Why your business NEEDS Video

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The internet is evolving and it's becoming one big media GIANT. If your business isn't a part of this movement, you might as well just close up shop now. 

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Episode Transcript

Joseph Pellegrino (00:00):
Hey guys, Joseph Pellegrino here from RJ

(00:02):
media. In today's video, we'regonna go over what your business
needs to start utilizing video.
If that sounds like somethingyou're interested in, let's get
into it. You might be thinking,but Joe, why would I want to
shoot video when I have tons ofimages already I can use for
advertisements. But did you knowthat customers are 20 to 30%?
More likely to make a purchase?

(00:22):
If it's a video end? And if it'san image end? Why pick video
over images? Well, a picture'sworth 1000 words, a video is
worth a million words, actuallyprobably over a million words,
because I'm speaking to you,you're better understanding
what's going on here. Yourcustomers will better understand
what's going on when you'respeaking to them. Imagine the

(00:44):
customer just walked into yourshop? Do they trust you? Do they
know who you are? No. So whatare you going to do? You're
going to introduce him and say,Hi, my name is John. Welcome to
John's bakery. We've been heresince 1967. And we have the best
bagels and the best bakeryproducts and the best cake in
the world. Why not do the samething for your business over the

(01:05):
internet? There's no reason whyyou could use Facebook. And you
can use Instagram to make videosthrough storytelling. And you're
actually literally describingyour business, the history of
your business, the peopleinvolved in your business, to
potential customers and to yourexisting customers. Because once
they build trust over thisrelationship through

(01:27):
storytelling, the possibilitiesare endless. Do you guys realize
that the modern day windowshopping is actually your
Instagram, your Facebook, yourYouTube, people are scrolling on
these platforms. And when theyclick on your profile, where
they're going to land, I thinkit'll land on a post that was
made June 2019. Or they're goingto land on a Christmas post. And

(01:48):
it's now summer, you need tomake sure your page is up to
date with engaging posts, notonly photos, but you need to
also have video content onthere. Anything that shows your
engagement, you're alive, you'reengaging with your customers,
anything that is related to theproducts you're trying to sell,
you could make a video TV showon tick tock on Instagram, on

(02:13):
Facebook around the product thatyou're trying to sell. It's that
simple. I know you might besaying why do video I could just
run a commercial on TV. But youdon't get all the data from
there. When you run a Facebookvideo ad, you can actually see
what the percentages of how manypeople viewed your video and the
percentage watched of the actualvideo, you can tell whether or

(02:36):
not people were interested, youcould tell whether or not people
didn't like the way you spokehalfway through the video. All
these data points is what helpsyou sell products through your
funnel. Now I know what youmight be thinking, you got to do
this whole federal case andproduction around a video. It's
not that hard to shoot videoanymore. We literally can shoot

(02:58):
a video in 30 minutes if wewanted to. And you're only going
to be producing a 32nd to 62ndpiece of content for social
media. Or it could be a fiveminute piece for you to it
depends on what you're trying toput out there to the world. You
could do a video and put on yourInstagram stories. It doesn't
have to be a federal case, itcan be a very simple video, you

(03:20):
just have to keep putting outcontent. Guys, if you found any
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