August 23, 2021 • 44 mins
It's another week of The Podcast Club and it's a fin one as both Marcus and Molly have custom work releasing! Marcus recorded and posted a YouTube video on the 8 different type of microphones that is a must watch for every podcaster, and Molly has a blog coming out that EVERYONE needs to read. We're talking about the importance of YouTube, and how podcasters need to invest more in the platform and start promoting their shows on the site.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:13):
I want to these guys. Areyou at a university? But is having
a hello? Yeah? The priceis wrong, that the price is wrong.
Bitch happy Gilmore, best movie ever, the best movie ever. So
Molly, who's our special guest tonight? Well, you know we haven't Adam
(00:35):
in the studio for a long time, but ladies and gentlemen, Adam Levin
he's back. Good to have youback. Man, Wow, new setup
trying? Yeah? Yeah? Isthe home rig the home rig? You
know you're a podcaster? Now yougot your ultimately yours and I can tell
(00:59):
from the little wired, dangling littlewell that kind of little party business.
How's this sound? How's this sound? Right now? It doesn't sound way
better than you know what, exceptfor when you man handle it like that.
All of my all of my equipmentI've man handled so you can hear.
(01:22):
I can't hear shit. I can'thear myself say anything. But I
sound adequate. Yes, you doa little bit of a room echo.
I'm I'm in a very reverberant room. It's a condenser microphone, Yes it
is. I can't see that.For those For those that are more business
inclined, this is the audits USBtwelve. Nice, haven't heard anything from
(01:46):
them for a while. Still toofar from your face, it's not better.
No, that's too much back.Yeah, it's like I feel like
I'm at the oscars, like whenthe rappers get up, like new microphone
techniques for podcasting, get that throat, take us as lest of not improper
(02:16):
micahine. But there's no room echawhen to do this? Right, that's
right, that's right. No.No, people at home are like adjusting
their stereos. They're like, whatjust happened? Are people still listening at
this point? No, they've failed. They're like, not them again.
Show people welcomes it and it's gotan art, it's got a mute.
(02:39):
Yeah that works. I couldn't hearnothing. That's as business as it gets.
I mean, it's pretty rad.I like how low profile it is?
How much is that, Jammie jamLet's find out. Let's consult.
Let's consult the int podcast offiters dotcom for all your podcasting equipment needs.
(03:01):
Ladies and gentlemen. That's right,ladies in germs one million dollars one sixty
nine. Wow, that's a reallygood USB USB all okay. Still the
B stands for business business and itgets up closer to your mouth than like
(03:23):
a blue Yettie wood. Yeah andyeah, yeah, much better on camera.
It's nice cool for those that areoffended by the look of a microphone
in your face. Got dropped righthere for those of you who don't have
a double chin to hide or oneof these or one of those. Where's
(03:44):
that shotgun? What do you gotthat from my video? Yeah? We
did that. Yeah, we alreadydid that one. Go back and speaking
of which, you know we needwe need to take a moment to talk
about his video. Ohh boy,let's do it. They just roll the
whole video. We should roll.Oh nobody, just go to YouTube and
(04:11):
find it. I created a newchannel. It's the first video podcast audio
Lab. We don't want to takeany of his plays away. That's right,
don't take my plays away. People. You're right right fighting for visibility
out and he screets. Marcus iskilling it, dude, is He's coming
around the corner of four hundred views. Man got his SEO score, loaded
(04:33):
it up with tags. His twobuddy account is cranking. That's right,
thanks to Molly given me. Ihad not heard of too. By of
course, my wife had heard oftwo, buddy, but she didn't let
me know. I had to hearit from Molly, like my own wife
won't even telling me about too,Buddy. She's like, oh yeah,
me and Molly totally knew about thatbefore you. But yeah, yeah,
(04:55):
man killing it. That video isreally good. Video's legit. Thank you,
leg There's there's more coming, notquite that production value. That was
a huge undertaking to do all ofthose graphics. This video is going to
get at bazilion views, I hopeso with a Z. Yeah, but
(05:16):
bazillion. That is how you spellit. M Were you going to ask
how long it took to make it? Yeah? How long did it take
you to do the whole thing tappedabout him? It took me probably half
a day to write the script,which I used my fancy schmancy teleprompter,
which you can see in the video, because if I go off topic,
(05:40):
I start rambling. As you allknow if you listen to this podcast,
don't worry, it's fine. UhSo, yeah, writing it, and
I had, you know, Iknew upfront that writing it was important ahead
of time, so spending time upfrontdoing that, but then and actually filming
(06:00):
it and getting the words out ofmy mouth even though they were on a
teleprompter for me, it still tookme like almost a whole day. It
didn't take me a whole day,it was it was thirty minutes worth of
recording my script that ended up beinga little less than fourteen minutes of finished
audio or finished video. And thenon top of that, I had to
(06:20):
do the b roll, which tooklike another hour. So all those b
roll shots of my rig and allthe stuff that I cut to, but
then the graphics. I went overboardon the graphics, and I still didn't
do what I totally wanted to dobecause I wanted them to be animated,
like with little knobs turning and stuff. But that was going to be way
too much. You should have hitme up, man. I could have
(06:41):
had John throw his special sauce onit. But I know your team is
busy and you guys have and Ican't afford you right now. You got
you gotta do it once like youknow now you can now you can do
more enroll now that you've done yoursand you know you have the model right.
I don't plan on there like Iam to do more comparisons and actually
(07:03):
got an idea from a fellow podcaster. I cannot remember her name, but
she works for Discovery Podcasts, andshe tweeted a response to mine about the
video, saying that it would becool to hear like what it sounds like
doing double enders on an iPhone.So that's my next one is how to
(07:23):
do remote recordings and comparing the difference. Adam, you need to pull that
mike closer to you. You soundtoo far away. That's really good.
I can maneuver this microphone. Thatmeans it has good rejections because when you
get far away from it, itgets really really quiet, which is pretty
good for a condenser. Yes,yes, absolutely, but make sure you're
(07:43):
close, just like I say inthe video. So anyway, it was
fun like this is. I'm veryproud of the video. It turned out
almost exactly like I wanted it,like I would want to spend like another
full day. But I'm a perfectionist. It's never going to be done,
you know, so I have toget it out there. Don't. Don't
let perfect be the enemy of good, my friend, exactly, Well,
(08:05):
I think it's great. I thinkit's perfect. You're only slightly awkward,
which is you know, and that'sthe thing, Like I wanted my personality
to come out, and I amslightly awkward, so exactly if you were
super smooth, i'd be like,who's this guy? Yeah? Yeah,
who's this slippery guy over here?Yeah? No, it's really good.
(08:28):
I'm really impressed with it for sure. And uh yeah, I'm excited to
see what you do more. Ireally like how you switched in between while
you were talking, because that justreally drove it home. And I love
them and the Women's Editing group theyposted the video and yeah, Carrie posted
it for you, and and theyall commented how they really loved how you
(08:50):
put the like adjustments that you put. You know, nobody has let me
know that. This is the onlyfeedback I've gotten about those graphics that I
spent so much time on me,like two days to do all those graphics.
Oh good dudeld you just call mema ch Well. What it was,
I had to figure out all thetimings and everything, and I didn't
want to subject anybody else to thatbecause I didn't make a note of them.
(09:13):
So I was like going back intomy DW and making time stamps and
then figuring out the gains and percentagesthere's a lot of maths involved, and
it was a lot of work.I won't be doing that again. Well,
I was super cool. So whoposted it in the women's group Carrie
Ohkawfield Eric the Bouse. I likeher. She didn't she I didn't even
(09:39):
realize she watched it. She didn'tlet me know publicly. Thanks a lot,
Carrie, if you're listening, shedid more than that. She shared
it. Bro Yeah right, butnot women's podcast, but not that I
was aware of. I was like, welcome, welcome to YouTube. I
can't help it, Molly, Ican't. But then I'm not a woman.
(10:01):
I mean, you should take somesolace in the fact that knowing your
video has gotten more views than ourentire podcast. Well, I will say
that is largely thanks to Brian Barlettaas well, because it went out as
a part of his email. Ididn't just make this video, which is
all super cool kudos. Yeah.It was actually the first addition of sounds
(10:24):
profitable that I was able to understand. I was like, oh, I
can follow along with this one.Yeah, thank so. Thanks to Brian
for having a kid, so heneeded, you know, some substitute writers,
and he enlisted me to help fulfillhis maybe he has more children.
(10:46):
I'll get in there. I'll getmy shot, you know, my fifteen
minutes of Barletta fame. You'll probablybe moving up to the front with that
rage blog that you showed us.That'll be coming out soon. Man.
