What is an iBuyer? Learn more with guests Kenny Klaus and Gayln Ziegler

In this episode of the Perfect Property Podcast, Juli chats with real estate pro Kenny Klaus and Galyn Ziegler of Keller Offers at Keller Williams about the iBuyer programs in the state of Georgia and across the nation. You will learn how it works and the benefits for both the consumer and as an agent.

Both Kenny and Galyn encourage agents to know the ins and outs. In turns they encourage sellers & consumers to explore the option with representation being a key component. 

 

 What You’ll Learn:

●        Kenny sold $100 million in volume since 2016 and is entering his 11th year of having at least a home sold every single day.

●        About iBuy programs such as Open Door, Offer Pad and Zillow.

●        The benefits of using an iBuy program.

●        The importance of being represented when using an iBuy program.

●        About Keller Offers and how it is set apart from

●        How iBuy operates for both the consumer and the agent.

Key Points:

01:00 Kenny Klaus 

“The ‘i’ stands for instant, internet…wall street type buying.”

“The consumer has spoken and demands choice and options. It’s no different what Bezos has done with Amazon...it’s now hit the real estate business.”  

“It’s a massive opportunity for the agent to run towards this and become the local expert in this space.” 

“An iBuyer is a company who makes an offer on a home instantly using technology with the least friction and most convenience.”  

“When buyers compete, the seller wins.”

“Most people don’t realize they can have an agent to present their home the way it should be presented through the iBuy process.”

“If sellers hire an agent for the iBuy process, the agent can work on their behalf..to negotiate comps, inspection...it’s a big benefit.”

“Going at it alone, the iBuyer doesn’t know they’re being shopped. To get the offers, you have to give accurate data. ”

“Going through an agent means you have someone working on your side.”

“Anytime one entity starts to control the market, it is nervous for the player.”

“Ultimately, consumer demands choice and we now have a choice.”

“As a real estate market, it’s important to be educated in the current market because it has become more of an advisory role...We need to shift with our changing marketplace to become more valuable.”

“To go unrepresented is a risk. The value is in the right agents so the consumer will get the best of the best.”

“We represent the client so we have fiduciary to them.”

39:35 Galyn Ziegler

“Keller offers ensures consumers have a fiduciary in their most equitable source. Most consumers don’t realize they equity they are leaving on the table. We want them to understand that fully.”

“The distinction is in the Keller Offers program is we value the consumer’s right to have representation.”

“Our program puts the agent at the center of the equation to benefit all consumers.”

“Since we’ve been operating, we’ve seen Zillow and OpenDoor’s offers increase for purchase price.”

“We see our program growing into other markets.”

“Zillow is having to push iBuyer marketing.”

“We are doing expansion cautiously keeping what is in the best interest of consumer in mind.”

“The 200K-300K range is where we’re seeing most iBuyer activity.”

“A large pool of these homes go to investors for rental purposes.”

“The relationship can’t be replaced through technology.”

“We encourage agents to lean into offering different programs and products.”

 

Contact Links:

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The Perfect Property Web

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