Google. Facebook. Amazon. How do these three tech companies dominate online search and advertising options for small businesses competing for visibility in the online marketplace? Gilad Edelman covers the intersection of Big Tech, politics, and law for WIRED magazine. Hear his insights on the power and impact of these online marketing giants, what practices might define them as monopolies, and whether pending lawsuits or other national actions could curtail their current influence on business competition. Topics include:
4:04 - Analysis of Parler's removal from app stores 8:59 - Why sole-platform businesses need backup plans 12:12 - Customer service pains in the internet economy 13:36 - Three markets Google monopolizes 17:51 - Is small business stagnating despite cheap ads? 20:23 - Will a third member join the online ads duopoly? 21:49 - The new shift in Amazon search 26:42 - Antitrust legislation odds Big Tech may face 29:53 - Could the FTC set new rules regulating Big Tech?
Resources: Review best-practice strategies to compete against larger competitors at: www.paychex.com/articles/marketing/how-to-succeed-business-competition.
What’s omni-channel marketing and how can you leverage it for your small business: Learn more at: www.paychex.com/articles/marketing/what-is-omni-channel-marketing.
What would you like to hear on THRIVE? Suggest a topic or guest for the show at: http://payx.me/thrivetopics.
DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!