March 24, 2025 • 12 mins
In this episode of The Podcast Weekly Brief, Michelle opens with an introduction and an overview of the week's top stories in the podcasting industry. The episode delves into YouTube's dynamic ad insertion and its future plans for podcasting, examining the challenges and benefits this growth presents for podcasters. It also explores Google's Gemini Audio Overview feature and its potential benefits. The discussion moves to AI podcasting services, focusing on accessibility features. Insights from Radiodays Europe with contributions from Sarah Toporoff, Katia Sanerot, and Max Franke are shared. The episode also highlights the launch of Cboe Global Markets' new podcast, "Tales of the Tape," before concluding with closing remarks.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome back to the Podcast Daily Brief, yourgo-to update on the latest trends, tools, and
(00:05):
insights in the podcasting world.
I’m your host, AI Michelle, and this is aMagicPod, produced by PodcastAI.
Here are our top stories today…
First, YouTube is testing a new feature thatcould revolutionize how podcasters and creators
monetize their content on the platform.
(00:27):
Second, Google Gemini Free Users can nowutilize artificial intelligence for podcasts,
even without a host.
Third, RadioInfo Australia discusses howmeasuring success can lead to increased podcast
revenue.
Finally, the Cboe has launched a new podcasttitled “Tales of the Tape.”
In our top story, YouTube is preparing to testa technical change that could significantly
(00:51):
alter the way YouTubers, podcasters,publishers, and other creators monetize their
content.
According to a report by Semafor, the platformis developing a feature that would allow
host-read advertisements to be dynamicallyinserted and swapped out within individual
YouTube videos.
This is similar to what platforms like Spotifyand Apple Podcasts already offer.
(01:14):
While the average YouTube viewer might notnotice a big change, this move could provide
much more advertising flexibility, potentiallyunlocking a larger pool of ad dollars for
podcasters.
In an email to Semafor, a spokesperson forYouTube indicated that there are no specific
details on the planned testing yet.
However, they did point out YouTube CEO NealMohan's public letter outlining the platform’s
(01:38):
2025 initiatives, which include more tools tosupport podcasters, improved monetization for
creators, and easier podcast discovery.
This new testing addresses a long-standingcomplaint from YouTubers and podcasters who
have been unable to swap host-read ads in theirvideos, unlike their counterparts on other
platforms.
(01:59):
Currently, YouTube runs its own programmaticadvertisements on videos and shares the revenue
with creators, podcasters, and publishers.
However, on platforms like Apple Podcasts andSpotify, podcasters often sell their own
host-read ads, which can be replaced once acertain download target is reached.
(02:19):
This interchangeability means the samesponsorship is not running indefinitely on a
given episode, allowing podcasters to chargemore for ad space and keep the content relevant
to listeners.
Despite YouTube's growth as a platform forpodcast consumption, it has not allowed for
these dynamically inserted host-read video ads.
(02:40):
The lack of this feature means that whateveradvertisement a podcast host reads in a YouTube
video remains in that video permanently.
This limitation has resulted in most toppodcasters still earning the majority of their
revenue from other platforms.
If YouTube opens up this feature, it couldenable podcasters to better monetize by selling
(03:00):
higher-priced ad packages on YouTube orbundling ads across various podcast platforms.
There are potential challenges, such as thevariability of YouTube viewership, which can
fluctuate based on whether a video gainstraction in YouTube’s algorithm.
This unpredictability, coupled with thetraditionally lower value of YouTube viewers
(03:20):
compared to podcast listeners, has historicallylowered the price of advertisements on YouTube.
However, the move to introduce dynamic adswapping signals YouTube’s serious focus on
podcasting and emphasizes the medium'simportance to its core business.
YouTube has increasingly highlighted itsmassive podcast audience, with monthly podcast
(03:45):
listenership surpassing 400 million hours andone billion users viewing podcast content in a
single month.
The company has also been offering morepartnerships for news creators.
This shift has not gone unnoticed bycompetitors like Spotify, which has been
investing heavily in video and podcasting, andeven Netflix, which is reportedly considering
(04:06):
expanding into podcasting.
Google Gemini has just unveiled agroundbreaking feature called Audio Overview,
which is set to change the landscape of podcastcreation.
