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October 9, 2024 β€’ 73 mins

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In this interview, Keaton Walker invites SEO expert Josh Cline to discuss the advantages of using GoHighLevel for search engine optimization compared to WordPress. Josh shares his experience scaling to 250 SEO clients and reveals effective strategies for achieving top Google rankings with GHL. The conversation covers local business SEO, content marketing, and off-page techniques. Enjoy!

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Timestamps
0:00 - Overview
0:24 - Josh starting with GHL
8:00 - GHL
9:48 - The complexity of the GHL dashboard
12:49 - Learning Digital Mktg for the first time
17:23 - SEO!
26:18 - Josh's secret SEO sauce
31:58 - SEO with Local businesses
37:33 - SEO with content
46:34 - What about off-pages?
49:29 - Josh's Offer
58:18 - Scaling josh's Offer
1:02:56 - Josh's SEO Course
1:04:32 - Josh's Done-for-you
1:11:44 - Bonus!

πŸš€30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker
πŸ“§ Join my Newsletter πŸ‘‰ https://go.itskeaton.com/dd
πŸ“š Browse my Courses + Templates + Bonuses πŸ‘‰ http://go.itskeaton.com/courses

#smma #seo #wordpress #gohighlevel

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh (00:00):
SEO literally has zero to do with where
you build your site.
I mean, that's kind of the nittygritty of SEO and it's how you
manipulate the way your pageslook on the search engines.
Our website's ranking well, GHLworks, the automations work.
Their new site wasranking like 60 days.
I'm very confident I canreplicate it for you.

(00:20):
That's what SEO is.
You're providing good enoughinformation for people

Keaton (00:23):
to want to cite you.
How's it going, everybody?
Welcome back toanother interview.
I'm joined today by JoshKlein, all the way from the
other side of the world.
Charlotte, North Carolina,just about 30 minutes for me.
Uh, we were going to do thisin person, but I figured, you
know, the technical nature ofthe interview might lend itself
to some screen sharing or maybesome, uh, visual aids that we

(00:47):
can provide on this call that wewouldn't be able to in person.
So definitely if you'relistening to this podcast
style, check out the YouTubechannel, that's the power
plays podcast on YouTube.
Uh, but Josh, thanksfor coming on, man.

Josh (00:59):
Yeah, absolutely, man.
Happy to be here.
And it's cool thatwe are so close.
So I'm sure we'll get to meetin person someday soon, too.

Keaton (01:06):
Um, so tell us about you.
Sounds like you foundGHL about four years ago.
How did you get intothis whole space?
And what were youdoing beforehand?

Josh (01:17):
So beforehand, I actually worked for an electronics
company in Southern California.
I still lived in Orange County.
Okay.
I worked for this guyfor about four years,
um, doing home securityand in home electronics.
Started in shippingand then started doing
assembly of electronics.
Um, that's really where I gotmy start in technology was with

(01:38):
hardware, more so than software.
I always had a knack forhardware and stuff like that.
Um, all types of computers,but so yeah, I pretty much
started there and then COVIDhit out of nowhere and I didn't
get to work for almost eightmonths and I didn't know when
I was going to get to go back.
Yeah, that was aworld 1st right there.

(01:58):
So, um, I was looking forthings to do on YouTube, just
studying kind of for weeks.
I had nothing but time.
I saved up moneyspecifically through
COVID to, like, I'm ready.
I got the confidence,you know, I'm going to
start something on my own.
Finally.
And I was about todo drop shipping with
Amazon or something, youknow, crazy like that.

(02:19):
And lo and behold, I foundjust a YouTube ad really to
start a marketing agency.
And it was through someother program that's not
even really running anymore.
And GHL to them waslike an afterthought.
It's like, Yeah, we kindof need it because we run,
we're teaching you to runGoogle ads, Facebook ads, and
yeah, this tool just helps.

(02:40):
It's, it makes things a littlebit cheaper, but they didn't
really train people on it.
You know, it was verydry and straightforward,
just basic things.
And I just latchedonto it right away.
I mean, I saw thevalue immediately.
And I never bought adomain, like set up
hosting, none of this stuff.
And just that all that wasthere so cheap at my fingertips.

(03:02):
And I got my agency runningso quickly and I kind of just
had a natural knack for itand just took off from there.
Really, you know, um, thehouse, the guy I rented a house
from was my first client andhe does painless dent repair.
So it's like littlesmall dents and dings.
And there's so many cars outthere that it was pretty easy to
get in business with Google ads.

(03:25):
And then lo and behold, mysecond client was my boss
that I still worked forat the security company.
So two weeks after I get intothis, um, like Facebook group
and trainings and stuff,I get to go back to work.
So I'm working full time.
It's crazy because wecouldn't work for so long.
And so I'm helping himget everything back up

(03:47):
and running and stilltrying to start my agency.
So I'm working nine tolike six, staying up till
two in the morning forlike six months straight.
Um, just really trying tofigure this out and grinding
and that's all it took becauseI was so dedicated to it.
And that six monthtime, I already had
enough to kind of quit.
I could move back withmy family here in North

(04:10):
Carolina where I'm at now.
And, you know, during thattime I was helping him
with his marketing too.
He used to be wholesale andjust sell product like in bulk.
And after COVID he switchedto local, just installations.
And so that was clientnumber two for home security.
And we got his websitegoing, his Google business
profile, you know, reviewsthe whole nine yards.

(04:31):
And, um, I used their resultsto just start cold emailing.
You know, as soon as you'vegot results for like one
client, that numbers,Speak for themselves.
And so I kind of justlatched onto that and I'm
thankful for that course.
It gave me the foundation,but still to this day, they
don't look at the softwareas valuable as it is.

(04:53):
It's still service, service,service, and I've just found
so many unique ways to use it.
But.
That was really the start of it.
And it was, it was a grind,you know, but COVID was the
spark, I guess you could say.

Keaton (05:06):
So was it just the two clients you had at
the end of the six months?

Josh (05:10):
So at the end of the six months, I had one more dent
repair client in Sacramento.
Cause I was really focusedon getting them good results.
So as soon as I had three, Istopped prospecting altogether.
And I was like, even if I haveto put in, you know, money,
whatever I've got to do, thisis an investment for me because
I'm now investing in my client'sresults as my prospecting

(05:34):
material to go forward.
And, and it's worked outpretty well that way.

Keaton (05:39):
Yeah, that's great.
It's how old are you?

Josh (05:42):
I, I'll be 31 in August.
So I'm 30 right now.

Keaton (05:46):
Yeah.
It's funny because the, likemost of the guys starting
around 18, 19, 20, like earlytwenties kids, they just don't,
I'm finding that it doesn'tcompute that like the The common
sense thing you described whereit's like, you get results,
you leverage those results.
It's like, no, I'm justsupposed to go prospect.

(06:07):
I'm just supposed to get asmany clients as possible.
And then I'll figure it out.
Um, but it's, it's, uh,combining some common sense
with a course that I see dothe best, um, like hands down
across the board, nobody,nobody, Nobody got to be
successful by just copypasting what the course says.

(06:29):
Like you, you've got toput a little bit of your
own intuition in there.
So I love that storyfor that reason.

Josh (06:35):
Right.

Keaton (06:36):
Um, so you were doing Google ads for all
three of those clients?

