How to Create a Professional Podcast Website in Minutes

Creating a podcast is time-intensive, so having an easy-to-use, reliable website platform that aggregates everything — from your reviews to your YouTube videos — can make all the difference.

On this episode of The Podcast Club, Molly, Marcus and Adam talk to Brenden Mulligan, creator of podcast website builder Podpage, about the importance of a solid podcast website.

Having a website for your podcast that you can navigate seamlessly is crucial, both for presentation and as a direct connection to your audience.

On this episode of The Podcast Club, Molly, Marcus and Adam sit down with Brenden Mulligan, the founder of podcast website builder Podpage, to talk about the importance of having a podcast website, and current trends in the industry.

With a background in the music industry, Brenden saw how artists invested in building their fanbases on MySpace back in the day when it was a thing. Musicians often built their following on MySpace rather than developing their own websites. When MySpace fell apart, so did those fanbases.

“I was searching for some podcast a couple years ago. And I was like, you guys don't have websites, you're relying on these distribution channels,” Brenden says.

When he discovered that podcasts are syndicated through RSS feeds and the data is available for anyone to use, he realized he could easily build a website because he only needed to build the frontend. He created Podpage, which allows you to set up a website for your podcast that won’t be time-intensive or difficult to set up or maintain. 

“There are a lot of people who set up one of these pages and then never come back again,” Brenden says. “They don't have to worry about the website, we’ll automatically Tweet and post to Facebook if you want.” 

Tune in to hear their thoughts on using tools to automate processes, why the focus needs to be on creating good content, as well as trends that have emerged and waned since the beginning of the pandemic.

Guest of the Pod: Brenden Mulligan
🎙️ What he does: Brenden is the founder of Podpage, which helps podcasters build a professional looking website for their podcast quickly and easily.

💡 Key quote: “I don't need to build a database. I just need to build a front end that reads the feed and puts the data on a website. And because it's structured, we can do all kinds of great SEO work.”

👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Molly Ruland 
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C. 

💡 Key quote: “I want to set people up for success, and force them into it.”

👋 Where to find her: LinkedIn | Twitter | Instagram

 

Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.

💡 Key quote: “I feel like there's this contingency of people that feel like it's the apps job to help podcasters be discovered. And I think that is complete bullshit. I do not think that is a realistic way to live.”

👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment. 

💡 Key quote: “They gravitate towards one thing and another thing and I see what the consumer behaviors [are] as it's evolved. Cameras are not the requirement anymore for everybody, it just depends on how you create and how you're doing it.”

👋 Where to find him: LinkedIn | Twitter | Instagram

Tips for Podcasters 
Top takeaways from the episode 

⭐ Having a podcast website that you can control is important. Create a website that you can use to engage with your audience directly. Relying solely on outside distribution channels to reach your audience isn’t a good strategy, because it takes the control out of your hands.

⭐ Use tools that allow you to focus on the content. Don’t spend 10 hours editing an episode when a professional could have done it in 40 minutes just because it’s free. “You got to know when to hold them, and when to fold them.”

⭐ Have guests provide their information to automate processes. Scrolling through social media profiles trying to find your guest isn’t a good use of time. Users of Podpage went crazy over a new feature that allowed them to send a form for their guests to fill out their own information.

⭐ Don’t rely on apps to get your podcast discovered. Content creators often believe it's the responsibility of the app to help listeners discover you — but it’s not. Creators should focus on b

Episode Transcript

(00:13):
Brendan Mulligan is joining us, ourfirst guest in a long time on the
show. Thanks for being with us, Brendan, Thank you for having me.
Brendan created pod Page, which iswhat we actually use for the podcast
Club dot tv website, and sowe wanted to get his input as somebody

(00:35):
who provides a service for podcast websitesabout podcast websites. But first, before
we get to the interview part,we do a little banter. Usually the
beginning we usually do a cold open, but sometimes it's kind of weird where
you're you're having this conversation between meand Adam and Molly, and like the
guests is just kind of sitting therein the same thing. So I figured

(00:56):
I introduced Brendan first. But Adam, did you survive Black Friday at the
Washington Music Center? Still here?So we're good. There's still some stuff
around, so it's all right.Nobody broke the doors down or anything.
It's a different since then. It'san interesting year this year or Black Friday?
In sales, I'm sure, yeah, there's not. There's not too

(01:18):
much, too many sales going onbecause only no one's got anything, So
gotcha interesting time, Adam, Ican't hear you at all. It's better,
I mean not really, No,can you hear me? Can anyone
else? I can? Yeah,I can hear you fine, but you're
really low right, So I reallygoing that dav y'all is your volume of
Molly? Of course my volume he'sall the way up. Man. You

(01:42):
want to watch me push this buttonlike my like my grandmother. No,
nothing's happening. Molly and I bothhave Brandon. Molly and I both have
background in music industry. And Mollywas probably in front of house and out
in the in the audience getting herears blasted off by Ya's more than I
was. I was on stage runningmonitors and stuff most of the time.
I A Yeah, I always sayI used to be music industry also,

(02:07):
and I took It took me afew years after leaving to not stand in
the back of the room and analyzethe set. It took me years to
get back to just enjoying and beingsuper present and with the music as opposed
to the performance. Yeah, whatdo you do in the music industry?
I started at this small label outof Chicago that had a joint venture with

(02:27):
Sony called Aware of Records Cool andit was like back in two thousands,
we've managed a bunch of singer songwriters, or we signed a bunch of singer
songwriters, and then we turned someof it into a management company. And
so but I mean I went Iwent out a tour with bands. We
did arena tour with John Mayer whenhe was dating Jessica Simpson, so it
did like and then immediately after Igot in a tiny van and did like

(02:51):
a Southeast like tiny club. SoI've done the whole touring thing. I
worked for CIA as an intern incollege, so I did a lot of
artist agents, which is a bookingagent, big massive booking agency. Yeah,
and I left that to build technologyfor musicians, and that sort of
led me to do what I'm doingnow. So are you a musician yourself?
Do you play any instruments? Inhigh school? I played some guitar

(03:13):
and drums, but I I sortof left that behind you with the technology
that you built for musicians. Sothis is mid two thousands, so my
Space and those kind of sites werebeing built, and so we'd get a
new we'd get like it was alwaysgreat as an utter label that you would
get like, oh my god,we just got booked on a bunch of

(03:34):
a bunch of dates, twenty dates. Great part of my job and other
people a company's shop was then tocopy and paste those dates in like fifty
different places and then it'd be like, oh, this date, this set,
time changed, or this then youchanged and need to go back and
like again, it was MySpace andthe fifty MySpace clones. It was sending
it out to the management team,it was putting it in the tour book.
And so the first thing I builtwas a basically it was called artist

(03:55):
Data with these very creative names thatI come up with products um. And
it was literally like a syndication thing. So if you were gonna, let's
say you're playing a show in DCat the nine thirty Club, you'd put
in, You'd go into my dashboard, you put nine thirty Club in,
and it would be posted on yourMySpace, Facebook, Twitter, fifty other
sides. It would be it'd besent to forget what the local paper in
DC is, but it would sendit to all the local papers. Wow,

(04:18):
you know, I just did andit put a widget on the website.
So it was cool. That's huge, especially back then. That was
back in those days, we werestill using print tour books, like this
was pre smartphone and all that stuff. So and that we were the tool
built those like you could print outa tour book with all the little you
know, it's a half sheet andit had Yeah, where were you gonna

(04:41):
say, Milly, Well, that'sback when we were all learning HDML to
decorate our MySpace pages too. That'swhere that's where we all became coders.
Low key. Well, it's funnyand not to not to jump the conversation
for it, but the we cango back to what the transition was.
MySpace fell apart. Yes, musiciansfan bases which they'd spent millions of dollars
building on my Space fell apart.I was started echoing at these music industry

(05:04):
conferences like you need a website,You need a website. Musicians would be
like, that's great, I don'tknow how to build one because you need
to get people on your mailing list. So I ended up building a platform
for musicians to build websites, whichwhat was that called? That was called
one Sheet. I had a bettername. Yeah, I remember one Sheet.
Yeah you built Yeah, that's awesome. Yeah, I have a lot

(05:24):
of friends that used one Sheet.Yeah, that was a you know,
it's funny when we get into thebusiness talk that was a great product,
horrible business. And and then youknow, it was actually seeing podcasters.
I was searching for some podcasts acouple years ago, and I was like,
you guys don't have websites. You'rerelying on these distribution channels for all
of your Yeah, you know,it's like and so that's kind of what

(05:45):
I built pod page for a friendbecause I was like, you gotta have
a website. I mean, yeah, and the data is there, I
can spin up a website for you. So kind of started as a weekend
hack project and has developed over time. But say, but it solves the
same problem that I was solving toyears government musicians, which is just like
direct connection to your audience and notrelying on Apple and Google and Spotify.

(06:06):
Yeah, and that's something I definitelywant to talk about later. That how
the problems that podcasters face was growingyour audience is not unique to podcasting.
But first I wanted to springboard offof what you were saying and how you
got into building pod page, thisvaluable tool that I know a lot of
podcasters are starting to use now.Like you said, it started off from

(06:27):
your music background. But how didyou decide just like, were you a
podcast fan? Would did you know? I'm a fan and have a couple
of friends with podcasts and but no, I mean it wasn't. It wasn't
an overly complex decision. It wasI never really understand I never dug into
what how podcasting was syndicated. Sookay, in music, you know,

(06:49):
when you want to put your musicon Spotify, you go through a distribution
service, ideally one called distro Kid, which is my favorite, and you
give them the files and their jobis like FedEx to take the files and
give them to Apple and then Appleserves the files. Yea podcasting. I
didn't realize until two years ago.It's just an RSS feed and which blew

(07:11):
my mind. And I was like, wait, so all of the data
that they yet is just available foranyone And so that was like just a
kind of a And then when whenmy buddy didn't have a website, I
was like, I think I couldprobably just build you one. Like I
don't need to build a database.I don't need to build I just need
to build a front end that readsthe feed and puts the data on a
website. Yeah, and because it'sstructured, we can do all kinds of

(07:32):
great SEO work and make it searchengine optimized and Google can find it.
Like, and I don't have toget anyone to enter data when you're building
a product, and if you haveto ask someone to like come onto your
dashboard and enter a bunch of data. That was what Artist Data's biggest issue
was, is Hey, come usethis database. And they're like, well,
the first thing you have to dois sit down for three hours and
type in a bunch of information.Like it's really hard to get people to

(07:53):
do that. Yeast with artists wasdifficult. That's that's a whole Yeah.
Us working with artists was slightly lessdifficult than getting them to pay for anything.
Yes, amen, I'm laughing becauseit's just trauma. That's how I
process trauma from working with artists fortwenty years. It's what I do for

(08:16):
a living. Yeah. Yeah,but it sounds like what you can actually
trade them physical goods that they needto do a little more straightforward. Yeah.
A lot of the tools that Ibuilt for them saved them time,
which wasn't necessarily their biggest issue.But anyway, the so, yeah,
that was the podcasting thing was justlike, holy shit, this can just
appear like and the sets still podpage works like you enter your podcast name,

(08:39):
you click see my website, andI show you fifteen different versions of
a fully built out website with allof your episodes, all of your episode
players, regardless of what your hostis like. It's just I mean,
I'm still like, I'm still it'sstill delightful for me to I built a
ton of these websites for people orhelp them go through it, and it's
like every time I'm like, ohthat's cool, look at all that stuff.
It's just right there. It's reallygood. Our page is super clean,

(09:03):
super professional. Um looks really good. Yeah. I also love how
though you're just pulling the information in, but then we can do whatever we
want to after it, like,because there are a lot of other services
that kind of aggregate the RSS feedand make it look nice, which is
essentially what a lot of these hostsservices are doing. But it's very limiting

(09:24):
as to what you can include,and you allow us to put whatever we
want to essentially in the in theepisode notes on the actual website when we
actually take time to do it.You can choose to do it if you
want to. Yeah, yeah,and then the video too, which this
is a video podcast, so beingable to put that on there, which
obviously is an upsell feature for you, but it automatically sucks in. Or

(09:46):
we just put the the YouTube urlin there and it appears right at the
top of the page along with audioplayer, which is awesome. Yeah yeah,
just as like if you can makeit, and and the other pieces.
It's not just a one time import. We check the RSS feed on
an hourly basis, sometimes every tenor fifteen minutes, and so there are
a lot of people who set upone of these pages and then never come
back again. Right, that's cool. I don't have to worry about the

(10:07):
website, Like, we'll automatically tweetand send and post a Facebook if you
want. Like, it's just sortof that part of it is over.
I mean, I've always believed whenI was working musicians, my whole thesis
was take every pain point away outsideof songwriting or performing, right, Like,
don't know, musicians should be spendingtheir time, you know, managing
a website or built writing a tourbook. Right, And yes, when

(10:28):
you're bigger you have teams for that, but when you're smaller, you have
to do it all yourself. Soand with podcasters it's like, yeah,
spend time like researching whatever whoever,you're an interview, getting guests, writing
great content, doing whatever, like, but don't spend time social media.
I mean, you need to doit, but it's just a shame that
you have to do it. Sothe more we can take off. That's
how I feel about the production ofit too. I think so many you

(10:50):
know, there's yet another app aboutto roll out and they're like, oh,
you can edit inside the app,and it's like, you know,
we're taking away all these jobs fromthe av industry every time, where like
you can record from your phone andthe whole world would listen to it,
Like, no, they won't.The only person who can get away with
that is Russell Brunson because he's alreadya gabillionaire with like a gabillion followers.

(11:11):
Right, he's probably in his bathroomon his phone, not carrying at all
if anybody listens to it. He'sthe only person that can record a podcast
from his phone. Everyone else needsto like edit it, and they get
so caught in getting it for freeor learning how to edit and spending eight
hours and then it just sounds worsethan when they started, and they're not

(11:31):
spending enough time on the strategy andthe amplification, like what happens before and
afterwards. So it's the same thing. It's like, why are you spending
ten hours an episode on something thata professional would have spent forty minutes on,
Like you got to know when tohold him and when to fold him,
and on some level, like whenyou're starting early, for sure,
there's budget issues and all that,but at the end of the day,

(11:52):
your time has value too, soyou know, and if you're going to
spend all your time on like thenuances of the website or the editing,
and then you got no steam leftto tell anybody, it doesn't matter if
it sounds like MPR produced it.Nobody knows about it, so it doesn't
matter, right, So yeah,I mean, I couldn't agree more.

(12:13):
You know, creating these tools tomake it easier for people to focus on
the content and not get so overwhelmedwith the you know, it's like making
a to do list and only doingthe really simple stuff, you know what
I mean, And then you're stillsomehow wasted a whole day and you're not
any closer. Yeah, I feellike this happens some of the pot So
you can you don't have to havean RSP to launch a pot page website.

(12:37):
You can build a manual. It'snot a delightful experience like the other
one is, but it's possible,right because you have to enter everything in
yourself and yea, But so alot of these people that come in and
they get themselves in this like gettingstarted state, and when I connect to
them, I'm like, oh,so, what what are you launching?
Like, you know, I needto get this mic, and I need
to work a little bit long morebecause it's I want to get this like
six hundred dollar mic or this fourhundred you know something, because I've saw

(13:00):
online that this is the best MIC. And there's so much that goes into
like building the perfect studio, andand there's so much prep work, and
then they never launched the thing insteadof just being like, oh, my
first few episodes are going to soundlike crap, but if the content is
good, everything else will be fine. But they spend so much time worried
about all the other stuff that um, yeah, I just think it's like

(13:20):
overthinking it in general, m saying. With the website, people come in,
they're like, oh, this iscool, but I want to customize
these fifty different things and like gouse WordPress, right, and you're gonna
you're going to spend you know,it might be better for what you want,
but like that's not what I'm for. I'm for making this not part
of your day. Ye. So, but you do offer a surprising amount

(13:43):
of features that you can adjust.Like that was because I'm used to these
template systems that are super super limited, and you know, you offer fonts
and colors and all this stuff thatthat's actually you can you can actually go
pretty far with it. Yeah,I think, um, you know,
it's I look at it and Isee all the warts, and I see

(14:03):
it like a bloated piece of softwarethat needs to be simplified and all that.
But yeah, you're right. Ithink that the biggest missing piece for
it today is sort of that theability to kind of go in and like
click and move stuff around. That'ssomething that you get on square Space and
you get on Google sites, andit's just we haven't gotten there yet.
We've spent more time like building thefeatures about like pulling in your reviews from

(14:24):
my tunes or Apple podcasts and likeconnecting with Podchaser and all the very podcasts,
building a voicemail feature, like that'swhere we've invested time to build,
as opposed to like kind of theboilerplate web developer move things around features.
But we'll get you get a lotof people asking for that. You know,
they don't specifically ask for that,but they say, like, hey,

(14:45):
O my homepage. You know,I want to have my hosts at
the top of the page, notthe bottom. Oh gotcha. And you
know, the way the code worksis just like it's you go down the
page, there's if you have hosts, they show up here, as opposed
to being able to like slide intothe top or like my tabs on the
top of the page, or navigationbar I want about listed second not first,
or you know, moving wanted tomove around. So it's that those

(15:05):
kind of small customizations that it's kindof all the same solution solves all of
the problems. It's just you know, it's a huge undertaking. It's it's
it's it's drastically different and so andmy worry is that if we go that
direction, that people who find itsimple will no longer find it simple,
so right, it's always the problemtotally. So yeah, well yeah,

(15:26):
because what's going to really bring morevalue? Right, like it you know,
at the end of the day,you're selling it this way because it
looks to best this way and basedon the research and the data that you
have, right, and like movingthat tab in one direction isn't going to
make a big difference. But havingthe reviews available or connecting with other software
could be really helpful. So Ithink those are better, you know,

(15:50):
updates to focus on, because atthe end of the day, that's just
analysis paralysis show in its head inanother way, like I really want those
tab over here, Like shut upman, just release playing tabs. Bro.
And I've held the line for abouttwo years now. And you know,
like I said, it started asa friend wants a website. I

(16:11):
created a website. It had alanding page with a list of episodes and
it had a page for every episodethat was it. I think he was
using simple cast at the time,and his website was on simple gast and
I think it was it wasn't muchmore than they gave you, but it
had like an SEO optimized version ofit with landing pages for every episode and
reviews. I think that was it, and since then it's really been just

(16:32):
like everything has been built because podcastsor d asked for it. I'm not
a podcaster, so I don't knowwhat to build next. So it's the
community has shaped this product, andI think we are at the stage where
the majority of the requests do endup in that additional customization because we've already
built reviews and podcasts and importing videosand posting to Twitter and you know,

(16:53):
tying in buy me a coffee orall the different monetization sites, like we've
just there's so much that's been added. Yeah, it feels like all of
these features that I always like,I'll do this later sort of now they're
they've come back, and they're kindof at the top of the list of
like, yeah, this, nowwe'll solve most most people thought, so
we'll see if we can do itsimply, then I'd like to do it.
But how big is your team?Oh? Sorry, sorry, UM

(17:18):
it is. There's about six peoplewho work on the PRODUCTUM in either design,
development, or support UM and soI work across all three I built,
I built most of it, butdo have a team that UM A
couple of people that are helped thathelp at this point, Um, support,
I do. I try to doas much support as I possibly can

(17:40):
because there's no better way to likedevelop a product than just talking to the
customers all day every day. Soum, and luckily the support isn't heavy
because it's a pretty simple product touse, and so I do. I
try to do as much support aspossible and then all the design work.
So right on, So, whatis the best way to leverage a pod

(18:00):
page with a word press? Likeall three of us have websites, you
know that we'd like to feature thepodcast on. So like I'm building you
know, blog posts for each one, but the pod page looks way way
better. Is there a way toembed the pod page or is it only
a redirector this point? Yeah,you know, I've been saying that there
isn't a way to embed it somany times to on, like in the

(18:23):
conversations, I'm just waiting for someoneto come and be like, yes,
there is, you just don't knowabout it, because I would say the
biggest feature request and I put thatin quotes because it's sort of a not
possible is to have, Like youknow, um, Brendan's page dot com
slash podcast, and the pod pageis like at the Slash podcast, but

(18:45):
the rest is a word press site. From my understanding, there's about like
ten reasons why that's just not technicallypossible, mostly because of the way that
domain's work and point like there's Idid find one like super highly technical way
that maybe you could potentially do itin a way that might work, but
the amount of like technical setup thatyou would each person have to do is

(19:06):
just it wouldn't make any sense.So what I usually recommend people is if
you really really want it at yourwebsite. On your website, I know,
like Blueberry and Captivate have some WordPressplugins that can you can sort of
they can automatically create podcast pages oryou know, and I've heard there they're
great if you love your WordPress stem. The other thing you can do is
you can have it hosted at likeif you were at moolly dot com,

(19:29):
it would be podcast dotmolly dot com. If you went to podcast dotmolly dot
com, that's full pod page andworks like you know totally it's it's and
you can sort of theme it tobe the same, but it is a
separate site because essentially like www.Dot moolly dot com points to this WordPress
server pod podcast dot Moolley points topod page, and everything works perfectly.

(19:52):
Um, it's tough. That's that'sthe best solution if you really want a
separate I mean, if you reallywant the full pod page experience, gotcha.
Yeah, it's a little easier.If we were only doing episodes,
we could maybe do a plug inthat just put episode pages on. But
like, because we have review pages, episode pages, video pages, we

(20:12):
have a full blog feature, wehave custom you can do custom pages.
We've got privacy policies, guest registrationforms. Like, it's such a product
that it can't really just kind ofsqueeze into the word press site. But
if anyone's listening, who knows howto do that? That's right. If
you're probably double our user base becausepeople really want that, well, I

(20:33):
guess the best way to kind ofcircumvent that would be to create blog posts
on your website, on your ownlike company website for the podcast, and
then at the bottom of each likeepisode blog post put like for more episodes
click here, and then send itto the pod page. And that way
you're still like if you're writing ablog post for that podcast episode. You

(20:57):
could put that on LinkedIn, drivepeople to your website, and then if
they want more, then click topod page and then they can really see
everything from that point. Maybe that'sthe best way, especially you know,
there's three of us, right,we have three different websites or places we'd
like to post this stuff. Sothat's what I plan on doing exactly Molly,

(21:22):
But I just haven't done it yetbecause it takes effort in addition to
you know, because that's the wholepoint of Brendan creating this platforms like it
just you published the podcast episode viayour host and then it just shows up
on a website that you can linkto. But our case is unique because
there are three of us pointing toour each of our own websites, and
we're using this as content to drivepeople for our content marketing. It's kind

(21:45):
of interesting to think about, youknow, like the just sort of ideating,
but you know, having a plugin for WordPress that all it does
is create a WordPress post that haslike a snippet about the episode but just
redirects to the pod page. Greatidea and like that it can be automated
or something like that. Yeah,it's interesting a lot of times, Like

(22:07):
usually what I ask people is doyou want the podcast itself to be its
own brand? Right? Is it? You know, if it was my
podcast, would would like if Ihave a brand around my name, would
I want the podcast to be aboutme or what I want to do?
Like a podcast about you know,beekeeping, And what I really cared about
was like keywords bee keeping and beinglike and having that be its own brand.
And a lot of times people naturallyjust want to put it on their

(22:30):
website. But if it's a strongbrand, sometimes it should live on its
own, live on its own.Basically, if people are going to be
searching for beekeeping versus my name,it'd be better for it to just be
on its own page. So itkind of depends on you know, it
depends on what people are doing.A lot of corporations, you know,
corporate podcasts that are really meant tojust drive leads so they can sell whatever

(22:52):
they're selling or better off on theirown website. But kind it kind of
depends to make sure about how toconnect it to the site. Yeah,
like, how would how would wein your ideal scenario, how would this
podcast serve your business? Well?In my I mean, in my world,

(23:14):
I don't want anyone ever leave mysite, so you know, so
having them have to go to adifferent page is less appetizing. It's more
about getting them back to my page. So you know, you can be
creative with descriptions and stuff like thatabout where where you leave. You know,
bread comes to get them back.But I often think about what if
I think if I'm thinking about drivingtraffic to my site because it's retail,

(23:36):
because that's the endgame for me.It's not necessarily that listens, it's part
of it, but the that's myendgame, right, Um, how they
navigate from one to the next thingand get back would be where I'd have
to think about how you know,and it's just going to have to come
from leaving buttons or notes or blogsor that sort of thing. Yeah,

(23:59):
we have I think it's called tinyCapital. They have a podcast and they
went to the trouble so I letyou put all kinds of CSS and custom
code and if you really want todo that, And what they did is
they basically made the top part oftheir podcast look almost identical to the top
part of their website, um,including their their logo. So on pod
page, if you click their logo, it just goes to the home page

(24:21):
of their website, and they havethe same navigation links on both pod page
and their website. So it's theuser. Unless you look at the URL
and you notice you're going from Wwwto podcast Dot, you don't feel like
you're actually leaving or going to awebsite. You're just sort of level move
right there. It is. Thatis. It's a lot of work too.
Yeah, that's the things you know, not if you got a full

(24:42):
time web developer on staff. That'strue, you got one of those at
them. I do what's been what'sbeen the most interesting like addition or changed,
like where from where you started towhere you ended up with pod page,
Like what's been what's what's what's beenlike the most requested or what was
like one edition you made to theplatform that was like I did it,

(25:03):
Like these guys are gonna love thisso well. It's so it's so many
different questions in that question, becauseone is the assumption that I know what
will be good, which and thenand then like is the best thing that
I added something that I even knewwas going to be good? Um?
And so I think that the probablythe one that landed the most um,
the one that was probably the mostrequested was like, I want to important

(25:26):
all my YouTube videos, like Ihave a YouTube channel, I want that
to come in users. You askedfor that all the time. I think
that's probably the and we added that. I'm sure those enthusiasm, But it
wasn't like, oh my god,game changed. It was just like all
right, thanks for hauting it.It just wasn't. It didn't have the
sort of explosive when was that happening? When was that like request? I'm
you're very central to the whole podcastworld, like you know, you see

(25:48):
it from you see it from adifferent vantage point than than we three do.
You know, so like everybody usesyour service for a different purpose or
they come to you for a differentreason. And you're like, I get
as certain questions I see when peoplebuy, I see what they you know,
market sees what they you know,what who values the service? It's
like, what's it's interesting to seewith, Like what trends you're seeing in,
what waves you're seeing made in themin the industry. That started getting

(26:12):
a lot louder, you know,during COVID, when everyone stopped meeting up
in public to do their interviews andit was all being recorded anyway, and
their like, well, shit one, and I just put this on my
website because I'm doing But that waslike a heavily requested feature that you know,
it did well. I mean itdoes people use it, but I
don't feel like it made There's nolike, oh when we added that,

(26:32):
our business changed. It's just likea new feature. The one that totally
unexpected was so I was just youknow that I try to structure the data
that you're entering in. Like ifyou're on squear Space, you like create
a post and then you have tolike structure how like basically you're just creating
one a blog post where on potpage you're you create like each episode you

(26:55):
can assign a guest, and aguest is saved in the database as a
guest, and you can build aguest profile and so you can say,
oh, Brendan was on the podcastclub, and you can put my photo
underneath it, and when you clickon my name, we have are all
automatic created created a page for meon your website that has a list of
all the episodes I've been on.Right, So there's just some structure to
the data. So I released thatbecause it was seemed like the obvious.