Let me tell you, I justgot all fired up. Did you read
that at Yeah? Out the rage. I can't wait for people to read
it. Let's talk about that rageblog everyone. Every oserve's a good rage
(11:11):
blog every now and then. Ifeel like it was a very healthy use
of my time, like instead ofjust like vague booking. I think rage
blogging is the new jam, andit's it's a new topic for you.
You've you've you know, you've you'vestood up on that on that soapbox and
gone down that rabbit hole a coupleof times. But you know, you
gotta try. Need to hear it, Yeah, hear it. They need
(11:31):
to read it, they need tostep they need to feel a little bit
of shame. I was actually spicyand those bullet points. I was like,
go ahead, superstar, I shouldput the graphic of the of the
woman from a Game of Thrones shameon on the top of it. I
should that's how you should lead intoit. Photoshop Yeah I might. Yeah,
(11:54):
I'm gonna put photoshop my favorite bellshame. Yeah, but serious,
you should just drop that, dropthat graphic of you saying shame with a
link to the article on everybody thatdoesn't do it right. Just go through
all of YouTube, at all offaith, every group and just bomb it
in. There would be the ultimatepodcast. Mean, yes, just a
(12:18):
shame blog. Everybody to do aphoto shoot. But I'm here for it
on my best rock, you know, make it happen. Yeah, oh
man, well for you know,we don't need to be super cryptic.
But they an article came out lastweek and it's so funny that you sent
(12:39):
it because I read it and Iwas like this motherfucker, and I just
deleted it. And then a weeklater you're like this motherfucker. I was
like, yes, I'm so gladthat we are on the same wavelength here
literally through those things. But thatone I was like, what, yeah,
hell what pod dues? What wasit? Podcast business? Yes?
(13:01):
And then there's like there's like nothingokay, like it's like how to build
a podcast studio on a shoestring budget. And then there's like nothing about buying
equipment, and yeah, the wordsare wrong. It's like it's it's it's
completely wrong. It's just you know, anybody can get published in the podcast.
Let's get the dude that wrote thatthing on this red him. Hey,
(13:26):
Hi, what were you thinking?Let's what let's talk about your bo
Are you what? Who taught youto? Right? Who do you think
you are? What the hell wasthat you work for? What do you
work for? Guitar center? Whata mess? What a mess? We
(13:50):
won't get too specific everybody, butit was specifically. And then now insert
the picture of the article into apodcast. Because someone watches this with the
name blurred out, with the nameonly with only the first first and less
initial the rest of it, Sothe rest of it, that guy deserves
to be shamed. Oh my gosh, so bad. Every bad Mike needs
(14:11):
an amplifier. What are you talkingabout? Man? Who are Yeah?
So you can dial in the whatever? I don't what are we gonna drop
excerpts from it? Is that whatwe're gonna do? No? But I
didn't even read it. Nope,don't I did. I think Marcus will
get the most upset. Oh,for sure, that was probably a good
mental health protection. I didn't seethe outside. Yeah, camera, this
(14:39):
is garbage, goes against everything youbelieve in, Marcus. It was like
it was like the antithesis to yourentire belief system. Now I almost want
to read it. It's like youcan even do it from your phone.
I don't think he says that,but he might as well as well.
Have AirPods are the best. MyAirPods have been proven scientifically to be the
(15:03):
best microphone. Yeah, AirPods arethe best. Podcast Mike the end,
Well, it was also written likea tweet. Like it was like,
like you know, Prince of Petworth, he writes these articles that are like
four sentences. It's like longer thana tweet, but but it's like two
(15:24):
tweets. It's basically a article fromme. And that was kind of the
equivalent. It was like five sentences. You have to pay to get like
a thing like that, or doyou can you you just write sh they'll
just post it. Well, Iused to be pretty accomplished about getting published
in the Podcast Business Journal until lastweek. You know, no one everyone's
(15:45):
on vacation. You know, everybodywas at podcast movements, so they're quite
quite the piece to come out duringpodcast they couldn't like get an expose from
the movement, like what the whatthe ship? Like that's like, well,
you know, they probably met himthere and he was like, I'm
a fan. I hope just pooryour Fastard never listened to He's probably one
(16:07):
of our ten listeners. I know. Sorry, don't say let's go ahead
and do it, go ahead anddo some stuff. And he's like,
yeah, I'm gonna do it.Now we're chooting pieces. I'm trying to
find it. I know it's it'sin the It's in the email titled from
(16:29):
Adam titled garbage. Literally look atthis garbage or just garbage, just garbage.
I'm like, Adam's fired up todaywe're talking about my video. No
kid, the subject is garbage.Well, a lot has happened. I
(16:53):
rerecorded my entire course, I rewrotethe whole thing. That's a lot of
work. Yeah, man, wellnobody knows about it yet. People keep
that quiet, shy. I'm gonnamake you all send an NDA in my
(17:14):
money. Here we go. Yeah, but um, I'm pretty soaked about
that. Man, like really dialedthat in, like my language together,
really focused on the branded podcast,like you know, content creation all the
stuff that I'm doing now, butjust kind of a slightly different angle.
So I'm really excited about it.I'm gonna launch that when I come back.
I'm coming back to DC next week. Nice, I know, So
(17:38):
I'll be here next Monday, butthe next Monday I need to take off.
Actually where I could come to Adam'shouse and we could do live from
Adams. Yes, from the pad. You could bring another one of those
shitty microphones. Guys, bring hisheadset in. Oh yeah, I could
wear your headset. Just dueling heads. That's just just touch it mangle the
(18:03):
whole time. Look this, youpeople. You can't see this yet,
but the funnel is sweet. Yougot a nice little funnel going on here.
That branded podcast blueprint funnel is thesexiest thing I've ever written in my
life. It is dialed in.It keeps going like I was writing content
for like four days. I'm like, am I done yet? And they're
like, wait, there's one moresection. I'm like, fuck say they
(18:26):
don't. Yeah, if you don'tsign up for this course, then then
fuck you and what are you doing? Well? So you know, Okay,
So that's what I'm putting on myFacebook ads, which is ironic if
you don't buy. Yeah, that'swhat I'm going for. I think that
is absolutely the right verbiage for thisad. What what what you're talking to
(18:52):
me? Me? Fuck me?Fuck you. I'm gonna click on this
thing, charge you some money.Click on this ad if you want me
to pay it a dollar to getyour lead, and then they're gonna pay
you, and then I'll be like, I'll show you. I'll show you.
It'd be the fastest dollars. He'sright, Yeah, it's gonna be
great. I did immediately notice thatyou chose the graphic that does not say
(19:15):
the podcast club, which is Idid slightly, but I know, I
know, because like I spent awhole course talking about importing your graphics.
And then someone's gonna be like,hey, Molly, did you notice and
it says then I'll be like,yes, that's the title. Idiot.
(19:37):
Yeah. Speaking of which, sodid you guys see the email I sent
you about how we need to getour ship together? Yes? Yes,
Molly, yes, my agree.And Matt too, you know Matt,
Matt, Matt edited the course forme and he's like, this is good
stuff. I'm like, you know, this was this was good. I
didn't even think about having you watchedthis as a refresher. But this is
(19:59):
great. Now, I don't Ihave to say these things too. We
can just do them. So Maskgonna send us the Halo marketing email every
week, so we have cool allthe graphics, the social share videos,
and an email, so you haveno excuse not to like save them on
your phone and post them yourself anddo all of that. Inform our listeners
what is this new platform you're building, because we know, but we've kind
(20:22):
of just alluded to it. Well, it's just an opportunity for me to
build a separate business doing public speakingand building online courses and doing focus calls
with people that separate from Hardcast Media, so that I don't confuse my identity
as Molly Ruling, the producer andcontent creator with Molly the owner and founder
(20:47):
of podcast media. And ultimately thegoal Pardcast Media is to sell the company,
you know, get to a milliondollars in revenue next year, and
then I just keep rocking until Iget the right offer. We're just keep
rocking it forever. But I wantto keep those things separate. So I
wanted to build a separate business forthe coaching and the speaking engagements and things
(21:08):
like that. So when I sellHardcast Media for twenty five million dollars,
you know, people can still payme to speak at their next event to
tell them how I did it.And when I sell the company, it
won't take those assets with it,so it was definitely a business move.
