Songs in Pharma Commercials with Guest: Patrick Smith, Creative Director (Connect with Patrick on Instagram @smithdidit)
In this podcast episode of "The Patient Speak," host Mark Stinson interviews Patrick Smith, a creative director, about the intersection of healthcare marketing and pop culture. The podcast explores how healthcare innovations are accelerating the patient journey and features discussions with healthcare leaders, patient advocates, medical providers, and researchers.
The episode begins with a playful reference to TV commercials interrupting tense moments in TV shows. It introduces the idea of cross-fertilization between healthcare brands and pop culture, particularly in the context of drug commercials using popular songs.
The episode features discussions on:
Playlist of Featured Commercials:
This podcast episode provides insights into the creative and strategic aspects of healthcare marketing, specifically focusing on the use of music and pop culture elements to enhance brand recognition and engagement.
All music and commercials are copyrighted and used under fair use for critique.
Hosted by Mark Stinson, and produced by BSB Media
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