(27:17):
Of course, this is good structuredata for podcasts, and it was good.
People liked it. But soone waslike, is there why I could
have my guests filled this out?Because you have to put like a name,
biography, photo, and we havea pretty active Facebook group, and
a couple of people sort of madethat suggestion, and I was like,
actually, technically, that's one ofthe easiest things that could have done,
because I already built the entire datamodel. I just needed to have a

(27:41):
form that would be publicly accessible andso it was a pretty straightforward project and
released it and it was just peoplewent still go crazy, really because it
was this huge No one really thoughtto articulate the pain point. But everyone
who doesn't interview usually you know alot of people, they have to go

(28:03):
get the guest bio, get theguest photo, get the guests, haven't
sign a release, Like there's allthese steps that you either do them all
or you ignore them all, oryou know, generally, like I get
every time I do one of these, I usually like, hey, can
you send your bio your photo,and then they have to take that.
So by making that public. Ialso did like a small thing where you
could upload your own release podcast orrelease or we have a stock one for

(28:30):
you if you don't want, Imean all your own. But like suddenly
these people are like, oh,I can just send this to all my
guests. And so not only wasit being used for future guests, but
people were starting to email all oftheir old guests being like, Hey,
can you please fill out your bioon my website so I can have it
that Like, I don't know.I wouldn't say it's I think we haven't
marketed it as well as we could. But like people when they find that

(28:51):
feature, they're sort of floored byit. Well, let me, have
you ever noticed or can you evenaccess the data to see how much it's
actually used? Because that to me, that functionality, while it's really cool
me as a producer, especially withthe clientele that I'm working with and Molly
too, like some of your clients, I would never ask them to go

(29:12):
here, click this url and fillin your bion upuilador pick because I'm dealing
with like Steph Curry and you know, all these celebrities stuff, and honestly,
I would like, even for thisshow, you know, I would
never ask you to do that becauseyou're already taking a time to be on
my show. But there are alot of podcasters out there that are just
thinking about their own process. Likewhat we were getting at earlier, they're

(29:32):
trying to streamline to save them timeso they can focus more on their show.
And I totally understand it. Butyou know, it'd just be interesting
to see the data on whether ornot it's actually being used. It's used
well, it's used pretty heavily,and and I think it's used by the
people who primarily already we're sending outan email saying, could you please send
me this information? Could you pleasefill out this Google form whatever everyone's doing,

(29:56):
could you please send me back aPDF with this release signed. Right,
there's people who do that, andthere's people who don't. This for
the people who do it was mindblowing. Right. There's accoundly integration so
they can then book themselves on theshow. Like and also people are using
it. I built it as sortof a hidden URL that you had to
get access to. You couldn't justyou know, like you would never want

(30:19):
this form to be public, Andthe biggest feature request was like I want
this form to be public. Iwant this to be an application to be
a guest on my show, notlike a registration form anyway, it's just
like answer the question, adds questionlike that was one of those features that
I think seeing the community react tothat was crazy because it didn't seem like,
I mean, it's way harder tobuild the YouTube thing, the fifty

(30:41):
times harder to build the YouTube thing, and that was you know, people
like it, but this one peoplewill kind of it's like and also I
mean as a self selfishly like whenthey use it, it promotes pot page
for sure, you know, andthat wasn't the intention. But anyway,
so yeah, I mean we useyou know, we used to have this
link to Calendly, so I didask people to upload their bio and their

(31:02):
picture previously, we just didn't sendyou that link because I'm all for that.
And we ask all of our clientswhenever they book, they have to
fill out a form that has theguests their handle, their title, the
point of contact for the show,their phone number, their email and the
reason why it is because like ifwe're gonna be tagging them on social like,
you know, how many like youknow, middle aged white dude named

(31:23):
Steve Miller. There are on LinkedInLike, I'm not getting paid for all
that, man, I'm not siftingthrough the million Becky Smiths to find the
one that was on your show,Like no, no, no, no
no. So the more information weget from people up front, the easier
it is, and it just preventsus from having to contact them later.
And it also makes sure that wecan meet our five day guarantee of if

(31:45):
you record on Mondays, we getit back on Mondays. And if you
don't send us the guest name untilWednesday, we'll guess why you shouit ain't
coming out on Monday. So forus, it just keeps that customer expectation.
So I'm not at all surprised thatpeople love it because I'm just glad
to know people are using those systemsbecause it's all about automations. I love
automations like that. Uh, andit is smart. It is boosting your

(32:07):
business, you know, I lovethat. I think it's a because then
people are going to want to buildtheir profiles like I am BD. You
know they're going to be like,oh, you should see my page on
pod page. I'm on seventeen differentpodcasts right does it link that way?
No, well, because because allit's doing is like for the podcast Club,
it's put you have your guests profiles, so I get again, so

(32:28):
you know, I would be onyour page, but it doesn't. It's
not like pod Chaser, which islike linking all these things together, because
it's not supposed to be a podpage thing. It's supposed to be just
helping. But right you know whereit would be helpful though, is like
if I'm commonly a guest and I'mgetting sent the same form by everyone,
would be a lot easier if Icould just save my information and it's right
there. What about just pull likegetting pod so many pod products not your

(32:54):
pod page. What was the otherone you just mentioned cha, yes,
pod Chaser. What about using theirAPIs and you can have a guest enter
their pod Chase or u RL andit automatically sucks that information. They don't
have to fill anything out. Yeah, I think competition. You don't want
other people to know about the podcastsproblems one at a time, Adam,

(33:15):
I can't hear you at all,man, I'm probably speaking your podcast on
his podcast or her podcast my guest. That's really interesting though, Yeah,
is there another Is there like anotherwave of things that you're seeing now?
Is it? Is it changing nowthat people are kind of like going,
Okay, you've kind of gone throughthe video evolution, and uh, that's

(33:40):
probably here to stay for a while. People who are like about it,
it's you know, it's good tohave that. As do you see any
new trends coming as we return tonormalcy not normal cygs. I don't know
like I see trends. Like youknow, every everyone and their sister and
brother and mother had to have amicrophone the second the world shutdown and the

