The Good, Bad, Ugly: Podcasting in 2021 and Beyond

Podcasting is a fast-growing and fast-changing industry that’s been greatly affected by the pandemic, but those COVID-related curveballs have brought some new and exciting changes to podcasting over the past year.

On this episode of The Podcast Club, Molly, Marcus and Adam share thoughts on the year in podcasting and look ahead at what trends they think are here to stay.


Episode Summary 
With 2021 drawing to a close, The Podcast Club hosts huddle to reflect on the year and look ahead. 

On this episode, Molly, Marcus and Adam discuss the role of transcripts and inclusivity in the podcast world, why podcasters need to be on YouTube and the increased awareness of branding and monetization opportunities in podcasting.

They note the lawsuit brought against SiriusXM for not having transcripts available for their podcasts. 

“We are about to see a whole new world of inclusion,” Molly says. “I love seeing stuff like that because it just means we're going to get more and more regulated in the industry. It'll become more and more accessible.”

The hosts also discuss the expansion of video: podcasters are increasingly seeing the value in uploading to YouTube — a trend that will continue to grow in 2022.

“People just spend so much time on YouTube,” says Marcus. 

Overall, it’s been an exciting few years in podcasting with many new developments, and The Podcast Club can’t wait to see what’s next. 

Tune in to hear what they think about inclusion in podcasting, branded podcasting, the amount of work that goes into creating a quality podcast, and the swing from remote to in-person podcasting, and back.

Tools and tech mentioned in this episode:
✔️ Riverside
✔️ Podnews
✔️ RØDECaster Pro
✔️ MV7
✔️ SM7B
✔️ SquadCast
✔️ Cleanfeed
✔️ YouTube


Podcast Pro: Molly Ruland 
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C. 

💡 Key quote: “As a business owner, or any a content creator, you're so focused on the last week or the last episode, or payroll, or the numbers and you forget to take a step back and look at the bigger picture and be proud of what you have accomplished, and not so focused on what you didn't get done.”

👋 Where to find her: LinkedIn | Twitter | Instagram

 

Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.

💡 Key quote: “I think people are finally realizing, not just the opportunities, but also how serious you have to be to actually make something out of your podcast. You have to treat it like a business.”

👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment. 

💡 Key quote: “That's probably the biggest thing to come out of all of this, is services like this, that provide a great product to work with. It gives you a lot of the functionality that you had before, in a way that lets you reach more people.”

👋 Where to find him: LinkedIn | Twitter | Instagram

##
Tips for Podcasters 
Top takeaways from the episode 

⭐ Make your podcast as accessible as possible. With increasing developments in AI, it’s easier than ever to include transcriptions with your podcasts. Even for the smallest podcast, the tools are available to make your podcast inclusive for people with hearing difficulties. 

⭐ Expect to see an increase in branded podcasts. More businesses are understanding the value and effectiveness of branded podcasts in driving revenue and creating strategic relationships. 

⭐ Remote isn’t a trend. Remote work is here to stay in some form or another, and this opens up a lot of doors for podcasters in terms of scheduling and the ability to book higher-quality guests.

⭐ Video content will continue to grow. It’s essential for a podcast to be putting content on YouTube for discoverability. The tools to support better video quality are constantly improving. 


Episode Highlights
Inflection points from the show

00:08:07 Inclusion matters: Molly highlights the lawsuit against SiriusXM from the National Association for the Deaf and the Disability Rights Advocates, and the podcasters discuss how transcripts make a podcast more inclusive. Even unedited AI transcripts are helpful. “It doesn't have to be 100% accurate, but it needs to be there.”

00:14:07 The power of branded podcasts: The biggest change Molly has seen in podcasting ove

Episode Transcript

(00:12):
We need to get you on aWe need a boom arm at him like
I know I attached to it.I know a guy that has them.
Yeah you know I attached to it. Here were we missed the headset.
We can't make fun of you anymore. Rather, there you like this,
There you go, there you go. Looks familiar timeline. This is Judy.

