E17 - Staying Connected at Scale: Wayne Helm on Systems, Hot Sheets, and PixlCRM

When Wayne Helm launched Black Clover Media, he knew success would come from more than great photos. With decades in sales and marketing, Wayne leaned on systems, automation, and client communication to build a business that keeps growing—without him having to sell every day.

In this episode, Wayne shares how he uses PixlCRM + the Pixl Marketing Method to stay top-of-mind with agents, deliver a better client experience, and generate new business. From porting his phone number and routing every call, text, and DM through PixlCRM, to building a lean team supported by automation, Wayne shows what’s possible when you actually use the tools.

Inside this episode:

• Why consistent communication beats one-off outreach
• How automation keeps clients engaged while Wayne is out on shoots
• The weekly Hot Sheet that agents love (and how it drives new clients)
• Building a lightweight team: VA, admin, and editors tied together with PixlCRM
• Real-world use of AI and automation in a growing media business

If you’ve been treating your CRM like a glorified Rolodex, Wayne’s story will show you what happens when you put systems to work in your business.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com