Episode Transcript
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Speaker 1 (00:00):
Hey there.
So it seems like you're keen todelve into the latest updates
from Pinnacle AI, specificallytheir CRM moves.
Speaker 2 (00:06):
Definitely a hot
topic.
Speaker 1 (00:07):
Well, you've come to
the right place.
We're diving deep into theSeptember 2024 updates.
Speaker 2 (00:13):
Fresh off the press.
Speaker 1 (00:14):
Straight from the
source, their blog.
Get ready to have it all brokendown what's new and why it
matters.
Speaker 2 (00:21):
All about staying
ahead Right, Especially in the
CRM world.
It's a fast moving space.
Absolutely my bet is theseupdates are tackling the big
challenges businesses face, youknow, streamlining those
workflows.
For sure Tightening up security.
Nobody wants any slip ups there, nope.
And let's not forget makingsure your marketing efforts
actually hit the mark.
Speaker 1 (00:40):
That's key.
Speaker 2 (00:41):
Got to pack a punch.
Speaker 1 (00:42):
Exactly so.
First up, let's unpack theseestimates.
Music to my ears.
Honestly, I've lost countlesshours to spreadsheets and
juggling separate invoicingsystems.
It's a mess.
Oh, tell me about it.
But now Pinnacle AI lets yousend those estimates right
within their platform.
Speaker 2 (01:00):
Oh, that's
interesting.
Yeah so it's all about settingthe stage right for a smooth
customer journey from the get goExactly.
You're not just throwing anumber out there, you're
outlining the scope, making sureeveryone's on the same page
about costs, right up front.
Speaker 1 (01:14):
Transparency is key.
Speaker 2 (01:15):
Absolutely, and you
know, let's be honest, that
clarity can make or break aclient relationship.
Speaker 1 (01:20):
Totally agree.
And here's where it gets reallyinteresting.
Once the client gives the greenlight, bam.
You can convert that estimateinto an invoice with a single
click.
Speaker 2 (01:29):
No kidding.
Speaker 1 (01:29):
No more manual data
entry.
That's huge.
No room for typos.
Oh, that's a lifesaver, savesso much time.
Speaker 2 (01:36):
Time is money after
all, and this just screams
efficiency.
Speaker 1 (01:39):
Streamlining at its
finest.
Speaker 2 (01:41):
Speaking of, let's
move on to the granular access
for WordPress updates.
Okay, sounds intriguing.
Speaker 1 (01:44):
This one At its
finest.
Speaking of, let's move on tothe granular access for
WordPress updates.
Speaker 2 (01:47):
Okay, sounds
intriguing.
This one is all about control.
Speaker 1 (01:48):
I like it already.
Control is good.
Speaker 2 (01:50):
Right.
Specifically, who gets totinker with those WordPress
settings inside Pinnacle AI?
Speaker 1 (01:57):
Ah, so it's like
you've got this beautifully
integrated website in CRMExactly, but not everyone on the
team needs to be back theremessing with the settings I want
in there, like maybe you have amarketing intern who just needs
to schedule social posts, notredesign the entire website.
Speaker 2 (02:11):
Or they've been there
, done that.
Speaker 1 (02:13):
Yeah.
Speaker 2 (02:13):
And then getting that
panic message from the boss oh,
what happened to the website?
Not a fun conversation.
This feature just screams riskmitigation.
You give each team member justthe access they need.
Minimize those accidentalchanges, for sure.
Or, even worse, unauthorizedaccess.
Speaker 1 (02:30):
Absolutely, and you
know it keeps everyone focused.
Speaker 2 (02:33):
That's a good point.
Speaker 1 (02:33):
No more going down
the WordPress rabbit hole, when
all you needed to do was send anemail campaign.
Speaker 2 (02:38):
Laser focus Love it.
Speaker 1 (02:39):
And, for businesses,
super protective of their
branding.
Speaker 2 (02:42):
Which, let's be real,
most are.
Speaker 1 (02:45):
Absolutely.
This level of control over thewebsite within the CRM is a game
changer.
Speaker 2 (02:49):
Couldn't agree more.
A unified brand experienceacross all channels that's the
dream, and this feature helpsmake it a reality.
Speaker 1 (02:57):
Okay, now let's talk
about a feature I know will
resonate with anyone who's everhit send on an email and then
spent the next hour refreshingtheir inbox frantically checking
if it actually went through themessaging error trigger.
Speaker 2 (03:09):
The dreaded send
button anxiety.
We've all been there.
Speaker 1 (03:12):
Oh yes, so Pinnacle
AI is stepping in with some much
needed automation to ease thosecommunication worries.
Speaker 2 (03:18):
Tell me more.
Speaker 1 (03:18):
Instead of
obsessively hitting refresh, you
can set up alerts for anymessaging hiccups.
Speaker 2 (03:23):
So like a little
safety net for your important
communications exactly I like itand you can even program
automatic responses based on thetype of error.
Speaker 1 (03:31):
So no more generic
oops, something went wrong
message.
You can personalize it,reassure the recipient, even
inject a little humor, why not?
Speaker 2 (03:39):
it's all about
turning a potential negative
into a positive experience foryour customer absolutely
speaking of positive experiences, let's jump into the social
media upgrade, and this one's abiggie.
The new Post Composer, pinnacleAI, knows a clunky social media
tool is just asking forfrustration.
Speaker 1 (03:57):
Ugh, tell me about it
.
I've wasted so many hourswrestling with scheduling tools
that just don't seem to get itright.
