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October 2, 2025 40 mins

On this episode of The People of Penn State podcast, we sit down with Brett King (’81 Lib), producer, creative consultant, and longtime media executive.

As the founder of NON LP B-SIDE, Brett partners with legacy media, emerging technologies, brands, and creators to amplify stories that are both culturally specific and globally relatable. He also serves as Editor-in-Chief of Culture & Editorial at Network in a Box (NAIB), a media operations partner for advertisers, platforms, broadcasters, and content owners, and as Senior Sales Advisor for Ranked Technology, a creator-driven social amplification platform.

Brett shares the beginning of his career journey in New York (including his time at Saturday Night Live), his move to LA and time working with Quincy Jones, moving from a producer to an executive, his recent return to University Park, and much more.

For more alumni stories, visit pennstatermag.com

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