Josh (06:40):
Yeah, that's how it started.
We were running, um,Google ads specifically.
I will, um, I'll give itto my business partner now.
That's how we kind of met.
He did the Google adscourse for this other agency
as like a subcontractor.
And so I learned from himand he's been doing it for
years and years, kind of hassome programming background,

(07:00):
you know, but I learnedGoogle ads from him and
really latched onto that.
And, um, and that's kindof what I stuck to for
those first, probably sixto eight months or so.
Um, was Google ad specifically,but really, um, really granular
with tracking and like provingresults, not just leads, but all
the way through to money made.

(07:23):
And I've always been keyon that and keeping like
dashboards accurate.
Um, it takes a little bitof extra work, but it sends
so many subliminal messagesevery time they log in.
If they see like a truemonetary value of what they've
made with their system.
And true lead counts and wherethose leads came from or which
ads and, you know, and theyhave access to all of that just

(07:43):
kind of like automatically,um, the more you dig, just
the more you find that there,there's more to offer there.
And you can just startwith something so small.

Keaton (07:52):
Yeah, that's really that is that's a nugget right
there It actually is prettyhard to get the high level
dashboard to be 100 accurateHey guys Just jumping in here
to give you a quick word onour sponsor high level before
we get back to the interviewIf you don't know already high
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(08:13):
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(08:57):
Essentially what HighLevel hasdone is brought the bar for
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(09:17):
and I use it every singleday for my own business.
And if you sign up for highlevel today, not only will
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(09:38):
If you're already a highlevel customer, you can also
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Instructions for thatare also at it's keaton.
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Or there's, I sawthrough a client who
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Let's say I saw somebody else's.
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(10:01):
of dental implants.
And I was like, come on, you,you think that's helping, but
it's actually hurting becausethey log in and they're like,
ah, I can't believe that.
So I can't believeanything in here.
So what were yousaying about that?
The dashboard specificallyopening up other
conversations or, or like.

(10:22):
Areas for improvement.

Josh (10:24):
So clients just started to see, like,
I have sites over here.
What is that?
Can we build full websites?
You say my landingpages in here.
Um, and I see reporting andit's got like organic there,
but there's nothing there.
It shows like Googleanalytics is here.
Why is there no data?
It just drives questions.
And all it really takes is,and this is what I always tell

(10:46):
my, my clients, even to thisday is just, if you can get.
Like action in the systemthen clients have to use
it and they'll start askingquestions Like you've just
got to get them to use it.
So if you can generate leadsin some way That's enough like
if you know if you're trying tobe a marketing agency and not
just sass Then you can easilydo that If you can get leads

(11:10):
then just tack on high leveland clients start to ask and it
opens up a lot more doors youknow if If you want to learn
and offer those things as well,and it, it makes the services
sticky and it gives you, itgives you even a down sale.
Um, that's kind of what I'veworked towards with, with SEO,
which was kind of the nextphase in those early days for

(11:32):
me was starting to get intothe organic side also from
clients asking, you know,it was, um, always feeling
a need that was asked for,

Keaton (11:41):
it's really interesting.
Cause it, I mean, I thinkthere's a middle ground here,
but it flies in the face oflike, Shut off everything
that they don't need.
Like don't overwhelm them.
They just need the, you know,these few things and, you
know, like maybe they don'tneed access to automations
that they're going to screwup everything that you've set
up, but just exposing them to,Hey, there's this few other

(12:04):
things that are tied to notjust like, Oh no, that that
feature is included, but liketo build the website and do
the SEO, that's an extra fee.
Um, it's so smart.
Like they're, it'sselling without selling.
It's cool.

Josh (12:17):
And that's kind of what I've lived by, you
know, it's just, I don'tprospect really hard anymore.
We were, we will run specificoffers here and there.
Um, but it's, it's kind ofwhen everything just aligns
for it anyway, something newis coming out, you know, a new
course or something like that.
When we market, it's more tohelp agencies these days and

(12:38):
just get new things out there.
We don't really market totake on clients, but they
find us, you know, we'rehaving to Tell clients to
stop referring us these days,uh, without telling them to
do it in the first place.

Keaton (12:52):
Okay.
So.
You get into Google.
I want to, before we go intokind of the SEO part of this
journey, what did it feel likelearning digital marketing
for the first time, likewith your tech background,
do you feel like you pickedit up quickly or what was
the hardest part of that?

Josh (13:11):
The tech part was kind of the grind in the evenings.
I am some, I'm a perfectionist,so I'm going to keep going
until I figure it out.
Like I'm a person alsothat can just, I'll
figure it out eventually.
If you give me the time and I,I found the time, uh, that's
going to be hard to do for,for a lot of people, but.
I forced myself to find it.

(13:32):
So just in using it so muchand like forcing myself to
be the one to set it allup in the beginning, um,
and not just outsourcingimmediately, like it's, that's
opened a lot of doors too.
And just being able tosupport every part of the
system myself in and out.
Um, and.
You know, that justhelped a lot too, but

Keaton (13:53):
yeah,

Josh (13:54):
uh, the marketing side, I think helped my background from
the two years I went to college.
I didn't finish, but like thead copy and writing ads and
getting results and landingpages that kind of came
naturally because of psychology.
Like I went to schoolfor psychology to be a
therapist for two years.
That's kind of just beena natural thing to me is

(14:16):
talking to people, peopletelling me their life stories.
Naturally.
I'm my family'stherapist, naturally.
So, uh, that interested me too.
And, and that helpedget the results.
I naturally would put myselfin the shoes of the person
coming to that page andwould go like fill out that
form and count how manyclicks it took to get there.

(14:36):
And did the offerreally make sense?
And what ad did I seebefore I got there?
And.
You know, it's thoselittle things, those little
details that go a longways in the beginning.

Keaton (14:47):
Yeah.
So you're saying noting yourown behavior online and kind
of reverse engineering thatfor the psychology of how
you're going to write your ads.

Josh (14:55):
Right, exactly.
And like the call to actionand the steps into the form
and questions on the formbetween like selecting radio
buttons or, um, having totype in, like I wanted to
remove every bit of friction.
For that user as possible andkeep relevance as possible

(15:15):
as I could and even weedpeople out Like if you click
my ad this isn't for you.
I want you to kind of know thatquickly Yeah, you know and so
it's those little things helpeda lot with the landing pages
and stuff And they probablydidn't look as great You know,
I didn't have the design skillsand know the builder and custom
values like everything waskind of just typed out all

(15:36):
those extra little Nuggets ofgo high level came much later.

Keaton (15:42):
That's cool though.
It reminds me of, um, I'mreally not a gamer, but I've
just been like kind of gettingback into some nostalgia, like.
Games for my teen teenage years.
And it's like, when you knowthe game, you can like, I
don't know if you ever playedrunescape, but like, like

(16:03):
the, the, like very mostadvanced people on runescape
could complete something in30 seconds that would take
a newbie 15, 20, 30 minutes.
Maybe because they justdon't, it's not even the
skill of the character.
It's like, you just knowwhere to click, you know,
which way to go, youknow, the pathway and in.

(16:24):
digital marketing, like you, youlevel up your character by how
much time you're willing to sitand do the grind of like, okay,
I learned how to click here.
I learned how to click here.
Oh, I clicked thatone out of order.
Now I'm going to go backand do this one and kind of.
You build your ownframework as you go along.
Um, but it's so, it's such anunderrated piece of advice to

(16:45):
just like sit there and gain theskill over time, because it's
going to come, like, there'sno way that doesn't come in
handy for you down the line.
Right.
And as long as you're nottrying to retire in the next
three years, like you candedicate three years to learning
that, and then you're notgoing to go hungry long term.

