January 5, 2022 • 25 mins
TikTok is
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joseph Pellegrino (00:00):
Welcome back to the path to growth podcast.
I'm your host Joe Pellegrino andtoday we will be discussing what
is a tick tock?
Alright, so what is tick tock?
So tick tock is probably thefastest growing social media
(00:23):
platform today. I think theyjust crossed 1 billion monthly
active users back in September.
So it's definitely a competitorwhen it comes to who's sharing
the social media ecosystem rightnow. It's probably the closest
(00:43):
thing to how Instagram was backin the day, when it started
growing and you were getting,you know, 100 people to like
your post, organically. You'reprobably gonna get 100 people to
view your video on Tiktok withinlike, the first hour, like,
it's, it's pretty incredible.
And business owners need tostart paying attention to it.
(01:06):
And I know you're thinking, youknow, tic TOCs for the younger
crowd. You have to know how todance or you need to be really,
really, really creative. Butthat's not entirely true. You
don't, I've never danced on TikTok and I have over 100
followers for just postingmaterial that I'm going to be
(01:30):
explaining to you today, whichis why I made this episode.
Because I want business ownersto know, even if you're, you
know, a 50 year old businessowner who owns a local
restaurant, or you have a lawfirm, or something like that you
can use tick tock tick tock isextremely powerful. Let's start
off with what is tick tock. Sotick tock is a platform that
(01:56):
allows you to upload portraitvideos like an Instagram story
or a Snapchat orientation typevideo, not landscape like
YouTube, and it allows you toupload up to three minutes. This
is as of 2022, January 5. Sothis could change in the future.
(02:19):
I know they're thinking aboutincreasing it to five minutes,
which is going to be likeinsane. I mean, you're talking
about almost like a Kwibi typeepisode, because that's five
minutes. I mean, that's enoughto to have a short story told,
on the camera, we could beseeing short creatives coming up
were actually big. I mean,imagine if the office had like a
(02:44):
tick tock where they were givingfive minute segments of like,
you know, Jim and Dwight havingan argument or something like
that. But what you could do withtick tock is you could tell your
story creatively. And like Isaid, Before, you don't have to
be an actor, or a dancer or acomedian, you don't have to be
that the types of videos that Ipersonally put out, are
(03:08):
educational form, and tutorials.
I teach business owners, youknow, this is how you can spy on
your competitors, Facebook ads,or this is how you could check
out what are trending keywords.
And I literally flip the camerato face my computer. And I use
my mouse and my keyboard and Ijust start showing you how it
(03:32):
works. I mean, this is, this isno different than like a YouTube
video. And YouTube videos, Imean, you've seen, the majority
of them aren't dancing, it'seducational form, or it's
something entertaining, youcould be a funny business owner,
who, you know, every once in awhile you get like a crazy
customer, or you know, a funnycustomer and maybe you you
(03:55):
create a segment on that, youknow not to encourage you to
create segments about yourcustomers. But every once in a
while you have to make somethingyou know, entertaining that you
think might you know, might besomething that's funny or
something that's curious foryour customers to see. And
(04:17):
there's no reason why you can'texperiment with the platform.
That's what it's there for. Youdon't know what's going to work.
What works for my audience,right now is tutorials. If I put
out a funny comedy sketch nextweek, and I start getting
hundreds of 1000s of views onvideos. Shit, I'm gonna switch
(04:37):
it up and make something moreyou know, you don't know what
your audience is gonna like,because it's you're different
than me. So it really depends onwhat how your audience responds
to your videos. But to elaboratemore on like what an actual tick
tock is, is it's a it's so plusterms, it's a video with an
(05:00):
audio background, that could bemusic that's trending. You know,
there's there's a trending songthat goes, you know, oh, no, oh
no. And then it'll show a videoof like your dog, not getting
the ball that you're thrown tofetch. You know, that's just an
(05:21):
example of how you could usebackground videos, I'm sorry,
background audio, as the driverin your video, you don't even
have to speak half of these.
Half of them more than half ispeople not even speaking, which
was basically what musicallywas, because musically is what
(05:42):
the platform used to be. It wasabout you know how you lip
synced to music, or you dancedto certain soundtracks, and it
evolved into this, but you coulduse the platform's audio, they
have a huge audio library, andyou could use the platform's
audio to be to be the drivingforce of your creativity, even
(06:03):
if you're not creative. Theplatform literally allows you to
be creative. I'm not a very,very creative person, but I'm
somewhat creative. And if I seea trending topic, a trending
sound, I'm going to somehowincorporate that into my videos.
(06:23):
And now I am a creative person,because I came up with something
creative with that song. Soagain, you don't have to be, you
know, this huge creative personin order to put out content on
tick tock. One of the topicsthat I like to develop content
(06:44):
for, and that I think anybusiness owner really can
develop content for, as what wecall evergreen content, in the
marketing world, is education.