(00:35):
This is all right. I likethe green light as I talk.
Is neat that that is that's verygamer gamer turn lights off and just doing
gamer style like frag him, gethim you nube, get him, nube.
This is I remember my first podcast. Oh man, this is it.

(00:56):
This is so No, that wasn'ta dig. This is and cheese.
This is it. This is myfirst Yeah you guys, our first
time, my first podcast upstairs inthe One Love Massive. That's right,
let's guys, the greatest podcast doyou ever? One Love Massive still the
best brand name I think ever,ever, ever, the greatest T shirts

(01:19):
ever. Yes, well you knowI shut down the company, but I
kept a trademark and because one dayI will flood the world with one Love
shirts because it's universal. Man,universal. Let's get together, all right,
But let's talk about this microphone situation. All right, we were just
shopping it up before we hit recordabout Marcus racing to the bottom with his

(01:42):
microphone display. And so I'm justgonna set you guys up. Marcus wants
to compare a bunch of bad microphonesand want to speak forever all twenty of
our listeners. Now, Molly willsummarize it. What no, what say
it again? Yeah? What doyou? Go ahead? You can leave,
you can leave names out, youget what are you doing? Well?
I just ordered yet another microphone.Yeah, I've got all these on

(02:05):
the shelf. Back here, anothergarbage, garbage microphone. Amazon had another
special today because it's that time ofyear. But it's a new microphone.
Strange. It's just like a strangelike torture fetish like it is like you
don't like these things, but youlove to buy these things. Well,
so I am buying these things totry to prevent other people who don't know

(02:25):
any better from buying them. That'stell them your plan. So it's a
fifteen dollar mic. It actually lookscool, it looks like a podcasting mic,
but for sixteen dollars, I'm guessingit's not going to sound great.
So I've I was already. I'vealready written a video where I'm going to
compare all of the budget microphones,because there are so many people that always

(02:46):
ask what's cheaper than a Samson Qtwo you. Samson qtwou cost sixty to
seventy dollars, and people don't wantto spend even that much money, So
I want to demonstrate. My goalis to demonstrate how absolutely awful the lowest,
lowest end microphone is compared even comparedto Samson Q to you, and

(03:08):
Adam has convinced me to include mySM seven B in there, so I
will end the video on a highnote to show people. If you want
to soundcast thing that's gonna work forAdam, go ahead. I'm all gonna
sound moderately decent. And we havetalked for many episodes about people need to

(03:32):
step their shit up. Yeah,and this is way too low. This
is going to You're just gonna enabletwenty more people to make a very bad
decision and say, oh, myAirPods are fine. I guarantee you that
I will be able to for thepeople that care about how they sound.
This this thing, this video isnot for the people who just don't want

(03:53):
to spend any money. I'm not. I don't care about those people.
It's exactly for those people because themost said Samson Q to you is acceptable,
and it's fine, It's fine,it is, But is it really?
Is it? Really? It is? Marcus? It is. It
is the same guy that the SecondEarthworks came out with the six hundred dollar

(04:15):
podcast microphone. You're like, ohmy god, oh my god, what
is this about? Tell me nowI need it? And we're like,
I asked you that night because wehad a we had a gear jam.
I was like, who's going tobuy this microphone? And you said me
and everyone should have one. Ifthey everyone should have one. That's what

(04:36):
I think what you said. Sothis is the whole New Earth you're about
to do. Is the opposite?Yes, well, the general scale.
I don't get loud, I don'tget excited about much. No, I'm
deeply upset. But this whole whoare you? What have you done with
Marcus? This is not this isunacceptable. You show one garbage microphone to
say, listen, everybody, thisis what you've been doing with your life,

(04:58):
and then you show them everything elsethat's awesome about the world of microphones
and interfaces and recording, podcast equipmentand podcast reporters. Yes, the end,
I wrote your video. I rewroteit than send me the check.
That's it's all I got for yourteam. Um, well, the jokes
on both of you, because thesixteen dollars microphone is actually just a tuna