Josh (17:01):
Definitely.
Uh, it's, it's just opened somany doors and my eyes have
been open to opportunity.
Like that's the biggestshift from going employee
to entrepreneur andbusiness owner is like
opportunities everywhere.
I've found so many peopleto help with this tool
in very creative ways.

(17:22):
And that just leads toother things, you know?

Keaton (17:26):
So cool.
All right.
So let's talk about SEO.
All these Google ads clientsstart to ask about SEO or
like getting a better websiteor something like that.

Josh (17:36):
Yeah, a little bit of both.
Um, they just, because Googleads, you know, it's only 33
percent of the search resultpage and not even really, if you
just count your options, right?
You have three options,the map pack, an organic
website, or an ad.
They really only takeup ads, maybe take up.
10 percent of the page or less,sometimes none really, but it

(18:00):
was just ad spend and everythingthat the fact that they had to
pay for every single click, theydid already have a website, um,
like my original, my boss inCalifornia, his, his was all
kind of original e commerce.
So he was an engineer, heengineered his own products
and stuff like that.
And so, and we justsold them, but he had

(18:20):
a really good website.
It was super old, but that'swhere all his like actually
global Bulk electronics salescame from like apartment
complexes installing newbluetooth and speakers and
stuff like that and securityWould buy in bulk from us and
his custom products And sohe started to ask about it.

(18:41):
He's like, you know,my site's super old.
It's wordpress I seethere are sites in here.
Do they compare?
and I don't know yet.
I don't know.
I haven't built a site yet,but let's figure it out.
Let's, let's try it.
Why not?
It's not going to costanything extra to host it.
All it takes is thetime to build it.
So let's come up with a fairprice to build out the site

(19:04):
and let's see what we can do.
And that's kind of the,the first SEO offer I
had with my first threeclients was you guys already
have a WordPress website.
Why don't we rebuild eitherthat as close as we can on high
level, or we can just buildsomething brand new and just
see, you know, and I'll give youa discounted rate on the site.

(19:26):
Uh, it's also going to be atest for me to learn the data
and, um, yeah, that's that.
And so that's kind of how westarted with organic was just
testing out three websites,um, two were for dent repair,
and then one was for local,uh, Like home security and home
audio intercom installationsand stuff like that.

Keaton (19:48):
And now the moment in this podcast that everyone's
been waiting for, did theGHL sites outperformed
the WordPress sites?

Josh (19:57):
They did like they ranked quicker.
So this was thestart of my course.
And actually in talking with oneof the owners and creators of
go high level, Sean Clark, um,I just posted some screenshots.
Of the results from peoplejust asking in the group and
I'm like, you know, I'm kindof new to organic too But

(20:18):
here's here's what I found.
This is just like the firstthree months and we're already
ranking Here's the group ofkeywords we're ranking for
when I search these keywords intheir area Our site's coming up
before their wordpress one andi've actually already learned a
really cool way to kind of linkthem together With something
called structured schema So ifyou want to help out the older

(20:39):
site and get them both to rankand take up two spots on Google,
then you can do that as well.
It was just a little bit ofcode on the high level site,
but they ranked right therewith them right above them.
We started to rankfor more keywords.
Um, it was easier for me tomanage or scale the content than
with WordPress and all thoseplugins and, you know, I hadn't

(21:01):
done it, but I was familiar withfrom helping clients integrate
forms from go high level.
And things like that.
I had a little bit of WordPressexperience, but even in doing
that, putting a form on a page,I was like, no, thank you.
Uh, this would take waytoo long to scale out.
And yeah, but those weremy original tests and

Keaton (21:21):
just adding the number of clicks that it takes to get
a WordPress site, to do whatyou want it to do, like compare
that to the number of clicks.
In the high level builder,especially considering
that everything elseis built in there.
Um, like obviously that'sbetter, but then that
everybody's always like, Oh,for, for SEO, you're really

(21:42):
going to want a WordPress site.
And you weren't findingthat, which is, I, you
know, heresy to all of theWordPress agencies out there.
Uh, but you know,objective reality for you.

Josh (21:55):
Right.
And, and I will say WordPressstill has its place, right?
Like it does.
Um, there are e commerce times.
When I would say still go withWordPress or Shopify, even
like I'll direct clients toShopify in some cases, but
go high levels, even work,starting to work on the e com
side as well with like theirshop, little shop products

(22:18):
and stuff for the site.
Now that you can add on, theyhave some extra pages and stuff.
So they're starting to take somerecommendations and work on.
Um, the e com side as well,but yeah, and there are other
times maybe if it's, um, likea really big national or global
campaign, or if you alreadyhave a really good foundation
on WordPress, I always lookat the numbers before I

(22:41):
say, Hey, Let's just, let'sjust completely transition.
I would say 99 percent ofthe time we're going to
add on to like whateveryou have going on with
WordPress with go high level.
Anything we do new is goingto be developed here, but
we can still help everythingyou've done with WordPress.
If you want to keep thatas well and just take up
another spot on Google.

(23:02):
But in terms of new sitesand if it's local business,
and if you're looking to getinto like consistent content.
For lead generation or anythingof that nature go high level
offers everything that wordpresscan do They've even worked
on their their speed of theirlanding pages and loading times
a lot That was one questionand thing i've gotten all

(23:25):
throughout and still do um,and I have some specific ways
of just like even testing thatnow and comparing it like It's
about as good as it's going toget and those speed numbers are
pretty arbitrary anyways thesedays Um, but there's literally,
SEO literally has zero to dowith where you build your site.
So it's not really a faircomparison to say, go

(23:48):
high level to WordPress.
It's all the other intricaciesand blogs and control
of like sub directories.
If you want to have those,like when a site has multiple
forward slashes at the end,that's still not a thing that
you can do with go high level.
I still have a structure forthat and the way we do it,

(24:10):
we still have kind of URLstructures and categories
to scale out sites past,you know, 250 pages.
Sometimes even, um, that's oneof our most profitable services
these days is just content.
We just do like 12 pagesa month for a few sites.
And we, I have a really goodcase study for this as well.
Um, of a brand new sitethat that's all we've

(24:31):
done for it's a new brand.
And we've done 12 pages amonth for like almost a year
now, and it's getting almostlike 225 to between 175,
225 leads a month for usedengines and transmissions.
So kind of high ticketitems in Houston, Texas.
And so that's beenreally awesome.
And it's all done with.

(24:53):
That's what we use to helpscale the content and, and
just do it, you know, kindof on repeat every month.
And things like that wouldn'tbe possible with WordPress
as quickly in my opinion.
Um, and cause you still gotto think you've got to work
in some kind of automations,Zapier or something for your
form submissions, and thenyou've got to go build other

(25:15):
flows or update your plugins.
Like there's just.

Keaton (25:20):
Well, that plugin thing, literally every time
I log into WordPress, I, Ijust shut the computer down
and walk out of the roombecause it's so hard to use.
So hard to use.
And you download one plugin,it deactivates all the
rest of the plugins, right?
Like what's the point?
I had a friend ofmine, Troy Dean.

(25:41):
He was like, Inherited hisparents business and, or, or
was helping them with somemarketing or something I
think was, it was, and he waslike, I logged into WordPress.
This thing is terrible.
I think it'll beobsolete in 30 years.
And I, I didn't commentthis, but I wanted to,
I was like, I wish youwere right, but I don't.
Weirdly enough, I don't thinkWordPress is going anywhere.