And when I say education, itdoesn't have to be something
that you know, teaches everybodya lesson. But it could be
something that educates youraudience, to a certain degree as
(07:07):
to what goes into x, y, and z.
So how would this help you?
Let's pick let's pick arestaurant, right? A restaurant
that has a catering Hall. Andyour goal is to sell is to sell
more? More wedding reservations,for instance, right? So all
(07:31):
right, wedding seasons comingup, you know, it's going to be
spring as a lot of springweddings or summer weddings. And
what's something as a bride thatyou would be interested in? You
know, when you first getengaged, you say, All right, I
gotta start planning my wedding.
Right? So even though you're arestaurant, you don't plan
(07:53):
weddings, you, you know, youpeople book weddings with you,
if if they if they like yourvenue, but the actual part of
planning a wedding, you know,someone would get a wedding
planner for your just the venue,you have nothing to do with
though, you know what type offlowers you're gonna get, or
what, you know, that's peoplemight use you, they might use
(08:14):
your preferred vendors, butyou're not the wedding planner.
So why would you put out contentlike that? Well, because now
what you can do with thisplatform is you can make
yourself a valuable source ofinformation that people will see
and would influence theirdecision with picking your venue
(08:35):
or not, someone might see aTiktok video that says, how to
pick the perfect flowers foryour wedding. And you can
showcase your venue in thebackground, you don't have to
make it where you know, there'sa banner up in the back that
says, purchase the space. Andyou don't have to say anything
about your space. You just showit off in the background. So
(08:57):
people see it, and you canexplain, you would have, you
know, a maitre d or someonethere, or host, you know, even a
waitress, if you have a waitressthere who's, who happens to be
creative. They might have apassion for this. So you could
use them to create videos likethis. And they'll be like, Oh,
(09:19):
this is the perfect, the perfectspot. Right here, you know, in
this part of the venue, whereveryou book it, you don't they
don't have to promote yourvenue. But you can say something
like, Oh, this is a perfect spotfor you know, where lilies can
go or, you know, whatever it iswhatever flowers.
You know, people typically pickfor their weddings, and it'll be
(09:41):
educational content that helps apotential bride. She'll stumble
upon it. And she'll say, Wait asecond. This is a really nice
place that they're doing thatthey're filming this and where
is this? And now they click onyour profile and they're like,
Wait a second. This place islike down the block from me. I
didn't even know that they doweddings. They had no idea, it's
because they stumbled upon yourcontent, because you're giving
(10:04):
out free educational informationthat, again, has nothing to do
with your restaurant. Butbecause you're giving this
person advice, or you're givingthem education, you're now
influencing their decision. Andthey might potentially book your
wedding hall, you know, a$30,000 wedding, just because of
a stupid video you put out thatyou didn't think would work, but
(10:27):
it worked. And it's stuff likethat, that could lead to
potential sales. And when I saystupid video, I mean, a lot of
people don't really think itwould work. But it ends up
working, I call a stupid video,because the littlest thing that
probably, maybe your staff spent30 minutes on it. And it's not
(10:51):
really costing you much money.
And it's putting out your brandis putting your brand out there
for the world to see. Andsomething like that could be the
difference between a sale and alifetime client. Because now
that person books a weddingthere, they liked the food. Now
they become a person who dinesin your restaurant, and now
their friends become people whodine in your restaurant in all
because all this leads back tothis one piece of educational
(11:14):
content that you made on ticktock. And what did it What did
it cost you at the end of theday, if you really want to get
down to the numbers, you you'reprobably wasted away with a TV
commercial. And you have no ideawhat's going on with that. But
something like this, now peoplecan reshare it, you can actually
(11:34):
see people reshare it, you cansee people comment, you can see
how many likes it gets. Andthere's just so much influence
going on on Tik Tok, thatthere's actually there's
actually a hashtag called ticktock made me by this. Matter of
fact, a room in my house isliterally dedicated to just shit
(11:56):
that my wife sees on tick tockthat she she purchases items
from Ikea, and she'll build it.
And now she has her own vanity,because she bought it from a
tick tock video like this islike real life, real purchases
happening on a day to day basis.
And if your brand is not somehowin the mix of that, it's going
(12:20):
to get lost relatively quickly.
Because people need engagingcontent, especially if your
brand reaches out to the youngercrowd, which every brand does.
