The Ponch Line Podcast
The Ponch Line Podcast is a weekly podcast where I, Ponchitta, "Sashawoo" Lanoue, a serial entrepreneur, share my entrepreneurial journey. After running several businesses for almost a decade now the purpose of this podcast is to share stories about the not-so-great side of running a business. I share stories with other entrepreneurs with a little bit of humor and witty punchlines.
Episodes
The Texas Ballot Box: Your Essential Voting Guide
Episode 19
This episode Ponchitta Sashawoo shares what is on the ballot for Texas Special Election 2025. She shares who she is endorses for the 18th District in Houston, Texas. She breaks down the 17 Amendments that are on the ballot and what you should know about each one.
💥 Texas Constitutional Amendments: The 17 Propositions You Need to Know
Episode Description:
The ...
The Ponch Line Podcast
Episode 18: Resilience as a Superpower: My Story of Loss and Redemption
This Episode is about Ponchitta Sashawoo's story of resilience. She shares how she literally lost everything and fought to get back on her feet. She focuses on the rise and fall of her life and how she went from a happy and loving home to getting married and falling dead on her face.
This is the story of redemption and ...
Episode 17: How to Market to a Specific Tribe Like a Pro
In this episode, Ponchitta Sashawoo describes the steps that entrepreneurs should take to market to loyal fans and communities like the Beyhive. She uses Beyonce's Cowboy Carter tour as an example of great marketing and ideas that entrepreneurs can use as opportunities to reach these markets.
PONCH Cosmetics is the Sponsor for this episode!
PONCH Cosmetics L...
The Ponch Line Podcast
EPISODE 16: Beauty in Black: The BHM Edition
This episode is about how we can support Black businesses during the month of February for Black History Month. We discuss why we need to support Black businesses and why its critical to reduce the wealth gap in Black communities.
Support our campaign, Beauty in Black on Instagram and use code BIB2025!
Subscribe and leave a review!
PONCH Cosmetics is the S...
Episode 15: New Year New President
This Episode is about all of the new changes that Donald J Trump just initiated for the new year and how it will inevitably affect minorities and small businesses.
Subscribe and leave us a comment.
PONCH Cosmetics is the Sponsor for this episode!
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based be...
The PONCH LINE PODCAST
Ep. 14: Democrat or Republican? Whats the Best Choice for Small Business Owners in 2024?
ROCK THE VOTE!
In this episode, Ponchitta Sashawoo dives into the differences between Democratic Presidential candidate, Madame Vice-President, Kamala Harris' opportunity plan for entrepreneurs versus former President and Republican candidate, Donald J. Trump's concept of a plan.
This clip is an introduction to Episode 13-Pro-Level Networking Strategies!
subscribe and listen now!
Follow @plpod on Facebook, Instagram and Twitter!
THE PONCHLINE PODCAST
EPISODE 13: PRO-LEVEL NETWORKING STRATEGIES
THIS EPISODES EXPLAINS THE BEST NETWORKING STRATEGIES TO IMPROVE YOUR CAREER.
Send us a text
If you are looking for ways to NETWORK for your business, then this is the episode for you. In this episode, Ponchitta Sashawoo continues the conversation about how to find ways to BUILD YOUR NETWORK.
Follow on social @plpod &...
If you are looking for ways to raise capital for your business, then this is the episode for you. In this episode, Ponchitta Sashawoo continues the conversation about how to find ways tto raise money with grants, loans and venture capital.
Follow on social @plpod & @ponchittasashawoo
For advertising on the podcast:
advertising@ponchcosmetics.com
Leave Ponchitta Sashawoo a voice me...
Have you been having a cash flow problem? Do you keep finding yourself struggle to meet your day-to-day expenses in your business? Do you feel like an injection of cash could help your business grow?
If you answered yes to any of these questions, then you should listen to this episode about How to Raise Capital in 2024! Ponchtta Sashawoo shares how she went from a $31,000 capital raise in the beginning to ...
Have you ever wondered what it takes to be an entrepreneur? Well this is the perfect episode to learn. In this episode Ponchitta Sashawoo shares four essential skills that every entrepreneur should learn. It's probably not what you think! Ponchitta Sashawoo breaks it down for you!
Follow the Youtube channel:
https://www.youtube.com/ponchtv
Send Ponch a voice message letting her know how yo...
The Ponch Line Podcast
Episode 9
4 Plans That Every Entrepreneur Needs to Create
In this episode, Ponchitta Sashawoo breaks down the 4 Essential Plans that every entrepreneur needs to create.
Every entrepreneur needs to start with a Product Plan, Sales Plan, Marketing Plan, and a Financial Plan. Once you have created a game plan including these components then you are well on your way to bu...
Hey guys!
Just letting you know that The Ponch Line Podcast is coming back soon! Don't go anywhere! We have a few hot topics and interviews coming soon! Just keeping you updated on what's been going on.
Stay tuned and keep following us on social media!
Follow @plpod on Facebook, Instagram and Twitter!
The Ponch Line Podcast
Episode 8
December 20, 2021
In this Episode, Ponchitta Sashawoo interviews Tracy Green and Nancey Flowers-Harris, founders of Vontelle Eyewear who share their amazing story about how they met in college at their beloved HBCU and became best friends. Then they got started in the eyewear industry together because they experienced the same problem. You will hear how:
*suffering fr...
The Ponch Line Podcast
11/22/2021
Episode 7: Alysha Price of The Price Dynamic Interview
In this episode, Ponchitta Sashawoo interviews, Alysha Price, founder of The Price Dynamic, a family mediation organization, to discuss how she built a business around co-parenting relationships.
In this episode, Alysha Price shares:
* What inspired her business
* Why she wrote a book about it
*How her business led he...
The Ponch Line Podcast
Episode 6: Esquire to Entrepreneur Interview w/ Channing Smith
11/15/2021
In this episode, Ponchitta Sashawoo interviews High-Powered Attorney, Channing Smith, founder of 51st Place who shares her very difficult journey of juggling her demanding legal career while also building a self-care brand, being a wife and a mother!
Channing shares how failing the California bar...
The Ponch Line Podcast
10/13/2021
Episode 5: Pre-Launch Strategies That Work
In this episode, Ponchitta Sashawoo shares strategies that help to have an amazing launch for your product or service.
She touches on:
-Branding
-Licensing/Permits
-Websites/Location
-Registering your business
-Federal/State id's
-Business Bank Accounts
Then she go...
The Ponch Line Podcast
Episode 4: 5 Things You Need to Create a Successful Startup
10/1/ 2021
In this episode, Ponchitta Sashawoo breaks down the 5 things that you need to create a successful startup. It's not what you think. It's a little bit different from Episode 2 where she tells you how to start a business.
Follow on Instagram and Twitter @plpod. Send your questions and fe...
The Ponch Line Podcast
September 20, 2021
Episode 3: Don't Make These Mistakes in Your Business
In this episode, Ponchitta Sashawoo discusses how she made three deadly mistakes in her business in the very beginning. She also discusses how her initial investment of $20,000 went bust really quick because of the mistakes that she made.
She offers some guidance on how not to make the ...
September 13, 2021
The Ponch Line Podcast
Episode 1: How to Successfully Start a Business
In this episode, Ponchitta Sashawoo explains three ways to successfully start a business. She explains how these three ways will allow you to test your idea with minimum risks and vet the idea with potential customers.
The three ideas:
1) Research the product and industry.
2) Test the ...
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