The Paychex Business Series Podcast with Gene Marks - Coronavirus

The Paychex Business Series Podcast with Gene Marks - Coronavirus

Join host Gene Marks for Season 2 as he talks with small business owners and industry experts about today’s top issues amidst COVID-19 – business innovation, navigating the road to recovery, looking towards the future, and more.... Show More

Episodes

September 14, 2020 20 min

As businesses work to navigate these challenging times, they are facing new questions about employer liabilities as they relate to COVID-19. On this episode, labor and employment litigation lawyer, Kamran Mirrafati, talks with host Gene Marks about what you need to know when it comes to liability insurance; workers’ compensation; retaliation and failure to accommodate claims, the importance of maintaining employee privacy, the impa...

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With an influencer like actor Ryan Reynolds, who would ever doubt the success of the spirits brand Aviation American Gin? But Senior Brand Manager, Adrian Molina, says there’s much more to influencer marketing than a big name. Hear as he shares with Gene Marks about his experience working with Reynolds – as an influencer and creative partner, why he feels it’s so important to find an influencer who is truly invested in the success ...

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In this unprecedented economic downturn, many companies are having to make tough decisions, including changes in staffing. On this episode, Talia Edmundson, Principal and Founder of HRnB Consulting, is talking with host Gene Marks about furloughs, layoffs, and firings. Hear as she breaks down the differences and talks about unemployment insurance, the impact on benefits, best practices for communication, how to keep up employee mor...

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With the current COVID-19 pandemic changing the landscape of education, parents have begun looking for solutions for remote and hybrid learning options. Seeing this shift, Alice Locatelli, co-founder of CoPod, saw an opportunity to provide families with support in their children’s learning. Hear as Alice talks with host Gene Marks about setting up a teaching pod business and the future opportunities in the education technology indu...

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In the words of Gene Marks, host of the Paychex Business Series podcast, “Cash is King.” Listen in as Gene kicks off season two and talks about the importance of having cash reserves to help you survive unexpected challenges, and how having cash has helped business owners navigate the COVID-19 pandemic.

Visit our Coronavirus (COVID-19) Help Center for more information on navigating your business.

DISCLAIMER:
The information presented ...

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In this episode, you’ll get to listen in on Gene’s wide-ranging conversation with Mark Cuban, who owns the Dallas Mavericks and appears on the popular TV show, Shark Tank. Hear Mark’s take on the different issues facing small businesses today, including government stimulus, health care, banking relationships, changing market dynamics, and what it will take to succeed in this time of “creative destruction.” Anyone who knows Mark Cub...

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As businesses begin navigating the path of reopening, there is a lot for business owners and leaders to think about in the post-pandemic world. At the top of mind for many is the health and safety of employees and customers. In this episode, host Gene Marks talks with Paychex PEO Senior Risk and Safety Representative, Lisa Carboni, and Paychex Safety and Loss Representative, Todd Leone, about the new complexities and OSHA guideline...

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The community members of the Lower 9th Ward in New Orleans were still recovering from Hurricane Katrina when COVID-19 hit.

Just as many businesses began to struggle, so did those living in that area. As an essential business owner, Burnell Cotlon saw this first hand. As his customers came into the door of his market, the Lower 9th Ward Market, Burnell saw their struggles and decided to do what he could to help them out. Hear as he t...

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As the owner of a salon, Anthony Cristiano was not considered an essential business owner. So, when COVID-19 hit, he was forced to shut down his salon and furlough his employees. That’s when Anthony turned to the experts to help him navigate the challenges of the pandemic. Hear as he talks with Gene Marks about what happened when he closed his doors, who he turned to for advice, how he worked to make his staff comfortable, where he...

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After laying off his entire staff, opportunity came knocking for Keith Baldwin, co-owner of Spike’s Trophies. In one simple call, Keith decided to turn his trophy and awards company into a call center for New York State, allowing him to hire back his employees and train them to book appointments for COVID-19 tests, and later handle unemployment triage calls for the Department of Labor. Listen in as Keith shares with Gene Marks his ...

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While COVID-19 caused the shutdown of many businesses, the e-commerce space saw a massive spike. As people were forced to stay at home, they turned to online businesses to provide them with what they needed. But the question on many people’s minds is, will the trend of online buying continue, or will things go back to ‘normal’ once we emerge from the coronavirus pandemic? Listen in as Founder and CEO of Quiet Light Brokerage, Mark ...

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As businesses begin to reopen, many owners may be taking a serious look at the option of selling their company and move on. So, is now, during a pandemic, a good time to look into buying? Bob House, President of BizBuySell.com, talks with Gene Marks about the potential for those looking into buying businesses, including the impact the pandemic has had on the market, which industries may be a smart bet, financing options through the...

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The financial impact of COVID-19 is being felt by almost every business. But what if your chosen industry forces you to choose between turning down jobs, and putting yourself into situations where social distancing is not always an option? Hear from Justin McCallum, owner of Justin McCallum Photography, as he talks with Gene Marks about his experience navigating the current pandemic. Justin shares with Gene his experience applying ...

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It’s not always easy to keep a positive attitude, especially during times like this. But for Joy Gendusa, founder and CEO of the full-service marketing company PostcardMania, thinking negatively was never an option. Hear from Joy as she talks with Gene Marks about her experience with the COVID-19 pandemic, how she kept all her employees working, the importance of having cash reserves, and how her creative thinking and optimism have...

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Whether they are looking to retire or have decided to move on from the increased complexities that have been brought on by COVID-19, there are many business owners who are considering selling. But is right now, in the middle of a pandemic, the right time to make a move? Bob House, president of BizBuySell.com and BizQuest.com says it just may be. Listen in as he talks with Gene Marks about why it may be a good time to sell, includin...

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As businesses work to navigate the many challenges brought on by the COVID-19, finding ways to cut costs is top of mind for most. Insurance expert and Director of Virtual Sales at Paychex, Rob Ryan, says that with the unique circumstances brought on by the pandemic, business owners can look to their insurance policies for ways to save. Listen in as Rob talks with host Gene Marks about how to reduce workers’ compensation rates, why ...

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Coming out of the COVID-19 shutdowns, business as usual is not what it once was. As companies start planning their reopening or begin bringing back employees, there is a lot to think about. Paychex Compliance Analysts, Kate Hill and Rachel Dowling, share with Gene Marks some best practices and considerations that employers should look at in order to protect their business and keep their employees safe. Hear as Kate and Rachel touch...

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Throughout the coronavirus pandemic, accounting firms have played a key role as advisors for their clients. For many firms this has been a defining moment, being able to continue operating remotely to help their small business clients navigate these tough times. In this episode, CPA.com President and Chief Executive Officer, Erik Asgeirsson, talks with Gene Marks about the importance of technology and cloud-based platforms as it re...

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As the nation begins to come out of the current coronavirus pandemic, and businesses, including franchises, start to reopen, the true effects of the shutdowns are emerging. In this episode, Gene Marks talks with President and CEO of the International Franchise Association (IFA), Robert Cresanti, and Senior Vice President, Government Relations and Public Affairs of the IFA, Matt Haller, about the effect of the pandemic on franchise ...

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In this two-episode podcast, Gene Marks talks with comedian, actor, and independent business owner, Jim Gaffigan, about his experience with the current coronavirus pandemic. Listen in as Jim talks about what the shutdown has meant for his live appearances and comedy shows, how it has pushed him to use social media platforms he had not previously taken full advantage of. Hear how YouTube is helping him in all aspects of his career, ...

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