#013 - Unleashing Creativity: How Dominic Tremblay Revolutionized Work-Life Balance in Advertising

In the podcast episode of "The Pay-It-Forward Society," Romain interviews Dominic Tremblay, the CEO of TUX Creative House, an advertising company. Dominic shares his journey into leadership and discusses the implementation of a four-day workweek in his company. He emphasizes the importance of work-life balance and the need for employees to recharge their creativity. Dominic highlights that productivity is not solely dependent on the number of hours worked but on the quality of work and the ability to disconnect and find deep work time.

He talks about the initial introduction of half-day Fridays and later transitioning to a full day off on Fridays. Dominic mentions that client satisfaction and business retention have remained strong, while productivity rates have actually improved. He addresses the challenges of the creative industry, such as finding uninterrupted time for deep work and managing teams in different time zones. Dominic also shares insights from books he has read, including "Death by Meeting" and "The Five Dysfunctions of a Team," which have influenced his leadership approach.

Throughout the conversation, Dominic's passion for creating a positive work environment and fostering a healthy work-life balance shines through. His experience in the corporate world has shaped his commitment to finding meaningful work and the importance of letting go of certain responsibilities as a leader. Dominic's openness to learning, staying curious, and embracing change have been key factors in his success as a leader.

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