(05:20):
can that's gonna arrive at the Amazonof a USB cable on it hasn't that
wasn't even fully cleaned, or it'sgonna have a USB cable on it,
But it just goes into the tuniccan. Yeah, exactly, USB enabled
can can, Mike. So thereason why I'm doing this video is because

(05:43):
you're a say, venerable Pat Flint. Yeah, well that too. But
the Pat Flynn who is such aname dropper mark as you are such a
name dropper. He I saw thatone of his writers on his blog did
another recommendation for Gear for twenty twentyone, and the freaking blue snowball was

(06:05):
on there. I hate that microphonewith every fiber of my being. I
hated so much I bought one fortwenty dollars you used on so that I
can demonstrate it to show how badit sounds compared to a proper microphone.
So this is the purpose of thevideo is to say, if you can't

(06:25):
spend ten dollars more and get aSamson Q to you, then you need
to pick something else to do withyour time, says the guy talking into
an MS having being an Apollo interface. Well, actually, I'm going through
my mixed Prex six. Oh,I'm sorry for the downgrade. It's only

(06:46):
nine hundred fifty dollars. Instead,are you going to plug those microphones into
that recorder? No? There,they're all USB even worse. That's but
that's what that's the whole point,all right. Well, if if there
are people watching this, I wantyou to lease some comments for Marcus and
tell him what you really think aboutthis idea. Please do and I also
leave comments on the video when Irelease it. I welcome the feedback.

(07:11):
Adam is mad. Can't I knowabout this anymore? I can't talk about
this anymore? This is holiday,Adams. He excuses short because he's in
retail. People on peppermint sticks,and where's your chocolate? Where's your beverage?
Come on, man, I'm drinkingwater. What do you drinking?

(07:31):
Was actually is an alcoholic? It'sMolly's drinking water. Well, I drink
like a bottle of rum last night. So I FINI should take it easy.
Oh, this is your office.So it's like almost end of the
year. Man, you know,madness made one madness. I feel like

(07:54):
we should like, what what werethe best things of twenty twenty one?
Earthworks Ethos? Stop, you don'tget to say in anything anymore. We
should probably talking about like the mostmajor things in podcast world for the year,

(08:15):
the Earthworks Ethos. You're not inthis conversation. Okay, what do
you think I got? Some happentwenty one? Well, today, the
Association for the Hearing Impaired I think, came out on the news that they
sued Serious for big money for nothaving transcripts on their podcasts. And so

(08:39):
we are about to see a wholenew world of inclusion. And I love
to see it, quite frankly,because these companies are making so much money
and that's something that they could havedone, and I'm sure was brought to
their attention, and they opted notto. Even a computer generated transcription would
have covered their basis, and itkind of shows how little they care.
And so I think that's fantastic.I love seeing stuff like that because it

(09:01):
just means we're going to get moreand more regulated in the industry. It
will become more and more accessible andother things will be less suspect. I
agree. I thought that was prettycool. Yeah, that is cool and
thanks to AI. That's one ofthe things in twenty twenty one that happened
this year. There have been alot of developments in AI and transcription.

(09:24):
There's like a ton of options withtranscription, so it's there's no excuse for
anyone and even those of us indiepodcasters, we should be working on inclusion
for hearing impaired, for neurodiverse people, you know, Republicans, all of

(09:46):
them. Everyone. So what's thelike what like you have? What are
the methods that other transcribing? Whatare the best ways to do it?
Well? There are so many differentways now there's there's a million different software
companies, but Google and a lotof the RST like everybody's adding their thing,
Like Riverside does automatic transcriptions now evenright, you know, I don't

(10:09):
know how good they are, butthey don't have to be you know,
transcriptions don't need to be one hundredpercent accurate at all. Just you ever
had closed captions on the TV thatwas even remotely close to one hundred percent
accurate, like right, right,So it's just it's just about getting the
idea there and getting the SEO andthe bulk of it, and people can
kind of read between the lines enoughto get it done. So it doesn't

(10:31):
have to be one hundre percent accurate, but it needs to be there.
Ye. So and when I didthat speaking for Kalamazoos Social Media Week,
I spoke on ADA compliant content,so I learned a lot about that and
like, yeah, twenty six percentof the American population is legally disabled.

