The Pocus Unlocking Revenue Podcast

Ever wonder what happens behind the scenes when a company goes public?

Looking for real insights on how to position yourself for career growth at high-growth companies?

Danielle from Figma experienced their IPO journey firsthand and is sharing what it's really like—plus the career frameworks that got her there.

Danielle navigated an unconventional path from operations to sales and back to senior ops at one of the world's most successf...

Need strategies for staying competitive when AI capabilities become commoditized across your market?

Looking to learn from someone who's navigated the evolution of sales from cold calling to AI-powered prospecting?

Ayub Mohammed from RingCentral shares his playbook for building differentiated sales strategies in an AI-first world.

With over a decade in sales, Ayub has witnessed the transformation from spray-and-pray tactics to intent-...

Bill Dwoinen, CRO of Mural, dives into his transition from enterprise giant to agile CRO, exploring the wins, surprises, and hard-learned lessons that every sales leader needs to hear.

Bill has led revenue teams at some of the biggest names in tech, including Slack and Salesforce. Now, as CRO at Mural, he's applying those lessons to build scalable processes and high-performing teams in a completely different context.

The world of GTM...

Need direction on how to evolve RevOps from an order-taking function to a strategic growth partner?

Looking to master the art of capacity modeling and avoid the costly mistakes of over-hiring or under-hiring?

Avtar is a RevOps veteran who has built RevOps from scratch at four different companies. Currently at Benchling, he's transformed RevOps from a reporting function into a strategic partnership with sales leadership that drives re...

The era of "growth at all costs" is dead. Revenue leaders are scrambling to do more with less. Most are still running outdated playbooks designed for when capital was free.

Peter Borkovich, VP of Revenue at Vidyard, shares his blueprint for running ultra-efficient revenue organizations that thrive in today's challenging environment.

With over two decades at high-growth companies like Salesforce, InVision, and Yotpo, Peter has pioneer...

Tired of marketing teams that chase vanity metrics instead of moving the needle?

Ready to challenge the "data-driven everything" orthodoxy that's paralyzing your team's execution?

Stef Miller, Global Campaigns leader at Udemy, is sharing her contrarian playbook for building marketing teams that actually drive business growth.

Stef brings a unique perspective from scaling marketing operations across high-growth SaaS companies and worki...

Think your prospecting playbook is still working?

Think again.

Frank Perkins from Datadog has witnessed prospecting change more in the last 3 years than in the previous 30 years combined. He's here to share his bold vision for the future of sales, where AI agents handle the early sales cycle and human-to-human interaction happens much later in the process.

We're diving deep into Frank's framework for transitioning from predictability ...

Want to learn how to scale your sales career alongside a fast-growing company?

Looking for real advice on navigating the path from SDR to AE to sales leadership?

Mike Stevenson from DocuSign shares his playbook for building a successful sales career over nearly two decades, including how he's scaled himself through 11 years at one company.

Mike has led teams across the full spectrum—from SMB to Enterprise, from individual contributors...

Need guidance on how to consistently exceed sales targets and leverage AI in your sales workflow?

Looking to learn from someone who has crushed targets and mastered modern sales techniques that actually work?

Brian LaManna, Enterprise Account Executive at Gong, is passionate about sharing his hard-won sales insights with his fellow sellers, which is why he founded 'ClosedWon' a sales training company. He also posts regularly on Linke...

Need direction on how a PLG motion and cold outbound prospecting can work in harmony?

Looking for tips on how to avoid the “dev tool trap?”

Marcus Holm, CRO of LaunchDarkly, is a dev tool veteran who helped transition LaunchDarkly to an outbound-oriented, value sales-centric GTM organization.

Prior to joining LaunchDarkly, he built the sales org zero to one at Forter, led Global Account Sales at VMWare, and held various sales leadersh...

Today's B2B marketers face a widening divide. 

While AI and personalization tools evolve at breakneck speed, most teams still rely on outdated playbooks that fail to capitalize on these innovations. 

The result? Missed opportunities, wasted budgets, and declining engagement across channels.

Guy Yalif, Chief Evangelist at Webflow and former Co-founder of Intellimize unpacked the marketing trends every B2B marketer needs to know in ...

Planning to revamp your RevTech stack in 2025? 

Thinking about implementing AI tools for sales? 

…Feeling lost? 

Mollie Bodensteiner is the VP of Revenue Operations at Engine (the modern travel platform) and she's here to help. 

Mollie’s built RevOps teams at Corteva, Syncari, and Deel before Engine. She's spent millions on GTM software and knows what actually works (and what’s not worth the $$$)

We covered:

• How to assess where AI fi...

Is your sales teams drowning in unqualified leads?

What if you could transform every prospecting effort into a precision-driven revenue engine? In 2025, you can’t afford to keep running GTM like it's 2015.

Most B2B sales teams are stuck in a cycle of inefficient pipe generation and unpredictable revenue growth. If you’re struggling to scale, time to take a hard look at your GTM playbooks.

Kyle Norton, Chief Revenue Officer at Owner.c...

Ready to unlock enterprise-scale growth? Many B2B companies struggle to evolve their sales motion from PLG success to strategic enterprise deals.

How do you build an upmarket motion that complements your PLG flywheel? How do you build the internal muscle to do outbound?

As the Director of Sales for North America at Monday.com, Jason Miller helped transform Monday's sales organization from its product-led roots to a sophisticated...

Is your sales team still pitching to developers like they're enterprise VPs? What if you could transform your technical sales motion from friction-filled demos to authentic product conversations?

In 2025, you can't afford to run developer GTM like it's just another B2B playbook.

Travis Patterson, Chief Revenue Officer at Merge, shares the developer-first sales strategy that drove SignalFx to a $1B+ acquisition and contin...

Ready to build next-level pipeline? Most sales teams are struggling to adapt their traditional prospecting methods to today's market. The old playbook isn't delivering results, and revenue targets feel out of reach.

As the CEO and Founder of AMP Creative, Morgan J. Ingram has developed prospecting and outbounding frameworks that blend time-tested sales principles with content strategies. His unique approach has helped countl...

The best GTM leaders don't always come from traditional backgrounds - and Stevie Case is the perfect example.

Stevie Case, CRO of Vanta, brings a truly unique perspective to modern revenue leadership. She started her career as the world's first female pro gamer and is now known for building high-performance revenue teams in tech.

We covered:

• Stevie's career journey from gamer to tech leader
• How she thinks about bui...

BizOps teams have become a standard part of GTM teams, but it can look different at every company, with different responsibilities and team structures. So, WTF is BizOps? And how do you ensure it drives real business impact?

Stuart Wilson, VP of Business Operations at Drata, brings a unique perspective from his journey through investment banking, private equity, and operational leadership at high-growth companies like SurveyMonkey a...

Are your reps struggling in a tough market? AI promises massive efficiency gains, but most teams are drowning in tools without seeing real results.

Kyle Asay, VP of Global Growth Sales at LaunchDarkly, increased his team's outbound pipeline by 142% while navigating the shifting GTM landscape. From his journey as an SDR at Qualtrics to scaling multiple high-performing teams, Kyle is sharing his insights on what actually works in...