You’ve had cold brew coffee, but have you heard of cold brew chai? Sinwise Farms founder Joshua Chemparathy has created the first canned cold brew chai and gorgeous canned coffee, all with ingredients from his family’s farm in Kerala, South India.
It’s hard to believe Josh and I have known each other for about 15 years now, thanks to being in the same co-ed business fraternity, Alpha Kappa Psi, at Santa Clara University. He’s always been so cool, calm, and collected, and now he has the coolest chai around! We chat through how AKPsi shaped us as we entered the real world for our careers, Josh’s family history on the farm, and how he’s reshaping a tradition to share it with a broader Western audience. In a lot of ways, Josh has gone back to his roots—honoring Indian flavors and shaping how they’re served on a more scalable level with his engineer’s brain.
I’m incredibly proud to know Josh and how far he’s come. He views entrepreneurship and scale in a very healthy way, all about giving love and care to others, rather than the constant hustle culture we were served in the Bay Area.
Sinwise Farms is in the process of rebranding to Kathas—an evolution of the name and how far the product has come.
You can find Sinwise Farms products in Whole Foods stores across Northern California, Berkeley Bowl, Gus’s Market in San Francisco, and other specialty grocers across the Bay Area.
You also can purchase Sinwise Farms and learn more about the brand’s story at www.sinwisefarms.com.
You can follow Sinwise Farms on Instagram @sinwisefarms.
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