Summary
In this episode of The Pod Files, host Bogdan Bratis interviews Craig Campbell, an SEO expert with over 22 years of experience and a successful digital marketing career. Craig & Bogdan talk all about SEO in the new AI revolution. Craig shares insights on boosting website visibility through click-through rate manipulation and multi-channel traffic sources, while explaining the risks of using unedited AI-generated content for SEO.
They also discuss Craig's career journey in technology, from early experimentation with web design to building a leading digital download business. Craig emphasizes the importance of delegation in scaling businesses and shares stories of his successes and failures, including his humorous experiences with niche ventures like women’s fashion and adult-related industries.
The discussion also highlights how podcasting, YouTube, and social media can significantly enhance your online presence, build a brand, and drive website traffic. Craig details the importance of consistent content marketing and his innovative strategies for growing his YouTube channel, which reached over 1 million subscribers in only 4 years. The episode provides both practical advice and entertaining anecdotes, making it an insightful listen for anyone interested in SEO, digital marketing, content marketing or personal brand development.
Timestamps
(00:00) Introducing Craig Campbell
(02:05) Craig's Journey into Digital Marketing
(05:56) Evolution of the Internet and Digital Platforms
(07:12) SEO Strategies Differ Between Niches
(08:48) Balancing Focus in Marketing Strategies
(09:30) Delegation and Scaling Up Business
(12:24) Systems and Processes in Business Growth
(14:01) AI's Role in Google Search and SEO
(16:07) Manipulating AI in Search Rankings
(18:12) Future of Google as a Transactional Engine
(19:00) Transitioning Between Paid Ads and Organic SEO
(20:59) Using AI-Generated Content for SEO
(22:12) Google Penalties for AI-Generated Content
(23:51) AI Tools for Creative Processes
(25:05) AI and Automation Supporting Business Needs
(25:12) Craig’s Biggest SEO Success
(26:26) Challenges with Sharing Business Websites
(29:00) Overcoming Fake Google Reviews
(30:38) Funny Mistakes in SEO Ventures
(34:58) Lessons from Past Failures
(38:33) Podcasting and Its Impact on SEO
(39:08) Comprehensive Strategies for SEO Growth
(42:24) Holistic Approach to Digital Marketing
(44:54) Gaining Confidence in Public Speaking
(47:05) Leveraging Authenticity in Personal Branding
(53:22) Managing Social Media and YouTube Content
(54:34) Growing a Successful YouTube Channel
(59:33) Navigating Common Names in Branding
(62:23) Dealing with Trademark Issues
(63:29) Closing Thoughts
Links
Follow Craig Campbell
Website: https://www.craigcampbellseo.com/
YouTube: https://www.youtube.com/@CraigcampbellseoUk
Instagram: https://www.instagram.com/craigcampbellseo/?hl=en-gb
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