At the end of the day, thatyounger crowd is going to become
an older crowd. So it doesn'tmatter. It doesn't matter if you
think your content doesn't haveanything to do with the younger
(12:42):
crowd. The younger crowd alsoinfluences the older crowd. So
it doesn't matter what age rangeyou are. Everyone's on Tik Tok,
I'm telling you right now,everybody. And it's just becomes
the sort of thing where you haveto try it out, you have to
experiment with it, you have tosee, like I said, what works for
your demographic, what works foryour area, your local area,
(13:04):
where you live, where people aregoing to be dining there. What
actually works for your businessis probably not going to work
for another business. So youneed to experiment and you need
to see, at the end of the day,everyone is curious about
something. Which leads me toanother form of educational
content. You could do somethinglike maybe someone's favorite
(13:29):
drink, your a bar, even a bar,even a bar could be on tick
tock, someone's literallysomeone's favorite drink. You
can show them, you know, this ishow you make it. How many times
have you watched the Bar Rescueand you've seen the person
behind the bar? You know,they're making a drink. And this
is the signature drink. There'sno secret. There's no like
fucking secret about this is howwe make our drink. But people
(13:53):
are curious people like to youknow, like this is a signature
drink. Sure they can use thatvideo and make it at home. But
no one wants to make a drink athome. Everyone wants to be out
and about at, you know, thenightlife or Latin night or
something going on in theirtown. So you don't have to be
scared to lose customers becauseyou're giving them educational
(14:14):
content. If anything you'regoing to make customers want to
come to you because they'regoing to say that looks great. I
want to have that. So thereneeds to be sort of a peace of
mind where just because you'regiving out educational content,
doesn't mean that it's going tohurt your business. I mean, the
educational content, you know,obviously if you have a secret
(14:34):
sauce, I wouldn't go putting therecipe up for Arby's secret
sauce on there. But you candefinitely encourage people and
make things fun on your account.
It doesn't have to be a 100% Ihave to teach somebody a lesson
with my educational material. Itcould just be something that's a
curiosity that you have. And ifyou have that curious acity that
(14:58):
means your customers might havethat curiosity. educational
content is great forconsultants. And I'm not talking
about like a consultant thatworks at, you know, h&r block,
and you're forbidden to give outcontent. I'm talking about like,
say, for instance, someone whohas their own accounting firm,
(15:19):
they take on clients, andthey're the only employee, a
consultant like that. I mean,this is a massive engine to
drive people into your business,you're literally putting
yourself out there every day.
And you're giving peopleinformation that's free that
(15:40):
they could normally get on theinternet anyway, but that people
aren't searching for. So like,if you're a financial advisor.
And there's just thing that justcame out that the government
just announced, the Presidentjust was on the news, he just
announced it, and you heard it,and we literally within five
minutes, you can now tell yourfollowers about it. And they're
(16:00):
gonna be like, Whoa, I didn'teven know this was this was
something that came out? How didthis guy find out so fast, they
didn't know that, you know,maybe they maybe they didn't
know that the President was onTV, giving a speech. But
whatever the fact of the matteris, you can go from here from
your ears, hearing it to ticktock within a matter of seconds.
(16:21):
And now you can become areliable piece of information.
And people are going to look forthis now. They're gonna say,
wow, this guy really knows hisshit. He, he told me this before
anyone. And I mean, this islike, Guys, this is like
seconds, seconds, like 30seconds to a minute, you don't
have to make a whole production,a whole formal production. And
(16:43):
then now it goes on YouTube. Andnow YouTube, you know, unless
you have subscribers, no one'sreally gonna find it unless
you're promoting it. tiktoksThings are happening fast,
really, really fast. We put outa video once, at the firm, and
we got, I don't know, maybeclose to 200,000 people watching
it overnight. Like that's200,000 People that your
(17:05):
consultancy, firm. Can, can see.
And you might get I don't know,even if you get 20 people to be
like, hey, you know what, Iactually need help with my
taxes. You know, it's, it'sgoing to be, it's going to be
March soon. So I need help withmy taxes, you don't know that
you don't know. So put outcontent, see what works. It's
not going to hurt you. I mean,you put out a newsletter, right?
(17:27):
You put out or you have a blog,or you have social media,
whatever you put out on socialmedia, through a text post, you
can put on tick tock, you justhave to figure out a way to take
that text and make it intosomething that's consumable
through a video, and they havethe tools on tick tock, there's
little text overlays you couldput up. You don't have to speak
(17:50):
at all. I actually don't speakin most of my videos. It's
literally just me, you'll seethe camera facing me. And I'll
put up like my finger pointing.
And I'll put up a text overlay.
And it'll be like, did you knowthat? You know, on average,
there are two 2 billion monthlyactive users on Facebook. And
(18:12):
that's it. That's the video 10seconds. It's information,
people are looking forinformation. And the way tic toc
is targeted is interesttargeting. So if you like my
video, you don't even have tolike it. If you spend a certain
amount of time on my video ticTOCs gonna say all right, this
guy is into financial stuff. Soyour video is going to keep
(18:34):
coming up for me even if I don'tfollow you. Because of the fact
that I'm interested in yourvideo, it's going to keep giving
me content like your video. Sothis is a huge, huge opportunity
for consultants. Even if youcreate websites on Fiverr, you
can have a tick tock based offof information once again that
people just don't know about orthey're too lazy to go search or
(18:56):
they just don't you know, theyjust I don't know, they don't
look for it. I mean, tick tockis for getting information in
front of people that aren'tlooking for it. That's a huge
advantage of this platform.
