StudBae, FOMO, and Every Term In Between

Sorry all, if you wanna find Molly on Twitter, you'll have to search her new @, StudBae.. okay maybe not, but she might have the slightest bit of FOMO if she doesn't and someone else takes it. But then again, can you have FOMO if you don't know what it is? Just ask Marcus. We're talking the growth in revenue in the podcast industry and how it's sky rocketing and where it's heading, and why you should listen to an entire epsiode, not just the "best" clips, which is what one company tried to sneakily do but ended up getting found out by. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

Highlights with time stamps:
0:00 Intro
1:57 Molly talks about Blinkist, what it is, what it does, and what it does in the podcasting world, and if they are going to be monetizing people’s content 
5:06 Molly, Adam, and Marcus talk about if Blinkist will work in the podcast industry and how they work
7:46 Molly, Adam, and Marcus talk about Apple Podcast and how they have now launched their subscription model
8:27 Molly, Adam, and Marcus talk about the fear of missing out and if people who listen to podcasts actually experience it to a point of needing to use Blinkist 
10:46 Molly, Adam, and Marcus talk about the new podcast that Dave Chappelle just launched called The Midnight Miracle 
11:54 Marcus talks about if podcasters really put their shows on Vinyl 
12:37 Molly talks about PodClips, what it does and if she would recommend someone to use it for their podcasts 
13:02Molly also talks about Blinkist and PodClips and if there is any difference between the two apps and how Blinkist is kind of like TikTok in the podcast world 
14:22 Molly and Marcus talk about the importance of listening to the whole podcast and not bits by bits
16:11Molly talks about the benefits that she gets from listening to podcasts and audiobooks apart from knowledge and information 
17:50 Molly and Adam talk about the amount of estimated money from ad revenue in the podcast industry in 2023 
18:34 Adam talks about the ad that he was about to do on Spotify, his experience, and why he feels that Spotify is the best platform for him to advertise on 
24:34 Adam also talks about where the ad would be inserted in a podcast or at which particular point it will play
26:44 Marcus talks about ads in Spotify and if the listeners can be able to skip them just like in YouTube 
28:07 Marcus talks about why he feels that advertising on podcasts is more valuable and why more people should do it 
29:32 Marcus talks about the uniqueness of hosts reading an advert during a podcast and why he also feels that anchor ads are also good 
30:53 Molly and Marcus talk about why people should always personalize their adverts to have that brand connection 
34:08 Molly, Adam and Marcus talk about the importance of having a social media team to do the work for you 
38:26 Molly and Marcus talk about using the sound panels and also the process of how they made their each and the materials they used 

Equipment Mentioned: 
Marcus's Microphone: http://heartcast.biz/3gLTjyG
Molly's Set Up: http://heartcast.biz/38tHHO0

Shows Mentioned:
Blinks Labs GmbH, commonly known as Blinkist, is a German book-summarizing subscription service based in Berlin, Germany. It was founded in 2012 and has 18 million users as of 2021. The service provides summaries of over 3,000 bestselling non-fiction books, 15-minute reads, otherwise known as Blinks or book-in-blinks. 

Fear of missing out is a so