In this episode of The Pod Files, host Bogdan Bratis sits down with Randy Rohde, a digital marketing and PR expert and founder of 38 Digital Market and The News Guy. The conversation takes a deep dive into the power of SEO press releases: what they are, how they work, and why they’re a valuable tool for entrepreneurs, content creators, and especially podcasters.
Randy shares his journey from starting in education services to building a thriving PR and digital marketing agency. He explains how press releases remain a unique media device in content marketing because they allow brands to control their public narrative, unlike most other forms of media coverage. Randy emphasizes that press releases, when coupled with modern SEO techniques, can boost a podcast’s visibility and brand authority by distributing your story across hundreds of news sites and major platforms.
Bogdan and Randy discuss the value of niche branding, the importance of distributing content through multiple channels, and how podcasting itself serves as a powerful PR tool. They touch on the practical workflow of executing an SEO press release, sharing tips for creating newsworthy stories and taking advantage of opportunities to amplify a brand.
Rounding out the episode, Bogdan quizzes Randy with some fun, offbeat questions, offering listeners a glimpse of Randy’s personality beyond his PR expertise.
(03:27) - Randy’s PR Journey: From Education to Agency
(06:44) - Launching The News Guy Brand
(08:13) - Branding Lessons: Separate & Streamline Your Services
(10:04) - Podcast Audience: Who Benefits from PR?
(10:26) - What PR & Press Releases Actually Do for Your Brand
(11:46) - Brand Amplification: Podcasting Meets Press Releases
(12:55) - Anatomy of a Great Press Release & SEO Impact
(15:22) - Press Release Distribution Tiers & Backlink Value
(16:01) - Real-World Example: Organic Pickups & Viral Effect
(19:08) - The “Virus” Analogy: How Stories Spread Online
(20:45) - How Often Should You Do Press Releases?
(23:26) - Is Podcasting a PR Service? Controlling Your Narrative
(24:09) - Exactly How to Use Press Releases to Boost Podcast Reach
(25:41) - Embedding YouTube & Audio in Press Releases
(27:03) - Holistic Digital Marketing: Diversifying Tactics
(28:55) - Wire Service vs. Direct Outreach Explained
(31:27) - Publishing Editorials & Guest Posts (Forbes Example)
(32:13) - Lighthearted Game: Fun Questions with Randy
(33:10) - Representing Humanity to Aliens
(36:02) - The Strangest Thing You’ve Ever Googled
(38:14) - Time Travel: Past or Future?
(41:03) - Advice for Your First Press Release
(43:21) - The Weirdest Press Release Requests
(47:07) - Writing for Local Businesses & Geo-targeting
(48:21) - Success Stories: Press Releases with Massive Reach
(50:19) - Final Advice: Consistency is Key for PR
(52:17) - If Joe Rogan Were Your Podcast Guest
(54:22) - Where to Find Randy & The News Guy Resources
The News Guy: https://thenewsguy.com/
38 Digital Market: https://38digitalmarket.com/
Randy's LinkedIn: https://www.linkedin.com/in/randyrohde/
Read Article: https://saspod.com/blog/post/podcast-seo-press-releases-the-ultimate-visibility-tool
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