The Pilates Business Podcast

Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist 

What if your Google Reviews could do the selling for you? In this episode, David Gunther and Craig Maginness unpack how real client stories, culture alignment, and strategic authenticity can outmatch big-budget franchise marketing. 

In this conversation, David and Craig dive deep into the pow...

Is your pricing strategy built on fear..... or on the real value of your offer? This episode reveals how clinical Pilates studios can confidently charge what they’re worth: by connecting with the right clients via the right story. 

In Part 2 of the David and Goliath series, I continue my high-impact conversation with international business coach Craig Maginness. This episode explores pricing psychology, brand perception, and how you...

When a slick new fitness Pilates franchise opens near your studio, do you feel that sinking “not again” dread? This episode offers a refreshing, strategic way to reframe the competition and thrive in its shadow. 

In this premiere episode of the David and Goliath series, host David Gunther is joined by global business coach Craig Maginness to unpack what it really means to compete against, and coexist with, giant fitness Pilates fra...

In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations to data-driven, personalized programs. This revolutionary approach enhances client ou...

In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care.

David discusses the transition of their Clinical Pilates Studio business from a system that lacked care and responsiveness, to one which does ...

Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers.

Together with Tara Smith and Claire Gunther, they also discuss updating assessment forms to capture essential client inf...

In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors with essential booking information.

They emphasise the need for instructors t...

In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio.

Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning, and team involvement.

The team reviews their current processes,...

In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-gritty of how they replicated this success with their team.

The discussion co...

In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs).

They delve into the specifics of their Google review automation process designed to increase 5-star ...

In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager, alongside David, explore the benefits of this process for instructors and...

In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example.

Together with Pilates Can’s other owner and Lead Instructor Claire Gunther, and Sales and Marketing Manager Tara Smith, they discuss real ...

In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team.

Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explore the marketing and sales strategies behind collecting these reviews,...

In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance.

Through personal anecdotes from his time at Acti...

In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques.

They recap previous discussions on email automation, the importance of communication cadence, and using SMS to bridge the gap in custome...

This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.

The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. ...

This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.

The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and p...

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign.

Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara S...

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google.

The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle ...