The Pop-Up Biz

The Pop-Up Biz

Discover the latest and greatest in experiential retail, marketing, and pop-ups including fashion, retail, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop- up activators including leaders from experiential agencies, retailers, tech companies, real estate companies & marketing firms, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations and much more that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. Learn how to leverage the pop-up environment to bring your brand to life through storytelling, programming, merchandising and marketing. Host Susan Sandler and guests will inspire you to create in-real-life, digital and hybrid live selling and marketing opportunities for your brand, and meaningful experiences for your customers. Entrepreneur, PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler has worked with hundreds of companies and brands during her career to reach thousands of customers in innovative ways. Bringing brands to life through curating unique experiences for consumers is her forte. On the Pop-Up Biz podcast you will be hearing dynamic conversations with some of the best people in the industry about what’s new, what’s working and what’s next.

Episodes

April 23, 2021 39 min
Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to … Continue reading The Power of Live Video with Amanda Patterson, The Call List →
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Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →
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Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy … Continue reading The Art ...
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March 11, 2021 48 min
Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to: Use Ethnography to understand consumer mindsets better Grow an internal culture that attracts positivity and elevates productivity Support a mission-based business and work with the world’s greatest brands
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March 3, 2021 38 min
DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail … Continue reading Harmonic Retail →
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Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate →
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Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, … Continue reading The Show and Tell of Experiential Retail featuring Katie Hunt, Showf...
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In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, … Continue reading 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power ...
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Michelin Star Chef, Austin Johnson Joins The Pop-Up Biz, Host and PopUpSummer! Founder, Susan Sandler
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Emmy Award winner David Korins builds show-stopping sets for Broadway and beyond! 
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