(34:01):
camera and if you had it andit connects your computer, it's sold instantly.
And then it stopped, and thenit stopped abruptly, and then people
cared about the mixers again and goingback to having people in a room and
making a podcast. And that's kindof waned or they came or they have

(34:22):
They gravitate towards one thing and anotherthing, and I kind of see what
the consumer behavior is like as asit's kind of evolved. You know,
cameras are not the requirement anymore foreverybody. It just depends on how you
create and how you're doing it.There anything new that you've seen in the
last four or five months that's kindof shifted. Yeah, I'm seeing more

(34:46):
people so kind of going back toearlier, I'm seeing more people start the
exploration into the audio format on somethinglike Twitter spaces, you know, as
opposed to trying to go super professionalat the beginning just to be like all
right, the people who want tolisten to what I talk about, and
so I'll just launch. It's youknow, you just hit launch of space
and you're up. You don't evenknow how to drive people to clubhouse anymore.

(35:07):
You just do it where you alreadyhave an audience. So I've seen
a lot more people sort of experimentthere. Um, it's kind of coming
back. But and this I talkedto a bunch of the podcast hosts about
this, and I feel like weall saw the same thing last year COVID.
Everyone wanted to start a podcast becausewhat else was there to do.
This summer, I feel like therewas a huge lull in Like you saw
a lot of podcasts you're fading,you saw, I mean, like,

(35:30):
I hate losing customers. I'm happythat when I lose customers. I think
it's like eight nine over ninety percentof the time, because I ask,
if you want to cancel your account, why you canceling it? It's ninety
percent of time, it's just I'mcanceling my podcast, and a lot of
it. If you look at thepodcast, it started about a year ago,
and so people who are like,yeah, this will be fun,
and then like, actually, there'sa bunch of other stuff I like to
do, and I don't have timeto do this because it's a lot of

(35:52):
work. So that's coming back alittle bit. But I feel like there's
definitely like a lull. So Ithink those are the two. I think
there are more people convinced now thatthe websites are important. I mean,
I think one of my biggest youknow, there's a lot of people pushing
back and I did the same thingin the music industry when people were like,
no, I'm on Facebook or I'mon my Space, I don't need
a website. Like I think peopleare getting it a little bit more now,

(36:15):
and I think Spotify has I wouldn'tsay scared. The Spotify stuff that
happened over the past year has beeninteresting to see how different people react to
it, Like suddenly, like podcastingis seen as this open, non walled
Garden and yes you're you know,on these other people's platforms, but still
like your content is everywhere. Andthen sort of the supercast and Patreons came

(36:37):
out and said, oh, doa private feed to make additional capital or
to make it action, and thatwas kind of interesting thing to explore.
I haven't seen that pick up toomuch. And then the whole Spotify like
now you can get just inside Spotify, and people's reaction to that has been
interesting. But it's just kind oflike the new dynamic. I think.
You know, these creators are creatingcontent and it's very hard just to monitize

(37:00):
that content when the content is beingblasted out through for free on the other
these different platforms. But you youwant to keep it open, but you
also want to figure out how tomake a business out of it. Yeah,
and that that leads to something thatI definitely wanted to talk with you
that actually just had a great engagementwith a bunch of people on Twitter with
this past week. But when wefirst not first engaged, but we had

(37:21):
a recent engagement like a couple monthsago thanks to a spree. Devora who
has one of the coolest names everon Twitter, and she had asked me
what my thoughts about SEO and websitesand stuff, and I said, yeah,
we're using you know, pod pagefor for our podcast dot tv.
I'll keep you posted on you know, how the SEO works with that and
all that sort of thing. UmSo, but the more recent discussion was

(37:46):
about this buzzword discoverability and it hasto do a lot with what you're talking
about with like with all these apps, and I feel like there's this contingency
of people that feel like it's theapp's job to help podcasters be discovered,
and I think that is complete bullshit. I do not think that is a

(38:08):
realistic way to live. Like,obviously the apps need to make their apps
better so that people can stay intheir apps. But for me as a
podcaster, as a content creator,same thing as a musician. They they
there's the same group of people seemsto think that the music industry and the
book industry have it so easy becauseAmazon's algorithm helps people buy books, an

(38:30):
Apple Music's algorithm and Spotify's algorithm helpsthem discover new artists all the time,
and they have it so easy.But podcasters are like this, you know,
redheaded stepchild, Sorry Molly. Theyare you sorry, redheaded? You're

(38:53):
redhead? But but you know,like this is not new, this is
the discoverability. And so my wife, similar to you, started out in
the music industry. Similar to metoo, started out in the music industry.
She was doing publicity for musicians,and she switched pretty quick to authors

(39:14):
because, like you said, musiciansdon't want to pay. And it's like
with authors too, it's the samething. And it all revolves around having
your own platform, building your ownplatform. And my experience and this is
what I was arguing on there thatif you if you create great content,
and if you use social media toconnect with people and then drive them to

(39:36):
your website, then sign up foryour newsletter. That's the strategy that we've
learned that works best. My wifeis the marketing expert, not me,
you know, I'm the content producerguy. But that's what I've learned from
her. So that's what I wantedto get your take on, you know,
especially as a person who's seen thisin music but also is providing this
service for podcasters. If like whatyour take is on the whole discoverability thing.

(40:00):
Yeah, I mean I think lestI think that I have found some
great artists because Spotify knows what Ilike and they serve up new artists that
I wouldn't know about. I amnot in the music industry anymore, and
so I don't know exactly if that'sliterally Spotify's algorithm or if it's Sony Music
giving Spotify one hundred thousand dollars tomake sure that artist gets pushed into my

(40:22):
feed exactly. I'm not going tosay that it's it's definitely that, but
that seems a lot more what I'mused to when I was in music industry,
right It's it's I mean music industry. I went through the whole pay
to play, like when radios kindof got caught for basically just taking money
to play songs. I don't.I don't that money just now just being
funneled in different ways the same,you know, to do the same thing.

