October 21, 2024 • 12 mins
Unlock the secret to building strong, lasting customer connections that go beyond mere transactions. Discover how embracing Customer Relationship Management (CRM) as a strategic philosophy, rather than just a digital tool, can revolutionize the way your business interacts with customers. In our latest episode, we uncover how CRM technology can map out the customer journey and facilitate seamless integration across sales, marketing, and customer service. This orchestration not only enhances personalized interactions but also transforms your approach to customer retention, ensuring sustainable growth and deeper loyalty.
For small business owners, we highlight the power of CRM automation in reducing mundane tasks and allowing for a sharper strategic focus. Imagine spending less time on lead scoring and email campaigns, and more time nurturing meaningful customer relationships that bring true joy and satisfaction. By adopting a CRM mindset, you can create a thriving business that makes a real impact on your customers’ lives. Tune in to explore a treasure trove of resources, from insightful articles to expert advice, all aimed at helping you place the customer at the heart of your business strategy.
Discover how Pinnacle Ai can revolutionize your business operations. Our AI-driven CRM is designed to eliminate inefficiencies, automate tasks, and empower entrepreneurs to focus on growth and innovation. Visit https://getpinnacle.ai to learn more and unlock the full potential of your business today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone, you know that feeling when you walk
into your favorite coffee shopand they already know your order
.
They might even remember thatconversation you had last week
about that new book you'rereading.
Speaker 2 (00:09):
Yeah.
Speaker 1 (00:09):
That's not just good service, that's a business that
really gets you.
Speaker 2 (00:15):
Right.
Speaker 1 (00:15):
And it's a feeling more and more businesses are
trying to replicate using thisthing called CRM.
You've been exploring some CRMmaterial lately, so today we're
doing a deep dive to figure outwhat this buzzword is all about.
Cut through the hype and see ifit's something you could use to
gain a real advantage.
Speaker 2 (00:34):
What's fascinating here is that a lot of people
think CRM is just about buyingsome fancy software.
But the real magic, as yourresearch points out, is that
it's a whole strategy, aphilosophy, even for building
lasting relationships with yourcustomers.
Speaker 1 (00:49):
OK, so it's more than just a Rolodex on a computer.
One source defines CRM as astrategy that enables businesses
to understand their customersbetter, improve communication
and provide personalized service.
So how does that actually workin practice?
Speaker 2 (01:03):
Imagine this personalized service.
So how does that actually workin practice?
Imagine this Instead of seeingyour customers as just
transactions, you start tounderstand their journey, every
interaction they have with yourbusiness, from the moment they
first hear about you, maybethrough a social media post or a
Google search all the waythrough to hopefully becoming a
loyal customer who recommendsyou to their friends.
Crm is about mapping out thatjourney and finding ways to make
(01:27):
it smoother, more enjoyable and, ultimately, more valuable for
both of you.
Speaker 1 (01:31):
So it's like, instead of a one-night stand, you're
trying to build a long-termrelationship, and those are way
more valuable in the long run.
Speaker 2 (01:38):
Exactly, and the data backs that up.
Your research actuallymentioned that acquiring a new
customer can be five times moreexpensive than retaining an
existing one.
So nurturing thoserelationships, really
understanding what makes yourcustomer tick, that's where the
real payoff lies.
Speaker 1 (01:53):
Which makes a lot of sense in today's business world.
Right, Competition is fierceand customers have more choices
than ever.
Speaker 2 (01:59):
Absolutely, and they're not just looking for the
cheapest product or serviceanymore.
They want an experience, aconnection, they want to feel
valued.
Speaker 1 (02:07):
So how does CRM help you actually do that?
I mean, is it really possibleto personalize things when
you're dealing with potentiallyhundreds or even thousands of
customers?
Speaker 2 (02:16):
That's where the technology comes in.
But remember, it's just a toolto support the strategy and, yes
, it can absolutely help youpersonalize at scale.
Let's talk about thoseall-in-one CRM platforms your
source mentions.
They're designed to integrateall these different aspects of
your business, like sales,marketing and customer service.
Speaker 1 (02:34):
Okay, that part always makes my head spin a
little.
How does that actually work?
Is it like one giant piece ofsoftware?
Speaker 2 (02:41):
Think of it this way.
Imagine each part of yourbusiness is an instrument in an
orchestra.
You've got your sales team onthe trumpets, marketing on the
violins, customer service on theflutes.