(10:52):
So I don't know what percentage ofthat is deaf or a blind or whatever,
right, we don't. We don'tneed to get into that. But
that's a significant percentage of the population. So it's not just like, you
know, three percent of the beatyour potential audience. It's like, man,
a, twenty five percent a quarterof your audience is disabled, so
you know you should consider those things. So I think it's great. I

(11:13):
don't know if that means like Spotifyis automatically doing it or they're going to
get sued next, Like maybe Mondayis Spotify Wednesday. It'll be iHeart,
like, who knows, Maybe Idon't really know the specifics, but I
do. I just like to seethe accountability. I don't like anybody specifically
getting sued, but I appreciate theaccountability in that, like forward thinking in
the industry. So I hope thatcontinues. In twenty twenty two, Yep,

(11:41):
shut them down, Amen, shutthem down. And then as far
as this year, this has beena crazy year, you know, kind
of looking back at the business,looking back at the year, definitely had
PTSD from that break in and allthat stuff, and we still managed to
match the same revenue number. Thisyear is last year and I was pretty

(12:01):
much checked out for about seven months, so I'm I'm allowing myself to be
proud of those numbers. And Idid the math, and we've sold eight
hundred and fifty thousand dollars of servicesthrough hardcast Media in the last three years.
That's so bad ass, Molly,that's awesome. It's crazy right because

(12:22):
of this podcast. Yeah, Imean it was, you know, thanks
so nineteen um. But I havesome ideas we're gonna we're gonna fix that
because we've got a great show here. We just we're not doing the right
things. We're gonna fix that.But I think it was a really good
reminder to uh, you know,as a business owner or any a content
creator, you're so focused on thelast week or the last episode or the

(12:46):
you know, the payroll or thenumbers, and it's like you forget to
kind of take a step back andlook at the bigger picture and be proud
of what you have accomplished, uh, and not so focused on what you
didn't get done. And so thatwas that was a good reminder. So
I'm feeling really grateful. Got lotsof new clients coming in board. We
hired a new employee, a newfull time employee for Heartcast Media, my

(13:07):
cousin Anthony Sciano, who's going tobe the relationship manager to be the liaison
between the client and Heartcasts so thatMatt can stay focused on editing and not
be an email And we've we've grownthe team a little bit. We brought
Morgan in to do social media,you know, on a contract basis.

(13:28):
But you know, we're growing,so it's exciting. We've got like a
nice little family and Heartcast and businessesgrowing and we're I've set a goal to
do a million in revenue next year. So that's that's what I'm get it.
That would be it. Yeah,that's what I'm doing. Some spend
a lot of ten hour days sittingby my computer writing blogs, newsletter outlines,

(13:54):
you know, uh, designing thesewebsites, lead magnets, mini courses.
I've been working my face off,honestly. But and so, where
do you think the podcast world's goingin twenty twenty two? What was the
biggest like from twenty twenty, fromtwenty twenty to twenty twenty one, that
was the biggest change in how podcasterspodcasts? What was the trend that you

(14:18):
see the most from your angle fromwhere I'm sitting, the branded podcast,
Just like so many more businesses areunderstanding, like how incredibly effective a branded
podcast can be for their business andshould drive revenue and create strategic relationships.
And I feel like in the beginningof hardcasts, it was me explaining how
a podcast could be used as abusiness tool. Where now people are coming

(14:39):
to me like, I know thiscan work, but we just need help
with the production or we just needyou know, that expertise. But there's
a lot more people understanding the powerof a branded podcast or seeing it work.
All the clients are coming back,right, So it's working for them.
They're telling other people that were itis spreading And I think maybe some

(15:01):
people thought the pandemic would kind oflift and we'd all be back in offices,
and then podcast listening kind of waneda little bit, But now it's
back on the rise again, andI think we're all really settling into this
remote thing, which has opened upa lot of doors for podcasters and who
they can interview, you know,to even think about that, right,
So yeah, I mean even uslike this would have been so much harder

(15:24):
for it wasn't in the pandemic,like you know what I mean, Like
even with me and me and youbeing in the same town the same place,
like that would have been super inconvenient, taking so much more time.
So I really think people are settlinginto like this is the way we do
things now, and this isn't goingto be a great business development tools.
It's not going to go anywhere fora long time because we're not going to
get back to full boat conventions andbusiness trips and networking for like a while.

