Sponsor Links:
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com
Highlights with time stamps:
0:00 Intro
1:57 Molly talks about Blinkist, what it is, what it does, and what it does in the podcasting world, and if they are going to be monetizing people’s content
5:06 Molly, Adam, and Marcus talk about if Blinkist will work in the podcast industry and how they work
7:46 Molly, Adam, and Marcus talk about Apple Podcast and how they have now launched their subscription model
8:27 Molly, Adam, and Marcus talk about the fear of missing out and if people who listen to podcasts actually experience it to a point of needing to use Blinkist
10:46 Molly, Adam, and Marcus talk about the new podcast that Dave Chappelle just launched called The Midnight Miracle
11:54 Marcus talks about if podcasters really put their shows on Vinyl
12:37 Molly talks about PodClips, what it does and if she would recommend someone to use it for their podcasts
13:02Molly also talks about Blinkist and PodClips and if there is any difference between the two apps and how Blinkist is kind of like TikTok in the podcast world
14:22 Molly and Marcus talk about the importance of listening to the whole podcast and not bits by bits
16:11Molly talks about the benefits that she gets from listening to podcasts and audiobooks apart from knowledge and information
17:50 Molly and Adam talk about the amount of estimated money from ad revenue in the podcast industry in 2023
18:34 Adam talks about the ad that he was about to do on Spotify, his experience, and why he feels that Spotify is the best platform for him to advertise on
24:34 Adam also talks about where the ad would be inserted in a podcast or at which particular point it will play
26:44 Marcus talks about ads in Spotify and if the listeners can be able to skip them just like in YouTube
28:07 Marcus talks about why he feels that advertising on podcasts is more valuable and why more people should do it
29:32 Marcus talks about the uniqueness of hosts reading an advert during a podcast and why he also feels that anchor ads are also good
30:53 Molly and Marcus talk about why people should always personalize their adverts to have that brand connection
34:08 Molly, Adam and Marcus talk about the importance of having a social media team to do the work for you
38:26 Molly and Marcus talk about using the sound panels and also the process of how they made their each and the materials they used
Equipment Mentioned:
Marcus's Microphone: http://heartcast.biz/3gLTjyG
Molly's Set Up: http://heartcast.biz/38tHHO0
Shows Mentioned:
Blinks Labs GmbH, commonly known as Blinkist, is a German book-summarizing subscription service based in Berlin, Germany. It was founded in 2012 and has 18 million users as of 2021. The service provides summaries of over 3,000 bestselling non-fiction books, 15-minute reads, otherwise known as Blinks or book-in-blinks.
Fear of missing out is a social anxiety stemming from the belief that others might be having fun while the person experiencing the anxiety is not present. It is characterized by a desire to stay continually connected with what others are doing.
Acast is a Swedish-founded company that provides hosting, monetization, and growth support to podcasts. In 2014, it developed a dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data.
https://podclips.com/
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by the Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 15 seconds to one minute.
The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.