Speaker 1 (02:53):
I like where this is going.
Speaker 2 (02:54):
Now, if they're all playing different tunes, it's
going to sound pretty chaotic,right?
But a CRM acts like theconductor, making sure everyone
is playing from the same sheetof music in sync and creating a
beautiful symphony of customerexperience.
It brings those differentfunctions together, helps them
share information seamlessly andensures that you're presenting
a consistent, cohesiveexperience to your customer, no
(03:17):
matter how they're interactingwith you.
Speaker 1 (03:19):
The source uses the words proactive, seamless and
cohesive.
This is starting to paint amuch clearer picture for me.
So it's not just about reactingto customer inquiries or
complaints.
It's about anticipating theirneeds and proactively reaching
out with the right informationat the right time.
Speaker 2 (03:36):
Precisely, and that proactive approach can make a
world of difference.
It's about moving from atransactional mindset to a
relationship building one.
Speaker 1 (03:44):
Okay, this is all starting to sound pretty amazing
, but also a little overwhelming.
It seems like you need a wholeteam of people to manage this
kind of thing.
How does a small business owner, especially one who's already
wearing a million hats evenbegin to wrap their head around
CRM, let alone implement iteffectively?
Speaker 2 (04:00):
That's a common misconception.
The beauty of CRM is that itcan be scaled to fit any size
business.
And you're right, the thoughtof managing a complex system on
top of everything else can feeldaunting, but that's where the
automation part comes, in whichyour research dives into.
Okay.
Speaker 1 (04:16):
Yeah, that's the part that always gets me excited
Less busy work, more time forstrategy, right.
Speaker 2 (04:22):
Tell me more about how CRM actually automates
things.
Speaker 1 (04:24):
Imagine this A new lead fills out a form on your
website.
Speaker 2 (04:28):
Okay.
Speaker 1 (04:29):
Instead of you manually entering their
information, sending a welcomeemail and reminding yourself to
follow up.
Right, your CRM can do all ofthat automatically.
Speaker 2 (04:38):
Wait, hold up.
For those who might not be asfamiliar with the lingo, remind
me what lead scoring is allabout.
It's something aboutprioritizing the hottest leads
Right Exactly.
Lead scoring is like having apersonal assistant who ranks
your leads based on theirlikelihood to become customers.
Your CRM looks at factors likehow they found you, what pages
they visited on your website andhow much they've engaged with
(04:58):
your content.
Then it assigns them a score soyou can focus your energy on
those with the highest potential.
Speaker 1 (05:04):
Okay, that makes so much sense.
It's like having a superpowerthat helps you use your time and
resources more effectively.
No more chasing dead-end leadsor letting promising ones fall
through the cracks.
Speaker 2 (05:14):
You got it, and that's just one example.
Crms can also automate taskslike setting out personalized
email campaigns, schedulingsocial media posts, even
qualifying leads based on presetcriteria.
It frees up a tremendous amountof time and mental energy.
Speaker 1 (05:31):
That word sustainably comes up in the source material
too.
What does that look like inaction when we're talking about
automation and CRM?
Speaker 2 (05:42):
It's about building a business that doesn't require
you to be working 24-7 to keepup.
Speaker 1 (05:47):
Right.
Speaker 2 (05:47):
It's about working smarter, not harder, which is
something we can all get behind.
By automating routine tasks andstreamlining your processes,
you can manage growth withoutburning yourself out.
Speaker 1 (06:02):
Okay, this is all starting to make a lot of sense.
But even with all this amazingtechnology, isn't there a risk
of losing that personal touchthat's so important for building
strong customer relationships?
Amazing technology isn't therea risk of losing that personal
touch that's so important forbuilding strong customer
relationships?
Speaker 2 (06:08):
That's such a great question and it's something a
lot of people worry about.
But here's the thing CRM isn'tabout replacing human connection
.
It's about enhancing it.
The source material actuallyhas a great example of this.
Talk about AI and data analysis.
Speaker 1 (06:22):
Right, that part initially threw me for a loop.
It seemed counterintuitive thatsomething as seemingly
impersonal as AI could actuallymake things more personal.
So it's not about replacing,like you were saying.
It's not about replacing thathuman element, but more like
okay, how can we use these toolsto actually enhance those
relationships?
(06:42):
It's about working smarter, notharder, which I think is a
mantra for, like, everyentrepreneur, right?
