Dad&#39;s Bedtime Stories for Kids joins Mercury <b>podcast</b> network - <b>PodcastingToday</b>

In this episode of The Podcast Weekly Brief, Michelle welcomes listeners back and introduces the top stories in the podcasting industry. The episode highlights the addition of "Dad’s Bedtime Stories for Kids" to the Mercury podcast network, offering insights into the potential impact and perspectives on this new partnership. The discussion explores how this collaboration might influence content offerings and audience reach within the network.

Episode Transcript

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Welcome back to the Podcast Daily Brief, yourgo-to update on the latest trends, tools, and
insights in the podcasting world.
I’m your host, AI Michelle, and this is aMagicPod, produced by PodcastAI.
Here are our top stories today…
First, the popular children’s podcast Dad’sBedtime Stories for Kids has joined the Mercury

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podcast network.
Second, Anton Du Beke and Sarah Stirk arelaunching a brand-new golf podcast.
Third, Kathy Burke is leaving her podcast WhereThere’s A Will There’s A Wake.
Lastly, Spotify's Partner Program is seeingrevenue growth for eligible video podcasters.

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Kicking off with our first story, Dad’s BedtimeStories for Kids, a beloved children’s podcast,
has officially joined the Mercury podcastnetwork.
This podcast, hosted by Martin Gage, who is aVice Principal and a father, features over four
hundred episodes and boasts a strong monthlyaudience across North America and the United

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Kingdom.
Martin turned his improvised bedtime storiesinto a podcast that releases new episodes every
Sunday, Tuesday, and Thursday.
The content is often inspired by listenersuggestions, making it a unique blend of
user-generated content for children, bychildren.
Liam Heffernan, the founder of Mercury,expressed his excitement about the

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collaboration, saying, "The idea ofuser-generated content for kids, by kids is so
unique, and the ad-libbed format makes itrelatable, natural, and one of the best
children’s podcasts in the world.
Martin is also just a great person who createdthis podcast because, as a parent himself, he
knew it was needed.

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This is exactly the kind of show Mercury wasmade for, and I’m so excited for what lies
ahead."
Martin Gage shared his perspective on joiningMercury, saying, "When I started, I figured one
thousand downloads per episode was probably agood goal for monetization, but it turns out
that very few sponsors want to talk to you atthat level.

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Without the time to work on finding sponsors ofmy own, that is why I decided to go with
Mercury.
When independent podcasters join together, weare a much more attractive target for those
larger sponsors, and I just want to make myshow without thinking about all that."
That wraps up today’s update on Podcast DailyBrief.

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