podcast to516-447-5332. As always, thank

(01:13):
you guys for listening. And ifyou think this episode is
brought you some value, you cantext the word podcast to
516-447-5332 and you will be thefirst to know about new episodes
and you can even ask usquestions about the podcast or
about digital marketing ingeneral.