Speaker 2 (06:48):
Absolutely.
Yeah, that makes a lot of sense.
It's like that, saying youcan't manage what you don't
measure.
Speaker 1 (07:00):
Exactly.
And speaking of measuring, oneof the biggest benefits of CRM
is its ability to track keymetrics.
Remember how we were talkingabout the customer journey?
Speaker 2 (07:10):
Yeah, With a CRM, you can actually see how people are
moving through that journey,identify any bottlenecks or
drop-off points and makeadjustments along the way points
and make adjustments along theway.
Speaker 1 (07:22):
So it's not just about organizing your contacts
and sending automated emails.
It's about having a bird's eyeview of your entire customer
experience.
Yes, and using data to makeinformed decisions.
I'm starting to see howpowerful this could be.
But for our listener who'sready to take that first step,
what would you recommend?
Where do they even begin?
Speaker 2 (07:38):
Well before you even think about specific CRM
platforms which, by the way, wecan dive into in a future deep
dive, if you'd like.
Speaker 1 (07:46):
Oh yes, let's put a pin in that for later.
Speaker 2 (07:48):
Absolutely, but for now I recommend starting with a
simple exercise.
Grab a piece of paper, or evenjust use some sticky notes, and
try to map out your currentcustomer journey.
Speaker 1 (07:57):
Like a visual flow chart of how people interact
with your business from the veryfirst touch point.
Yeah, I love that.
Speaker 2 (08:04):
Exactly.
Start by thinking about all thedifferent ways someone might
find you.
Is it through your website,social media, word of mouth?
Then what are the steps theytypically take before making a
purchase or booking yourservices?
Do they download a lead magnet,attend a webinar schedule, a
consultation?
And what happens after the sale?
How do you stay in touch andnurture that relationship?
Speaker 1 (08:26):
It's like creating a roadmap of your ideal customer
experience.
Speaker 2 (08:30):
Yes.
Speaker 1 (08:30):
And once you have that visual representation, you
can start to see what the gapsare.
Speaker 2 (08:33):
Right.
Speaker 1 (08:33):
Like maybe you're doing a great job of attracting
leads, but then they're fallingoff the map because your
onboarding process is clunky ornon-existent.
Speaker 2 (08:40):
Exactly.
This exercise can be incrediblyrevealing and the best part is
it doesn't require any fancysoftware or technical expertise.
It's just about taking the timeto really think through your
customer journey and identifyareas for improvement.
Speaker 1 (08:56):
And maybe even celebrate some wins along the
way, because chances are you'realready doing some things right.
Speaker 2 (09:01):
Absolutely.
Crm isn't about reinventing thewheel.
It's about making your existingprocesses smoother, more
efficient and morecustomer-centric.
It's about finding those smallchanges that can make a big
impact on your bottom line andyour overall customer
satisfaction.
Speaker 1 (09:17):
Speaking of resources , I remember the source
mentioned a company calledPinnacle AI.
They apparently offer somepretty cutting edge AI driven
CRM solutions.
Speaker 2 (09:25):
Might be worth checking them out to see what
they have to offer.
Speaker 1 (09:27):
Yeah.
Speaker 2 (09:27):
The CRM landscape is constantly evolving, with new
players and technologiesemerging all the time.
Speaker 1 (09:33):
So it's a journey, not a destination, right?
Speaker 2 (09:36):
Precisely, and the most important thing is to start
somewhere, even if it's justwith that simple customer
journey mapping exercise.
Taking that first step is whatmatters most.
Speaker 1 (09:44):
I love that.
So to our listener.
We challenge you to take thatfirst step.
Think about one area of yourbusiness where a more organized
customer-centric approach couldmake a real difference.
Maybe it's streamlining youremail marketing.
Maybe it's finally gettingaround to setting up that
welcome sequence you've beenputting off.
Or maybe it's just taking a fewminutes to map out your
(10:05):
customer journey.
Whatever it is, just startsomewhere.
Speaker 2 (10:08):
Because even small changes can have a ripple effect
on your business, leading tohappier customers, increased
loyalty and, ultimately, moresustainable growth.
Speaker 1 (10:17):
And isn't that what it's all about Building a
business that not only thrives,but also brings you joy and
allows you to make a realdifference in the lives of your
customers.
Speaker 2 (10:27):
Couldn't have said it better myself.
Speaker 1 (10:28):
Well, on that note, it's time for us to wrap up this
deep dive.