Another great type of content toput on tick tock is tutorials.
(19:16):
Tutorials are huge, because it'salmost like Pinterest how
Pinterest was with pins. Youknow, do it yourself, how to
make you know Christmas curtainsor how to carve a pumpkin. I
mean it's relentless. The typesof videos that you could put on
here. It's again it's just likehow YouTube was when when things
(19:38):
would go viral on YouTube. Andit wasn't a saturated people
were making tutorials videos.
There's no reason why yourbusiness can't make tutorials
videos. And again, going back tothe example of a restaurant, a
good tutorial that you couldmake if you're trying to book
again a catered wedding eventthe most random thing that you
(19:59):
could think of, to book at arestaurant, you could do
something like, you know, here'sa tutorial for brides on basic
one on one steps on planningYOUR wedding, it's a two step
tutorial. At the end of the day,even if you're writing down
something on a list, as long asyou have something that's
somewhat creative, and it'llbring in curious people, it's
(20:23):
considered a tutorial. Or youcan even do something like,
behind behind the chef, youknow, or in the kitchen. Here's
a tutorial how to properly cooka steak. How many guys wouldn't
say, Fuck it? Let me click thisvideo. I mean, make sure you
know, they don't want to admitit, you know, maybe they might
(20:43):
not be the best at cooking asteak. And you know, they're
like, You know what, let me letme just see what this guy's got
here. And who knows, I mean, youcan potentially have a customer
going to a restaurant becausethey're like, that was a damn
good looking steak and I wantit, or whatever it is, whatever
you think, would be somethingthat's curious. You have to
(21:04):
experiment with no one's judgingyou, it's going to be you're
always going to have comments,you're always going to have
people that are going to say,Oh, that looks horrible, I would
never eat there. Alright, shutup Jack, who lives in like, you
know, 10,000 miles away, whowill never visit my restaurant,
they're not going to have aninfluence on people visiting
your restaurant, you need tojust constantly put out content.
(21:25):
And yes, reviews do happen inthe comments. That's the biggest
thing. But those are more forproducts that are like tangible
products, like something,something like if you order a
necklace, and you're putting outa creative video to try to sell
that necklace, someone mightwrite in the comments and say,
Hey, I'm the gold is making amark on my neck, can someone
(21:48):
look at this, you know,something like that people are
going to care about. So you haveto make sure your product is,
you know, something that is agreat product that people are
going to love. And you also haveto pay attention to your
customers. You know, nothing ismore damaging to a business than
customers that are writing inthe comments. And the business
is ignoring them. Because theysay, oh, let's hide that
(22:10):
comment. We don't want people toknow about that. Alright, I get
that you can hide the comments.
But are you doing somethingabout what they're saying? Is it
true? Are you hearing that, youknow, maybe the food isn't that
great this week, you know, wehad a change of Chef, you know,
maybe we should take action onthis. You have to make sure
you're taking action on what'sgoing on in the comments.
Because there's a lot ofdiscussions that happen in the
(22:33):
comments, with videos. And it'snot all love, it's you know,
you're gonna have people thatmaybe their feelings were hurt,
the last time they visited you.
And you have to pay attention tothis, just something to keep in
mind. But to get back on thetopic of tutorials, you can give
out tutorials, even as aconsultant like I was discussing
with the educational content, agreat tutorial for a consultant,
(22:56):
like a tax person would be howto prepare for your taxes. And
here's one by one, it'll makeyour job easier to you're giving
out content that's going to makeyour job easier. Because now
when it's ready to preparetaxes, your followers who are
probably already your yourclients, they're going to have
educational content, they'regonna be like, Yeah, I'm all
(23:18):
set, I saw your Tiktok and I'mall set. I have my taxes
prepared already. I mean, youknow, there's, there's so many
ways you can twist this. Andwhat's important is the fact
that you at least start gettingthe ball rolling with thinking
about how you would put contentout on tick tock. All right, in
a nutshell, tick tock is a verypowerful player. And it doesn't
(23:46):
matter what industry you're in,there's potential for you to
make videos on Tiktok whetheryou're a construction company
pouring concrete, and you put atime lapse video out there, or
whether you detail cars, and youput a before and after view
detailing a car. I mean, thoseget like a million views
(24:06):
instantly. It's insane. Thosehashtags satisfying. Their
they're just an enormous,enormous industry to take
advantage of tick tock with. Butregardless, every single
industry has potential on ticktock. So if you need help with
trying to find a good creative,you can always reach out to me,
(24:32):
all of my links are in mypodcast description. I also
changed numbers, switchplatforms, not not that the
platform I had was doinganything wrong, but you know,
you just switch around platformsfrom time to time so I have a
new phone number to reach out.
(24:55):
If you need any help with that.
It's it's going to be in mypodcasts description again, it's
646-760-7090 you could text meand you know, we could begin
chatting on what type of topicsinterest your audience, etc, etc
and I'll help you out as best asI can. And let me know how this
(25:17):
podcast was
Welcome back to the path to growth podcast.
