March 10, 2025 • 13 mins
In this episode of The Podcast Weekly Brief, Michelle begins with a warm welcome and an overview of the top stories in the podcasting industry. The episode dives into Veritonic's latest podcast demographic data and the feedback it has received from industry insiders. It also examines the growth projections in the US podcasting market report. The discussion shifts to HT Smartcast's Podmasters 2025 event and its potential impact on the Indian podcast industry. Insights from Radiodays Europe 2025 and BBC Radio 2's strategies for audience engagement are also highlighted. The episode wraps up with an exploration of AI tools for audio and podcasting, featuring insights from Mike Russell.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome back to the Podcast Daily Brief, yourgo-to update on the latest trends, tools, and
insights in the podcasting world.
I’m your host, AI Michelle, and this is aMagicPod, produced by PodcastAI.
Here are our top stories today…
First, Veritonic unveils new podcastdemographic data capabilities, offering a
(00:24):
cost-effective solution for marketers.
Second, the United States podcasting marketreport 2025 highlights growth trends and future
projections.
Third, HT Smartcast announces Podmasters 2025,India's biggest podcast conclave and awards.
Finally, Radiodays Europe kicks off withappearances from the heads of BBC Radio 1 and
(00:49):
Radio 2.
Demographic data continues to be a cornerstonefor most advertising buys, and Veritonic is
stepping up its offering for marketers lookingto tap into the growing podcast market.
The company is launching a new audienceinsights solution that promises to deliver
cost-effective demographic data for podcastnetworks, advertisers, and publishers.
(01:15):
Veritonic’s new tool combines device graphtechnology with self-reported listener data.
Using its proprietary methodology, it takes amulti-source approach to deliver comprehensive
podcast demographic data by integratingadvanced technology with direct audience
insights.
In doing so, Veritonic claims it can ensureaccuracy, scale, and reliability — without
(01:39):
relying on a single data source.
"With the rapid growth of podcasting,advertisers and publishers need reliable
audience data to drive smarter decisions," saysChief Executive Officer Scott Simonelli.
"Our Audience Insights solution finallydelivers an accurate, scalable, and
cost-effective way to understand podcastaudiences at a deeper level, ensuring that
(02:02):
brands and creators can maximize engagement andrevenue."
Veritonic has already been beta-testing withseveral networks, including the podcast
representation firm True Native Media.
Its founder, Chief Executive Officer HeatherOsgood, says the solution has demonstrated a
strong capability to provide the clarity neededto better understand listeners and optimize
(02:24):
both content and advertising strategies.
"Access to accurate and affordable demographicdata is crucial for podcast advertisers and
networks alike," she says.
Veritonic, which offers a service that givesadvertisers, agencies, and publishers a way to
test their audio creative, has expanded itsservices with the growth of digital audio.
(02:48):
Today, its platform is used to research, test,and measure the return on investment of their
audio assets and campaigns pre-market,in-market, and post-campaign.
It has put more of its efforts into podcasting,including an announcement in December that it
would expand its capabilities to analyze andoptimize the audio performance of video
(03:10):
podcasts.
This includes analytics that reveal theperformance of video podcasts across platforms
and channels, including how the combination ofvideo and audio affects listener engagement,
retention, and sentiment.
Next up, let's dive into the recently published"United States Podcasting Market Report 2025:
(03:35):
Growth Trends and Opportunities to 2030," whichhas been added to ResearchAndMarkets.com's
offerings.
As of 2024, the United States podcasting marketwas valued at eight point three four billion
United States dollars and is projected to reacheleven point three nine billion United States
dollars by 2030, rising at a compound annualgrowth rate of twenty-one point four five
(04:00):
percent.
This impressive growth is fueled by severalfactors, including high internet penetration,
widespread smartphone adoption, and a large,diverse listener base.
The United States' well-developed digitalinfrastructure and high levels of
tech-savviness among consumers have led tosignificant podcast consumption.
(04:20):
A thriving creator community has contributed toan ever-growing library of content, ranging
from entertainment to news and niche topics.
As listeners continue to demand on-demand audiocontent, the flexibility of podcasts allows
them to enjoy episodes anytime and anywhere,whether on their commute, during workouts, or
at home.
(04:42):
The increasing popularity of podcast platformslike Spotify, Apple Podcasts, and Google
Podcasts has further fueled market growth byoffering a variety of content for all
interests.
