In this episode of The Pod Files, host Bogdan Bratis sits down with podcasting industry veteran James Cridland, the editor of Podnews and a leading radio futurologist. James shares insights from his impressive career, including launching the world's first streaming radio mobile app and advising major broadcasters like the BBC and ABC Australia.
The conversation covers the evolution of podcasting, the critical importance of openness in the industry, and why Podcasting 2.0 matters for creators and listeners. James discusses current challenges around analytics and platform control posed by giants like Spotify and YouTube, emphasising the need to keep podcasting accessible and open. He also explores the global state of podcasting, the distinction between podcasting and radio, and how businesses can leverage podcasts as powerful branding tools.
Additionally, James touches on the impact of AI on the podcasting landscape, podcast discoverability tips, and practical advice for avoiding "podfade." The episode wraps up with a lighthearted Q&A, providing a glimpse into James's personality and perspectives beyond podcasting.
(03:28) – How James got into podcasting
(04:46) – The origin of Pod News
(06:10) – Running Pod News solo
(07:17) – What makes a good story for Pod News
(09:09) – Global nature of podcasting
(10:23) – The future: Podcasting 2.0 & open podcasting
(13:07) – Spotify & analytics hurdles
(16:29) – The current state of radio vs. podcasting
(19:58) – International podcasting trends
(23:36) – Pandemic podcasting boom
(25:27) – Why businesses should start podcasts
(29:50) – Audio vs. video podcasting
(34:08) – What is a podcast today?
(38:01) – How to avoid podfade
(49:58) – The impact of AI in podcasting
(54:37) – Boosting podcast discoverability
(57:00) – Where to find James Cridland
Learn more about James Cridland: https://james.cridland.net/
Podnews: https://podnews.net/
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