We hope you found it insightful, maybe even a little inspiring.
Remember, crm isn't just abuzzword.
It's a philosophy, a way ofdoing business that puts the
customer at the heart ofeverything you do.
Speaker 2 (10:45):
And the beauty of it is that it's a journey you don't
have to take alone.
There are tons of resourcesavailable, from helpful articles
and podcasts like this one toexperienced consultants who can
guide you along the way.
So keep exploring, keeplearning and, most importantly,
keep building those amazingrelationships with your
customers.
Speaker 1 (11:02):
Until next time, happy CRMing.
Hey everyone, you know that feeling when you walk
into your favorite coffee shopand they already know your order
.
They might even remember thatconversation you had last week
about that new book you'rereading.
Speaker 2 (00:09):
Yeah.
Speaker 1 (00:09):
That's not just good service, that's a business that
really gets you.
Speaker 2 (00:15):
Right.
Speaker 1 (00:15):
And it's a feeling more and more businesses are
trying to replicate using thisthing called CRM.
You've been exploring some CRMmaterial lately, so today we're
doing a deep dive to figure outwhat this buzzword is all about.
Cut through the hype and see ifit's something you could use to
gain a real advantage.
Speaker 2 (00:34):
What's fascinating here is that a lot of people
think CRM is just about buyingsome fancy software.
But the real magic, as yourresearch points out, is that
it's a whole strategy, aphilosophy, even for building
lasting relationships with yourcustomers.
Speaker 1 (00:49):
OK, so it's more than just a Rolodex on a computer.
One source defines CRM as astrategy that enables businesses
to understand their customersbetter, improve communication
and provide personalized service.
So how does that actually workin practice?
Speaker 2 (01:03):
Imagine this personalized service.
So how does that actually workin practice?
Imagine this Instead of seeingyour customers as just
transactions, you start tounderstand their journey, every
interaction they have with yourbusiness, from the moment they
first hear about you, maybethrough a social media post or a
Google search all the waythrough to hopefully becoming a
loyal customer who recommendsyou to their friends.
Crm is about mapping out thatjourney and finding ways to make
(01:27):
it smoother, more enjoyable and, ultimately, more valuable for
both of you.
Speaker 1 (01:31):
So it's like, instead of a one-night stand, you're
trying to build a long-termrelationship, and those are way
more valuable in the long run.
Speaker 2 (01:38):
Exactly, and the data backs that up.
Your research actuallymentioned that acquiring a new
customer can be five times moreexpensive than retaining an
existing one.
So nurturing thoserelationships, really
understanding what makes yourcustomer tick, that's where the
real payoff lies.
Speaker 1 (01:53):
Which makes a lot of sense in today's business world.
Right, Competition is fierceand customers have more choices
than ever.
Speaker 2 (01:59):
Absolutely, and they're not just looking for the
cheapest product or serviceanymore.
They want an experience, aconnection, they want to feel
valued.
Speaker 1 (02:07):
So how does CRM help you actually do that?
I mean, is it really possibleto personalize things when
you're dealing with potentiallyhundreds or even thousands of
customers?
Speaker 2 (02:16):
That's where the technology comes in.
But remember, it's just a toolto support the strategy and, yes
, it can absolutely help youpersonalize at scale.
Let's talk about thoseall-in-one CRM platforms your
source mentions.
They're designed to integrateall these different aspects of
your business, like sales,marketing and customer service.
Speaker 1 (02:34):
Okay, that part always makes my head spin a
little.
How does that actually work?
Is it like one giant piece ofsoftware?
Speaker 2 (02:41):
Think of it this way.
Imagine each part of yourbusiness is an instrument in an
orchestra.
You've got your sales team onthe trumpets, marketing on the
violins, customer service on theflutes.
Speaker 1 (02:53):
I like where this is going.
Speaker 2 (02:54):
Now, if they're all playing different tunes, it's
going to sound pretty chaotic,right?
But a CRM acts like theconductor, making sure everyone
is playing from the same sheetof music in sync and creating a
beautiful symphony of customerexperience.
It brings those differentfunctions together, helps them
share information seamlessly andensures that you're presenting
a consistent, cohesiveexperience to your customer, no
(03:17):
matter how they're interactingwith you.
Speaker 1 (03:19):
The source uses the words proactive, seamless and
cohesive.