(26:02):
It's like Facebook businessmanager, where it's like the
most awful user experience inthe whole world, but billions
and billions of dollars arefunneled into it because
I don't know, they happento be first or something.
I don't know.
Um, but yeah, it'sjust fascinating.
Um, so I want to get thisstory straight from you as a

(26:24):
beginner with no previous SEOexperience, you just said,
what the hell, let's try.
Three websites on high level,you rank them to the first page
of Google in a matter of months.
And you kept their oldWordPress website and was
able to rank that one as well.

Josh (26:45):
Correct.
Yeah, that'sexactly what we did.
Um, their new site wasranking within like 60 days
for a couple of keywords.
And it just started to grow and,and yeah, it started to help
their WordPress site as well.
Tell me more

Keaton (27:01):
about this, the scheme, what'd you call it?
A schema markup.
And is that a strategythat anyone could employ?
Like maybe they don't havethe previous website, but they
want to have two websites.
So they, they make two.

Josh (27:13):
Absolutely.
Yeah.
Um, even ChatGPT now canhelp you write structured
schema or schema markup.
And this specificallyis called Same As.
Same As Schema.
So like, this website orbusiness is the same as This
website or business and reallyyou should use it anyway, like

(27:35):
there's local business schemaand frequently asked questions.
There's all kinds of schema andI mean, that's kind of the nitty
gritty of SEO and it's how youmanipulate the way your pages
look on the search engines.
So if you ever see like acool looking result that has
an image and maybe a littlebit more information at the
top, when you search for like.

(27:55):
Maybe like an Excel formulaor just something that you can
just get a quick answer forbefore AI started coming out,
you know, the AI summariesthat you see now, but you still
get, those are called likefeatured snippets or structured
snippets, and that kind ofcomes from your schema, but this
is just a certain type of oneand you should use it for like

(28:15):
your Facebook profile, your,your Google business profile,
any of your big socials.
You should always tie intoyour website with same
as schema that tells theindexing bots immediately,
as soon as they hit yoursite, that you're an entity.
You're it doesn't juststop at this site.
And that's what Google islooking for today is for

(28:37):
you to have all these otherprofiles and have traction
and traffic and growth and.
You know, movement onthose other profiles.
Google does look for that onthe main ones, even like Yelp
and LinkedIn and Pinterest,like any of your big profiles.
And you can just gostraight to chat GPT and
say, here's my website URL.
Here are my social profile URLs.

(28:59):
Give me same as schemaand there you go.

Keaton (29:03):
And then you put that on the second website
or where does that go?

Josh (29:09):
So yes, that would go on the new website.
It could also be donekind of in reverse on
the, the old one as well.
Typically, and you can evenhave sometimes multiple profiles
and like social profilesand things for different
sites and different brands.
So you want to keep thesocial profiles kind of.

(29:29):
Specific with the sites, but youcan easily link sites that way.
If you have a blog or say foryou, your podcast and your
YouTube channels, things likethat, you can work those in.
And, uh, it's definitelyhelpful for websites.

Keaton (29:42):
So cool.
I was going to sayabout the podcast thing
I heard a while back.
I think it was, um, whoeverthat guy is, the bald guy
that started, uh, I forgetthe name of the SEO company.
He's on YouTube and like, he haslike 10 videos and he has like
300, 000 subscribers, Brian,I think it's his first name.
Um, and he was saying likein 2022 or whatever it

(30:05):
was like, get on as manypodcasts as possible is a
really good SEO strategy.
And it's, I think theprinciple behind that is just
like, SEO is as much about.
Just getting your linkon various places around
the internet than itis about anything else.
Like start a podcast,like local businesses

(30:29):
are like, would having aYouTube channel help me?
Like, yeah, I would liketake film three videos for
all I care, put them onYouTube, link your website.
Like it's just looking tosee if you're legitimate.
And it's taking all of thesesignals from all across the
web to, Say, okay, this personshould rank above this person,
or we should recommend thiscontent over this content,

Josh (30:50):
right?
Absolutely.
I mean, it goes that deepand schema in Basic terms
is Google's robots languagelike we're speaking English
The code is what the bots areactually reading And so if
you're not giving them theschema and the information
you want them to index They'rehaving to guess and fill in,

(31:11):
like, context, take contextfrom other places, and they're
guessing, and they can be wrong.
But even the fact that they haveto guess and fill in content,
content, context, their selves?
They could rank another sitethat has schema above yours
because they can just read itthat much quicker like they
can know instantly Okay, thissite deserves to be on page
one At least they rank up withthese other sites that have

(31:34):
schema and have these other,you know profiles they've built
authority They are An entityand not just an individual
site or blog that stops there.
And it's not linked toanything else, even if it
does have other things, it'sjust not linked and Google
can probably still pick it upwith its spots and everything.
But that's when you findyourself on page two, because

(31:55):
it just took longer to findall the info about you.

Keaton (31:59):
So interesting.
And that seems like a goodobjection handle as well to a
local business owner who's like,Oh, I'm already on page one.
I don't want to lose it.
Or I'm, I'm, I've beenworking on my SEO for years.
I'm not sure if I've doneit right, but I, I don't
want to lose all that juice.
You just say, no problem.
We keep your site and we'rejust going to add onto

(32:21):
it and do another one.
Right.

Josh (32:23):
Right.
And I have like a whole sectionand video kind of in my course
about this specifically.
And you know, there's differentapproaches that you can take
for this, but a lot of timesbusinesses are already going
to have a website, right?
So you definitely, youwant to get, go high level
forms on there first andforemost, even if you can
design them to look exactlylike their existing ones.

(32:45):
That's something we do.
I tell them like look you can'teven tell a difference If you
want me to customize it, Ican't if you need different
questions Whatever like wecan do that much easier now
because everything's here, youknow And I can even control
your forms while they live onthe wordpress site and still
design them and change themfrom over here And that's fine.
Um But yeah, and that'sit's a really good thing.

(33:07):
It's just it's like somethingadditional To do and you can
take up another spot on google.
I've never had a client Beopposed to that like if I can
help your original site rankbetter And we're building more
content still for the samebrand essentially and it's
still obvious that they'rethe same site You can even
get very similar domains.

(33:27):
You don't have to But you canit'll help kind of with that
immediate recognition From thecustomer base Um, but it's not
a hundred percent necessary.
It's doesn't really have ahuge effect on SEO except
for branded terms, right?
If you want both your sitesto rank for the business name,
you should probably keep yourdomains pretty similar in

(33:49):
doing this, um, even maybewith a little different ending,
um, and that's what, whatwe would do and, you know,
and clients could see theywere getting leads from both
sides, like it would increase.
They were getting leadsfrom a new source.
Each page on the news sites,like another, another line
in the water, like think ofa fishing boat with multiple
lines, every line you have, it'sranking for different keywords.

(34:13):
They're catching differentfish, so to speak.
And, you know, and you canbreak SEO down to that and
just really focus on a pageand say, I want it to rank for
these four or five keywords.
And then if you can get it todo that and you pick the next
page and you learn, like evensome of the variations of the
keywords from the original one.
And you can write newcontent about that.

(34:35):
Um,

Keaton (34:36):
it reminds me of like, um, every time I'm at like a
farmer's market or, uh, um,even just like a strip mall,
you're like, Oh, I'm not goingto go to this grocery store.
Cause I like this one better.
And turns out they're bothowned by the same company.
Like you're lying in thepockets of the same CEO.

(34:57):
Um, theoretically could asingle business take up every
spot, like organic spot on.
On a search results page.

Josh (35:08):
Absolutely.
And when it's a brandedterm, you should, that's,
that's our goal, right?
Like you want page one to beyour website, website one,
website two, Google businessprofile comes up your, maybe
your other citations, like evenApple maps and Yelp and LinkedIn
and Facebook and Instagramand Yelp and Pinterest.

