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June 16, 2025 22 mins

Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time. 

In this episode of The Power of the Podcast, we dive into how small podcasters can leverage analytics for real growth. We debunk the obsession with download counts and reveal how to dig into more meaningful metrics like completion rates, average listening time, and demographic data. Learn how to understand listener behavior, adjust your content strategy, and even test your calls to action like a pro.

Whether you're trying to grow your dog-walking business locally or scale your niche podcast nationally, this episode gives you the actionable insights you need, no data science degree required.

Learn how to turn basic podcast metrics into powerful growth strategies by reading between the data lines, using tools from YouTube, Apple, and Spotify effectively, testing calls to action for real insights, and setting goals that measure what truly matters.

Don’t just podcast. Podcast with purpose. 

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
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