This is starting to paint amuch clearer picture for me.
So it's not just about reactingto customer inquiries or
complaints.
It's about anticipating theirneeds and proactively reaching
out with the right informationat the right time.
Speaker 2 (03:36):
Precisely, and that proactive approach can make a
world of difference.
It's about moving from atransactional mindset to a
relationship building one.
Speaker 1 (03:44):
Okay, this is all starting to sound pretty amazing
, but also a little overwhelming.
It seems like you need a wholeteam of people to manage this
kind of thing.
How does a small business owner, especially one who's already
wearing a million hats evenbegin to wrap their head around
CRM, let alone implement iteffectively?
Speaker 2 (04:00):
That's a common misconception.
The beauty of CRM is that itcan be scaled to fit any size
business.
And you're right, the thoughtof managing a complex system on
top of everything else can feeldaunting, but that's where the
automation part comes, in whichyour research dives into.
Okay.
Speaker 1 (04:16):
Yeah, that's the part that always gets me excited
Less busy work, more time forstrategy, right.
Speaker 2 (04:22):
Tell me more about how CRM actually automates
things.
Speaker 1 (04:24):
Imagine this A new lead fills out a form on your
website.
Speaker 2 (04:28):
Okay.
Speaker 1 (04:29):
Instead of you manually entering their
information, sending a welcomeemail and reminding yourself to
follow up.
Right, your CRM can do all ofthat automatically.
Speaker 2 (04:38):
Wait, hold up.
For those who might not be asfamiliar with the lingo, remind
me what lead scoring is allabout.
It's something aboutprioritizing the hottest leads
Right Exactly.
Lead scoring is like having apersonal assistant who ranks
your leads based on theirlikelihood to become customers.
Your CRM looks at factors likehow they found you, what pages
they visited on your website andhow much they've engaged with
(04:58):
your content.
Then it assigns them a score soyou can focus your energy on
those with the highest potential.
Speaker 1 (05:04):
Okay, that makes so much sense.
It's like having a superpowerthat helps you use your time and
resources more effectively.
No more chasing dead-end leadsor letting promising ones fall
through the cracks.
Speaker 2 (05:14):
You got it, and that's just one example.
Crms can also automate taskslike setting out personalized
email campaigns, schedulingsocial media posts, even
qualifying leads based on presetcriteria.
It frees up a tremendous amountof time and mental energy.
Speaker 1 (05:31):
That word sustainably comes up in the source material
too.
What does that look like inaction when we're talking about
automation and CRM?
Speaker 2 (05:42):
It's about building a business that doesn't require
you to be working 24-7 to keepup.
Speaker 1 (05:47):
Right.
Speaker 2 (05:47):
It's about working smarter, not harder, which is
something we can all get behind.
By automating routine tasks andstreamlining your processes,
you can manage growth withoutburning yourself out.
Speaker 1 (06:02):
Okay, this is all starting to make a lot of sense.
But even with all this amazingtechnology, isn't there a risk
of losing that personal touchthat's so important for building
strong customer relationships?
Amazing technology isn't therea risk of losing that personal
touch that's so important forbuilding strong customer
relationships?
Speaker 2 (06:08):
That's such a great question and it's something a
lot of people worry about.
But here's the thing CRM isn'tabout replacing human connection
.
It's about enhancing it.
The source material actuallyhas a great example of this.
Talk about AI and data analysis.
Speaker 1 (06:22):
Right, that part initially threw me for a loop.
It seemed counterintuitive thatsomething as seemingly
impersonal as AI could actuallymake things more personal.
So it's not about replacing,like you were saying.
It's not about replacing thathuman element, but more like
okay, how can we use these toolsto actually enhance those
relationships?
(06:42):
It's about working smarter, notharder, which I think is a
mantra for, like, everyentrepreneur, right?
Speaker 2 (06:48):
Absolutely.
Yeah, that makes a lot of sense.
It's like that, saying youcan't manage what you don't
measure.
Speaker 1 (07:00):
Exactly.
And speaking of measuring, oneof the biggest benefits of CRM
is its ability to track keymetrics.
Remember how we were talkingabout the customer journey?
Speaker 2 (07:10):
Yeah, With a CRM, you can actually see how people are
moving through that journey,identify any bottlenecks or
drop-off points and makeadjustments along the way points
and make adjustments along theway.
Speaker 1 (07:22):
So it's not just about organizing your contacts
and sending automated emails.