Brands and advertisers are increasinglyinvesting in podcast advertising, recognizing
its ability to reach engaged, targetedaudiences.
(05:05):
This combination of factors positions theUnited States as a leader in the global
podcasting market.
One of the key drivers behind this surge is therising popularity of podcasts across the
region.
As of November 2024, the number of listeners inthe 'Podcasts' segment of the advertising
market in the United States was projected togrow continuously from 2024 to 2029, with a
(05:30):
total increase of thirty-seven point twomillion users, which is a forty-eight point
seven percent rise.
This growth is largely driven by theconvenience and flexibility of on-demand audio
content, appealing to a wide range ofdemographics, from young adults to
professionals.
However, the United States podcasting marketisn't without its challenges.
(05:54):
Legal and copyright issues are significanthurdles, as creators must navigate complex laws
related to intellectual property, contentusage, and distribution.
Many podcasters may unknowingly use copyrightedmaterial without proper permission, exposing
themselves to potential legal disputes orfinancial penalties.
(06:15):
Determining whether content falls within theboundaries of fair use often requires legal
expertise, which can be a barrier for smallercreators.
Despite these challenges, the market continuesto thrive, driven by the rising involvement of
celebrities and influencers.
As podcasting expands, well-known figures fromentertainment, sports, business, and social
(06:38):
media are increasingly entering the space.
Celebrity-hosted podcasts or influencer-drivenshows attract large listener bases that are
loyal to these public figures, offeringexclusive content that resonates with
audiences.
This trend is expected to continue growing, asmore public figures recognize podcasting as a
(07:00):
key platform for brand building and audienceengagement.
HT Smartcast has announced the return ofPodmasters 2025, poised to be India’s biggest
podcasting conclave and awards.
Following the remarkable success of last year’sevent, this gathering is dedicated to
celebrating the best voices in the industry.
(07:21):
The Indian podcasting industry has beenexperiencing rapid growth, and Podmasters 2025
is set to recognize excellence, foster industrycollaboration, and provide a platform for
learning and networking.
The event is structured in two exciting parts: a dynamic conclave and a star-studded awards (07:34):
undefined
night.
During the day, attendees can participate inforums featuring panel discussions,
masterclasses, and fireside chats with India’sleading podcasters, media professionals, and
industry experts.
(07:55):
The evening will culminate in a gala awardsceremony, honoring creators who have pushed the
boundaries of storytelling and audio innovationacross multiple categories.
Podcasters across India are invited to submittheir entries for the Podmasters 2025 Awards
until March 10, 2025.
(08:16):
To submit nominations and view awardcategories, participants can visit the official
event website.
This is a fantastic opportunity for podcastersto gain recognition for their hard work and
creativity.
With an ever-expanding listener base, theIndian podcasting industry has become a
significant part of the digital contentecosystem.
(08:38):
Podmasters 2025 provides an essential platformfor recognition, networking, and collaboration,
bringing together creators, industry leaders,and brands to discuss the future of audio
content.
Ramesh Menon, Chief Executive Officer of FeverNetwork, expressed his enthusiasm, stating,
(08:59):
"Podmasters 2024 was a phenomenal success,bringing together some of the brightest minds
in podcasting and creating a space formeaningful conversations, recognition, and
industry growth.
With Podmasters 2025, we aim to build on thismomentum, celebrating India’s thriving podcast
(09:20):
ecosystem while fostering new opportunities forcreators, brands, and audiences.
As the industry continues to evolve, thisplatform will play a pivotal role in
spotlighting excellence and redefining audiostorytelling."
Nikhil Taneja, a noted podcaster, shared hisexcitement, reflecting on his experience from
the previous year (09:40):
"It was one of my podcasting career’s highlights to win the HT Podmaster’s
Best Video Podcast Award in 2024!
I’m so grateful and thrilled that HT Media hascreated such a respectable platform for the
nascent podcasting industry, for both aspiringand established podcasters to have their moment
in the sun.
(10:02):
I’m so excited about the 2025 Awards, and amkeeping my fingers crossed for a repeat
success!"
For those interested in following thedevelopments and updates on Podmasters 2025, HT
Smartcast encourages everyone to stay tuned totheir social media handles.