(15:50):
Agreed, Yep, that's big.Yeah you And what are you what
about in twenty two? Do youthink it's still the same it's more it's
diving people come to more mainstream.I guess yeah. I think podcast advertising
is going to be like at theforefront. I think a lot more people
are going to be looking at gettingon other people's podcasts as a business development
tool, like people who aren't wantingto do their own podcasts. I think

(16:15):
they'll be You'll see a lot moreof that better quality guest, because I
think people are really settling and thisisn't just like a pandemic phase. You
know, all the og podcasters justlike rolled over in their mixing booths when
I said that, because but likea lot of people are like, oh,
yeah, the pandemic. I madesourdough bread and listen to podcast too,
And it's like, no, man'sthat's not who we're talking about.

(16:38):
So I think it's I think theindustry is going to continue to grow.
You know, I'm a little concernedof all these like conglomerate conglomerations and these
huge mergers and all this big money, because it's just like never there's big
money, there's big problems. Butyeah, I think I just saw breaking
news from James Cridlin a pod newstonight, because he's in Australia that Spotify

(17:03):
bought another company. Yeah, wasit me? Marcus? What do you
think is the biggest biggest thing intwenty one that was different than twenty twenty,
the biggest thing this year that wasdifferent from the previous year. I
do think people are, like Mollysaid, just to go off like I

(17:27):
agree, complete with what she said, and to go even further the monetization
aspect of podcasting. I think peopleare finally realizing not just opportunities, but
also how serious you have to beto actually make something out of your podcast.

(17:48):
You have to treat it like abusiness. Because a lot of a
lot of the people that I meetat our like Nashville podcasters meet up and
stuff like that, they're like,Yeah, I've got an idea for podcasts
and I'm gonna make a million dollarsand I'm going to talk about movies with
my best friend. And it's like, no, man, that's not gonna
work. So, just like withthe branded podcast people, which I feel

(18:11):
like are a little bit further aheadnow at this point, thinks to people
like Molly, you know that theaverage Joe podcasters too are becoming more aware
and it's you know, you gottathere's more and more noise. You gotta
compete with now too in the space, so you really have to step up

(18:33):
your game. And so that's somethingtoo that I'm working hard with this podcast
audio lab content that I'm I keepyou know, it's it's it's a lot
of work to get done. Molly'swriting email newsletters and stuff too like it.
But we're we're working on informing ourbranded podcast clients. I'm creating a

(18:56):
page on my website called how PodcastingWorks. That's going to be a resource
for my business clients that like justdon't have a clue about everything it takes
to get from an idea to people'sears. And it's going to work for
you know, those beginner podcasters too. That's not who I'm doing it for,
but um, you know, it'sit's a lot of stuff and so

(19:18):
there's a lot of new resources comingby both Molly and I and other people
too. So it's going to bea good next year. I feel like,
how about you, Adam Well,I agree with what you said that
what was podcasting in twenty nineteen definitelygot obliterated in twenty in twenty twenty and

(19:41):
continue to you know, you thought. You know, it has a lot
to do with what people's comfort levelswith things. You know, I saw
made or drop off and people buyingUSB microphones and a big return to things
like roadcast sirs and other like podcastmixes like that. So that tells me

(20:06):
people wanted to get together. Theywere doing it in person. They were
they were you know, getting arounda mixer and doing it around the campfire
and telling stories and um. Butboth existed and so now there's kind of
this this confusion about how to likeyou could do it in the platform,
right, you know, but there'sso there's now there's these new technologies,

(20:27):
and you've got some podcasters that arelike the not the people that are just
getting into it. I guess whatI'm trying to say, it's harder to
find out what the right solution is. Where it used to be pretty boiler
plate, but now you have alot of you know, you saw a
couple of cool tools coming to theirown. Probably the MB seven is the
biggest one. You see it everyyou know, mologies and see everyone using.