Also, it just gives me freedomto talk about the content that I want
(21:30):
to that's like separate from my personalFacebook page and separate from the business assets,
but more about me, so Ican say all the dumb shit I
want to say without it being onlike heardcast media, social media and dumb
shit, I mean, like allthe stuff to talk about here. And
yeah, yeah, not being soworried about being as polished, but being
(21:52):
really authentic and honest with how Icommunicate with people. And so I'm excited
about it. I think it'll bereally cool. Honestly, I'm excited about
you. Yeah. Man. Thewebsite's fantastic, Thanks man, it's awesome.
I've been working really hard, reallyhard, but you know, it's
just time. I want to gointo the new year like with good assets
(22:12):
and doing a bunch of speaking engagements. I want to have something to direct
people back to you know, there'sjust so many Like you know, we
do things sometimes and we don't likedo them to completion, or we don't
do them all the way and thenwe miss half the juice, you know
what I mean. So it's likeI'm just trying to make sure I'm not
leaving anything on the table. Andhonestly, at the end of the day,
(22:34):
I love talking with people. Ilove doing like focus sessions with people
and being like, Okay, what'syour business, what's your obstacles? What
who are you trying to reach?Why are you trying to reach them?
What's your idea? Why is thatyour idea? All right, let's let's
let's reverse engineer this. Let's dialthis back in and figure out, well,
why do you think that? It'sjust like we did that that episode
when we're talking about your course,like, so, why why are you
(22:56):
pricing it that way? What's themotivation behind? And that then just presenting
some other opportunities in ways of gettingthings done for people, yea, And
that conversation was a huge pivot forme that like I totally shifted my thinking
on stuff after you guys hit meover the head in that conversation with Ruth
(23:17):
bombs. That's awesome. I meanwe all need it. Like I had
a meeting with my friend Katie Nelson, the sales catalyst, last night,
and I was like, you know, just catching up with her, and
I showed her the funnel and everything, and I was like, what do
you think? And she was like, why why did you price it this
way? Because it was a differentprice, it was lower. And I
was like, well, I'm notreally sure. She's like, okay,
well, what do you charge todo this for like a you know,
(23:40):
corporation. I'm like fifteen hundred fortwo hours, you know, and then
for clients to do it for them, it's twenty five. And she's like,
okay, well then you didn't needto charge at least that you can't
if you if you want to continueto charge them now, you can't charge
them less for this course. AndI was like, oh my god,
you're right. So even me,you know, the fuck that charged Double
Girl had to be told like fuckthat Church triple, you know, because
(24:03):
I had totally undervalued it and Idon't need to. I've been doing this
content, I've been selling this,I've been training people on this, Like
this is not like a new course. This is this is this is material
that I have taught for years andits works, So there's no reason for
me to prove myself or offer alower rate. And then you know,
(24:26):
it was really great. You know, we we gotta get Katie on this
show too, you know, talkingabout some of this stuff, Like she
was like, you know, who'syour client, right, I'm I'm aiming
at branded pod at the branded podcastblueprint. It's for how businesses can create
a podcast and direct their teams indelegate and when to outsource and one equipment
to buy and all of that.And so if you're on the fence between
spending five hundred or fifteen hundred forthis course, like I'm not your you're
(24:51):
not my ideal client. Yes,yes, you know, because if you
don't have fifteen hundred to spend onit, you don't have the five brand
that it's really going to take youto produce a branded podcast exactly. And
so if you I have to makethat, you know what I mean.
And so and that was a reallygood point, right, Like it's not
you know, it's it's a higherlevel offering because it's it's for branded podcasting,
and I'm giving all these industry secretsand tips and tricks that I've been
(25:14):
using on these heavy hitters who payme a lot more money monthly than people
will pay one time for the course. Right, So it's just a good
reminder to uh, whatever you thinkyou're worth, like double it for real.
Yeah, so many reasons. Yeahthat's a sexy funnel, isn't it,
Adam that give you my money?Right now? You want to get
(25:40):
the course, not you. I'mbooked book this shit, Davin. It's
been so many iterations like I thinkit's done and then I walk away for
two days and I come back andI rewrite content. I've just been rewriting
and rewriting and rewriting, and it'sbeen a real journey too, learning about
instead of talking about like what Ican do and who I am, it's
more like how will you feel?What's the transformation? What is the benefit
(26:03):
you get working with me and doingthis thing? And not about me,
me, me, me me.It's a real you know, like the
podcast Business Journal actually pushed this coursethe other day and it was like,
you know, dude, he's beenin the business twenty five years in radio
and he has this course on likehow to start a podcast. But his
(26:26):
whole push is like how to startit in thirty days, and then it's
either three hundred bucks or three thousanddollars, and he does it over four
tuesdays like on zoom calls. Butthe difference between the three hundred dollar course
and the three thousand dollar course isthat you get four one on one hour
long meetings with him, and hewill give you personalized equipment recommendations and will
(26:52):
help you set up your RSS feed. So four hours with him is basically
worth twenty seven hundred. And Iget a feeling that even those personalized,
tailored sessions with him are probably notgoing to be exactly what you need because
it's going to all probably still beabout him, or it's just going to
(27:15):
be like an equipment list, rightstandardized. Yeah, he has a nice
face. He seems like a lovelyman. But it's just interesting to see,
you know. In his whole anglewas like start it now, do
it now, do it in thirtydays, get it up quickly, now
now now, and roll now androll now. And so it was like
there's some like sort of rush onstarting you know what I mean. It
(27:37):
was it was just a well thatis a marketing tactic. The urgency factor
is getting people to put their moneydown for your course and stuff and roll.
Now the world is ending, whichit might, but but it's interesting
to see, you know, it'sjust interesting to see what's out there.
(28:00):
And I'm curious to see, youknow, what the response will be to
this course. But I think it'sgonna be good because it's good content.
Yes, it's great ship. Andyou're targeting women too specifically, right or
are you? You know what?I've decided I don't want to target just
women because I don't want to workwith just women. I want to work
with women, but I don't wantto work with just women, like I
(28:22):
work really well with all humans,you know, and so I don't want
to close the door on that.But I'm extra client. Empower more women
and rattle that tree. Like Ihave a friend who's a musician and I'm
helping her with some stuff and andshe's like, man, if only She's
like, I'm quoting you now inthe last two weeks. She's like,
(28:44):
you're literally on my shoulders, likeI'm charging more money. She's like,
it's kind of crazy. I'm like, this is great. This is exactly
either like if I could be thatfor women, that's great, But I'm
also happy to be like a consultantor a producer, or you're mentor or
whatever you want to call it,like whoever you may be, man,
woman, non gender binary. Youknow I'm not here to judge. Tell
(29:07):
me, tell me how you wantme to address you, and I'll give
you the best advice that I gotright, I'll give you my full attention
and answer as many questions as Ican, And I think that's a better
lane for me. But personally,I would love if I could empower a
whole bunch of women to like makemore money and empower more women. But
it's not my solo dolo audience.As they say, gotcha, no one
(29:32):
says that I say that dumb shit, but whatever, as they say,
we're all going to start saying itnow, solo dolo, you know what
are you gonna do? Well,As a follow up to that conversation where
you guys beat me over the headwith the truth which I needed, I
(29:52):
have decided to focus on, likewhat you guys were saying, that middle
tier of like the higher the midto high end level people that I'm not
going after the people that don't wantto spend fifty dollars on a microphone,
and I'm not like, I'm stillaware of them, but I am not
(30:12):
specifically going after them in any wayI'm you know. But the way I'm
seeing it is, and this canlead into our next topic about Tom Widmer's
piece, is that the content thatI provide on YouTube, which with what
I've been learning from Jen from mywife, is with the free content you
(30:34):
provide, you basically tell people,you demonstrate what the problem is without telling
them exactly how to solve it,so that they have to pay to solve
They have to pay you to learnhow to solve it, but you talk
about what the problems are. Sothat to me is what's going to serve
(30:56):
those I can't afford to fifty dollarsmicrophone people while also serving my target people
and funneling them into them giving memoney. So because it works as a
funnel exactly, and YouTube is goingto be at the center of that,
which is what Tom Webster talked aboutin his keynote at podcast Movement regarding with
(31:17):
podcasts specifically how and it was anamazing keynote, and he also followed it
up with his weekly newsletter that willlink to in the show notes that YouTube
basically is the one of the biggestopportunities still for podcasters, but also for
(31:37):
people like us who are making courses. He didn't talk about the course thing
specifically. He was talking about podcasts, but it just nailed that idea that
I do need to invest more inYouTube as a funnel as part of my
as the entry, like the widemouth part of my funnel driving people to
my deeper content. For sure.Adam, that video that you did on
(32:00):
the shore MB seven, what iswhere's that one at? What kind of
number? That one did? Prettygood numbers due, didn't it? Yeah?