(35:32):
And like my clients willhave two, three pages.
And those are actuallycalled citations.
So each, each of your profiles,it's a, it's a citation
to match up your businessinformation and stuff.
But yeah, those should allbe indexing and taking up
the pages for branded terms.
And I guess you could fornormal, like individual

(35:52):
keywords too, right?
Like you really could, if youfound like an area that didn't
have a lot of competitionor, you know, a certain
niche that didn't have a lotof competition in an area,
Yeah, she very well could.
And, um, it's a littlemore old school, right?
When things are a little biteasier and less competition,
but there was guys that usedto do this with all kinds of

(36:13):
rank and rent style websitesthat didn't really have a
true business behind them yet.
You can get them ranking first.
Really easy strategy to do withgo high level, you know, it just
takes a little bit of time toset those up, but, but yeah.

Keaton (36:30):
Yeah.
That's my, that was goingto be my next question is
like, are you pitching thissecond website, so to speak
as a rank and rent site, orare you saying, Hey, we're
going to transition yourmain website to high level.
And the other one is the rankand rent slash secondary site.

Josh (36:45):
So typically We just start with a new one.
Like we're, we're goingto build a new site.
It's a lead generation service.
So our point is to get youmore leads and we're going
to do that with content.
And we're going to continue toproduce content unless you just
want a new, another website.
Like a lot of timesbusinesses don't.
Know what they need.

(37:05):
They just want more business.
And so like, I'm kind oftrusting you, like, what can,
you know, what are our options?
And that's when Istarted to break down.
Okay.
Well, we've got paid traffic,we've got organic, you
know, I always recommenddoing, doing both, but it's
perfectly fine to get startedwith one or the other.
Um, and even the levels ofhow much you put into one or
the other should definitelychange over time, you know,

(37:28):
with the right strategies.
But, um, but yeah, I mean,that's exactly what, What
I would tell clients and

Keaton (37:35):
cool.
Um, so you, you're pitchingprimarily, Hey, we're going to
get you leads through this site.
And then the content like SEO,maybe correct me if I'm wrong,
or it'd probably be betterto just ask you, but what
percentages, Hey, we're buildingall these content pages out
to rank for certain keywordsor long tails or whatever.

(37:58):
And what percentages like theH one tag needs to be this,
all the technical stuff,the speed, the, the, um,
internal linking between thepages, um, Yeah, like content
versus technical, I guess

Josh (38:12):
I would say technical you can really simplify and
it's even easier to do With gohigh level and with snapshots
We've even custom valuedout a lot of those details
that you're mentioning likeh1s H2s like we have custom
values in those for specificniches even in the metadata

(38:33):
For meta titles and h1 tags.
This is the way the snapshotcomes So you can fill out a form
You And it's going to go dropin all these SEO details, right?
Your keywords essentiallyin the right places.
And the course is kind ofteaching you how to customize it
and set it up for yourself andyour niche to have the keywords
in the right places so that youcan repeat that over and over.

(38:54):
And it gives you thatfoundation, knowing your
words are plugged ineverywhere with custom
values and image alt text.
Um, and we even do it withlinks as well, like the
domains, um, we can just, evenwithout knowing the domain
yet, I can still program everysingle link by using custom
values and just the path.
If I know the path alreadywith my URL structures.

(39:17):
Then I just drop in the customvalue for the domain and put
the path on there and canhave all the links in that.
So technical is very important,but there, there's like, you
know, five to six, seven keylittle things that if you
just are aware of them andwhere to find them and you're
sure and ensure each pagehas them, that then becomes

(39:39):
maybe 15 percent of SEO.
The rest is, is content, likejust ensuring those things are
in place with the right wordsfor that page and even being
willing to change them a littlebit over time for certain pages,
if test different things outof, you know, things like that.
If you notice certainkeyword drinking or, um, just

(39:59):
want to play around with aparticular page and whatnot.
You'd be really surprisedat what you can do just
from trying, you know, it's,yeah, it's cool, but it's
all been boiled down thecontent for us nowadays.

Keaton (40:13):
Okay.
But you're telling mein terms of on page SEO,
second mind blown momentof this podcast that I can.
Upload a snapshot, fill outa form, which then updates
all the custom values.
And my SEO is 80 percent done.

Josh (40:31):
Correct.
On those four pages.
Yup.
With like three servicepages, there's even, um,
we use blog articles.
So we've kind of evenstructured our content to have
three different page types.
So it's either, it'seither service or product
can be either one.
Those kind of go inthe same category.

(40:52):
And then it's.
Um, city or service areapages, which are still
kind of tied to a service.
So say if we're targetingHouston, we're going to
break Houston down by everylittle subsidy, like Okay.
I don't even know all of them,but you know, there's the
woodlands and, uh, you know,a bunch of little sub cities

(41:12):
and neighborhoods and stuff.
So we'll build pages for those.
And, you know, thatalso helps with the GMB
and things like that.
We can get into that alittle bit more as well, but
that's another page type.
And it's essentially just takingour service keywords or one
main service, and we might getinto other services later and
just tacking on cities, um,to each one and still writing

(41:32):
unique content for each page.
Tying in a little bit ofGoogle Maps data, like top
three neighborhoods, topthree things to do, top three
sites, and a map in bed.
You can even inject keywordsinto your map in bed that,
you know, are relevant tothat page or that little city.
And that's a surefire wayto cover our city pages,

(41:54):
or to cover all of Houston.
We're not going to haveany gaps on the map because
we, you Took the time towrite specific content
for every little sub area.
We can even expand past that.
And each of those pagesrank almost a lot faster
than say our blog articles.
And that's our third page type.
And so we're mixing inthose three types of pages

(42:16):
a little bit each month.
That's the three types,

Keaton (42:20):
the core pages, the city pages and the blog content.

Josh (42:23):
Right.
Yeah.
We start out with like home andabout us and you know, those
core, our websites start withabout 15 pages, but in those
15, we cover at least threeservices or products unless the
client only has like one, butusually they offer more and then
we'll do three city pages tostart and three blog articles.

(42:44):
To start, and then if theywant to continue with content,
it's just scaling thoseout at a certain structure.
We already have ourtemplates for each one
with our SEO details andstuff in custom values.
So we can just kind ofscale our custom values.
So we scale the pages and it'sjust a really nice, smooth,
repeatable process with oneto two VAs, you know, and

(43:06):
it's got like two to threelittle checkpoints throughout
the 12 page process eachmonth, but it's flowing really

Keaton (43:12):
smooth.
Yeah.
Awesome.
Wow.
And what do you chargefor those 12 pages?

Josh (43:17):
So right now our clients pay about 1, 500 a month for the
12, just the 12 pages a month.

Keaton (43:25):
And all of that's local.
You're not doing anykind of national ranking.

Josh (43:30):
Not yet.
I mean, it's, it's specificareas kind of by demand.
Some client, like theclient that does engines
and stuff, they're local.
He has like a local scrapyard and stuff in Houston
and they refurbish enginesand do stuff like that.
But we're still scaling outto other cities of Houston.
And we're also doing thatwith a cleaning company

(43:51):
from San Diego, but he'skind of quite the opposite.
He's really leanedinto Google ads.
And we're just gettingstarted with SEO with him
and we're starting to scaleout to To other cities
starting with google adslike denver from denver
colorado from san diego um Soit's, we can do it anywhere.
We just target specific areasfirst and then scale that out.

