S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.

Why Should Business OwnersTrack Podcast Metrics?

Your podcast is a pivotal part of your business’s digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption.

Download numbers aren't the only metric worth checking.

In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you.

Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best!

Chapters:

• 00:00 Introduction to Podcast Metrics
• 00:56 Why Business Owners Should Track Podcast Metrics Quarterly?
• 02:57 Quarterly Check-ins: The Key to Success
• 05:24 Analyzing Trends and Making Decisions
• 08:27 Aligning Podcast with Business Goals
• 13:27 Conclusion and Next Steps

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