(40:43):
I'm guessing maybe maybe Spotify as someonesitting there being like, let's get
the indie artists attention. But stillI think like discoverability still Spotify people playlists.
That's the hustle now, and soit's not even coming from Spotify.
It's coming from people creating playlists andthen artists paid BA money to get on
those playlists, and then those getplayed in retail shops or whatever because they're

(41:06):
popular and they're trending. So it'snot even like Spotify who's making the money.
It's like influencer, playlist creator,right, yeah, So yeah,
what I'll say is that, like, but it's still great. I still
get to discover stuff. I thinkit's a lot easier to serve me up
a two and a half to fourand a half minute audio file as a
song and for me to listen toit and discover it than it is to

(41:29):
be like, oh, you know, here's a sixty minute conversation from some
iPhone. Yeah, from people whoyou've never heard of before. You should
listen to it because we think you'dlike it. Like it's just a it's
a different cell anyway, you know. And I also think so there's that.
I also think like the discoverability.It's sort of like when people say,
like, well, I launched awebsite, why isn't Google driving traffic

(41:50):
to it? Like the expectation thatsome other company is just going to bring
you all the people right and youdon't have to do anything that I think
is silly. I do think hopefullywith both SEO and Google and on some
of these podcasting apps. If youdo a good job, create good content,
start building a momentum. Hopefully algorithmskick in to then amplify the momentum.
But you got to start somewhere.And so I don't know, that's

(42:16):
my sort of I try to stayat like people launch websites and I try
to I say, listen, we'regoing to do everything we can to optimize
this at for SEO. We'll giveyou tips on how you can go continue
to optimize it out that's outside ofour hands. We will submit it to
Google, but you should also submitit to Google. We will do what
we can, but we are notgoing to help promote you or bring you
a single person. That's not ourjob, right, So, I mean,

(42:40):
I think at the core, andthis is what I always told myself
when I was working with so manyartists. In order to be a good
artist, you have to be abit narcissistic, and you have to have
some unrealistic expectations. Otherwise you wouldn'tthink that the whole world's gonna love you
and that you're great at what youdo, right, And and that's and

(43:00):
some of them are and some ofthem aren't, but they all got to
believe they are on some level.And so I just sort of chalk it
up to that, you know whatI mean. It's just like and podcasters.
I mean, we live in anarcissistic era of like all this conditioning
and all this consumerism and this likeyou know, I'm want to film myself
and put dog ears and like youknow, and podcasting is just like an

(43:22):
extension of that until people realize howmuch work it is. And then nobody
showed up. And so that's why, like you know, we went from
having pod fade to pod flash,Like I don't know what's next, Like
just paw, I think there's likeyou don't even say pod. It's like
they didn't even launch. It dida two minute pilot and they were never

(43:43):
seen again, you know, Like, and I think that's just sort of
a greater well, it's a biggerthing, right. It's just like the
inexperience and narcissism combined. And thena lot of creatives just aren't good at
marketing, you know, I meanfor a lot of different reasons. You
know, well intended be that,but you know, marketing is a whole

(44:05):
different thing. I mean, justlike you know, I don't do my
taxes either, or my oil changes, like I hire other people to do
that stuff because it's a job.It's like editing audio. My video editor
doesn't edit audio, and my audioeditor doesn't really do a great job of
love him, but he's not avideo editor. Like he can he can
edit and like rush, but he'snot opening final cut pro or whatever,

(44:29):
you know what I mean, that'swhat the video editor does. Right,
Like, so you know a lotof the biggest problem with podcasting is you're
kind of expected to do all.You got to design the graphics, you
gotta understand technology to set up anRSS feed, you have to record yourself,
you have to edit yourself, youhave to get people to talk to
you, make sure you hit record, and then when all that's done,

(44:49):
you still got ten hours of workto do. So it's just you know,
I think it's just inexperience. Butthat's when you know, talking with
clients or like, is this justa noisy mo? And I'm like,
well, yeah, if you lookat how many RSS feeds there are,
but how many of them have releasedan episode in the last six weeks?
Right, It's suddenly a much muchsmaller pond of people. But but you

(45:14):
know, you might help. Itmight help maybe people investing in a year's
with the pod page is a littleaccountability, Like at this point, I'm
kind of only gonna sell monthly servicesbecause his whole I'm gonna do a podcast
every four in three quarters weeks isnot doing it, you know, Susan
wherever you are. So it's likeI want to set people up for success,

(45:36):
you know, and force them intoit. So maybe pod page we
will lengthen, you know, maybeit'll be pod slow roll, you know
what I mean, instead of podfade, and it'll be like pod year,
like I had a pod year.I will say I wrote a kind
of more to get myself to stopbuilding musician tools. I wrote a blog
post five years ago or six,maybe eight years ago, I think I

(46:00):
forget the title was. It wassomething like you should never build a tool
for musicians or something and and sortof the issue that I had, And
I will say, this is nothow I felt the podcasting spaces, which
is one of the things I loveabout it, is I felt like when
I was building for musicians around discovery, when it came to discoverability, if
like, for one sheet, whichwas websites. If they did well and

(46:23):
their career was taking off, theygenerally would be like, thanks for one
sheet, but like, I didn'tit didn't help me. I helped me.
It was my music that It's allme. Um. If the if
their career didn't take off, itwas like the website didn't. Let you
know, no one found me becauseyour websites are able, right. It
was always the service. It wasthe service's fault. If it was not

(46:45):
going well, it was the artist. It was the artist, you know
fault. If it was going welland I didn't. There was a service
that helped artists sell merge and theywould like make a big bet on artists
at the very beginning and they tookyou know, ten fifteen percent of the
cut and they and it was itwas amazing software. And they ended up
it didn't really work out because whatthey found was the more famous the artists

(47:07):
would get, they would come backand negotiate lower and lower rates with them,
Yeah, to the point where basicallylike and the artists would say,
like, you know, you're you'relucky to sell my T shirts. I'll
give you like two percent or whateverit's going to cover your bare minimum costs,
so they could never really they wereeither getting a big percentage of very
small sales or a tiny percentage offbig sales. They could never build like
a sustainable business off of it.How you found that summarize the music industry?

(47:32):
Yes, in total done. Didyou guys ever hear about the three
sixty deals that were going on withthe Yeah, So the three sixty deals
were where the record label wanted tobe your manager, They wanted to own
your merch. They wanted to basicallyhave their hands and all your pies and
take a piece of everything you made. Whereas like in the past, like

(47:53):
in the nineties and early two thousands, merch is like the only place that
artists would actually make money on toworse, and so anyway, you know,
all right, and this is thiswhole people would be pissed about this,
But I actually, in this particularcase when they were doing that,
I kind of agreed with it ina lot of ways, because, um,

(48:15):
and I know that's controversial because therecord labels with the worst and we
should hate them for everything, butlike you take take like that. So
we one of the artists that wesigned early was John Mayer and he would
go off on tour. Sony SlashAware Slash Columbia would pay what was called
tour support, which was basically us. I mean, we obviously paid for

(48:36):
the record to be recorded, andthen every time of CD was at the
time CD was sold, we wouldget a percentage of that, right,
and we own the masters so long. You know, I forget what all
the deal was. But but wealso paid tour support, so we get
I forget what It was an enormousamount that would pay for the tour bus,
that would pay for the crew,It would pay for everything, and
upfront, yeah, up front,and the record labels reason we did that
was because it would sell more CDs. H But as you can imagine,

