Episode 208: Purpose-Driven Construction: Building Homes and Businesses That Actually Last

If you’ve ever inherited more than a business—like a legacy, a mission, or a responsibility that feels deeply personal—this episode will resonate. For trades entrepreneur Craig Lenard, taking over Art Lenard & Sons wasn’t just about business continuity. It was about honouring a foundation while building something stronger on top.

When his mother was diagnosed with cancer and both parents stepped away from the company, Craig returned—not as the same man, but as a builder shaped by experience, reflection, and purpose. Once a teacher, now a systems-minded leader, Craig brought fresh eyes and a deeper calling: to create a company that would not only survive adversity but evolve because of it.

In this episode of The People Strategy Podcast, Traci Austin sits down with Craig Lenard to explore how a personal crisis became a strategic turning point. What began with his wife’s mold illness evolved into a full reimagination of what it means to build homes, teams, and cultures. With a steady focus on systems, clarity, and service, Craig shares how he's reframed growth not as a race, but as a responsibility.