This event promises to be India’s biggestcelebration of podcasting excellence, and it’s
(10:25):
an exciting time for the podcasting community.
Radiodays Europe has kicked off in Athens,Greece, drawing industry professionals from
around the globe to discuss the latest trendsand innovations in radio, audio, and
podcasting.
This annual event, considered the largest ofits kind in Europe, features a packed schedule
(10:45):
of keynotes, panel discussions, and workshopsthat cover a wide range of topics from
artificial intelligence to youth radio.
One of the highlights from the event's openingday was the appearance of Helen Thomas, Head of
BBC Radio 2, who shared her insights onmanaging a radio station in today’s dynamic
media landscape.
(11:07):
She emphasized the importance of embracingchange while staying true to the station's core
identity.
Helen cited the recent introduction of theScott Mills Breakfast Show as an example of how
Radio 2 is evolving to meet listeners'expectations while maintaining its brand
essence.
Helen also touched on the crucial role ofsocial media in communicating with audiences,
(11:30):
especially regarding programming changes.
She noted that the BBC Radio 2 Instagram pageis one of the most engaged with across the BBC,
second only to BBC Sport.
This underscores the importance ofunderstanding both social media platforms and
the brand's identity to effectively engage withlisteners.
(11:51):
In addition to Helen Thomas, the event alsofeatured insights from BBC Radio 1's Aled
Hayden Jones and former BBC Radio 1 ControllerBen Cooper.
They discussed programming strategies andshared their experiences in navigating
last-minute decisions and the evolving mediaenvironment.
The conference also delved into thetechnological advancements shaping the
(12:14):
industry.
Notably, Mike Russell, a radio producer andYouTuber, presented eight artificial
intelligence tools that could revolutionizeaudio, radio, and podcasting.
He showcased a new AI-led contact form capableof sending personalized responses, highlighting
the potential of artificial intelligence toenhance listener engagement and operational
(12:36):
efficiency.
Radiodays Europe continues to serve as apivotal gathering for the audio industry,
fostering collaboration and innovation amongbroadcasters, podcasters, and technology
specialists.
As the event progresses, participants areeagerly engaging in discussions about the
future of audio content, ensuring that radioand podcasting remain vibrant and relevant in
(13:02):
the digital age.
That wraps up today’s update on Podcast DailyBrief.
If you enjoyed staying informed on the latesttrends and developments in the podcasting
world, be sure to subscribe or follow so younever miss an episode.
Stay connected with the world of podcasting!
Welcome back to the Podcast Daily Brief, yourgo-to update on the latest trends, tools, and
insights in the podcasting world.
I’m your host, AI Michelle, and this is aMagicPod, produced by PodcastAI.
Here are our top stories today…
First, Veritonic unveils new podcastdemographic data capabilities, offering a
(00:24):
cost-effective solution for marketers.
Second, the United States podcasting marketreport 2025 highlights growth trends and future
projections.
Third, HT Smartcast announces Podmasters 2025,India's biggest podcast conclave and awards.
Finally, Radiodays Europe kicks off withappearances from the heads of BBC Radio 1 and
(00:49):
Radio 2.
Demographic data continues to be a cornerstonefor most advertising buys, and Veritonic is
stepping up its offering for marketers lookingto tap into the growing podcast market.
The company is launching a new audienceinsights solution that promises to deliver
cost-effective demographic data for podcastnetworks, advertisers, and publishers.
(01:15):
Veritonic’s new tool combines device graphtechnology with self-reported listener data.
Using its proprietary methodology, it takes amulti-source approach to deliver comprehensive
podcast demographic data by integratingadvanced technology with direct audience
insights.
In doing so, Veritonic claims it can ensureaccuracy, scale, and reliability — without
(01:39):
relying on a single data source.
"With the rapid growth of podcasting,advertisers and publishers need reliable
audience data to drive smarter decisions," saysChief Executive Officer Scott Simonelli.
"Our Audience Insights solution finallydelivers an accurate, scalable, and
cost-effective way to understand podcastaudiences at a deeper level, ensuring that
(02:02):
brands and creators can maximize engagement andrevenue."
Veritonic has already been beta-testing withseveral networks, including the podcast
representation firm True Native Media.
Its founder, Chief Executive Officer HeatherOsgood, says the solution has demonstrated a
strong capability to provide the clarity neededto better understand listeners and optimize
(02:24):
both content and advertising strategies.