(20:49):
It's kind of become like it's ahard it's a hard thing to come
up with a microphone that people careabout. SM seven B is like fifty
years old, you know, solike yeah, I was designing the seventies.
Yeah, and it's based on technologywas designed in the forties. So
it's you know what what what youknow not allowed out there? That is

(21:12):
terribly exciting. Yeah, that's butthe NBA seven did a good job,
and so it'll be interesting to see. I mean, it's like that that's
like a worthwhile investment because it cando it can kind of dip in post
COVID pre COVID kind of like bothworlds interesting. So that's kind of what

(21:33):
I see in the world of youknow, people don't A lot of things
came out they did loop back,and I'm still trying to figure out that,
as Marcus has told me several times, and I still don't quite understand
how you set it up. Butlike that's I feel like that stuff is
like too early, Like most peopledon't even understand that that's necessary or a
thing at all. Right, Butand when you have Riverside and squad cast

(21:57):
and clean Feet and all those,you don't need loop back. There's between
type Yeah, there's this grind betweenthe whole you know, the certain these
amazing services has come a long way. That's another huge development. You know,
we weren't we weren't doing this.Everyone was trying to figure out how
to record on Zoom last year.It's probably existed, but that's that's probably

(22:18):
the biggest thing to come out ofall of us to services like this that
provide a great product to work with. It gives you a lot of functionality
that you had before in a wayto let you reach more people. Yeah,
pretty cool. Internet's pretty cool thing. I mean the technology, Like,
I mean, I love all thislike remote video stuff, teams,

(22:40):
Zoom, fucking bring it all thatshit. It's so such a time,
Saber. I spent so much timeand money moving around DC, sitting in
traffic, paying for parking, beingannoyed. Like the fact that you can
have like back to back meetings withpeople in different countries, in different states,
like so easily, and like howthat personal connection It's like not a

(23:02):
phone call. Like I appreciate gettingon a video call with a new client
or anybody and like seeing their face, Hey, how are you doing?
Oh where are you? Oh yourhair looks great? Whatever, you know
what I mean, Like there's stillthat personal connection, you know, enough
for you to do really good businesswith anybody. What I hope is that
we see a lot more of this, but we see kind of like we

(23:26):
saw on podcasting and kind of theantithesis of Marcus's video, that we see
people kind of come to realize thecaliber of the product again, Like you
saw it a lot in zoom right, people like you couldn't we're sitting in
the dark and like you know,talking to their computer microphone and just sounding
awful and like they're sitting in abathtub. And then you saw everybody get

(23:47):
a microphone and a boom arm andheadphones and a cool setup and they have
backlights. Like I hope that that. I hope that they continue to find
ways to be more awesome. Ido think that's actually a thing coming up
for twenty twenty two is improved videoquality, because there are at least two
new webcam products that have built inAI for improving your video quality. They're

(24:11):
trying to for two hundred three hundredbucks get like DSLR quality, which is
normally like six hundred to eight thousandbucks. Yeah, I mean, I'm
surprised that that technically, I guesswith all the shortages and the chips and
whatever, but man, like ifI was in a technology company, that
had been the first thing I wouldhave done. Is created Like I saw
like a one of those like Kickstartertype things, and it's like this little

(24:33):
camera like Hindam on a string andit just hangs down and it like squarely
sits and so it blocks a littlebit of your screen but not enough to
ye and so then you can likemake eye contact with people, you know,
and I think that really matters.Like I have my webcam on a
selfie stick in front of me witha light and then that way, like

(24:55):
it's blocking you guys a little bit, but it's got close enough that I'm
not like this the whole episode,you know what I mean. And if
I put it up there by lookinghere, it looks like I'm looking down.
So but anyway, I can't believethat somebody hasn't like come up with
that sooner, you know, justa high quality like just didn't. It
wasn't even on Like Zoom as aas a product was like, Oh,

