The Pete Primeau Show

In this episode, Pete teams up once again with top podcast producer Chris Stone to answer real, unfiltered questions from the mattress and furniture retail community. Pete shares candid advice rooted in over four decades of industry experience. He speaks directly to retailers trying to balance underperforming stores with personal commitments—and those wrestling with the tough decision to keep going or close up shop.

With Chris gu...

In this episode, we’re joined by Lee B. Salz, a leading Sales Differentiation Strategist and bestselling author, known for transforming salespeople into high-performing sales forces. As the founder of Sales Architects, Lee helps companies stand out in competitive markets through tailored sales consulting, coaching, and custom sales playbook development. He also delivers dynamic keynote presentations and workshops that equip sales t...

In this episode, we sit down with Fawad Zavary, a 26-year veteran of the furniture industry and a driving force behind Exclusive Furniture’s continued success. Known for his relentless pursuit of excellence and innovation, Fawad shares insights into what it takes to create a standout customer experience in today’s competitive market. As both a respected industry leader and a dedicated mentor, he offers a unique perspective shaped b...

What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming ...

In this episode, we sit down with Scott Grand, Owner of Grand Bedding in Baton Rouge, Louisiana — a family-owned company with an impressive legacy of over 105 years in the mattress-making industry. Founded in 1920 by his great grandfather, Grand Bedding has remained a cornerstone of craftsmanship and innovation for four generations. With more than 40 years of personal experience in the business, Scott shares how he honors his famil...

The tables are turned as Pete takes the hot seat and answers burning questions from listeners and live chat participants, with Producer Chris Stone stepping in as the host. This episode is packed with industry wisdom, lively audience engagement, and candid stories from Pete's decades-long journey in the mattress world.

Get ready for a masterclass in retail, marketing, and business mindset as Pete reveals personal insights - from ...

Pete hands the hosting reins over to his producer, Chris Stone, who fields a variety of questions from both live viewers and dedicated listeners who wrote in ahead of time. Whether you’re a business owner, sales professional, or just looking for a boost in positivity, Pete shares real-life lessons from his decades in sales and retail—including how failure paved the road to his greatest successes, the importance of self-care, and th...

In this episode, we sit down with two dynamic leaders shaping the future of the home furnishings industry. Chad Fischer, an experienced Bedding Director with a strong background in management consulting, shares valuable insights into business development, strategic planning, and customer engagement. With a proven track record in sales and retail, Chad dives into the evolving challenges and opportunities within the bedding sector—an...

In this episode, we sit down with Gordon S. Hecht, a powerhouse consultant to the home furnishings industry with over 40 years of experience spanning retail, manufacturing, product development, marketing, and multi-store operations. Gordon shares insights from his extensive career, including how to diagnose and repair retail roadblocks, build high-performing teams, and energize communication strategies that actually move the needle...

In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working closely with manufacturers to crea...

In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardless of your role in the industry.

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In this episode, we talk with Kristina Espinoza, Account Executive at King Koil Licensing Company, Inc., about the essential tool that every store owner should be mastering to boost their business. Drawing on over 10 years of experience starting from retail mattress sales to her current wholesale role, Kristina shares valuable insights on how leveraging this key tool can transform store performance and retailer success. If you’re a...

Brent Batterman returns with a bang—just in time for one of the biggest retail weekends of the summer. With over two decades of experience in the mattress industry and a history of transforming sales strategy at Mattress Firm, Brent is here to help you elevate your July 4th performance.

In this episode, he breaks down what it takes to drive major foot traffic, boost approval rates, and turn your store into a sales machine during ...

In this episode, Pete sits down with his wife and business partner, Jenny Primeau, Vice President of Primeau Furniture Sales. With over twenty years in her role and a strong background in accounting, Jenny has been instrumental in supporting the company’s dealers and vendors. Her unmatched attention to detail and ability to get things done have earned her universal respect throughout the furniture industry. As President and Vice Pr...

In this special Ask Pete edition, Pete turns over hosting duties to top podcast producer Chris Stone for a lively, interactive session driven by listener questions from the mattress industry community.

From the challenge of paying bills during tough times, to managing inventory and creating a customer experience that sparks true word-of-mouth, Pete doesn’t hold back on candid advice gleaned from 43 years in the business. The episod...

What happens when price wars are killing everyone's margins? Pete sits down with two industry heavyweights who've seen it all—and lived to tell about it.

Michael Magnuson from GoodBed brings the data that'll make you rethink everything about how customers actually shop for mattresses (spoiler: it's not just about price). Mark Quinn from Shifman Mattress has been in the trenches for decades—retail, manufacturing, you name it—and h...

In this episode, we’re joined by Vernon “RJ” Williams and Tara Day, the powerhouse co-owners of Jacksonville Bedding Mattresses and More. Together, they dive into what it really means to build a business rooted in trust, service, and—most importantly—authenticity.

RJ shares his 10+ year journey in the sleep industry, his passion for helping people overcome serious sleep challenges, and how he balances entrepreneurship with family...

What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming ...

In this episode, Pete takes the spotlight to answer your burning questions in a special "Ask Pete" edition. Stepping in as both host and producer, Chris Stone joins the conversation as we dive deep into the mattress and furniture retail landscape. From analyzing the competition to uncovering how consumer attitudes toward sleep are evolving, we explore the shifts shaping the industry. We’ll also reflect on leadership versus manageme...