Courage, Campfires, and Confidence: Sarah Dale's Project 1490 Journey

Tired of the corporate climb and wondering, “Is this all there is?” Join Lisa Zeiderman and Precious Williams as they dive into the extraordinary journey of Sarah Dale, founder of Project 1490. Sarah’s story is one of audacious change, taking her from the fast-paced world of NYC ad tech to the rugged, transformative landscapes of Montana. Discover how a solo trip sparked a life-altering decision, leading her to build a community that empowers high-achieving women to embrace courage, self-reliance, and a healthy dose of badassery. Through unique, experiential challenges, Project 1490 helps women break free from their comfort zones and unlock their fullest potential. 

Hear how Sarah faced down mountain lions, built fires in the wilderness, and ultimately found her true purpose. This episode explores why it’s never too late to reinvent yourself, why building community is vital, and why asking for what you want is crucial for women's financial and personal empowerment. Tune in as we discuss: 

• Courage & Audacity: Sarah’s courageous leap from corporate life to Montana illustrates the power of bold choices for personal fulfillment.
• Badassery Through Experience: Building confidence and resilience occurs by pushing beyond comfort zones and embracing new challenges.
• Self-Reliance & Empowerment: Discovering inner strength is a continuous journey best traveled with a supportive community.
• From NYC to Montana: Environmental shifts can redefine value systems, shaping personal growth and perspectives.
• The Power of the Ask: Women can accelerate progress by advocating for their needs and taking control of their destinies.
• Reinvention & Potential: It’s always possible to unlock new potential through exploration and celebrating achievements.

Guest Bio:

After a 30-year career in advertising, Sarah Dale created Project 1490 by combining her years in leadership with her experiences living in Montana. She’s been fortunate to work at great brands like The Wall Street Journal, Fortune and Nativo, where she led big teams and drove hundreds of millions in revenue. She’s been awarded a CannesLions, two D&AD Pencils, Folio’s Top Women in Media and the Stevies’ Gold Maverick Award, et al. While she’s had an impressive career, Sarah’s love of nature and experiences in the wilds of Montana are what started her wish to get other corporate women to build their own badassery and confidence by learning outdoor skills. Project 1490 now provides the opportunity not only for women to have unique, outdoor experience that help them go beyond who they think they are, they build their corporate networks and confidence, and have a ton of fun in the process.

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn
• Sarah Dale's LinkedIn