Why Most Startups Fail Before They Launch

Special Guest Nadja Fromm

www.fromm-consulting.com

In this episode of The Podcast Profits Unleashed, I sit down with Nadja Fromm, a seasoned marketing coach and former global brand strategist for household names like Colgate, Kraft Heinz, and Weber. Nadja shares her powerful journey from corporate burnout to building her own business where she helps driven misfits and corporate escapees launch bold, profitable startups.

We unpack the real reasons so many startups never get off the ground—and it’s not lack of passion. It’s the absence of strategy. Nadja breaks down her signature three-step process that every aspiring entrepreneur needs:

✅ Define Your Ideal Client Profile (ICP) – Know exactly who you're serving, their urgent problems, and whether they can invest in your solution. ✅ Craft a Clear & Irresistible Offer – Tailor your product or service so that it speaks directly to your dream client. ✅ Develop Messaging That Converts – Communicate in a way that makes your ideal client say, “Finally, someone gets me.”

I couldn’t help but relate—if only I had this clarity when I was starting out, I would’ve saved myself a lot of time (and headaches!).

We also tackled one of the biggest entrepreneurial traps: perfectionism disguised as procrastination. Nadja reminds us that action beats perfection every time. Stop waiting to feel "ready." You don’t need to master every business function. Just focus on your zone of genius and bring in expert help where needed.

The most powerful insight? Shifting from employee mindset to entrepreneur mindset. In corporate life, we’re trained to wait for permission. But in entrepreneurship, no one’s coming. It’s up to us to trust our gut and take the leap.

If you’re tired of the Monday-to-Friday misery loop and know you’re made for more, Nadja’s message is your wake-up call.

📲 Connect with Nadja on LinkedIn and book a free discovery call—whether you work together or not, the conversation could be the nudge you need.

👉 Up next: I’ll dive into Podcast SEO—Yes or No? and why “build it and they will come” just doesn’t cut it anymore.

Don’t miss it!

 

I’m back! And today, I’m diving into a topic most podcasters completely overlook—Podcast SEO—and why ignoring it could be the reason your amazing content is still hidden in the shadows.

Let’s be honest, if no one can find your podcast, then no one’s listening. And that is not okay. So in this episode, I break down the essentials of how to make your podcast discoverable—on platforms like Apple, Spotify, and even Google—without feeling like you need to become an SEO expert overnight.

Think of podcast platforms as search engines. That little search bar? It’s pure gold when used correctly. So, I walk you through three easy strategies to help your show get seen and heard.

🔑 Key Takeaways:

1. Title + Subtitle Optimization I show you why clever titles don’t work—and how adding a clear subtitle transforms your show into something searchable and scannable. (Think: “The Climb” becomes The Climb: Mindset & Marketing for Creative Entrepreneurs.)
2. Episode Titles That Attract Clicks Episode 24: “The Pivot”? Meh. Change it to: How to Pivot Your Business Without Losing Clients. If your title doesn’t sound like something your listener would type into a search bar—it’s time to rethink it.
3. SEO-Rich Show Notes I explain how your show notes are actually mini blogs in disguise. Adding keywords like scaling your coaching business or how to start a podcast helps Google AND podcast platforms index your content.

✨ Bonus Tip: Transcripts aren’t just for accessibility—they’re SEO magic. I use Descript, but there are plenty of tools that make this easy and impactful.

If podcast SEO sounds overwhelming, I’ve got you. Book a free strategy call at podcastprofitsunleash.com/appointment and get instant access to my Six-Figure Podcast Blueprint.