(25:18):
I'm gonna try this goofy thing thatpeople do sometimes called zoom. Now it
is like in the dictionary, andit's mean it means something like you it's
amazing. Yeah, but it's alsoamazing how quickly people got good at this
shit, like most people okay notmost people, Yeah, take that completely.
Say people recognize good shit. AndI think, you know, everyone

(25:44):
thought they needed an M seven Blast year and then and that's still the
ship. But there's a lot ofyou know, people are learning what else
is important, and I think it'sgoing to be exciting to see what happens
next and what people gravitate to,what people find valuable in the quality of
what we do and to be interesting. And along those lines with video as

(26:07):
it relates to podcasting, because allof these platforms now include well not all
of them, because platforms like Riverside. There's another new service called IRIS I
think is it's called that's more affordable. I know there's like some of the
other services have video recording, butit's like prohibitively expensive. But that said,
with this improvement in video quality,accessibility to better equipment, and with

(26:34):
the information that's being discussed by peoplelike Tom Webster from Edison Digital about how
important it is to be on YouTube, which Molly, You've been talking about
that ever since I've known you,about how portant it is to be on
YouTube, just as you know,a discovery engine and the search and people

(26:56):
just spend so much time on YouTube. But I do feel like that's gonna
be We're gonna be seeing more podcastsdoing what we're doing and putting their video
content a video version of the podcaston YouTube as well, thanks to all
these things coming together. Yeah,I mean, I think it's good.
I think you know, what Ithink would be super cool and maybe we

(27:17):
should start this movement at them islike, you know, bosses should be
buying every single one of their employeesearbuds, a boom arm, and a
microphone, because all your sales meetingswill go better, all your internal meetings
will go better. You won't haveall the like that's what really like,
that's what companies should do. They'renot spending all this money on having people

(27:38):
in the offices. They're saving alot of money in certain areas. They
could. They can spend three hundredbucks on every employee and ship them a
thing, and I guarantee you they'dsee like a trackable difference in closed deals.
Yeah, especially as we go intothe metaverse and people are going to
need to be able to have theirmeetings in the metaverse. I've been going
down. This is not a conversationfor now. I feel like this is

(27:59):
the beginning of twenty two conversation whenwe should have our next podcast in the
metaverse and figure out how the fuckto do that a metacast. Oh shit,
we said it first. We're excitedhere twelve sixteen, seven thirty nine
pm Eastern Time. It's a bingbong bong copyright trademark. That's twenty twenty

(28:22):
two. Yeah, it's a wholenew world. It's a whole verse,
odd verse shortening, the shortening,the terms. I still refuse to use
the term pod for podcast. Changeour name of the pod club for twenty
two. Also, no podclub dottv. We talked about dolls. Guys

(28:52):
are pushing all my buttons. Ohthat was paid back from the microphone video
conversation next year. It's hilarious.Marcus is fully triggered. Yeah, I'm
excited to see what happens next.I'm excited for life, for business,

(29:15):
for the industry. I think,uh, I think it's a good time
to be creating content in general.How is it? How is it content
remains to be king? Indeed,Well, you guys got any plans for
the holiday. What's gonna what's gonnahappen in your world? Nothing? You're

(29:36):
looking at it? Yeah, I'llbe My desk survived too. I'm celebrating
with my Christmas lights on the porch. Nice. Nice. I'm gonna get
a tree maybe on Sunday. Thereyou go, why not? Why not
get the help it? You know, Charlie Brown Tree, who's the thing?

(29:59):
And I rented at house at theVolcano for New Year's Eve. You've
been going to some insane places likethose mountain spots overlooking the ocean and the
crazy Chris. Yeah, my wholelife looks like that. I just haven't
been sharing it as much. Butlike everywhere I go, everywhere, I'm
like Jesus Christ is so pretty.Yeah, it's like everywhere I'm like,

(30:26):
it's even prettier. Like I getso upset sometimes, like I overwhelmed,
Like arn All you turn corners andyou're like, it's so it's like Jurassic
Park, like are all literally there'slike two cans flying by, and like
monkeys in the trees and shit,and like what looked like eagles soaring by.
I don't even understand. There's somebugs you've never seen Yeah, Jeff

(30:48):
Gold just hanging out. Yeah,Jeff Goldbloom, giant footsteps, the huge
See that's Molly. That is exactlywhy I spent so much money on all
this stuff, because I don't haveall that amazing scenery, so I have
to make it for myself here atmy little desk in Nashville, Tennessee.

