Quick Bite: Why Run Ads When Everyone Can Already See My Posts

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7 Myths You Probably Believe about Digital Marketing.

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Episode Transcript

Joseph Pellegrino (00:10):
The second myth when it comes to digital
marketing is that everyone canalready see my posts. This is
for all the business owners thatpost every single day. Even if
you post four times a day,you're only going to get two to
3% of those people on Facebook,and even Instagram are going to
see your post. Even if you havea million followers, the

(00:33):
algorithm has completelychanged. So Facebook's business
model is about advertising. Sonaturally, since too many people
are posting organically, theengagement rate for those posts
is not as high so you need toput out advertisements on those
platforms. Places like tick tockor LinkedIn currently are

(00:53):
performing pretty well. But ifyou're a business owner who
wants to do b2c, Facebook andInstagram might be the only
platforms that you market for soyou must run advertising. As
always, thank you guys forlistening. And if you think this
episode is brought you somevalue, you can text the word
podcast to 516-447-5332 and youwill be the first to know about

(01:19):
new episodes and you can evenask us questions about the
podcast or about digitalmarketing in general.