With this new tool, users on both the free andadvanced plans can now effortlessly convert
written content into podcast-style audio usingartificial intelligence-generated hosts.
(04:31):
This means that even those with no experiencebehind a microphone or access to recording
equipment can create engaging audio content.
The feature is particularly useful forstudents, educators, marketers, content
creators, and business professionals who wantto transform their documents, slides, PDFs, or
research notes into dynamic, human-like audiosummaries.
(04:54):
What makes Audio Overview stand out is itsability to transform static written content
into lively, conversational dialogues.
Unlike traditional text-to-speech tools, whichmerely read text aloud, Google Gemini's Audio
Overview employs two AI-generated hosts toengage in natural, flowing discussions based on
(05:15):
the source material.
This approach not only makes the content moreaccessible but also boosts comprehension and
retention, making it ideal for auditorylearners and busy professionals who prefer to
consume information on the go.
The process of creating these AI-hostedpodcast-style audios is remarkably
straightforward.
(05:36):
Users can upload or select content from GoogleDocs, Slides, PDFs, or even YouTube links, and
then click 'Generate Audio Overview.' TheGemini platform uses its large language model
to analyze the content's structure and keypoints, crafting a two-person AI-hosted
conversation that explores the material indepth.
(05:57):
Users can listen to these audio summaries ontheir phone, tablet, or browser, and they even
have the option to interact with the hosts bytyping in questions or asking for further
explanations on specific points.
Audio Overview is a game-changer in today'sworld, where information overload is a common
challenge.
The feature allows users to multitaskefficiently, absorbing complex material while
(06:23):
engaging in other activities like cooking,commuting, or exercising.
It also offers boosted accessibility for userswith reading disabilities or limited screen
time, and the simulated dialogue format feelsmore engaging than traditional narration.
Furthermore, it provides customized experiencesby allowing users to ask clarifying questions
(06:48):
or navigate directly to sections of interest.
This innovative tool is particularly beneficialfor a wide range of audiences.
For students and academics, it can transformlecture notes and textbook chapters into audio
discussions that facilitate learning on the go.
Marketers and business leaders can convertcreative briefs and campaign recaps into
(07:11):
engaging audio content for remote teammeetings.
Educators can create audio study guides, whilecontent creators can use the tool to prototype
podcast episodes or share AI-generated audio asbonus material for their followers.
Compared to other AI podcasting services likePlay.ht, Descript, and Podcastle, Google Gemini
(07:32):
offers several unique advantages.
Its integration with Google Workspace makes itseamlessly compatible with Google apps, and its
conversational format is more interactive thanthe single-voice narration provided by most
competitors.
Additionally, Gemini allows users to engagewith the AI hosts during playback, offering a
cost-effective solution available to both freeand premium users.
(07:56):
Google has also prioritized inclusivity withAudio Overview, supporting multiple languages
and optimizing voice clarity and pacing fornon-native speakers.
The feature includes adjustable playback speedand screen reader compatibility, making it
accessible to a global audience foreducational, workplace, and personal learning
(08:17):
purposes.
In a recent session at Radiodays Europe, SarahToporoff from Headliner shared insights into
the evolving world of podcast measurement andadvertising.
She highlighted the ongoing need to educatecompanies about podcasting, noting that many
are aware of the medium but lack the knowledgeto effectively engage with it.
(08:40):
Toporoff emphasized the importance ofcollaboration among competitors in the early
stages of podcasting businesses, suggestingthat sharing information and promotions can be
mutually beneficial.
Toporoff also pointed out the critical need forconsistent data in the podcast industry to
drive growth and monetization.
She remarked, "We are competing with each otherfor audience, but we are competing with all
(09:03):
media for advertising dollars." Thisunderscores the importance of having reliable
metrics to attract advertisers and justifyinvestments in podcasting.
Katia Sanerot from Louie Media discussed theuse of artificial intelligence for language
expansion in podcasts, sharing how her companylaunched a French podcast called "Faut Que Je
(09:24):
Te Dise" and translated it into nine otherlanguages.
Sanerot noted the challenges with currentpodcast measurement methods in France and
mentioned that a new system is being developedto provide more accurate data.
