Summary:
In this episode of The Pod Files, host Bogdan Bratis dives into the world of YouTube with guest Andrew Murdoch, a YouTube marketing expert and founder of YT Era . Together, they explore practical strategies for businesses to grow a successful YouTube channel. Andrew shares insights on the importance of focusing on the viewer, creating targeted content, and understanding the difference between viewer and buyer avatars. He also emphasizes the three key steps to YouTube success: attracting viewers, retaining them, and encouraging their return. The discussion extends to the role of production quality, the intricacies of organic versus paid strategies, and the overarching concept of using YouTube as a top-of-funnel platform to drive meaningful results. Packed with actionable tips and valuable industry knowledge, this episode is a must-listen for anyone looking to harness content marketing with YouTube to grow their business.
Timestamps:
(01:26) Introduction of Andrew Murdoch and focus of the episode
(03:17) Andrew Murdoch's backstory
(11:19) YouTube philosophy and focus on the viewer
(15:52)Understanding YouTube as a business within a business
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The three-step process for YouTube success
(17:25) Step 1: Get the viewer
(22:22) Step 2: Keep the viewer
(33:22) Step 3: Get the viewer back
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(23:51) Key insights on high production value and technical setup
(43:30) Avoiding YouTube ads on organic content
(40:25) Advanced collaboration strategies on YouTube
(50:44) Darrell Eves' advice on paid traffic
(56:23) Resources and where to learn more about Andrew's services
Links:
Follow Andrew Murdoch
Website: https://www.ytera.com/
LinkedIn: https://www.linkedin.com/in/mrandrewmurdoch/
Read Article:
https://saspod.com/blog/post/how-to-start-a-youtube-channel-the-right-way-with-andrew-murdoch
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