(49:00):
as iTunes and stuff came in veryquickly, that flip and no one was
buying CDs anymore. But he wasmaking a fortune every night off of his
touring, both in merch and inticket sales. His management company, who
did not front any money for anything, made fifteen to twenty percent off of

(49:21):
all of it. Right, Andso it was because the record and the
reason three six deals came along.The record label was still operating off of
this model where the main revenue wouldbe these albums, and so it was
worth them, Unlike it was dumbhow much money we were spending on non
record sales related things. And thenonce record sales were no longer what Howard
has made their money this record labelswere still footing the bill for all the

(49:42):
stuff, but weren't getting anything inreturn. So that's where those deals came
from. I actually think the waythey were rolled out was poorly done,
but theoretically it makes more sense forall that stuff because because what a Ware
Records ended up doing was we stoppedsigning artists at the label and we launched
the management company because we were justlike we were like, wow, we
basically helped John Mayer go from collegedorm rooms to guarenas, and his management
company made a fortune and less moneythan most people would think. Right right,

(50:07):
So anyway, especially because it hitright when iTunes and streaming and downloads
and stuff took off, because it'sand that that's the thing that people don't
realize is that like the music industrymodel that was based around selling a plastic
disc was a huge money maker.And there's so many of my friends that
are still so angry at Apple becauseand iPods. How dare they provide this

(50:32):
method for people to listen to whateverthey want to whenever they want. They
need to go to the store andpay eighteen dollars to buy the whole disc
for one song that they actually wantto hear. And it's like, that's
that's not a sustainable business model.Well, and also, I mean this
is we've now entered into a totallydifferent episode. Yeah, this podcast,
But you know, I will justend with like, the music industry is

(50:53):
crazy, has crazy revenue splits allwhether it's a recording of a song or
the or the performing the song.And like songwriters, which are the heartbeat
of especially country music, but alot of pop music, you know,
they really were also depending they gotmoney when songs they don't really get money.
At least last when I was init, they did not get money
when a song was performed on stage. So they didn't. You know,

(51:16):
it's because everyone was always like,oh, the best bands are like Fish
and Grateful Dead and Dave and theyou know, it's not about CD sales,
is about the live show. Andit's like that works sometimes, but
there's also people, you know,basically industry's business model was such a mess
that it is when it imploded.Yeah, that's why the Dead toured for
thirty years because because they had to, they had to feed their children.

(51:38):
You know a lot of kids ontour. Yeah. Fish, don't get
me started on fish. I'm anold deadhead. I can't handle it.
I'm a young deadhead, is whatI meant to say. Well, this
has been super helpful. We lovepod page for sure. We appreciate you

(52:00):
coming on. We you know,we're all like music business, like PTSD
slash veterans, so we're all comingfrom the same place here, so it's
cool to see. I mean,I appreciate you're like, you're not a
serial entrepreneur, you're a serial problemsolver, and it sounds like, you
know, you're making a really goodprogression. I think we can all relate

(52:20):
to that. I think we wereall kind of in that same space of
being hyper focused on music but reallyseeing this as a a really cool industry
to be involved in. It's definitelynot going anywhere, and you're solving a
lot of problems. I definitely recommendpeople to you guys to set up a
pod page, and you know theycan they can always just do like a

(52:42):
redirect right from their website too,So there's other ways around it, for
sure. But you know, Ihave one more question for you. If
we wanted to, could we createthree versions right of the podcast club pod
page and then Adam could like youknow, Ninja style his uh with with

(53:04):
like a podcast Outfitters Green banner,and Marxist could look like his website and
mine. Or could you split oneRSS feed up like that? Is that
possible? Uh? Yeah? Youyou know, when you you can create
as many pages for the same podcastas you want. So you could create
three separate pages. They'd be threeseparate pages, um and they you know,

(53:25):
if you edited the episode information onone, it would not edit it
on the other. They basically bethree separate pages. But you could have
signed different domain names each one podcast. There you go, Adam, there
you go. You could totally putthat big as Green podcast Outfitters banner on
that Mickey flicky and you're in there. I mean, you're selling so much

(53:45):
equipment that like you should have theequipment like on that page on your you
know what I mean, Like that'swhat I would do if I was you,
Adam, Because you know which Brendanwe talk a lot about a gear,
a lot of gear on those showsover New My comes out, Like
that Mike that Adam's using right nowcame out a couple episodes. We talked
about it, and so we actually, you know, and Marcus always has

(54:07):
some news thing he bought that hiswife's mad at him. For me,
he didn't need to buy in thefirst place. I'm working part time for
his wife to be mad on herbehalf. But you know, we're always
talking about gear. And so thereis like direct like hey, and you
can buy the way buy all ofthis gear from adams family owned music business
store. Uh, you know,podcast Outfitters or Chuck Levin. So I

(54:29):
think it would really that might beworth looking into because you got a developer,
Adam, I got a developer.I don't know if you have a
cheat sheet from from the lady thatdid it on her website on like what
needs to be changed or whatever,but that could be a really good modification
to solve that problem. Well,there's also there's a you know, it's

(54:50):
funny, everyone was asking. Theywere like, we want e commerce,
we want e commerce, we wante commerce, And so I started building
this, starting to look into buildinge commerce, and to me, e
commercement. We want to sell thingsfrom our pod page. And when I
started building and I started asking customersa little bit more details, so like,
well, I have a book onAmazon and I have my print my
T shirts on print full and Iwas like, oh, so you do
you not want to sell on potpage, Like I just want to be
able to I want those page,like those stores on the page. And

(55:15):
because we can't do that with theydon't have APIs, we built like basically
a storefront, which at the timeI was like, this is very fairly
rudimentary, but it solved the problemfor ninety percent of the people ask for
it, which is essentially you canjust add products to your pod page.
There's a there's a shop on podpage, a shop page, and you
say like it's fifteen bucks for myT shirt, and then we put a
buy button and all the bye buttondoes is just take you to print full

(55:35):
for the fact, right, soyou can have like a gear section with
the top gear and then it justsends people over. I mean some people
use that as like they build I'vehad people who are like, here's my
podcasting gear and it looks like astore, but it's just affiliate links to
pop up and pop over to Amazonor billions. That's the third time I've
said that this podcast your Yeah,there's a lot of stuff that's not quite

(55:57):
a great job in surface. AndI will say I'll end by saying that
the main reason I chose pod Page, besides just hearing so many people loving
it and using it and meeting youin person at podcast Movement, I like
the video thing is what sold itfor me, because this is a video
podcast and that is something that alot of other services don't offer out of

(56:19):
the box. And so that waslike, this is going to make my
life easy. I will gladly payfor the upgrade for the pro service and
so I can just copy PASTEURL andhave the playlist show automatically at the top
of the website. So thank you. I'm glad you're using it. Yeah,
thanks for having me on. ThanksBrendan, thank you, thanks for
coming on.