This is crucial as podcast measurement figuresare only available for shows that subscribe to
the service, and current methods may not fullycapture the audience engagement.
(09:47):
Sanerot also highlighted the differences inengagement between podcasts and traditional
radio, urging advertisers to develop ads thatare tailored to the intimate nature of podcasts
rather than simply repurposing radio ads.
Her advice is to sponsor podcasts with messagesthat resonate with the audience, enhancing the
effectiveness of the advertisement.
(10:10):
Max Franke from Axel Springer Audio sharedinsights into how traditional news publishers
are venturing into podcasting.
He described how the company uses data-drivenstrategies through their Podius database to
optimize podcast reach and engagement.
By analyzing global podcast charts, AxelSpringer can make informed decisions about
(10:30):
podcast production and marketing strategies.
Franke emphasized the competitive nature of thepodcasting landscape, noting the low barrier to
entry but also the saturation of the market.
He explained how Podius helps agencies identifysuitable podcasts for campaigns, providing a
planning tool that simplifies the process formedia buyers and planners.
(10:53):
This transparency in data not only aids incampaign planning but also helps to standardize
podcast measurement across the industry.
In our final segment today, we turn ourattention to Cboe Global Markets, which has
officially entered the podcasting arena withthe launch of its new show, "Tales of the
Tape." This podcast promises to offer in-depthdiscussions with market participants and Cboe
(11:19):
experts on financial topics that shape globalmarkets and careers, providing listeners with
timeless insights and takeaways.
In the inaugural episode, Henry Schwartz, theVice President of Derivatives Market
Intelligence at Cboe, shares his analysis onthe significant impact that the doubling of
options volume has had on the markets over thepast six years.
(11:41):
With thousands of optionable securities,hundreds of thousands of strikes, millions of
trades, and billions of messages, the U.S.
equity options trading ecosystem is a bustlinghub of activity every single day.
Listeners can access the first episode of"Tales of the Tape" on major platforms like
Spotify and Apple Podcasts, making itconvenient for those who want to delve into the
(12:06):
complexities of the financial world from thecomfort of their own devices.
The launch of "Tales of the Tape" by Cboe is anoteworthy development, as it highlights the
growing trend of financial institutionsleveraging the podcasting medium to engage with
their audiences in a more personal andaccessible way.
By joining the podcasting community, Cboe isnot only sharing its expertise but also
(12:31):
fostering a deeper connection with listenerswho are keen to understand the dynamics of
global markets.
Welcome back to the Podcast Daily Brief, yourgo-to update on the latest trends, tools, and
(00:05):
insights in the podcasting world.
I’m your host, AI Michelle, and this is aMagicPod, produced by PodcastAI.
Here are our top stories today…
First, YouTube is testing a new feature thatcould revolutionize how podcasters and creators
monetize their content on the platform.
(00:27):
Second, Google Gemini Free Users can nowutilize artificial intelligence for podcasts,
even without a host.
Third, RadioInfo Australia discusses howmeasuring success can lead to increased podcast
revenue.
Finally, the Cboe has launched a new podcasttitled “Tales of the Tape.”
In our top story, YouTube is preparing to testa technical change that could significantly
(00:51):
alter the way YouTubers, podcasters,publishers, and other creators monetize their
content.
According to a report by Semafor, the platformis developing a feature that would allow
host-read advertisements to be dynamicallyinserted and swapped out within individual
YouTube videos.
This is similar to what platforms like Spotifyand Apple Podcasts already offer.
(01:14):
While the average YouTube viewer might notnotice a big change, this move could provide
much more advertising flexibility, potentiallyunlocking a larger pool of ad dollars for
podcasters.
In an email to Semafor, a spokesperson forYouTube indicated that there are no specific
details on the planned testing yet.
However, they did point out YouTube CEO NealMohan's public letter outlining the platform’s
(01:38):
2025 initiatives, which include more tools tosupport podcasters, improved monetization for
creators, and easier podcast discovery.
This new testing addresses a long-standingcomplaint from YouTubers and podcasters who
have been unable to swap host-read ads in theirvideos, unlike their counterparts on other
platforms.
(01:59):
Currently, YouTube runs its own programmaticadvertisements on videos and shares the revenue
with creators, podcasters, and publishers.