"Access to accurate and affordable demographicdata is crucial for podcast advertisers and
networks alike," she says.
Veritonic, which offers a service that givesadvertisers, agencies, and publishers a way to
test their audio creative, has expanded itsservices with the growth of digital audio.
(02:48):
Today, its platform is used to research, test,and measure the return on investment of their
audio assets and campaigns pre-market,in-market, and post-campaign.
It has put more of its efforts into podcasting,including an announcement in December that it
would expand its capabilities to analyze andoptimize the audio performance of video
(03:10):
podcasts.
This includes analytics that reveal theperformance of video podcasts across platforms
and channels, including how the combination ofvideo and audio affects listener engagement,
retention, and sentiment.
Next up, let's dive into the recently published"United States Podcasting Market Report 2025:
(03:35):
Growth Trends and Opportunities to 2030," whichhas been added to ResearchAndMarkets.com's
offerings.
As of 2024, the United States podcasting marketwas valued at eight point three four billion
United States dollars and is projected to reacheleven point three nine billion United States
dollars by 2030, rising at a compound annualgrowth rate of twenty-one point four five
(04:00):
percent.
This impressive growth is fueled by severalfactors, including high internet penetration,
widespread smartphone adoption, and a large,diverse listener base.
The United States' well-developed digitalinfrastructure and high levels of
tech-savviness among consumers have led tosignificant podcast consumption.
(04:20):
A thriving creator community has contributed toan ever-growing library of content, ranging
from entertainment to news and niche topics.
As listeners continue to demand on-demand audiocontent, the flexibility of podcasts allows
them to enjoy episodes anytime and anywhere,whether on their commute, during workouts, or
at home.
(04:42):
The increasing popularity of podcast platformslike Spotify, Apple Podcasts, and Google
Podcasts has further fueled market growth byoffering a variety of content for all
interests.
Brands and advertisers are increasinglyinvesting in podcast advertising, recognizing
its ability to reach engaged, targetedaudiences.
(05:05):
This combination of factors positions theUnited States as a leader in the global
podcasting market.
One of the key drivers behind this surge is therising popularity of podcasts across the
region.
As of November 2024, the number of listeners inthe 'Podcasts' segment of the advertising
market in the United States was projected togrow continuously from 2024 to 2029, with a
(05:30):
total increase of thirty-seven point twomillion users, which is a forty-eight point
seven percent rise.
This growth is largely driven by theconvenience and flexibility of on-demand audio
content, appealing to a wide range ofdemographics, from young adults to
professionals.
However, the United States podcasting marketisn't without its challenges.
(05:54):
Legal and copyright issues are significanthurdles, as creators must navigate complex laws
related to intellectual property, contentusage, and distribution.
Many podcasters may unknowingly use copyrightedmaterial without proper permission, exposing
themselves to potential legal disputes orfinancial penalties.
(06:15):
Determining whether content falls within theboundaries of fair use often requires legal
expertise, which can be a barrier for smallercreators.
Despite these challenges, the market continuesto thrive, driven by the rising involvement of
celebrities and influencers.
As podcasting expands, well-known figures fromentertainment, sports, business, and social
(06:38):
media are increasingly entering the space.
Celebrity-hosted podcasts or influencer-drivenshows attract large listener bases that are
loyal to these public figures, offeringexclusive content that resonates with
audiences.
This trend is expected to continue growing, asmore public figures recognize podcasting as a
(07:00):
key platform for brand building and audienceengagement.
HT Smartcast has announced the return ofPodmasters 2025, poised to be India’s biggest
podcasting conclave and awards.
Following the remarkable success of last year’sevent, this gathering is dedicated to
celebrating the best voices in the industry.
(07:21):
The Indian podcasting industry has beenexperiencing rapid growth, and Podmasters 2025
is set to recognize excellence, foster industrycollaboration, and provide a platform for
learning and networking.
The event is structured in two exciting parts: a dynamic conclave and a star-studded awards (07:34):
undefined
night.
During the day, attendees can participate inforums featuring panel discussions,
masterclasses, and fireside chats with India’sleading podcasters, media professionals, and
industry experts.
(07:55):
The evening will culminate in a gala awardsceremony, honoring creators who have pushed the
boundaries of storytelling and audio innovationacross multiple categories.
