From Struggle to Scale

Special Guest Robert Matzkin

www.Robmatzkin.com

In this powerhouse episode of Profits Unleashed, I sit down with serial entrepreneur and business strategist Rob Matkin—founder of over 16 companies and a man who’s had multiple successful exits. This conversation is a masterclass in scaling with clarity, courage, and focus—even when life throws you curveballs.

Rob opens up about his journey, from struggling with dyslexia to turning it into a superpower that shaped his leadership style and resilience. What started as a simple favor—giving a friend advice—quickly evolved into his purpose: helping entrepreneurs grow businesses that are both scalable and sustainable.

We dive deep into the traps many founders fall into, especially the infamous Superman Syndrome, and how trying to do everything yourself can be the biggest bottleneck in your business. Rob gets real about the importance of surrounding yourself with the right people—from co-founders to investors—and why you should never build a business alone again.

One of my biggest takeaways? Scaling doesn’t have to feel chaotic. Rob breaks down his ladder-based strategy for sustainable growth, starting with a detailed business audit across seven core areas and moving upward, one step at a time. It’s all about clarity, intentionality, and momentum.

We also explore the emotional side of scaling—those moments when fear creeps in, whether it’s hiring your first team member, fulfilling a massive order, or preparing to raise capital. Rob shares how founders can move past that fear and become truly investable by focusing on their team, their coachability, and their execution.

Key Takeaways from This Episode:

• I learned that doing everything myself isn’t a badge of honor—it’s a bottleneck.

• Building with the right co-founder and support team changes everything.

• Scaling is a process, not a leap—it’s one rung at a time.

• Investors care more about execution and coachability than just a flashy pitch.

• My fear is valid, but it shouldn’t drive the strategy.

🎧 And don’t miss my Tool of the Week, where I’ll share a game-changing resource for podcasters to streamline their production process!

 

SOLO SECTION

 

This week, I sat down with an extraordinary guest—Rob Matzkin, a serial entrepreneur who has founded over 16 companies and achieved multiple successful exits. Rob isn’t just a business strategist—he’s a true visionary who knows what it takes to scale, lead, and build companies that thrive, even in the face of serious adversity.

We dive deep into how to scale your business with clarity, courage, and focus, and Rob doesn’t hold back. From turning his dyslexia into a superpower to breaking free of the "Superman Syndrome" that traps so many founders, Rob’s story is both inspiring and actionable.

🔑 Key Takeaways I Loved:

• I can’t scale alone. Rob reminds me (and you) that bringing on the right co-founder or team is essential—not just for growth, but for mental clarity and sustainability.

• I need to stop doing everything myself. The "I can do it all better" mindset is a growth killer. Delegation is leadership, not weakness.

• Clarity is power. Rob's step-by-step ladder method for identifying gaps in your business has changed how I view scaling.

• Investors look for more than just your idea. Team, coachability, and your ability to execute are what open doors (and wallets).

• I’m not the only one who feels fear. Rob normalizes the fear that comes with growth—hiring, scaling, funding—and shows how mindset shifts can move us forward.

We also explore what makes a business investable, how Rob structures his onboarding strategy sessions, and how he turned a simple conversatio