(31:11):
I heard that. Well, that'swhy I'm taking more pictures. I've been
kind of slacking about it. Igot a little weird about privacy and stuff
after the break in, but whatever, I'm over that ship now, so
I'm flying my drone, taking morepictures, going out doing the thing,
documenting more of it, sharing itwith people. So yeah, man,
I'm excited to see what happens next. I feel like I'm fully back until

(31:34):
the next crazy traumatic thing happens anyway, But for now, I feel more
like myself than I have and sinceI moved here, a good way to
start the next year. It is, man, it is hit the ground
running, dude. I've been readingsome amazing books I gotta share with you
guys. I don't know if Ialready shared these with you, but Story
Brand by Donald Miller amazing, beautiful, really good book. One hundred million

(31:57):
dollars offers by Alex her Mosy coolgame changer Adams about that, but not
on the show yet. Yeah,Adam, you will love that book.
Okay, you will love it umnext. Yeah, and it's like four
hours long, so you speed itup a little bit. You can get
through it like, you know,going to the football game this Sunday and

(32:19):
back right, like well maybe notback. Um Get Different by Mike mccallowitz
uh and it's just about like hewrote a profit first and fix X next
and he's just like really smart.But the one that I'm reading right now,
Where is It? What It Takes? By Reagan Moya Jones m here

(32:42):
for It, Here for it umAnd I'm excited in twenty twenty two to
read more business books written by women. And I realized that that means I
might have to write one of themeventually, because man, there are not
enough women's voices in that book.Fuck man, that's right. Gen's working
on hers too. We need morewomen. Yeah, and I've got a
book coach friend that I can hookup with if you need help writing.

(33:07):
So sweet. Well, I madeplans with a girlfriend of mine. We're
going to rent a house in Santorini, Greece, in the month of November
next year. Two. We're goingto write a book. I'm hanging up.
Sounds ridiculous, ridiculously awesome. Iswhat happens when you get too I

(33:27):
do not accept anymore. You guysat mom depend I would come with me,
you know what I mean, Justleave everything and bring the white to
dog. That case, sorry,that case alright, Chuck Levins, it's
Chuck Levings are probably implode without Adam. There pretty good outlook on the twenty
two I'd say it's a good cherryon top of the end of the year.

(33:52):
I think so lots to be gratefulfor, really excited to be working
with with my cousin. Uh,you know a lot of people. You
know, it's a very American thing. I have enough friends who are not
American to understand. But we areso dead set on not working with our
friends or family and that you know, it's always bad, and I think
people misheard it. You shouldn't workwith all of your family members or all

(34:15):
of your friends, but you shouldnot ever work with them either, right,
Like, you just have to knowwhen to hold him and when to
fold him. And I'm really reallyexcited about this next chapter of my life
for myself and my business and myfamily. So I'm grateful for you guys,
and I'm I'm looking forward to whathappens next. I'm just grateful to

(34:38):
be on this journey with you too, like I'm in the little part piece
of it that I get to bea part of what you're doing, because
hey, man, you to watchman. I spend more time with you
guys than lots of other people,so ain't no other way to do it
other than my wife. I've probablyspend more time with you guys every week

(35:00):
than exactly exactly. All right,y'all, Well, if you're listening out
there, we appreciate you, Wevalue you. We hope you have a
fantastic holiday season. What did youever? Holiday? You may celebrate or
despise, whatever your jams is.We suport you in that mission, and

(35:22):
we got some good stuff planned foryou next year. And yeah, man,
we'll catch you on the next one. Here's the twenty twenty two gang Gang