Because that was you were You wereone of the first videos about it.
Oh yeah. He was not fuckingaround. He was like waiting the
press published a second box struck.The moratorium was over that morning. Let's
(32:22):
see. That was a good videotoo, man, it was thank you.
I can't Levins or podcast outfitters.He did it twice. He did
it in two different T shirts mostgangsters whatever. Yes, Marcus, so
sharpen your sword, buddy, becauseyou're gonna have start doing your videos twice
(32:43):
well, and Adam's got a teamtwice by the way this is moonshine?
Is it really costa Rican moonshine?It's just my tears that I've been collecting
as you rewriting your content. Yes, as I read the art of those
six six thousand views? Whoa dudepick ows six thousand? Okay? Put
(33:10):
the Okay, I'm curious about yourSEO score on that making flicking. You
gotta drop the drop the thing inthe chat. I bet it's not good.
I bet it's I bet it's prettybad. Um, but I was
because I don't think any of myguys did anything on that. No offense.
Guys, if you're listening, Um, no way, I just made
(33:35):
the video and we just put itup. Just links back to the website.
I don't know I has any ofthe tags or any of the other
cool stuff they're supposed to do behindthe video. See I'm looking for it.
Sure. MB seven podcasts out FittishAnd for those of you who don't
(34:01):
know, podcast Outfitters is a familyowned legacy business located in Washington, DC.
That's right, and I'll look atyou with Joe Rogan clips nice.
Oh that's why, because you haveJoe what they did? You see this
when you search Shore NBA seven podcastoutfitters. It plays like a little gift
(34:24):
and it's you the microphone, JoeRogan and tih. That's why people are
clicking it, because they're like,TI, holy shit, my people,
I feel peeps. Yeah, threeways to you. Oh sure, I'm
like, how come this one hasfifty nine thousand views? But that's because
(34:46):
it's it's sure sure yeah, sure, think media. Okay, think media,
think media. Okay. Let's YouTube. I mean, YouTube is super
powerful. I'm still trying to,like, you know, make a click
on our on our side of thingstoo. And uh, it's it's it's
(35:08):
not late in that game. Itis still ripe. It's probably more ripe
than it ever has been. It'syou know, it's becoming even more of
an authority every day. Yeah,well, what was interesting about? Oh,
your SEO score is fifty six.It's not no, it's eighty five.
That's not terrible. You got youguys, some good, you got
(35:30):
some you know, you did getfour thumbs down though I know I was
just about to say four people,let's find these bastards. Where are you
some of the bitches who who thumbsdown on my video about microphones? You
doing. That's not what it's saidon the box. Why are people so
(35:55):
ridiculous? Though? Seriously they loveto hear their grievances on the YouTube comments
and whatnot. Well, okay,so Tom Webster my funniest dude in podcasting.
I love that guy than me.Yes, it's true. Well you're
not a dude, yes exactly.Um. You know in that report talks
(36:21):
about like the share of ear andall that, the Edison Report. But
what I found really interesting is thatthere's a large percentage of people who listen
to podcasts on uh YouTube, It'sbecause they were already on YouTube, right,
And so we talk a lot aboutdiscoverability, and it's like, yo,
if you watch, like just today, I like googled or went on
(36:42):
YouTube and looked up like Joe RoganPaul Stammitt's episode, because there's an episode
with Paul Stammits, the world's leadingmy cologist, on that on Joe Rogan,
and it's fascinating. He's an expertin mushrooms and not just to kind
of make you hallucinate, but likeall mushrooms and has like all these crazy
patents and how like regenerating brain cellsand like kill like radioactive ship from the
(37:05):
soil and like whatever, mushrooms arejust like the most powerful tool ever,
you know. So then if Iclick on that and I watched that episode,
then YouTube is going to suggest awhole bunch of other podcasts about,
you know, with those same people. Are those same topics next? Now,
I just discovered a new podcast becauseof those tags, because of those
SEO scores, and solely because ofYouTube, because they gonna keep my ass
(37:28):
on that platform. So I wouldventure to say that YouTube is doing a
much better job of discoverability because iTunesisn't going to serve you other iTunes,
other podcasts that are that dialed intothe content. They're just gonna serve you
whatever asshole is in New and Noteworthy. Exactly. It's all about the algorithm,
yes, yep. And there's theApple thing, the categories thing,
(37:52):
and Apple is just useless. Itis about the algorithm, and Google has
the best algorithms of anybody. That'sa that's kind of a play for Spotify.
I mean, I don't, Idon't. It's it's way more about
discoverability than iTunes is. That's true. That's true, And Tom pointed it
out in his data that Spotify hasleap frog in front of Apple now for
(38:14):
according to the people they pulled,at least the most used app where people
listen to podcasts. Is interesting,Yeah, for the people that they pulled,
and that's that's more and it likethat's people telling a surveyor that this
is what I use as opposed tolooking at download numbers, which is what
we're used to seeing from everybody else. Of you know, Apple gets sixty
(38:35):
percent of it, and it's becauseapples like downloading things multiple times and all
this weird stuff. So fair.Yeah, it's rolling out slowly. I
haven't seen anybody using it, um, but you know, typical social media
platform thing where they they have todo it a little bit at a time.
So it'll be interesting to see becausehe did talk about that too a
(38:58):
little bit because so many people spendtime on Facebook. Not me. Not
well, I guess Molly, youdo a little bit, but I try
not to. Yeah. Yeah,but you know there are and especially depending
on who your audience is. Youknow, if you've got the older demographicum,
then they are definitely on Facebook.More. You're looking for anti vaxxers,
(39:21):
you can find them, and thatis some place to go. For
sure, I'm on there all thetime because you just gotta see what everyone's
saying. Yes, yes, Igot to see what the people are talking
about. But the whole living onYouTube thing and the search algorithm really hit
me and again, and we talkedabout this one of the previous Edison Research
(39:45):
So Tom Webster, he is oneof the senior vps at Edison Research.
So that's why he is an authorityon this stuff and why we should all
be listening to him. Plus he'shilarious, like Molly pointed out, But
he pointed out again that word ofmouth is still up there along with Google
(40:06):
Search for how people discover new shows. And the to me part of the
word of mouth is the whole socialmedia thing, because I'm I mean,
like if I was asked, especiallynowadays in COVID, a lot of the
word of mouth that I hear isfrom people interacting with people on social media.
It's not face to face or phonecalls or anything. So it's all
(40:28):
connected. And his whole keynote wasabout the most what has become the most
annoying question that I just hear constantlypeople harping on of how do you grow
your audience, and like, obviouslyit's a valid thing, but I feel
like that's all at these conferences peoplewant to talk about, or all that
(40:50):
they choose the topics are, it'sall about marketing and all of these like
silver bullet type things of how togrow your audience and that, like you
were talking about the just get yourpodcast out there and launch it in thirty
days and all this stuff, andI'm kind of sick of it, you
know, I'm kind of But Tom'sway that he addressed it like I love
(41:13):
because it was just no nonsense andvery practical, backed with data. Unlike
these other people that are just speakinganecdotally from their own personal experience. What
I do is yes, what's workedfor me is what it's like. You're
not me. But the other thing, the other point he made in the
keynote that made me really sit upand go yes was the question that so
(41:35):
many podcasters ask of how long shouldmy episodes be because that's a big factor
in retaining audience and that sort ofthing. So it's it's a valid question,
but I hear a lot of peoplesay just as long as it needs
to be, and that that's avalid answer. However, Tom has given
the best answer I think so far, and the way he set it up.
(41:58):
If you know it, if youcan afford to pay for the recordings
of the podcast movement, it's worthit to hear his keynote, in my
opinion, if you can afford that. But well, no, I'm gonna
say it. I'm gonna say it, but I don't what I'm leading in
was with I do. I Amnot going to express this as good as
(42:19):
he did, but it's a lotof it is in that article that he
also wrote. But what he saidis your podcast length should be shorter than
the previous one. And what hemeans by that is you don't want to
waste people's time. You want toconstantly be perfecting your own process, and
(42:43):
not just the process of the productionitself, but your process of expressing your
ideas to people, and the morecondensed you can give people things to walk
away with. And this is somethingI've always believed to Like, I love
super episodes because it's like, getto the point and leave them wanting more.
(43:06):
Like that, That's the whole thingthat his point was, like,
you want to keep working, whittlingit down to where it's as refined as
possible on every single level, andI love that. That's right, people,
you heard it here first. Catchus next week on the podcast.