I'm your host Joe Pellegrino andtoday we will be discussing what
is a tick tock?
Alright, so what is tick tock?
So tick tock is probably thefastest growing social media
(00:23):
platform today. I think theyjust crossed 1 billion monthly
active users back in September.
So it's definitely a competitorwhen it comes to who's sharing
the social media ecosystem rightnow. It's probably the closest
(00:43):
thing to how Instagram was backin the day, when it started
growing and you were getting,you know, 100 people to like
your post, organically. You'reprobably gonna get 100 people to
view your video on Tiktok withinlike, the first hour, like,
it's, it's pretty incredible.
And business owners need tostart paying attention to it.
(01:06):
And I know you're thinking, youknow, tic TOCs for the younger
crowd. You have to know how todance or you need to be really,
really, really creative. Butthat's not entirely true. You
don't, I've never danced on TikTok and I have over 100
followers for just postingmaterial that I'm going to be
(01:30):
explaining to you today, whichis why I made this episode.
Because I want business ownersto know, even if you're, you
know, a 50 year old businessowner who owns a local
restaurant, or you have a lawfirm, or something like that you
can use tick tock tick tock isextremely powerful. Let's start
off with what is tick tock. Sotick tock is a platform that
(01:56):
allows you to upload portraitvideos like an Instagram story
or a Snapchat orientation typevideo, not landscape like
YouTube, and it allows you toupload up to three minutes. This
is as of 2022, January 5. Sothis could change in the future.
(02:19):
I know they're thinking aboutincreasing it to five minutes,
which is going to be likeinsane. I mean, you're talking
about almost like a Kwibi typeepisode, because that's five
minutes. I mean, that's enoughto to have a short story told,
on the camera, we could beseeing short creatives coming up
were actually big. I mean,imagine if the office had like a
(02:44):
tick tock where they were givingfive minute segments of like,
you know, Jim and Dwight havingan argument or something like
that. But what you could do withtick tock is you could tell your
story creatively. And like Isaid, Before, you don't have to
be an actor, or a dancer or acomedian, you don't have to be
that the types of videos that Ipersonally put out, are
(03:08):
educational form, and tutorials.
I teach business owners, youknow, this is how you can spy on
your competitors, Facebook ads,or this is how you could check
out what are trending keywords.
And I literally flip the camerato face my computer. And I use
my mouse and my keyboard and Ijust start showing you how it
(03:32):
works. I mean, this is, this isno different than like a YouTube
video. And YouTube videos, Imean, you've seen, the majority
of them aren't dancing, it'seducational form, or it's
something entertaining, youcould be a funny business owner,
who, you know, every once in awhile you get like a crazy
customer, or you know, a funnycustomer and maybe you you
(03:55):
create a segment on that, youknow not to encourage you to
create segments about yourcustomers. But every once in a
while you have to make somethingyou know, entertaining that you
think might you know, might besomething that's funny or
something that's curious foryour customers to see. And
(04:17):
there's no reason why you can'texperiment with the platform.
That's what it's there for. Youdon't know what's going to work.
What works for my audience,right now is tutorials. If I put
out a funny comedy sketch nextweek, and I start getting
hundreds of 1000s of views onvideos. Shit, I'm gonna switch
(04:37):
it up and make something moreyou know, you don't know what
your audience is gonna like,because it's you're different
than me. So it really depends onwhat how your audience responds
to your videos. But to elaboratemore on like what an actual tick
tock is, is it's a it's so plusterms, it's a video with an
(05:00):
audio background, that could bemusic that's trending. You know,
there's there's a trending songthat goes, you know, oh, no, oh
no. And then it'll show a videoof like your dog, not getting
the ball that you're thrown tofetch. You know, that's just an
(05:21):
example of how you could usebackground videos, I'm sorry,
background audio, as the driverin your video, you don't even
have to speak half of these.
Half of them more than half ispeople not even speaking, which
was basically what musicallywas, because musically is what
(05:42):
the platform used to be. It wasabout you know how you lip
synced to music, or you dancedto certain soundtracks, and it
evolved into this, but you coulduse the platform's audio, they
have a huge audio library, andyou could use the platform's
audio to be to be the drivingforce of your creativity, even
(06:03):
if you're not creative. Theplatform literally allows you to
be creative. I'm not a very,very creative person, but I'm
somewhat creative. And if I seea trending topic, a trending
sound, I'm going to somehowincorporate that into my videos.
(06:23):
And now I am a creative person,because I came up with something
creative with that song. Soagain, you don't have to be, you
know, this huge creative personin order to put out content on
tick tock. One of the topicsthat I like to develop content
(06:44):
for, and that I think anybusiness owner really can
develop content for, as what wecall evergreen content, in the
marketing world, is education.
And when I say education, itdoesn't have to be something
that you know, teaches everybodya lesson. But it could be
something that educates youraudience, to a certain degree as
(07:07):
to what goes into x, y, and z.