However, on platforms like Apple Podcasts andSpotify, podcasters often sell their own
host-read ads, which can be replaced once acertain download target is reached.
(02:19):
This interchangeability means the samesponsorship is not running indefinitely on a
given episode, allowing podcasters to chargemore for ad space and keep the content relevant
to listeners.
Despite YouTube's growth as a platform forpodcast consumption, it has not allowed for
these dynamically inserted host-read video ads.
(02:40):
The lack of this feature means that whateveradvertisement a podcast host reads in a YouTube
video remains in that video permanently.
This limitation has resulted in most toppodcasters still earning the majority of their
revenue from other platforms.
If YouTube opens up this feature, it couldenable podcasters to better monetize by selling
(03:00):
higher-priced ad packages on YouTube orbundling ads across various podcast platforms.
There are potential challenges, such as thevariability of YouTube viewership, which can
fluctuate based on whether a video gainstraction in YouTube’s algorithm.
This unpredictability, coupled with thetraditionally lower value of YouTube viewers
(03:20):
compared to podcast listeners, has historicallylowered the price of advertisements on YouTube.
However, the move to introduce dynamic adswapping signals YouTube’s serious focus on
podcasting and emphasizes the medium'simportance to its core business.
YouTube has increasingly highlighted itsmassive podcast audience, with monthly podcast
(03:45):
listenership surpassing 400 million hours andone billion users viewing podcast content in a
single month.
The company has also been offering morepartnerships for news creators.
This shift has not gone unnoticed bycompetitors like Spotify, which has been
investing heavily in video and podcasting, andeven Netflix, which is reportedly considering
(04:06):
expanding into podcasting.
Google Gemini has just unveiled agroundbreaking feature called Audio Overview,
which is set to change the landscape of podcastcreation.
With this new tool, users on both the free andadvanced plans can now effortlessly convert
written content into podcast-style audio usingartificial intelligence-generated hosts.
(04:31):
This means that even those with no experiencebehind a microphone or access to recording
equipment can create engaging audio content.
The feature is particularly useful forstudents, educators, marketers, content
creators, and business professionals who wantto transform their documents, slides, PDFs, or
research notes into dynamic, human-like audiosummaries.
(04:54):
What makes Audio Overview stand out is itsability to transform static written content
into lively, conversational dialogues.
Unlike traditional text-to-speech tools, whichmerely read text aloud, Google Gemini's Audio
Overview employs two AI-generated hosts toengage in natural, flowing discussions based on
(05:15):
the source material.
This approach not only makes the content moreaccessible but also boosts comprehension and
retention, making it ideal for auditorylearners and busy professionals who prefer to
consume information on the go.
The process of creating these AI-hostedpodcast-style audios is remarkably
straightforward.
(05:36):
Users can upload or select content from GoogleDocs, Slides, PDFs, or even YouTube links, and
then click 'Generate Audio Overview.' TheGemini platform uses its large language model
to analyze the content's structure and keypoints, crafting a two-person AI-hosted
conversation that explores the material indepth.
(05:57):
Users can listen to these audio summaries ontheir phone, tablet, or browser, and they even
have the option to interact with the hosts bytyping in questions or asking for further
explanations on specific points.
Audio Overview is a game-changer in today'sworld, where information overload is a common
challenge.
The feature allows users to multitaskefficiently, absorbing complex material while
(06:23):
engaging in other activities like cooking,commuting, or exercising.
It also offers boosted accessibility for userswith reading disabilities or limited screen
time, and the simulated dialogue format feelsmore engaging than traditional narration.
Furthermore, it provides customized experiencesby allowing users to ask clarifying questions
(06:48):
or navigate directly to sections of interest.
This innovative tool is particularly beneficialfor a wide range of audiences.
For students and academics, it can transformlecture notes and textbook chapters into audio
discussions that facilitate learning on the go.
Marketers and business leaders can convertcreative briefs and campaign recaps into
(07:11):
engaging audio content for remote teammeetings.
Educators can create audio study guides, whilecontent creators can use the tool to prototype
podcast episodes or share AI-generated audio asbonus material for their followers.
Compared to other AI podcasting services likePlay.ht, Descript, and Podcastle, Google Gemini
(07:32):
offers several unique advantages.