We're out. It's been an hour, spent fifty nine minutes, and we're
(43:30):
out. People. I'm just saying, I feel like if there was ever
a good time to end this show, it was right there. We'll catch
you on the next one people,It'll be even better than this week.
That's right, Let's see yeah,m m
I want to these guys. Areyou at a university? But is having
a hello? Yeah? The priceis wrong, that the price is wrong.
Bitch happy Gilmore, best movie ever, the best movie ever. So
Molly, who's our special guest tonight? Well, you know we haven't Adam
(00:35):
in the studio for a long time, but ladies and gentlemen, Adam Levin
he's back. Good to have youback. Man, Wow, new setup
trying? Yeah? Yeah? Isthe home rig the home rig? You
know you're a podcaster? Now yougot your ultimately yours and I can tell
(00:59):
from the little wired, dangling littlewell that kind of little party business.
How's this sound? How's this sound? Right now? It doesn't sound way
better than you know what, exceptfor when you man handle it like that.
All of my all of my equipmentI've man handled so you can hear.
(01:22):
I can't hear shit. I can'thear myself say anything. But I
sound adequate. Yes, you doa little bit of a room echo.
I'm I'm in a very reverberant room. It's a condenser microphone, Yes it
is. I can't see that.For those For those that are more business
inclined, this is the audits USBtwelve. Nice, haven't heard anything from
(01:46):
them for a while. Still toofar from your face, it's not better.
No, that's too much back.Yeah, it's like I feel like
I'm at the oscars, like whenthe rappers get up, like new microphone
techniques for podcasting, get that throat, take us as lest of not improper
(02:16):
micahine. But there's no room echawhen to do this? Right, that's
right, that's right. No.No, people at home are like adjusting
their stereos. They're like, whatjust happened? Are people still listening at
this point? No, they've failed. They're like, not them again.
Show people welcomes it and it's gotan art, it's got a mute.
(02:39):
Yeah that works. I couldn't hearnothing. That's as business as it gets.
I mean, it's pretty rad.I like how low profile it is?
How much is that, Jammie jamLet's find out. Let's consult.
Let's consult the int podcast offiters dotcom for all your podcasting equipment needs.
(03:01):
Ladies and gentlemen. That's right,ladies in germs one million dollars one sixty
nine. Wow, that's a reallygood USB USB all okay. Still the
B stands for business business and itgets up closer to your mouth than like
(03:23):
a blue Yettie wood. Yeah andyeah, yeah, much better on camera.
It's nice cool for those that areoffended by the look of a microphone
in your face. Got dropped righthere for those of you who don't have
a double chin to hide or oneof these or one of those. Where's
(03:44):
that shotgun? What do you gotthat from my video? Yeah? We
did that. Yeah, we alreadydid that one. Go back and speaking
of which, you know we needwe need to take a moment to talk
about his video. Ohh boy,let's do it. They just roll the
whole video. We should roll.Oh nobody, just go to YouTube and
(04:11):
find it. I created a newchannel. It's the first video podcast audio
Lab. We don't want to takeany of his plays away. That's right,
don't take my plays away. People. You're right right fighting for visibility
out and he screets. Marcus iskilling it, dude, is He's coming
around the corner of four hundred views. Man got his SEO score, loaded
(04:33):
it up with tags. His twobuddy account is cranking. That's right,
thanks to Molly given me. Ihad not heard of too. By of
course, my wife had heard oftwo, buddy, but she didn't let
me know. I had to hearit from Molly, like my own wife
won't even telling me about too,Buddy. She's like, oh yeah,
me and Molly totally knew about thatbefore you. But yeah, yeah,
(04:55):
man killing it. That video isreally good. Video's legit. Thank you,
leg There's there's more coming, notquite that production value. That was
a huge undertaking to do all ofthose graphics. This video is going to
get at bazilion views, I hopeso with a Z. Yeah, but
(05:16):
bazillion. That is how you spellit. M Were you going to ask
how long it took to make it? Yeah? How long did it take
you to do the whole thing tappedabout him? It took me probably half
a day to write the script,which I used my fancy schmancy teleprompter,
which you can see in the video, because if I go off topic,
(05:40):
I start rambling. As you allknow if you listen to this podcast,
don't worry, it's fine. UhSo, yeah, writing it, and
I had, you know, Iknew upfront that writing it was important ahead
of time, so spending time upfrontdoing that, but then and actually filming
(06:00):
it and getting the words out ofmy mouth even though they were on a
teleprompter for me, it still tookme like almost a whole day. It
didn't take me a whole day,it was it was thirty minutes worth of
recording my script that ended up beinga little less than fourteen minutes of finished
audio or finished video. And thenon top of that, I had to
(06:20):
do the b roll, which tooklike another hour. So all those b
roll shots of my rig and allthe stuff that I cut to, but
then the graphics. I went overboardon the graphics, and I still didn't
do what I totally wanted to dobecause I wanted them to be animated,
like with little knobs turning and stuff. But that was going to be way
too much. You should have hitme up, man. I could have
(06:41):
had John throw his special sauce onit. But I know your team is
busy and you guys have and Ican't afford you right now. You got
you gotta do it once like youknow now you can now you can do
more enroll now that you've done yoursand you know you have the model right.
I don't plan on there like Iam to do more comparisons and actually
(07:03):
got an idea from a fellow podcaster. I cannot remember her name, but
she works for Discovery Podcasts, andshe tweeted a response to mine about the
video, saying that it would becool to hear like what it sounds like
doing double enders on an iPhone.So that's my next one is how to
(07:23):
do remote recordings and comparing the difference. Adam, you need to pull that
mike closer to you. You soundtoo far away. That's really good.
I can maneuver this microphone. Thatmeans it has good rejections because when you
get far away from it, itgets really really quiet, which is pretty
good for a condenser. Yes,yes, absolutely, but make sure you're
(07:43):
close, just like I say inthe video. So anyway, it was
fun like this is. I'm veryproud of the video. It turned out
almost exactly like I wanted it,like I would want to spend like another
full day. But I'm a perfectionist. It's never going to be done,
you know, so I have toget it out there. Don't. Don't
let perfect be the enemy of good, my friend, exactly, Well,
(08:05):
I think it's great. I thinkit's perfect. You're only slightly awkward,
which is you know, and that'sthe thing, Like I wanted my personality
to come out, and I amslightly awkward, so exactly if you were
super smooth, i'd be like,who's this guy? Yeah? Yeah,
who's this slippery guy over here?Yeah? No, it's really good.
(08:28):
I'm really impressed with it for sure. And uh yeah, I'm excited to
see what you do more. Ireally like how you switched in between while
you were talking, because that justreally drove it home. And I love
them and the Women's Editing group theyposted the video and yeah, Carrie posted
it for you, and and theyall commented how they really loved how you
(08:50):
put the like adjustments that you put. You know, nobody has let me
know that. This is the onlyfeedback I've gotten about those graphics that I
spent so much time on me,like two days to do all those graphics.
Oh good dudeld you just call mema ch Well. What it was,
I had to figure out all thetimings and everything, and I didn't
want to subject anybody else to thatbecause I didn't make a note of them.
(09:13):
So I was like going back intomy DW and making time stamps and
then figuring out the gains and percentagesthere's a lot of maths involved, and
it was a lot of work.I won't be doing that again. Well,
I was super cool. So whoposted it in the women's group Carrie
Ohkawfield Eric the Bouse. I likeher. She didn't she I didn't even
(09:39):
realize she watched it. She didn'tlet me know publicly. Thanks a lot,
Carrie, if you're listening, shedid more than that. She shared
it. Bro Yeah right, butnot women's podcast, but not that I
was aware of. I was like, welcome, welcome to YouTube. I
can't help it, Molly, Ican't. But then I'm not a woman.
(10:01):
I mean, you should take somesolace in the fact that knowing your
video has gotten more views than ourentire podcast. Well, I will say
that is largely thanks to Brian Barlettaas well, because it went out as
a part of his email. Ididn't just make this video, which is
all super cool kudos. Yeah.It was actually the first addition of sounds
(10:24):
profitable that I was able to understand. I was like, oh, I
can follow along with this one.Yeah, thank so. Thanks to Brian
for having a kid, so heneeded, you know, some substitute writers,
and he enlisted me to help fulfillhis maybe he has more children.
(10:46):
I'll get in there. I'll getmy shot, you know, my fifteen
minutes of Barletta fame. You'll probablybe moving up to the front with that
rage blog that you showed us.That'll be coming out soon. Man.
