You’ve had cold brew coffee, but have you heard of cold brew chai? Sinwise Farms founder Joshua Chemparathy has created the first canned cold brew chai and gorgeous canned coffee, all with single origin tea, coffee, and spices from his family’s farm in Kerala, South India.
It’s hard to believe Josh and I have known each other for about 15 years now, thanks to being in the same co-ed business fraternity, Alpha Kappa Psi, at Santa Clara University. He’s always been so cool, calm, and collected, and now he has the coolest chai around! We chat through how AKPsi shaped us as we entered the real world for our careers, Josh’s family history on the farm, and how he’s reshaping a tradition to share it with a broader Western audience. In a lot of ways, Josh has gone back to his roots—honoring Indian flavors and shaping how they’re served on a more scalable level with his engineer’s brain.
In this episode
- From Kerala roots to Bay Area founder: farm memories, flavor, and first omelet
- Why cold-brew chai (and how it’s different from “chai tea”)
- Building farm-to-can supply chains: cardamom, coconut, coffee & tea
- The canning breakthrough, shelf stability, and doing R&D solo
- Rebranding Sinwise Farms → Kathas and moving from oat to coconut milk
- Wholesale growth, pricing realities, and the long game vs. “overnight success”
Quick hits
- Geography: Kerala 🇮🇳 → Bay Area, CA
- Retail: Specialty grocers + Whole Foods NorCal
- Product: RTD cold-brew chai & coffee, single-origin spices, small-batch
You can find Sinwise Farms products in Whole Foods stores across Northern California, Berkeley Bowl, Gus’s Market in San Francisco, and other specialty grocers across the Bay Area.
You also can purchase Sinwise Farms and learn more about the brand’s story at www.sinwisefarms.com.
You can follow Sinwise Farms on Instagram @sinwisefarms.
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