Keaton (44:15):
Okay.
Um, very interesting.
So what about like, like aninfluencer or, I mean, e comm
is a bad example cause you'reprobably still pointing to
Shopify at this point, butyeah, like, like an influencer
that wants blog articlesto be showing up or product

(44:35):
pages to be showing up.
Would you stillgo local on that?
Or would you.
Try to just go likenational on the blogs
and do your best there.

Josh (44:45):
To an extent so the blogs are what's going to rank
nationally for you, right?
Those don't have any reallylocal tie to them and that's
where you can really targeteverything But local is just
such like it's low hangingfruit So you can, if you can
start your foundation withthat, and I think that's good
for anybody, especially lookingto get just more leads, local
things, you can meet yourclients in person sometimes,

(45:06):
like you're going to get somegood connections from that.
And that can kind of be thefoundation of your site and you
become that local authority.
It makes scaling nationally,you know, or just be,
um, way much easier.
And, and you can start totarget other areas if you want.
I mean, even by like economicclass and things of that nature,

(45:29):
depending on your client type,like you can really think like
that and kind of work your wayinto specific communities with
other blog articles that, youknow, you don't have to build
out the city pages to target allof Los Angeles because now that
you've got some authority andmaybe some links Maybe you get
some local citations for, um,some local directories to Los

(45:51):
Angeles and things like that.
Um, but you can easily get anarticle to pop up over there.
That would be way harder to dowith a brand new site trying
to, to rank in that area.
Um, but then you'll noticeyou can, you'll, you'll notice
your traffic, like you'llstart to rank everywhere,
essentially in more places,you'll see like hotspots and

(46:12):
you'll start to pick up andyou can kind of lean into that
and write more content forthat area or just continue to
really lean into blog articles.
And, you know, eventually youwill be able to rank across
the country, um, for someof those specific keywords.
It's just, it's localcontent is too easy to, to
scale and to, to pass upat least in the beginning.

(46:33):
And it's going to help set thefoundation for everything else.
So I still recommend it.

Keaton (46:37):
I see.
Okay.
Um, and what about off page?
Like, are you buying citationsor sorry, you're buying links?
Um, I assume you're usingthe X plugin and, and high
level, uh, what are, what allis happening there off page?
Okay.

Josh (46:57):
So off page we've, we've kind of simplified
to, um, I, you've got to bevery careful buying links
and you shouldn't reallydo it in large quantities.
Um, citations though on theother hand are perfectly fine.
And we even offer some citationservices ourselves where we
have some team members thatcan build them out manually.
Um, but I also have anotherreally good service that

(47:19):
I recommend in the course.
And I actually always recommendto start with them for your
first citations cause they'regoing to do a full audit.
And show you the consistency ofwhat you already have and what
you need to fix down to likecharacters and a business name
or phone number or address.
And, um, so you can kind ofget a really nice overview
and that's just an extrathing that they do for free.

(47:40):
And you know, if you do continueto use them, they'll just
tack on to like those sheetsfor, uh, for the citations.
But that's the main thingthat we're doing off page
is citations and, and theGoogle my business profile.
We want that to be ahundred percent complete.
Um, a couple of good posts,you know, maybe post a
couple of times a year.

(48:01):
Like we've even really gottenout of posting on the GMB.
We focus on reviews andquestions and, you know, you
just want a little bit ofeverything, but you want the
profile to be complete and thatcity content is what really
gets those Google businessprofiles to start ranking in
bigger areas across the maps.
Um, so that's what wefocus on for off page

(48:22):
really is citations and.
You know, we, we write ourarticles in a way that.
We're trying to provoke links.
That's what, that'swhat Google wants.
It's against theirpolicy to buy links.
Everybody does it.
We still do on occasion.
We might buy like fiveor, you know, ten here or
there from reputable, othercontent, posters, you know,

(48:45):
like guest posting and blogposting, things like that.
But not in highquantities or anything.
So we just write, and if you'reproviding good enough value, and
it's not just like to get thatlocally, like you're providing
good information, maybe goodinfographics, um, links to
other relevant informationnaturally, and you keep

(49:06):
doing that, like if you keepdoing it consistently, you're
going to start to get thosenatural links because you're
providing, that's what SEO is.
You're providing good enoughinformation for people to
want to cite you on that.
And.
You know, and so that's thebest way to get links, and those
will be a lot more powerfulthan most of the ones that

(49:26):
you can buy, but There aresome good link buying services
on the steeper end for sure.

Keaton (49:32):
Got it.
Um, and talk to meabout your intro offer.
Like you said, you're notdoing a lot of prospecting
for the agency itself today.
Mostly just peoplereferring you, um, maybe
start back in the day.
What were you introing with?
Like, Hey, we want youto sign up for SAS.
Plus Google ads, plus SEO.

(49:54):
Like how does that conversationstart and what's the offer?
And then talk abouthow that's transitioned
over the last few years.

Josh (50:01):
Okay.
So my first offer wasessentially Google ads, right?
We're going to run Google ads.
And I first startedprospecting to other dent
repair technicians, likedent repair and hair repair.
And so it was just a coldemail, reaching out to them,
asking if, you know, if theyever ran ads, um, you know,

(50:22):
if they needed more business,it was very short, just
kind of asking a question.
And when I would get on withthem, my offer would what
started with Google ads,we're going to give you this
full system to track it.
Um, I was very transparentand honest with them, you
know, like, look, I haveone account here that
I can show you results.
That's actually the onlyreason I reached out today.

(50:42):
Because I already have somegood data and I, I'm very
confident I can replicateit for you and your area.
And so it's just a matter ofreally getting it started.
So my offer would be alanding page and Google
ads, really good tracking.
And, you know, you kind ofget the software as a bonus.
It was packaged in, but Iwould just kind of show them

(51:04):
the pipeline and the calendar.
I would always make surethey were set up with the
basics, no matter whatfor texting and emailing.
And the pipeline for calendarsand the dashboard, making sure
they could see leads comingin and things like that.
Um, and, and that'swhat it started at.
And I, I used to offer thatit was like a thousand dollars

(51:25):
set up for Google ads, landingpage tracking, and that came
with a go high level account.
And then it was 397 a monthfor me to manage your ads and
kind of support you on this.
And they just ran itthrough their mobile apps.
You know, a lot of them weremobile dent repair technicians.
So they needed somethingto help them communicate.

(51:46):
Um, and they also, one wayI really worked my way in
was being able to collectpictures for them on the forms
and just text those to them.
So they had everything theyneeded to know to provide
somebody a quote or say yourdamage is too severe for PDR you
need a body shop without evenhaving to talk to the customers.

(52:07):
And so that was the firstlike feature or Kind of
software thing that I leanedinto that I started to like
prospect with a little bit.
It's like But myservice is Google ads.
It's to get you morebusiness, but it comes with
a lot of these bonuses.
Right.
And it's going to, like,it's going to get better.
We can do a lot with it.
If you need it, it's here.

(52:28):
Just going to make sure you knowhow to use it for the basics
to cover, cover things with.
You know your customers andcommunicate and schedule and
then just I all I need to knowis when you sell something If
you can just drag leads to thislast stage, let me know you
sell something It's actuallygoing to email you like a list
of your clients from that weekAnd you can type in right there
from your email sell them outreports back to the pipeline

(52:50):
And you know, it's a quick thingand it reminds them for each
lead And, um, you know, it wasa nice form that had emailed
them plugged in all the, theircustomers information, and
they just typed in a value.
So they really, you know,they could do it all
kind of at one time and,and remember who it was.
And, um, keeping up withthat helped me prove that

(53:11):
I was making them a return.
And so that was my originaloffer was we're going to run
Google ads and I have, I havetechnology and software to
help back it up and prove.
The results and yeah,that was pretty much it.
And I ran email campaignswith that, um, for that first
six months, you know, andwas doing demos all the time.