Let me tell you, I justgot all fired up. Did you read
that at Yeah? Out the rage. I can't wait for people to read
it. Let's talk about that rageblog everyone. Every oserve's a good rage
(11:11):
blog every now and then. Ifeel like it was a very healthy use
of my time, like instead ofjust like vague booking. I think rage
blogging is the new jam, andit's it's a new topic for you.
You've you've you know, you've you'vestood up on that on that soapbox and
gone down that rabbit hole a coupleof times. But you know, you
gotta try. Need to hear it, Yeah, hear it. They need
(11:31):
to read it, they need tostep they need to feel a little bit
of shame. I was actually spicyand those bullet points. I was like,
go ahead, superstar, I shouldput the graphic of the of the
woman from a Game of Thrones shameon on the top of it. I
should that's how you should lead intoit. Photoshop Yeah I might. Yeah,
(11:54):
I'm gonna put photoshop my favorite bellshame. Yeah, but serious,
you should just drop that, dropthat graphic of you saying shame with a
link to the article on everybody thatdoesn't do it right. Just go through
all of YouTube, at all offaith, every group and just bomb it
in. There would be the ultimatepodcast. Mean, yes, just a
(12:18):
shame blog. Everybody to do aphoto shoot. But I'm here for it
on my best rock, you know, make it happen. Yeah, oh
man, well for you know,we don't need to be super cryptic.
But they an article came out lastweek and it's so funny that you sent
(12:39):
it because I read it and Iwas like this motherfucker, and I just
deleted it. And then a weeklater you're like this motherfucker. I was
like, yes, I'm so gladthat we are on the same wavelength here
literally through those things. But thatone I was like, what, yeah,
hell what pod dues? What wasit? Podcast business? Yes?
(13:01):
And then there's like there's like nothingokay, like it's like how to build
a podcast studio on a shoestring budget. And then there's like nothing about buying
equipment, and yeah, the wordsare wrong. It's like it's it's it's
completely wrong. It's just you know, anybody can get published in the podcast.
Let's get the dude that wrote thatthing on this red him. Hey,
(13:26):
Hi, what were you thinking?Let's what let's talk about your bo
Are you what? Who taught youto? Right? Who do you think
you are? What the hell wasthat you work for? What do you
work for? Guitar center? Whata mess? What a mess? We
(13:50):
won't get too specific everybody, butit was specifically. And then now insert
the picture of the article into apodcast. Because someone watches this with the
name blurred out, with the nameonly with only the first first and less
initial the rest of it, Sothe rest of it, that guy deserves
to be shamed. Oh my gosh, so bad. Every bad Mike needs
(14:11):
an amplifier. What are you talkingabout? Man? Who are Yeah?
So you can dial in the whatever? I don't what are we gonna drop
excerpts from it? Is that whatwe're gonna do? No? But I
didn't even read it. Nope,don't I did. I think Marcus will
get the most upset. Oh,for sure, that was probably a good
mental health protection. I didn't seethe outside. Yeah, camera, this
(14:39):
is garbage, goes against everything youbelieve in, Marcus. It was like
it was like the antithesis to yourentire belief system. Now I almost want
to read it. It's like youcan even do it from your phone.
I don't think he says that,but he might as well as well.
Have AirPods are the best. MyAirPods have been proven scientifically to be the
(15:03):
best microphone. Yeah, AirPods arethe best. Podcast Mike the end,
Well, it was also written likea tweet. Like it was like,
like you know, Prince of Petworth, he writes these articles that are like
four sentences. It's like longer thana tweet, but but it's like two
(15:24):
tweets. It's basically a article fromme. And that was kind of the
equivalent. It was like five sentences. You have to pay to get like
a thing like that, or doyou can you you just write sh they'll
just post it. Well, Iused to be pretty accomplished about getting published
in the Podcast Business Journal until lastweek. You know, no one everyone's
(15:45):
on vacation. You know, everybodywas at podcast movements, so they're quite
quite the piece to come out duringpodcast they couldn't like get an expose from
the movement, like what the whatthe ship? Like that's like, well,
you know, they probably met himthere and he was like, I'm
a fan. I hope just pooryour Fastard never listened to He's probably one
(16:07):
of our ten listeners. I know. Sorry, don't say let's go ahead
and do it, go ahead anddo some stuff. And he's like,
yeah, I'm gonna do it.Now we're chooting pieces. I'm trying to
find it. I know it's it'sin the It's in the email titled from
(16:29):
Adam titled garbage. Literally look atthis garbage or just garbage, just garbage.
I'm like, Adam's fired up todaywe're talking about my video. No
kid, the subject is garbage.Well, a lot has happened. I
(16:53):
rerecorded my entire course, I rewrotethe whole thing. That's a lot of
work. Yeah, man, wellnobody knows about it yet. People keep
that quiet, shy. I'm gonnamake you all send an NDA in my
(17:14):
money. Here we go. Yeah, but um, I'm pretty soaked about
that. Man, like really dialedthat in, like my language together,
really focused on the branded podcast,like you know, content creation all the
stuff that I'm doing now, butjust kind of a slightly different angle.
So I'm really excited about it.I'm gonna launch that when I come back.
I'm coming back to DC next week. Nice, I know, So
(17:38):
I'll be here next Monday, butthe next Monday I need to take off.
Actually where I could come to Adam'shouse and we could do live from
Adams. Yes, from the pad. You could bring another one of those
shitty microphones. Guys, bring hisheadset in. Oh yeah, I could
wear your headset. Just dueling heads. That's just just touch it mangle the
(18:03):
whole time. Look this, youpeople. You can't see this yet,
but the funnel is sweet. Yougot a nice little funnel going on here.
That branded podcast blueprint funnel is thesexiest thing I've ever written in my
life. It is dialed in.It keeps going like I was writing content
for like four days. I'm like, am I done yet? And they're
like, wait, there's one moresection. I'm like, fuck say they
(18:26):
don't. Yeah, if you don'tsign up for this course, then then
fuck you and what are you doing? Well? So you know, Okay,
So that's what I'm putting on myFacebook ads, which is ironic if
you don't buy. Yeah, that'swhat I'm going for. I think that
is absolutely the right verbiage for thisad. What what what you're talking to
(18:52):
me? Me? Fuck me?Fuck you. I'm gonna click on this
thing, charge you some money.Click on this ad if you want me
to pay it a dollar to getyour lead, and then they're gonna pay
you, and then I'll be like, I'll show you. I'll show you.
It'd be the fastest dollars. He'sright, Yeah, it's gonna be
great. I did immediately notice thatyou chose the graphic that does not say
(19:15):
the podcast club, which is Idid slightly, but I know, I
know, because like I spent awhole course talking about importing your graphics.
And then someone's gonna be like,hey, Molly, did you notice and
it says then I'll be like,yes, that's the title. Idiot.
(19:37):
Yeah. Speaking of which, sodid you guys see the email I sent
you about how we need to getour ship together? Yes? Yes,
Molly, yes, my agree.And Matt too, you know Matt,
Matt, Matt edited the course forme and he's like, this is good
stuff. I'm like, you know, this was this was good. I
didn't even think about having you watchedthis as a refresher. But this is
(19:59):
great. Now, I don't Ihave to say these things too. We
can just do them. So Maskgonna send us the Halo marketing email every
week, so we have cool allthe graphics, the social share videos,
and an email, so you haveno excuse not to like save them on
your phone and post them yourself anddo all of that. Inform our listeners
what is this new platform you're building, because we know, but we've kind
(20:22):
of just alluded to it. Well, it's just an opportunity for me to
build a separate business doing public speakingand building online courses and doing focus calls
with people that separate from Hardcast Media, so that I don't confuse my identity
as Molly Ruling, the producer andcontent creator with Molly the owner and founder
(20:47):
of podcast media. And ultimately thegoal Pardcast Media is to sell the company,
you know, get to a milliondollars in revenue next year, and
then I just keep rocking until Iget the right offer. We're just keep
rocking it forever. But I wantto keep those things separate. So I
wanted to build a separate business forthe coaching and the speaking engagements and things
(21:08):
like that. So when I sellHardcast Media for twenty five million dollars,
you know, people can still payme to speak at their next event to
tell them how I did it.And when I sell the company, it
won't take those assets with it,so it was definitely a business move.
Also, it just gives me freedomto talk about the content that I want
(21:30):
to that's like separate from my personalFacebook page and separate from the business assets,
but more about me, so Ican say all the dumb shit I
want to say without it being onlike heardcast media, social media and dumb
shit, I mean, like allthe stuff to talk about here. And
yeah, yeah, not being soworried about being as polished, but being
(21:52):
really authentic and honest with how Icommunicate with people. And so I'm excited
about it. I think it'll bereally cool. Honestly, I'm excited about
you. Yeah. Man. Thewebsite's fantastic, Thanks man, it's awesome.