Its integration with Google Workspace makes itseamlessly compatible with Google apps, and its
conversational format is more interactive thanthe single-voice narration provided by most
competitors.
Additionally, Gemini allows users to engagewith the AI hosts during playback, offering a
cost-effective solution available to both freeand premium users.
(07:56):
Google has also prioritized inclusivity withAudio Overview, supporting multiple languages
and optimizing voice clarity and pacing fornon-native speakers.
The feature includes adjustable playback speedand screen reader compatibility, making it
accessible to a global audience foreducational, workplace, and personal learning
(08:17):
purposes.
In a recent session at Radiodays Europe, SarahToporoff from Headliner shared insights into
the evolving world of podcast measurement andadvertising.
She highlighted the ongoing need to educatecompanies about podcasting, noting that many
are aware of the medium but lack the knowledgeto effectively engage with it.
(08:40):
Toporoff emphasized the importance ofcollaboration among competitors in the early
stages of podcasting businesses, suggestingthat sharing information and promotions can be
mutually beneficial.
Toporoff also pointed out the critical need forconsistent data in the podcast industry to
drive growth and monetization.
She remarked, "We are competing with each otherfor audience, but we are competing with all
(09:03):
media for advertising dollars." Thisunderscores the importance of having reliable
metrics to attract advertisers and justifyinvestments in podcasting.
Katia Sanerot from Louie Media discussed theuse of artificial intelligence for language
expansion in podcasts, sharing how her companylaunched a French podcast called "Faut Que Je
(09:24):
Te Dise" and translated it into nine otherlanguages.
Sanerot noted the challenges with currentpodcast measurement methods in France and
mentioned that a new system is being developedto provide more accurate data.
This is crucial as podcast measurement figuresare only available for shows that subscribe to
the service, and current methods may not fullycapture the audience engagement.
(09:47):
Sanerot also highlighted the differences inengagement between podcasts and traditional
radio, urging advertisers to develop ads thatare tailored to the intimate nature of podcasts
rather than simply repurposing radio ads.
Her advice is to sponsor podcasts with messagesthat resonate with the audience, enhancing the
effectiveness of the advertisement.
(10:10):
Max Franke from Axel Springer Audio sharedinsights into how traditional news publishers
are venturing into podcasting.
He described how the company uses data-drivenstrategies through their Podius database to
optimize podcast reach and engagement.
By analyzing global podcast charts, AxelSpringer can make informed decisions about
(10:30):
podcast production and marketing strategies.
Franke emphasized the competitive nature of thepodcasting landscape, noting the low barrier to
entry but also the saturation of the market.
He explained how Podius helps agencies identifysuitable podcasts for campaigns, providing a
planning tool that simplifies the process formedia buyers and planners.
(10:53):
This transparency in data not only aids incampaign planning but also helps to standardize
podcast measurement across the industry.
In our final segment today, we turn ourattention to Cboe Global Markets, which has
officially entered the podcasting arena withthe launch of its new show, "Tales of the
Tape." This podcast promises to offer in-depthdiscussions with market participants and Cboe
(11:19):
experts on financial topics that shape globalmarkets and careers, providing listeners with
timeless insights and takeaways.
In the inaugural episode, Henry Schwartz, theVice President of Derivatives Market
Intelligence at Cboe, shares his analysis onthe significant impact that the doubling of
options volume has had on the markets over thepast six years.
(11:41):
With thousands of optionable securities,hundreds of thousands of strikes, millions of
trades, and billions of messages, the U.S.
equity options trading ecosystem is a bustlinghub of activity every single day.
Listeners can access the first episode of"Tales of the Tape" on major platforms like
Spotify and Apple Podcasts, making itconvenient for those who want to delve into the
(12:06):
complexities of the financial world from thecomfort of their own devices.
The launch of "Tales of the Tape" by Cboe is anoteworthy development, as it highlights the
growing trend of financial institutionsleveraging the podcasting medium to engage with
their audiences in a more personal andaccessible way.
By joining the podcasting community, Cboe isnot only sharing its expertise but also
(12:31):
fostering a deeper connection with listenerswho are keen to understand the dynamics of
global markets.
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