So how would this help you?
Let's pick let's pick arestaurant, right? A restaurant
that has a catering Hall. Andyour goal is to sell is to sell
more? More wedding reservations,for instance, right? So all
(07:31):
right, wedding seasons comingup, you know, it's going to be
spring as a lot of springweddings or summer weddings. And
what's something as a bride thatyou would be interested in? You
know, when you first getengaged, you say, All right, I
gotta start planning my wedding.
Right? So even though you're arestaurant, you don't plan
(07:53):
weddings, you, you know, youpeople book weddings with you,
if if they if they like yourvenue, but the actual part of
planning a wedding, you know,someone would get a wedding
planner for your just the venue,you have nothing to do with
though, you know what type offlowers you're gonna get, or
what, you know, that's peoplemight use you, they might use
(08:14):
your preferred vendors, butyou're not the wedding planner.
So why would you put out contentlike that? Well, because now
what you can do with thisplatform is you can make
yourself a valuable source ofinformation that people will see
and would influence theirdecision with picking your venue
(08:35):
or not, someone might see aTiktok video that says, how to
pick the perfect flowers foryour wedding. And you can
showcase your venue in thebackground, you don't have to
make it where you know, there'sa banner up in the back that
says, purchase the space. Andyou don't have to say anything
about your space. You just showit off in the background. So
(08:57):
people see it, and you canexplain, you would have, you
know, a maitre d or someonethere, or host, you know, even a
waitress, if you have a waitressthere who's, who happens to be
creative. They might have apassion for this. So you could
use them to create videos likethis. And they'll be like, Oh,
(09:19):
this is the perfect, the perfectspot. Right here, you know, in
this part of the venue, whereveryou book it, you don't they
don't have to promote yourvenue. But you can say something
like, Oh, this is a perfect spotfor you know, where lilies can
go or, you know, whatever it iswhatever flowers.
You know, people typically pickfor their weddings, and it'll be
(09:41):
educational content that helps apotential bride. She'll stumble
upon it. And she'll say, Wait asecond. This is a really nice
place that they're doing thatthey're filming this and where
is this? And now they click onyour profile and they're like,
Wait a second. This place islike down the block from me. I
didn't even know that they doweddings. They had no idea, it's
because they stumbled upon yourcontent, because you're giving
(10:04):
out free educational informationthat, again, has nothing to do
with your restaurant. Butbecause you're giving this
person advice, or you're givingthem education, you're now
influencing their decision. Andthey might potentially book your
wedding hall, you know, a$30,000 wedding, just because of
a stupid video you put out thatyou didn't think would work, but
(10:27):
it worked. And it's stuff likethat, that could lead to
potential sales. And when I saystupid video, I mean, a lot of
people don't really think itwould work. But it ends up
working, I call a stupid video,because the littlest thing that
probably, maybe your staff spent30 minutes on it. And it's not
(10:51):
really costing you much money.
And it's putting out your brandis putting your brand out there
for the world to see. Andsomething like that could be the
difference between a sale and alifetime client. Because now
that person books a weddingthere, they liked the food. Now
they become a person who dinesin your restaurant, and now
their friends become people whodine in your restaurant in all
because all this leads back tothis one piece of educational
(11:14):
content that you made on ticktock. And what did it What did
it cost you at the end of theday, if you really want to get
down to the numbers, you you'reprobably wasted away with a TV
commercial. And you have no ideawhat's going on with that. But
something like this, now peoplecan reshare it, you can actually
(11:34):
see people reshare it, you cansee people comment, you can see
how many likes it gets. Andthere's just so much influence
going on on Tik Tok, thatthere's actually there's
actually a hashtag called ticktock made me by this. Matter of
fact, a room in my house isliterally dedicated to just shit
(11:56):
that my wife sees on tick tockthat she she purchases items
from Ikea, and she'll build it.
And now she has her own vanity,because she bought it from a
tick tock video like this islike real life, real purchases
happening on a day to day basis.
And if your brand is not somehowin the mix of that, it's going
(12:20):
to get lost relatively quickly.
Because people need engagingcontent, especially if your
brand reaches out to the youngercrowd, which every brand does.