I've been working really hard, reallyhard, but you know, it's
just time. I want to gointo the new year like with good assets
(22:12):
and doing a bunch of speaking engagements. I want to have something to direct
people back to you know, there'sjust so many Like you know, we
do things sometimes and we don't likedo them to completion, or we don't
do them all the way and thenwe miss half the juice, you know
what I mean. So it's likeI'm just trying to make sure I'm not
leaving anything on the table. Andhonestly, at the end of the day,
(22:34):
I love talking with people. Ilove doing like focus sessions with people
and being like, Okay, what'syour business, what's your obstacles? What
who are you trying to reach?Why are you trying to reach them?
What's your idea? Why is thatyour idea? All right, let's let's
let's reverse engineer this. Let's dialthis back in and figure out, well,
why do you think that? It'sjust like we did that that episode
when we're talking about your course,like, so, why why are you
(22:56):
pricing it that way? What's themotivation behind? And that then just presenting
some other opportunities in ways of gettingthings done for people, yea, And
that conversation was a huge pivot forme that like I totally shifted my thinking
on stuff after you guys hit meover the head in that conversation with Ruth
(23:17):
bombs. That's awesome. I meanwe all need it. Like I had
a meeting with my friend Katie Nelson, the sales catalyst, last night,
and I was like, you know, just catching up with her, and
I showed her the funnel and everything, and I was like, what do
you think? And she was like, why why did you price it this
way? Because it was a differentprice, it was lower. And I
was like, well, I'm notreally sure. She's like, okay,
well, what do you charge todo this for like a you know,
(23:40):
corporation. I'm like fifteen hundred fortwo hours, you know, and then
for clients to do it for them, it's twenty five. And she's like,
okay, well then you didn't needto charge at least that you can't
if you if you want to continueto charge them now, you can't charge
them less for this course. AndI was like, oh my god,
you're right. So even me,you know, the fuck that charged Double
Girl had to be told like fuckthat Church triple, you know, because
(24:03):
I had totally undervalued it and Idon't need to. I've been doing this
content, I've been selling this,I've been training people on this, Like
this is not like a new course. This is this is this is material
that I have taught for years andits works, So there's no reason for
me to prove myself or offer alower rate. And then you know,
(24:26):
it was really great. You know, we we gotta get Katie on this
show too, you know, talkingabout some of this stuff, Like she
was like, you know, who'syour client, right, I'm I'm aiming
at branded pod at the branded podcastblueprint. It's for how businesses can create
a podcast and direct their teams indelegate and when to outsource and one equipment
to buy and all of that.And so if you're on the fence between
spending five hundred or fifteen hundred forthis course, like I'm not your you're
(24:51):
not my ideal client. Yes,yes, you know, because if you
don't have fifteen hundred to spend onit, you don't have the five brand
that it's really going to take youto produce a branded podcast exactly. And
so if you I have to makethat, you know what I mean.
And so and that was a reallygood point, right, Like it's not
you know, it's it's a higherlevel offering because it's it's for branded podcasting,
and I'm giving all these industry secretsand tips and tricks that I've been
(25:14):
using on these heavy hitters who payme a lot more money monthly than people
will pay one time for the course. Right, So it's just a good
reminder to uh, whatever you thinkyou're worth, like double it for real.
Yeah, so many reasons. Yeahthat's a sexy funnel, isn't it,
Adam that give you my money?Right now? You want to get
(25:40):
the course, not you. I'mbooked book this shit, Davin. It's
been so many iterations like I thinkit's done and then I walk away for
two days and I come back andI rewrite content. I've just been rewriting
and rewriting and rewriting, and it'sbeen a real journey too, learning about
instead of talking about like what Ican do and who I am, it's
more like how will you feel?What's the transformation? What is the benefit
(26:03):
you get working with me and doingthis thing? And not about me,
me, me, me me.It's a real you know, like the
podcast Business Journal actually pushed this coursethe other day and it was like,
you know, dude, he's beenin the business twenty five years in radio
and he has this course on likehow to start a podcast. But his
(26:26):
whole push is like how to startit in thirty days, and then it's
either three hundred bucks or three thousanddollars, and he does it over four
tuesdays like on zoom calls. Butthe difference between the three hundred dollar course
and the three thousand dollar course isthat you get four one on one hour
long meetings with him, and hewill give you personalized equipment recommendations and will
(26:52):
help you set up your RSS feed. So four hours with him is basically
worth twenty seven hundred. And Iget a feeling that even those personalized,
tailored sessions with him are probably notgoing to be exactly what you need because
it's going to all probably still beabout him, or it's just going to
(27:15):
be like an equipment list, rightstandardized. Yeah, he has a nice
face. He seems like a lovelyman. But it's just interesting to see,
you know. In his whole anglewas like start it now, do
it now, do it in thirtydays, get it up quickly, now
now now, and roll now androll now. And so it was like
there's some like sort of rush onstarting you know what I mean. It
(27:37):
was it was just a well thatis a marketing tactic. The urgency factor
is getting people to put their moneydown for your course and stuff and roll.
Now the world is ending, whichit might, but but it's interesting
to see, you know, it'sjust interesting to see what's out there.
(28:00):
And I'm curious to see, youknow, what the response will be to
this course. But I think it'sgonna be good because it's good content.
Yes, it's great ship. Andyou're targeting women too specifically, right or
are you? You know what?I've decided I don't want to target just
women because I don't want to workwith just women. I want to work
with women, but I don't wantto work with just women, like I
(28:22):
work really well with all humans,you know, and so I don't want
to close the door on that.But I'm extra client. Empower more women
and rattle that tree. Like Ihave a friend who's a musician and I'm
helping her with some stuff and andshe's like, man, if only She's
like, I'm quoting you now inthe last two weeks. She's like,
(28:44):
you're literally on my shoulders, likeI'm charging more money. She's like,
it's kind of crazy. I'm like, this is great. This is exactly
either like if I could be thatfor women, that's great, But I'm
also happy to be like a consultantor a producer, or you're mentor or
whatever you want to call it,like whoever you may be, man,
woman, non gender binary. Youknow I'm not here to judge. Tell
(29:07):
me, tell me how you wantme to address you, and I'll give
you the best advice that I gotright, I'll give you my full attention
and answer as many questions as Ican, And I think that's a better
lane for me. But personally,I would love if I could empower a
whole bunch of women to like makemore money and empower more women. But
it's not my solo dolo audience.As they say, gotcha, no one
(29:32):
says that I say that dumb shit, but whatever, as they say,
we're all going to start saying itnow, solo dolo, you know what
are you gonna do? Well,As a follow up to that conversation where
you guys beat me over the headwith the truth which I needed, I
(29:52):
have decided to focus on, likewhat you guys were saying, that middle
tier of like the higher the midto high end level people that I'm not
going after the people that don't wantto spend fifty dollars on a microphone,
and I'm not like, I'm stillaware of them, but I am not
(30:12):
specifically going after them in any wayI'm you know. But the way I'm
seeing it is, and this canlead into our next topic about Tom Widmer's
piece, is that the content thatI provide on YouTube, which with what
I've been learning from Jen from mywife, is with the free content you
(30:34):
provide, you basically tell people,you demonstrate what the problem is without telling
them exactly how to solve it,so that they have to pay to solve
They have to pay you to learnhow to solve it, but you talk
about what the problems are. Sothat to me is what's going to serve
(30:56):
those I can't afford to fifty dollarsmicrophone people while also serving my target people
and funneling them into them giving memoney. So because it works as a
funnel exactly, and YouTube is goingto be at the center of that,
which is what Tom Webster talked aboutin his keynote at podcast Movement regarding with
(31:17):
podcasts specifically how and it was anamazing keynote, and he also followed it
up with his weekly newsletter that willlink to in the show notes that YouTube
basically is the one of the biggestopportunities still for podcasters, but also for
(31:37):
people like us who are making courses. He didn't talk about the course thing
specifically. He was talking about podcasts, but it just nailed that idea that
I do need to invest more inYouTube as a funnel as part of my
as the entry, like the widemouth part of my funnel driving people to
my deeper content. For sure.Adam, that video that you did on
(32:00):
the shore MB seven, what iswhere's that one at? What kind of
number? That one did? Prettygood numbers due, didn't it? Yeah?
Because that was you were You wereone of the first videos about it.
Oh yeah. He was not fuckingaround. He was like waiting the
press published a second box struck.The moratorium was over that morning. Let's
(32:22):
see. That was a good videotoo, man, it was thank you.
