The Pete Primeau Show

In this episode, we’re joined by Ken Akers, Partner at Midwest Sleep—manufacturers of trusted mattress brands Restonic and Spring Air. With over three decades in the mattress industry, Ken shares his incredible journey from starting out as a Sales Rep to becoming an Owner and Partner. We dive into his career evolution, the lessons he’s learned along the way, and what it takes to build a lasting legacy in a competitive market. Wheth...

In this episode, we’re joined by Patrick Tinney, a seasoned sales expert and the CEO of Sales Gorilla. With over 30 years of experience and a track record brimming with success stories, Patrick is recognized as a preeminent authority in business negotiation and sales strategies. He has orchestrated multi-million dollar media sales and negotiation solutions for some of Canada’s largest advertisers. Patrick is also the author of four...

Pete's in the hot seat with your burning questions in this "Ask Pete" special. Joined by Producer Chris Stone, who steps in as host and producer of our conversation, we're diving deep into the world of mattress and furniture retail, discussing everything from shopping competitors to the surprising changes in how people think about sleep. We'll unravel key topics like tariffs affecting the industry, explore insights into AI, and tac...

In this episode, we sit down with Chad Fischer, an experienced Bedding Director with a wealth of expertise in the management consulting industry. Chad has a proven track record in customer service, sales, retail, and strategic planning. He shares his valuable insights on business development and how these skills are shaping the bedding industry. Join us as Chad discusses the evolving challenges and opportunities in the market, offe...

In this episode, we're joined by two remarkable guests. Scott Vaughn, the owner of Wingo Coaching, brings his extensive experience in coaching and business strategy to the conversation. Meanwhile, Scott Bidwell, a seasoned marketer and business expert with over two decades of experience, offers invaluable insights drawn from his work with both non-profit and for-profit ventures. Tune in as they share their expertise on marketing st...

In this episode, Michael Magnuson, Founder and CEO of GoodBed, opens up about his entrepreneurial journey and the creation of GoodBed, an online platform designed to help consumers make informed decisions when purchasing mattresses. We dive into the challenges and opportunities within the mattress industry, how e-commerce is reshaping the way people shop, and the innovative solutions GoodBed provides to match consumers with their i...

In this episode, we sit down with Chris and Kylie, the dynamic duo behind Cumberland Furniture Outlet and the newly opened Cumberland Furniture and Mattress Gallery in Somerset, Kentucky. With over 27 years of experience in the RV business, Chris has transitioned into retail ownership alongside his wife Kylie, where they’ve built two successful businesses. Kylie brings a wealth of experience to the table, having spent most of her c...

In this episode, we sit down with Jon Piett, the CEO of Modern Mattress and the Founder of LOTUS Sleep Products, to explore how his leadership is driving innovation in the mattress industry. Jon shares his vision for Modern Mattress, a company dedicated to improving lives through high-quality sleep solutions. He discusses how empowering his team and focusing on cutting-edge design has led to mattresses that are not just products, b...

In this episode, we welcome Aimee Griffiths, a seasoned expert in the bedding industry with over two decades of experience. As a passionate sales leader and advocate for health and wellness, Aimee is on a mission to revolutionize sleep and help people live better lives. As founder of Rise Lifestyle, she curates luxury home products that optimize rest and recovery.

Aimee shares insights on the science of sleep and how the right pr...

For over 43 years, Pete Primeau has traveled more than two million miles to master the art of selling greatness in the furniture and mattress industry. Now, he's sharing his proven strategies to help you succeed before, during, and after the sale in his new book “Miles & Miles Of Retail Selling Greatness.”

This is a very special book launch event that will include many of the amazing contributors joining Pete live.  We encour...

In this episode, we chat with Matt Smith, Owner of Snooze Mattress and author of Cereal Dadpreneur. A veteran of the mattress industry, Matt is known for his energy, creativity, and visionary approach to business. He shares insights on entrepreneurship, building a successful brand, and balancing family life with running a business. Tune in for an inspiring and practical conversation!

👤Connect with Matt Smith:

✅Website: https://s...

In this episode, Pete Primeau reflects on the latest trends and key takeaways from the Vegas Market. He dives into the importance of networking, taking customer feedback seriously, and constantly learning from industry pros. Plus, Pete shares actionable tips for stepping up your sales game in the mattress industry. Whether you're a newcomer or a seasoned professional, Pete’s insights and stories from the market are sure to inspire ...

Producer Chris Stone takes over as host and puts Pete in the hot seat with some fun and interesting questions. Pete chats about his most embarrassing sales rep moments, shares practical tips for tackling Market, and drops some solid advice for anyone dreaming of opening their own mattress store. He dives into the importance of networking, taking customer feedback seriously, and constantly learning from the pros. Plus, get a sneak p...

In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren discusses his vision for transforming retail partnerships by offering superior products with faster delivery, using technology to improve both customer and partner experiences, ultimately boosting sales and profitability for retailers. Justin, who transitioned from retail sales to owning BedTech Midwest and a co...

In this episode, we’re joined by two industry veterans with deep expertise in the bedding sector: Steve Karns and Phil Carlitz. Steve is the Director of Sales at Bedding Industries of America, bringing more than 40 years of experience in the industry. His extensive background working with both large and small retailers gives him a unique perspective on sales and the bedding market. Phil Carlitz, co-owner of Bedding Industries of Am...

In this episode, we chat with Mike Salter, a seasoned veteran with over 20 years of experience in the Home Furnishings Industry. Mike is the owner of his own independent rep company and also runs Retailer Advantage, a company dedicated to providing promotional solutions for retail stores. Known for his positive energy, great sense of humor, and knack for creative problem-solving, Mike shares his insights on how retailers can succee...

In this episode, we chat with Chris Taheny, a veteran of the mattress industry with over a decade of experience. Chris not only makes a special announcement, but also shares his expert insights on the latest trends shaping the industry, the challenges businesses face, and the innovative strategies driving consumer satisfaction. Whether you're interested in the future of sleep technology or looking for tips on succeeding in the comp...

In this festive episode, Pete discusses the importance of customer experience in the mattress and furniture industry, especially during the holiday season. He emphasizes creating a memorable, personalized shopping experience that stands out and influences purchasing decisions. Pete highlights the value of making customers feel understood and comfortable, fostering trust and loyalty.

He also shares how exceptional customer service...

In this episode, we sit down with Mark Klingenberg, the National Sales Manager for Personal Comfort/Instant Comfort. With an impressive background in the bedding industry, Mark brings a wealth of experience from both wholesale and retail sales of smart beds. He shares insights into the evolution of the sleep technology market, the growing demand for adjustable beds, and the innovative solutions that Personal Comfort and Instant Com...