I wanted to talk with Sasha as she set up her consultancy at the beginning of a full-blown global pandemic. Jumping off the corporate bandwagon is always scary; however, doing it like these can feel like jumping off a cliff without a parachute.
We'll talk about:
* how her initial plan to work with large big-name companies got impacted by the power of TikTok
* how she discovered small businesses and what impact it had on her consultancy and her approach to marketing
* and her advice and recommendation on setting up a business during a global pandemic
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