Podcasters across India are invited to submittheir entries for the Podmasters 2025 Awards
until March 10, 2025.
(08:16):
To submit nominations and view awardcategories, participants can visit the official
event website.
This is a fantastic opportunity for podcastersto gain recognition for their hard work and
creativity.
With an ever-expanding listener base, theIndian podcasting industry has become a
significant part of the digital contentecosystem.
(08:38):
Podmasters 2025 provides an essential platformfor recognition, networking, and collaboration,
bringing together creators, industry leaders,and brands to discuss the future of audio
content.
Ramesh Menon, Chief Executive Officer of FeverNetwork, expressed his enthusiasm, stating,
(08:59):
"Podmasters 2024 was a phenomenal success,bringing together some of the brightest minds
in podcasting and creating a space formeaningful conversations, recognition, and
industry growth.
With Podmasters 2025, we aim to build on thismomentum, celebrating India’s thriving podcast
(09:20):
ecosystem while fostering new opportunities forcreators, brands, and audiences.
As the industry continues to evolve, thisplatform will play a pivotal role in
spotlighting excellence and redefining audiostorytelling."
Nikhil Taneja, a noted podcaster, shared hisexcitement, reflecting on his experience from
the previous year (09:40):
"It was one of my podcasting career’s highlights to win the HT Podmaster’s
Best Video Podcast Award in 2024!
I’m so grateful and thrilled that HT Media hascreated such a respectable platform for the
nascent podcasting industry, for both aspiringand established podcasters to have their moment
in the sun.
(10:02):
I’m so excited about the 2025 Awards, and amkeeping my fingers crossed for a repeat
success!"
For those interested in following thedevelopments and updates on Podmasters 2025, HT
Smartcast encourages everyone to stay tuned totheir social media handles.
This event promises to be India’s biggestcelebration of podcasting excellence, and it’s
(10:25):
an exciting time for the podcasting community.
Radiodays Europe has kicked off in Athens,Greece, drawing industry professionals from
around the globe to discuss the latest trendsand innovations in radio, audio, and
podcasting.
This annual event, considered the largest ofits kind in Europe, features a packed schedule
(10:45):
of keynotes, panel discussions, and workshopsthat cover a wide range of topics from
artificial intelligence to youth radio.
One of the highlights from the event's openingday was the appearance of Helen Thomas, Head of
BBC Radio 2, who shared her insights onmanaging a radio station in today’s dynamic
media landscape.
(11:07):
She emphasized the importance of embracingchange while staying true to the station's core
identity.
Helen cited the recent introduction of theScott Mills Breakfast Show as an example of how
Radio 2 is evolving to meet listeners'expectations while maintaining its brand
essence.
Helen also touched on the crucial role ofsocial media in communicating with audiences,
(11:30):
especially regarding programming changes.
She noted that the BBC Radio 2 Instagram pageis one of the most engaged with across the BBC,
second only to BBC Sport.
This underscores the importance ofunderstanding both social media platforms and
the brand's identity to effectively engage withlisteners.
(11:51):
In addition to Helen Thomas, the event alsofeatured insights from BBC Radio 1's Aled
Hayden Jones and former BBC Radio 1 ControllerBen Cooper.
They discussed programming strategies andshared their experiences in navigating
last-minute decisions and the evolving mediaenvironment.
The conference also delved into thetechnological advancements shaping the
(12:14):
industry.
Notably, Mike Russell, a radio producer andYouTuber, presented eight artificial
intelligence tools that could revolutionizeaudio, radio, and podcasting.
He showcased a new AI-led contact form capableof sending personalized responses, highlighting
the potential of artificial intelligence toenhance listener engagement and operational
(12:36):
efficiency.
Radiodays Europe continues to serve as apivotal gathering for the audio industry,
fostering collaboration and innovation amongbroadcasters, podcasters, and technology
specialists.
As the event progresses, participants areeagerly engaging in discussions about the
future of audio content, ensuring that radioand podcasting remain vibrant and relevant in
(13:02):
the digital age.
That wraps up today’s update on Podcast DailyBrief.
If you enjoyed staying informed on the latesttrends and developments in the podcasting
world, be sure to subscribe or follow so younever miss an episode.
Stay connected with the world of podcasting!
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