How We Evaluate Podcasts

The Podcast Super Friends discussed the importance of and evaluating podcasts. We focused on technical quality, content, and promotion. Johnny got us started with microphones, managing echo, and maintaining consistent loudness levels (LUFS -15). For video, using high-quality cameras and proper lighting was emphasized. Jag shifted us over to content, stressing the importance of engaging introductions, avoiding overly long episodes, and asking hard questions respectfully. The friends were complimentary of Valerie Geller's recent appearacne on the Sound Off Podcast with Matt Cundill, where she spoke about her book and offered up OODLES of excellent podcast related tactcis on creative content. YOU CAN LISTEN TO IT HERE. Matt is all about the packaging of a show; including the artwork, metadata and how you show looks and appears in places like Apple, Spotify and Amazon. Catherine got us going on promotion strategies like sharing episode links, using visual cues on YouTube, and leveraging guest networks. The conversation also touched on the importance of making podcasts about the audience and being involved in relevant communities. Catherine also suggests using those subtle warm calls to engage existing customers or fans when promoting a podcast, especially for branded podcasts with built-in audiences. We missed David Yas on the show today but Johnny managed to promote his show called Past 10's Top 10 Time Machine. We are 5 Podcast Producers who make podcasts for People and Companies. Reach out to any one of us if you would like a show. Johnny Peterson - Johnny Podcasts https://www.johnnypodcasts.com Catherine O’Brien - Branch Out Programs  https://www.branchoutprograms.com/  Jon Gay: Jag in Detroit https://www.jagindetroit.com David Yas: Pod 617 - The Boston Podcast Network https://www.pod617.com/ Matt Cundill - The Sound Off Media Company https://soundoff.network Learn more about your ad choices. Visit megaphone.fm/adchoices