So what's got you excited aboutthis new composer?
Speaker 2 (04:08):
Well, first off,
they've seriously streamlined
the scheduling process Way moreintuitive, user-friendly you'll
love it.
And that preview function.
Let's just say no moreaccidental posts that make you
want to hide.
Speaker 1 (04:18):
Oh the relief.
And here's what caught my eyeyou can schedule video posts
right there in the composer.
Speaker 2 (04:24):
No more jumping
between platforms.
Speaker 1 (04:26):
No more workarounds.
It's all right there.
Speaker 2 (04:28):
That's fantastic.
Right, talk about convenient.
Speaker 1 (04:31):
Exactly, and you can
even upload mixed media content.
Wow.
Speaker 2 (04:36):
They're really
stepping up their game.
Speaker 1 (04:37):
Right, and what I
really appreciate is how
Pinnacle AI is recognizing thateverything's connected these
days.
Social media, it's not anafterthought, it's a core part
of your online presence, andthis update really reflects that
.
Speaker 2 (04:50):
They're weaving it
into the whole CRM experience.
Speaker 1 (04:52):
Exactly Work smarter,
not harder.
Speaker 2 (04:56):
Couldn't agree more.
Speaker 1 (04:57):
They're making it
easier than ever to manage your
entire online brand presencefrom one central place.
Love it.
Okay, let's shift gears a bitand talk about email marketing,
because Pinnacle AI has got somereally cool new features there
as well.
First up and this one is hugefor anyone who's ever sent out
an email blast and thenimmediately spotted a typo,
pause or cancel email campaigns-oh, the dreaded send button
(05:20):
regret.
Yeah.
Speaker 2 (05:20):
Don't even get me
started.
We've all been there, but itseems like Pinnacle AI gets it.
They're giving us the power tohit the brakes before things go
really wrong.
Speaker 1 (05:29):
Right, it's a
lifesaver for those.
Wait a minute.
Did I forget to include thediscount code moments?
Speaker 2 (05:34):
Or the attachment.
Don't forget the attachment.
Speaker 1 (05:36):
Oh yeah, that's
another good one.
The worst, but seriously.
No more frantic calls tocustomer support wishing you
could turn back time.
It's all about flexibility andpeace of mind.
Speaker 2 (05:47):
Because, let's be
honest, marketing plans, they
don't always go exactlyaccording to plan.
Sometimes you need to makethose last minute tweaks.
And speaking of working smarter, let's dive into pre-built
segments for targeted emailcampaigns.
I'm always on the lookout forways to save time and boost
those conversion rates, and thisseems like a no-brainer oh,
(06:08):
absolutely.
Speaker 1 (06:08):
This feature is all
about taking the guesswork out
of email segmentation so,instead of spending hours
manually categorizing youraudience, exactly you can
leverage these pre-builtsegments.
Speaker 2 (06:19):
Target those specific
customer groups laser focus
laser precision.
Yeah, it's like having a wholeteam of marketing experts
working behind the scenesanalyzing your audience,
grouping them based ondemographics, behavior,
engagement levels, you name itit's like pinnacle AI has this
crystal ball.
Speaker 1 (06:35):
They're looking into
the future of CRM right, giving
users the tools to get ahead ofthe game and that's what's so
exciting.
Speaker 2 (06:41):
you can tell they're
not just keeping up with the
trends, they're anticipatingwhat's next.
Speaker 1 (06:45):
Yeah, for sure.
Speaker 2 (06:46):
Not just adding shiny
new features for the sake of it
.
They're delivering realsolutions that can actually
transform how businesses operate.
Speaker 1 (06:54):
Completely agree.
So let's do a quick recap ofour Pinnacle AI September 2024
updates deep dive.
Speaker 2 (07:01):
Love a good recap.
Speaker 1 (07:02):
We've covered a lot
Estimates, granular access for
WordPress, that messaging errortrigger a lifesaver.
Speaker 2 (07:08):
We'll get that one.
Speaker 1 (07:09):
The new post,
composer, pause or cancel email
campaigns.
Speaker 2 (07:13):
So much control.
Speaker 1 (07:15):
Right, and of course,
those pre-built segments for
targeted email campaigns.
Phew, yeah, that's quite thelineup.
Pinnacle AI is covering all thebases.
Speaker 2 (07:23):
They've really
thought of everything
Streamlining those daily tasks,giving you more control and
empowering those marketingcampaigns.
It all comes back to workingsmarter, not harder, and these
updates, they're proof,absolutely.
Speaker 1 (07:36):
So, out of all these
new features, which one has you
ready to jump in and get started?
Speaker 2 (07:41):
Oh, that's a tough
one.
There's so much to be excitedabout.
If I had to pick just one, it'sthe potential of those
pre-built segments for emailcampaigns.
That's got my marketing brainfiring on all cylinders.
Right To personalize yourmessaging like that so easily
it's a game changer.
Speaker 1 (07:55):
I completely agree.
It's like a secret weapon foryour marketing arsenal.
Well, that wraps up our deepdive into the world of Pinnacle
AI and their latest updates.
Hopefully you're feeling aspumped as I am to start putting
these new features to work.
Speaker 2 (08:08):
Definitely.
And remember, this is just thebeginning Pinnacle AI they're
constantly innovating, pushingthe limits of what a CRM can do.
Speaker 1 (08:16):
Yeah.
Speaker 2 (08:17):
Stay curious, keep
exploring.
Who knows what excitingdevelopments are next.
Speaker 1 (08:21):
Couldn't agree more
Thanks.