(53:32):
And

Keaton (53:33):
was it all to dent repair technicians?
Pretty

Josh (53:36):
much.
Yeah.
Dent repair and,and hail repair.
It's the same service, butyou know, pretty different.
One's hundreds of dentsand one's just one.

Keaton (53:47):
But you're sending like 70, 000 emails a month
type of thing, or you're typingall of these out yourself?

Josh (53:54):
No, it was automated through high level.
That was like thefirst thing that that
course taught me to do.
I'm like, this is how youget clients through email.
And here's how you do

Keaton (54:03):
it.
Old email through high level.
Do you still, if you were todo it today, would you still
do it through high level?

Josh (54:10):
Small campaigns.
I mean, ours arestill pretty personal.
We do like a hundred to 200a day and I would still fun,
like funnel the responses.
Um, but yeah, I mean,that's that, and I can
still get them to show up.
Like I understand emailenough to make sure it's
not going to spam and stuffand domains and things.
But.
But yeah, that's what I startedwith, believe it or not.

(54:32):
And was doingdemos all the time.
And, um,

Keaton (54:36):
so that agency grew to how many clients and like,
they were all kind of stillin that three 75 a month mark.

Josh (54:44):
Right.
So I, I started withthat with three plus my
home security client.
So he was like my fourth, notin the niche client, you know,
still doing similar things Ihad already built his website,
but that's kind of like, asfar as we took it, as far
as organic, I just built it.
Built more than one landingpage is the way I saw it
for each of his differentservices, you know, when

(55:04):
we were running differentpages for his Google ads.
Um, but yeah, so I scaledthat original offer up to
three day repair clients.
Um, and that's when I startedgetting into SEO, uh, for
them to get the results andstuff, so I kind of repeated
exactly what I did forGoogle ads and I convinced.
All three of those clients tolet me build them a website

(55:26):
and go high level and seewhat we can do with it.
And I just charged them like asetup charge for the website.
Um, I think I chargedthem maybe like 9.
97 to build like a 10page website similar to
theirs on similar domain.
And let's just testit for 90 days.
I'm not even going to chargeyou anything extra for 90 days.

(55:46):
But if it generatesresults for you, leads,
any sales, then after this,then it'll go up to 5.
97 a month.
Just to keep the websitegoing and like that, we
might add content onto it.
Um, that's when I kept justkind of leaning into it.
What else can I do to get moreorganic results to show off?
And that's when I learnedabout citations and schema and

(56:07):
it was just research myself.
Um, it was really nothing.
The other, um, the otheragency taught me, they just
taught me to do Google adsand Facebook ads, which I
never really did a lot of,um, and, and that was it.
And how to coldemail to get clients.
And, um, so I, I leaned intothe SEO myself and so then

(56:29):
I started prospecting withthat and I built that up to
about nine PDR clients andI changed my offer to be, we
can start with either one.
Organic or, or Google ads,you know, pricing for just one
was similar, like three 97 tofour 97, but if you wanted to
do both, that was a thousanddollars a month and that was
with me starting to do contentand, you know, I was more

(56:51):
confident in myself as well.
I had kind of proven theirresults and that's when I
started a new offer, starteda cold email with that.
And, um, built that up tolike, you know, the nine
or 10 dent repair clients.
And, um, and the goalwith them, a lot of them
did take both, like, AndI pitched it as in like,
we're going to spend on ads.

(57:11):
Now it's going to get yourphone ringing like this, this
week, next week, I already havedata and negative keywords.
We don't want to rank forkind of everything we need.
And so I'll get your phoneringing within the next few
weeks with Google ads, butI don't want you to have to
spend on ads forever, or wecan choose to scale your ads.
Like I have clients togo one of two ways at
about that one year mark.

(57:32):
If we start ads and SEO todayat that one year mark, you'll
be able to make a decisionbecause you'll have extra
revenue that you can count on.
You can either then decide tokind of scale your ad spend
with some of that organicrevenue that you can count
on and maybe even hire.
And I do have clients,my home security client

(57:53):
was the one doing that.
He was hiring more installersand things like that.
And I said, or we can chooseto spend less on ads and
kind of lean more into SEO.
And I would have someclients even kind of
start to pause their ads.
Once we did get to that oneyear mark, because they were
individual technicians, somewere closer to retirement.
They were happy withwhat they got each month.

(58:15):
And, you know, so that's whenit became a lot more hands off.
Our, our websites ranking, well,GHL works, the automations work.
They know how to use it.
So now they're just kind ofpaying me each month to for GHL
to host all of this essentially

Keaton (58:31):
So cool.
Yeah, love it.
Um and then that offer scaledwhere like how many clients
did you get with that and

Josh (58:42):
So that I started, so that I scaled up to about 10
full clients with hail repairand, uh, day repair, different
clients across the country.
And then I kind of stoppedprospecting for that.
I did get into the courseoriginally right around there.
Um, after I had built3 full websites 3 new

(59:03):
organic clients as well.
And the original siteshad been running for like,
I think, 4 to 5 months.
Is when I saw people askingquestions in the Facebook group
for GHL, like, Hey, has anybodyranked a site from high level?
Like, does anybody haveany data or anything?
And I said, yeah, here'sactually, here's three
sites like compared totheir WordPress site.

(59:24):
This is just the,Here's my numbers.
That's essentially all I said.
And that post kind ofblew up all kinds of
people asking about it.
And Sean Clark asked me, he'slike, Hey, we're trying to
convince people of what you'resaying that, you know, what
you need for a website is here.
It's not where you build it.
Like that really doesn'thave anything to do with

Keaton (59:44):
it.

Josh (59:45):
Would you make a video of your results?
Like in a little more detail.
And so I did that andthat blew up as well.
A lot of people started askingme, Hey, can you do this for
me for other industries andall kinds of things that, and
I was still pretty much a oneman show for the most part.
I would outsource somethings from Upwork, but

(01:00:06):
it was more one time.
Like, Hey, just dothis for me real quick.
Cause I'm a littleoverloaded, you know?
I didn't have a team yetor anything like that.
So I didn't want to take iton, but I was like, look, I
will show you exactly how I'vedone it and I will reverse
engineer what I've done into asnapshot because I know enough
about high level now thatlike, this is pretty valuable.

(01:00:30):
And so the first version ofmy snapshot and SEO course.
Didn't even have customvalues or workflows
or anything like that.
It was just my foundation for.
Setting up a website andscaling the content, having,
you know, showing peoplewhere to do the SEO and like

(01:00:50):
the metadata and the H tagsand image alt text and, you
know, certain word countsand image sizes, links, like
little basic things like that.
And that started totake off rather quickly.
I, it took me a long timeto build that course.
You know, it was a lot of.
hours of material, andthat was another grind of

(01:01:11):
staying up late at nightbecause I'm still servicing
my clients and everything.
But the whole point was tonumber one, help other people
that were asking about it,but to try to take some of
the workload off too, becauseSEO can still be a lot of
work when you start to scaleit for a lot of clients.
Um, when you're doingGoogle ads as well.

(01:01:32):
And so I didn't want to reallykeep scaling it a whole lot.
I wanted to start tofigure out other things.
I knew I had GHL andlike courses were a
possibility in there.
It comes with memberships too.
Maybe I can make some moneywith this as well and help some
other agencies along the way.