I can't Levins or podcast outfitters.He did it twice. He did
it in two different T shirts mostgangsters whatever. Yes, Marcus, so
sharpen your sword, buddy, becauseyou're gonna have start doing your videos twice
(32:43):
well, and Adam's got a teamtwice by the way this is moonshine?
Is it really costa Rican moonshine?It's just my tears that I've been collecting
as you rewriting your content. Yes, as I read the art of those
six six thousand views? Whoa dudepick ows six thousand? Okay? Put
(33:10):
the Okay, I'm curious about yourSEO score on that making flicking. You
gotta drop the drop the thing inthe chat. I bet it's not good.
I bet it's I bet it's prettybad. Um, but I was
because I don't think any of myguys did anything on that. No offense.
Guys, if you're listening, Um, no way, I just made
(33:35):
the video and we just put itup. Just links back to the website.
I don't know I has any ofthe tags or any of the other
cool stuff they're supposed to do behindthe video. See I'm looking for it.
Sure. MB seven podcasts out FittishAnd for those of you who don't
(34:01):
know, podcast Outfitters is a familyowned legacy business located in Washington, DC.
That's right, and I'll look atyou with Joe Rogan clips nice.
Oh that's why, because you haveJoe what they did? You see this
when you search Shore NBA seven podcastoutfitters. It plays like a little gift
(34:24):
and it's you the microphone, JoeRogan and tih. That's why people are
clicking it, because they're like,TI, holy shit, my people,
I feel peeps. Yeah, threeways to you. Oh sure, I'm
like, how come this one hasfifty nine thousand views? But that's because
(34:46):
it's it's sure sure yeah, sure, think media. Okay, think media,
think media. Okay. Let's YouTube. I mean, YouTube is super
powerful. I'm still trying to,like, you know, make a click
on our on our side of thingstoo. And uh, it's it's it's
(35:08):
not late in that game. Itis still ripe. It's probably more ripe
than it ever has been. It'syou know, it's becoming even more of
an authority every day. Yeah,well, what was interesting about? Oh,
your SEO score is fifty six.It's not no, it's eighty five.
That's not terrible. You got youguys, some good, you got
(35:30):
some you know, you did getfour thumbs down though I know I was
just about to say four people,let's find these bastards. Where are you
some of the bitches who who thumbsdown on my video about microphones? You
doing. That's not what it's saidon the box. Why are people so
(35:55):
ridiculous? Though? Seriously they loveto hear their grievances on the YouTube comments
and whatnot. Well, okay,so Tom Webster my funniest dude in podcasting.
I love that guy than me.Yes, it's true. Well you're
not a dude, yes exactly.Um. You know in that report talks
(36:21):
about like the share of ear andall that, the Edison Report. But
what I found really interesting is thatthere's a large percentage of people who listen
to podcasts on uh YouTube, It'sbecause they were already on YouTube, right,
And so we talk a lot aboutdiscoverability, and it's like, yo,
if you watch, like just today, I like googled or went on
(36:42):
YouTube and looked up like Joe RoganPaul Stammitt's episode, because there's an episode
with Paul Stammits, the world's leadingmy cologist, on that on Joe Rogan,
and it's fascinating. He's an expertin mushrooms and not just to kind
of make you hallucinate, but likeall mushrooms and has like all these crazy
patents and how like regenerating brain cellsand like kill like radioactive ship from the
(37:05):
soil and like whatever, mushrooms arejust like the most powerful tool ever,
you know. So then if Iclick on that and I watched that episode,
then YouTube is going to suggest awhole bunch of other podcasts about,
you know, with those same people. Are those same topics next? Now,
I just discovered a new podcast becauseof those tags, because of those
SEO scores, and solely because ofYouTube, because they gonna keep my ass
(37:28):
on that platform. So I wouldventure to say that YouTube is doing a
much better job of discoverability because iTunesisn't going to serve you other iTunes,
other podcasts that are that dialed intothe content. They're just gonna serve you
whatever asshole is in New and Noteworthy. Exactly. It's all about the algorithm,
yes, yep. And there's theApple thing, the categories thing,
(37:52):
and Apple is just useless. Itis about the algorithm, and Google has
the best algorithms of anybody. That'sa that's kind of a play for Spotify.
I mean, I don't, Idon't. It's it's way more about
discoverability than iTunes is. That's true. That's true, And Tom pointed it
out in his data that Spotify hasleap frog in front of Apple now for
(38:14):
according to the people they pulled,at least the most used app where people
listen to podcasts. Is interesting,Yeah, for the people that they pulled,
and that's that's more and it likethat's people telling a surveyor that this
is what I use as opposed tolooking at download numbers, which is what
we're used to seeing from everybody else. Of you know, Apple gets sixty
(38:35):
percent of it, and it's becauseapples like downloading things multiple times and all
this weird stuff. So fair.Yeah, it's rolling out slowly. I
haven't seen anybody using it, um, but you know, typical social media
platform thing where they they have todo it a little bit at a time.
So it'll be interesting to see becausehe did talk about that too a
(38:58):
little bit because so many people spendtime on Facebook. Not me. Not
well, I guess Molly, youdo a little bit, but I try
not to. Yeah. Yeah,but you know there are and especially depending
on who your audience is. Youknow, if you've got the older demographicum,
then they are definitely on Facebook.More. You're looking for anti vaxxers,
(39:21):
you can find them, and thatis some place to go. For
sure, I'm on there all thetime because you just gotta see what everyone's
saying. Yes, yes, Igot to see what the people are talking
about. But the whole living onYouTube thing and the search algorithm really hit
me and again, and we talkedabout this one of the previous Edison Research
(39:45):
So Tom Webster, he is oneof the senior vps at Edison Research.
So that's why he is an authorityon this stuff and why we should all
be listening to him. Plus he'shilarious, like Molly pointed out, But
he pointed out again that word ofmouth is still up there along with Google
(40:06):
Search for how people discover new shows. And the to me part of the
word of mouth is the whole socialmedia thing, because I'm I mean,
like if I was asked, especiallynowadays in COVID, a lot of the
word of mouth that I hear isfrom people interacting with people on social media.
It's not face to face or phonecalls or anything. So it's all
(40:28):
connected. And his whole keynote wasabout the most what has become the most
annoying question that I just hear constantlypeople harping on of how do you grow
your audience, and like, obviouslyit's a valid thing, but I feel
like that's all at these conferences peoplewant to talk about, or all that
(40:50):
they choose the topics are, it'sall about marketing and all of these like
silver bullet type things of how togrow your audience and that, like you
were talking about the just get yourpodcast out there and launch it in thirty
days and all this stuff, andI'm kind of sick of it, you
know, I'm kind of But Tom'sway that he addressed it like I love
(41:13):
because it was just no nonsense andvery practical, backed with data. Unlike
these other people that are just speakinganecdotally from their own personal experience. What
I do is yes, what's workedfor me is what it's like. You're
not me. But the other thing, the other point he made in the
keynote that made me really sit upand go yes was the question that so
(41:35):
many podcasters ask of how long shouldmy episodes be because that's a big factor
in retaining audience and that sort ofthing. So it's it's a valid question,
but I hear a lot of peoplesay just as long as it needs
to be, and that that's avalid answer. However, Tom has given
the best answer I think so far, and the way he set it up.
(41:58):
If you know it, if youcan afford to pay for the recordings
of the podcast movement, it's worthit to hear his keynote, in my
opinion, if you can afford that. But well, no, I'm gonna
say it. I'm gonna say it, but I don't what I'm leading in
was with I do. I Amnot going to express this as good as
(42:19):
he did, but it's a lotof it is in that article that he
also wrote. But what he saidis your podcast length should be shorter than
the previous one. And what hemeans by that is you don't want to
waste people's time. You want toconstantly be perfecting your own process, and
(42:43):
not just the process of the productionitself, but your process of expressing your
ideas to people, and the morecondensed you can give people things to walk
away with. And this is somethingI've always believed to Like, I love
super episodes because it's like, getto the point and leave them wanting more.
(43:06):
Like that, That's the whole thingthat his point was, like,
you want to keep working, whittlingit down to where it's as refined as
possible on every single level, andI love that. That's right, people,
you heard it here first. Catchus next week on the podcast.
We're out. It's been an hour, spent fifty nine minutes, and we're
(43:30):
out. People. I'm just saying, I feel like if there was ever
a good time to end this show, it was right there. We'll catch
you on the next one people,It'll be even better than this week.
That's right, Let's see yeah,m m
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