It's about having a bird's eyeview of your entire customer
experience.
Yes, and using data to makeinformed decisions.
I'm starting to see howpowerful this could be.
But for our listener who'sready to take that first step,
what would you recommend?
Where do they even begin?
Speaker 2 (07:38):
Well before you even think about specific CRM
platforms which, by the way, wecan dive into in a future deep
dive, if you'd like.
Speaker 1 (07:46):
Oh yes, let's put a pin in that for later.
Speaker 2 (07:48):
Absolutely, but for now I recommend starting with a
simple exercise.
Grab a piece of paper, or evenjust use some sticky notes, and
try to map out your currentcustomer journey.
Speaker 1 (07:57):
Like a visual flow chart of how people interact
with your business from the veryfirst touch point.
Yeah, I love that.
Speaker 2 (08:04):
Exactly.
Start by thinking about all thedifferent ways someone might
find you.
Is it through your website,social media, word of mouth?
Then what are the steps theytypically take before making a
purchase or booking yourservices?
Do they download a lead magnet,attend a webinar schedule, a
consultation?
And what happens after the sale?
How do you stay in touch andnurture that relationship?
Speaker 1 (08:26):
It's like creating a roadmap of your ideal customer
experience.
Speaker 2 (08:30):
Yes.
Speaker 1 (08:30):
And once you have that visual representation, you
can start to see what the gapsare.
Speaker 2 (08:33):
Right.
Speaker 1 (08:33):
Like maybe you're doing a great job of attracting
leads, but then they're fallingoff the map because your
onboarding process is clunky ornon-existent.
Speaker 2 (08:40):
Exactly.
This exercise can be incrediblyrevealing and the best part is
it doesn't require any fancysoftware or technical expertise.
It's just about taking the timeto really think through your
customer journey and identifyareas for improvement.
Speaker 1 (08:56):
And maybe even celebrate some wins along the
way, because chances are you'realready doing some things right.
Speaker 2 (09:01):
Absolutely.
Crm isn't about reinventing thewheel.
It's about making your existingprocesses smoother, more
efficient and morecustomer-centric.
It's about finding those smallchanges that can make a big
impact on your bottom line andyour overall customer
satisfaction.
Speaker 1 (09:17):
Speaking of resources , I remember the source
mentioned a company calledPinnacle AI.
They apparently offer somepretty cutting edge AI driven
CRM solutions.
Speaker 2 (09:25):
Might be worth checking them out to see what
they have to offer.
Speaker 1 (09:27):
Yeah.
Speaker 2 (09:27):
The CRM landscape is constantly evolving, with new
players and technologiesemerging all the time.
Speaker 1 (09:33):
So it's a journey, not a destination, right?
Speaker 2 (09:36):
Precisely, and the most important thing is to start
somewhere, even if it's justwith that simple customer
journey mapping exercise.
Taking that first step is whatmatters most.
Speaker 1 (09:44):
I love that.
So to our listener.
We challenge you to take thatfirst step.
Think about one area of yourbusiness where a more organized
customer-centric approach couldmake a real difference.
Maybe it's streamlining youremail marketing.
Maybe it's finally gettingaround to setting up that
welcome sequence you've beenputting off.
Or maybe it's just taking a fewminutes to map out your
(10:05):
customer journey.
Whatever it is, just startsomewhere.
Speaker 2 (10:08):
Because even small changes can have a ripple effect
on your business, leading tohappier customers, increased
loyalty and, ultimately, moresustainable growth.
Speaker 1 (10:17):
And isn't that what it's all about Building a
business that not only thrives,but also brings you joy and
allows you to make a realdifference in the lives of your
customers.
Speaker 2 (10:27):
Couldn't have said it better myself.
Speaker 1 (10:28):
Well, on that note, it's time for us to wrap up this
deep dive.
We hope you found it insightful, maybe even a little inspiring.
Remember, crm isn't just abuzzword.
It's a philosophy, a way ofdoing business that puts the
customer at the heart ofeverything you do.
Speaker 2 (10:45):
And the beauty of it is that it's a journey you don't
have to take alone.
There are tons of resourcesavailable, from helpful articles
and podcasts like this one toexperienced consultants who can
guide you along the way.
So keep exploring, keeplearning and, most importantly,
keep building those amazingrelationships with your
customers.
Speaker 1 (11:02):
Until next time, happy CRMing.
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