At the end of the day, thatyounger crowd is going to become
an older crowd. So it doesn'tmatter. It doesn't matter if you
think your content doesn't haveanything to do with the younger
(12:42):
crowd. The younger crowd alsoinfluences the older crowd. So
it doesn't matter what age rangeyou are. Everyone's on Tik Tok,
I'm telling you right now,everybody. And it's just becomes
the sort of thing where you haveto try it out, you have to
experiment with it, you have tosee, like I said, what works for
your demographic, what works foryour area, your local area,
(13:04):
where you live, where people aregoing to be dining there. What
actually works for your businessis probably not going to work
for another business. So youneed to experiment and you need
to see, at the end of the day,everyone is curious about
something. Which leads me toanother form of educational
content. You could do somethinglike maybe someone's favorite
(13:29):
drink, your a bar, even a bar,even a bar could be on tick
tock, someone's literallysomeone's favorite drink. You
can show them, you know, this ishow you make it. How many times
have you watched the Bar Rescueand you've seen the person
behind the bar? You know,they're making a drink. And this
is the signature drink. There'sno secret. There's no like
fucking secret about this is howwe make our drink. But people
(13:53):
are curious people like to youknow, like this is a signature
drink. Sure they can use thatvideo and make it at home. But
no one wants to make a drink athome. Everyone wants to be out
and about at, you know, thenightlife or Latin night or
something going on in theirtown. So you don't have to be
scared to lose customers becauseyou're giving them educational
(14:14):
content. If anything you'regoing to make customers want to
come to you because they'regoing to say that looks great. I
want to have that. So thereneeds to be sort of a peace of
mind where just because you'regiving out educational content,
doesn't mean that it's going tohurt your business. I mean, the
educational content, you know,obviously if you have a secret
(14:34):
sauce, I wouldn't go putting therecipe up for Arby's secret
sauce on there. But you candefinitely encourage people and
make things fun on your account.
It doesn't have to be a 100% Ihave to teach somebody a lesson
with my educational material. Itcould just be something that's a
curiosity that you have. And ifyou have that curious acity that
(14:58):
means your customers might havethat curiosity. educational
content is great forconsultants. And I'm not talking
about like a consultant thatworks at, you know, h&r block,
and you're forbidden to give outcontent. I'm talking about like,
say, for instance, someone whohas their own accounting firm,
(15:19):
they take on clients, andthey're the only employee, a
consultant like that. I mean,this is a massive engine to
drive people into your business,you're literally putting
yourself out there every day.
And you're giving peopleinformation that's free that
(15:40):
they could normally get on theinternet anyway, but that people
aren't searching for. So like,if you're a financial advisor.
And there's just thing that justcame out that the government
just announced, the Presidentjust was on the news, he just
announced it, and you heard it,and we literally within five
minutes, you can now tell yourfollowers about it. And they're
(16:00):
gonna be like, Whoa, I didn'teven know this was this was
something that came out? How didthis guy find out so fast, they
didn't know that, you know,maybe they maybe they didn't
know that the President was onTV, giving a speech. But
whatever the fact of the matteris, you can go from here from
your ears, hearing it to ticktock within a matter of seconds.
(16:21):
And now you can become areliable piece of information.
And people are going to look forthis now. They're gonna say,
wow, this guy really knows hisshit. He, he told me this before
anyone. And I mean, this islike, Guys, this is like
seconds, seconds, like 30seconds to a minute, you don't
have to make a whole production,a whole formal production. And
(16:43):
then now it goes on YouTube. Andnow YouTube, you know, unless
you have subscribers, no one'sreally gonna find it unless
you're promoting it. tiktoksThings are happening fast,
really, really fast. We put outa video once, at the firm, and
we got, I don't know, maybeclose to 200,000 people watching
it overnight. Like that's200,000 People that your
(17:05):
consultancy, firm. Can, can see.
And you might get I don't know,even if you get 20 people to be
like, hey, you know what, Iactually need help with my
taxes. You know, it's, it'sgoing to be, it's going to be
March soon. So I need help withmy taxes, you don't know that
you don't know. So put outcontent, see what works. It's
not going to hurt you. I mean,you put out a newsletter, right?
(17:27):
You put out or you have a blog,or you have social media,
whatever you put out on socialmedia, through a text post, you
can put on tick tock, you justhave to figure out a way to take
that text and make it intosomething that's consumable
through a video, and they havethe tools on tick tock, there's
little text overlays you couldput up. You don't have to speak
(17:50):
at all. I actually don't speakin most of my videos. It's
literally just me, you'll seethe camera facing me. And I'll
put up like my finger pointing.
And I'll put up a text overlay.
And it'll be like, did you knowthat? You know, on average,
there are two 2 billion monthlyactive users on Facebook. And
(18:12):
that's it. That's the video 10seconds. It's information,
people are looking forinformation. And the way tic toc
is targeted is interesttargeting. So if you like my
video, you don't even have tolike it. If you spend a certain
amount of time on my video ticTOCs gonna say all right, this
guy is into financial stuff. Soyour video is going to keep
(18:34):
coming up for me even if I don'tfollow you. Because of the fact
that I'm interested in yourvideo, it's going to keep giving
me content like your video. Sothis is a huge, huge opportunity
for consultants. Even if youcreate websites on Fiverr, you
can have a tick tock based offof information once again that
people just don't know about orthey're too lazy to go search or
(18:56):
they just don't you know, theyjust I don't know, they don't
look for it. I mean, tick tockis for getting information in
front of people that aren'tlooking for it. That's a huge
advantage of this platform.
Another great type of content toput on tick tock is tutorials.
(19:16):
Tutorials are huge, because it'salmost like Pinterest how
Pinterest was with pins. Youknow, do it yourself, how to
make you know Christmas curtainsor how to carve a pumpkin. I
mean it's relentless. The typesof videos that you could put on
here. It's again it's just likehow YouTube was when when things
(19:38):
would go viral on YouTube. Andit wasn't a saturated people
were making tutorials videos.
There's no reason why yourbusiness can't make tutorials
videos. And again, going back tothe example of a restaurant, a
good tutorial that you couldmake if you're trying to book
again a catered wedding eventthe most random thing that you
(19:59):
could think of, to book at arestaurant, you could do
something like, you know, here'sa tutorial for brides on basic
one on one steps on planningYOUR wedding, it's a two step
tutorial. At the end of the day,even if you're writing down
something on a list, as long asyou have something that's
somewhat creative, and it'llbring in curious people, it's
(20:23):
considered a tutorial. Or youcan even do something like,
behind behind the chef, youknow, or in the kitchen. Here's
a tutorial how to properly cooka steak. How many guys wouldn't
say, Fuck it? Let me click thisvideo. I mean, make sure you
know, they don't want to admitit, you know, maybe they might
(20:43):
not be the best at cooking asteak. And you know, they're
like, You know what, let me letme just see what this guy's got
here. And who knows, I mean, youcan potentially have a customer
going to a restaurant becausethey're like, that was a damn
good looking steak and I wantit, or whatever it is, whatever
you think, would be somethingthat's curious. You have to
(21:04):
experiment with no one's judgingyou, it's going to be you're
always going to have comments,you're always going to have
people that are going to say,Oh, that looks horrible, I would
never eat there. Alright, shutup Jack, who lives in like, you
know, 10,000 miles away, whowill never visit my restaurant,
they're not going to have aninfluence on people visiting
your restaurant, you need tojust constantly put out content.
(21:25):
And yes, reviews do happen inthe comments. That's the biggest
thing. But those are more forproducts that are like tangible
products, like something,something like if you order a
necklace, and you're putting outa creative video to try to sell
that necklace, someone mightwrite in the comments and say,
Hey, I'm the gold is making amark on my neck, can someone
(21:48):
look at this, you know,something like that people are
going to care about. So you haveto make sure your product is,
you know, something that is agreat product that people are
going to love. And you also haveto pay attention to your
customers. You know, nothing ismore damaging to a business than
customers that are writing inthe comments. And the business
is ignoring them. Because theysay, oh, let's hide that
(22:10):
comment. We don't want people toknow about that. Alright, I get
that you can hide the comments.
But are you doing somethingabout what they're saying? Is it
true? Are you hearing that, youknow, maybe the food isn't that
great this week, you know, wehad a change of Chef, you know,
maybe we should take action onthis. You have to make sure
you're taking action on what'sgoing on in the comments.
Because there's a lot ofdiscussions that happen in the
(22:33):
comments, with videos. And it'snot all love, it's you know,
you're gonna have people thatmaybe their feelings were hurt,
the last time they visited you.
And you have to pay attention tothis, just something to keep in
mind. But to get back on thetopic of tutorials, you can give
out tutorials, even as aconsultant like I was discussing
with the educational content, agreat tutorial for a consultant,
(22:56):
like a tax person would be howto prepare for your taxes. And
here's one by one, it'll makeyour job easier to you're giving
out content that's going to makeyour job easier. Because now
when it's ready to preparetaxes, your followers who are
probably already your yourclients, they're going to have
educational content, they'regonna be like, Yeah, I'm all
(23:18):
set, I saw your Tiktok and I'mall set. I have my taxes
prepared already. I mean, youknow, there's, there's so many
ways you can twist this. Andwhat's important is the fact
that you at least start gettingthe ball rolling with thinking
about how you would put contentout on tick tock. All right, in
a nutshell, tick tock is a verypowerful player. And it doesn't
(23:46):
matter what industry you're in,there's potential for you to
make videos on Tiktok whetheryou're a construction company
pouring concrete, and you put atime lapse video out there, or
whether you detail cars, and youput a before and after view
detailing a car. I mean, thoseget like a million views
(24:06):
instantly. It's insane. Thosehashtags satisfying. Their
they're just an enormous,enormous industry to take
advantage of tick tock with. Butregardless, every single
industry has potential on ticktock. So if you need help with
trying to find a good creative,you can always reach out to me,
(24:32):
all of my links are in mypodcast description. I also
changed numbers, switchplatforms, not not that the
platform I had was doinganything wrong, but you know,
you just switch around platformsfrom time to time so I have a
new phone number to reach out.
(24:55):
If you need any help with that.
It's it's going to be in mypodcasts description again, it's
646-760-7090 you could text meand you know, we could begin
chatting on what type of topicsinterest your audience, etc, etc
and I'll help you out as best asI can. And let me know how this
(25:17):
podcast was
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