(01:01:52):
And now the snapshotson like version 4.
2.
It comes with a fullset of workflows,
like everything I use.
If I use it for my clients,I give it to you too.
Whether you are really goingto use it or not, it comes
with all the custom values in,you know, in the snapshot to
place the keywords for SEO.
And it shows you kind of how tochange those out and customize

(01:02:15):
them for, for yourself as well.
Like it's, it's been used for,I think over like 70 niches.
I always like jot down when Ihear a new one of somebody using
it for themselves, or I seea website of somebody that's,
that's built it with like thetemplate and the structure.
And it's been used for a lotof different local niches.
And that's just, it's supercool to see, but it's meant to

(01:02:38):
kind of help you mend and moldthat for your niche so that you
now have a scalable kind of SEOmodel, at least a foundation.
For each client, and once thefoundation is set up, then
you just scale out some ofyour service page templates,
or some of your blog pagetemplates, or some of your
city page templates, andit just becomes a system.

Keaton (01:03:00):
So cool.
Um, so that course in snapshotnow has, what were you saying?
450 people have bought it.

Josh (01:03:08):
Yes.
And that's actually kindof what's led me to my
business partner and the SASagency that we have today.
Uh, like I mentionedearlier, I went through
his Google ads course, andthen he had a need for SEO.
He had a little bitof SEO experience.
That's kind of when hegot started with marketing
and another group.

(01:03:28):
But not with high level yet.
It was all WordPress anddeveloping other tools and
things like that with WordPress.
So he bought my courseand went through it.
And that's kind of howwe, we got linked up.
Um, but there's also been alot of other opportunities
that have came from that andlike people needing citations
or automations or, and justbecause we, we know it and

(01:03:52):
can do it, you know, that'sfacilitated a lot of things too.
So just the course aloneand kind of starting that
is what really took mein another direction.
And the court, the agency thatI like went through to learn
actually asked me to remakeand rebrand my course for their
custom version of go high level.

(01:04:13):
And so I did thatand that was like, we
launched that on a live.
Live channel and it's the mostsales I'd ever made in one day.
Like it was huge.
Like we did, it was really cool.
And so that one's still running.
That's how it's the same courseand snapshot is just branded for
their white label, but that'shad like over a hundred people
go through it, you know, theyessentially were all the ones

(01:04:34):
that bought like right away, but

Keaton (01:04:36):
yeah.
Um, and so what does theSAS agency you have now
do in terms of services?
I know you, you mentionedthe content, but like.
Are a lot of those people,they're taking the course,
they're like, okay, wedon't want to do this.
We actually want you to do it.
And is it just contentand how many clients do
you have there or what?

Josh (01:04:54):
So that's, that's some definitely like go through
the course and they'lleither say like, Hey, I
have my site, but I'm readyto do it for someone else.
And that was a lot of work.
Can you do this one for us?
And, you know, and then Iget asked about Google ads.
I do have that course andsnapshot now with go high
level that I've made that kindof shows the right way to do
tracking and landing pages andcall to action and all that.

(01:05:17):
So I did make that one as well.
And I started getting moreGoogle ads requests and stuff.
So our agency today is SASfocused, but we also have
what we call micro services.
So we've broken it down.
We have 10 or 12, I think now.
It's like, if we dosomething for a client,
we build it, right?
So we're like, yes, we coulddo it today, but give us 30

(01:05:38):
days because we're going to gobuild out the payment funnel
for this and a video andkind of demo it and snapshot
it to where it's scalable.
Cause we're never goingto do anything one time.
That's kind of our motto today.
If we're going to do it,we're going to do it right.
And it's going to bescalable and sellable.
And so we built a lotof those microservices.
So it's content or justcitations, or we will

(01:06:01):
do backlinks and stuff.
We can do prospecting, like youcan email and exchange backlinks
and things like that, like alot of YouTube agencies will
do that and reach out to melike, Hey, would you mention
our product on your channel?
I'm sure you get that kindof stuff too, you know?
And so that's prospectingfor backlinks.
That's what that is.
They're essentially lookingfor a link a lot of times.

(01:06:22):
Um, and so you can do that andexchange content and stuff.
So we have a backlink service.
Um, we have building brandnew websites, so I'm, I'm
listing all kind of our organicand SEO related services.
So it's websites orjust landing pages.
So we do one page or fiveor 15 and our one in five

(01:06:42):
or like Google ads oriented.
And that's kind ofhow we market them.
These are for paid traffic,or if you want the full
15 page, that's thefoundation for organic.
Okay.
If you want to do content withus and you don't already have
a site or go high level site,then, you know, we probably
need to start there with justbuilding one first, because
that sets the foundationfor the content services.

(01:07:05):
And, um, and then wedo Google ads as well.
We do setups and these arealso white labeled services.
So we have a lot of agenciesthat buy these services from us.
We do a lot of setups.
And agencies will utilize thecourse like to know, okay, it's
set up right the first time.
Now I can go do content.
Now I can clone a page andget content from chat GPT.

(01:07:27):
I can do that.
And I know myfoundation's in place.
So we have a lot ofagencies that utilize that.
So these have been serviceswe've kind of like back
plugged into the courses andstuff, um, if people want
them and then our clients takeadvantage of them as well,
our SAS clients and stuff,if they need certain things.
So we also docustom automations.

(01:07:48):
We built some really,really cool, um, custom
automation builds.
And so we kind of havedevelopment hours, uh, for
those or just GHL optimization.
Like if you've everseen an account that
just looks like a mess.
With a hundred workflows thataren't named and folders and
forms of, you know, clientswant that cleaned up or just

(01:08:09):
organized or more functional.
Uh, we have a servicefor GHL optimization.
And, um, so I think that's,that's the most of them and
we'll do them white labeledif someone wants it in their,
their GHL, we kind of setthings up as snapshots and
give them to you that way.
But we also are offerthese services internally

(01:08:31):
to all our SAS clients.

Keaton (01:08:34):
So cool.
How many, I mean, youdon't really have like
a ton of recurring.
It sounds like a lot of it isone off stuff, but how many
clients have you servicedall time through the agency?
Would you say?

Josh (01:08:48):
Through, through the new one, probably two 50 or
better between the differentindividual services and stuff.
And we do have recurring too,for, for Google ads and stuff.
We have the recurring option.
If you want us to manageit and optimize it.
So all of our SaaS clients,that's, we do certain
like recurring services.
So it's monthly content ormonthly Google ads management,

(01:09:11):
or some just have the monthlysoftware, you know, as well.

Keaton (01:09:17):
And those are people that you've prospected to
directly or people that yourbusiness partner found, or
what are the pure SAS clients?
Where are they coming from?

Josh (01:09:26):
So it's been a mix.
Some came from that originalmarketing group that, you
know, me and my partnerwere both kind of in, um,
a lot have came from that.
A lot have came from the course.
And as well, like they, theywould take the course or they
knew high level and, or theyalready had their own and
they couldn't quite get itconfigured right or working

(01:09:46):
the way they wanted it.
And that is the modelof go high level.
Like they're supposed to bethat person like you or I
in between the end businessowner, that's the agency
that knows how to set it up.
And that's why they'vebeen so successful.
So why not lean into that?
You know, and that's,that's what we do.
So,

Keaton (01:10:04):
Very cool.
I'm, I'm starting down the samepath to sell some sub accounts
just because I'm finding a lotof affiliates dropping off.
They're like, first ofall, a lot of business
owners, not agency ownersare finding high level.
They get on, they getconfused, they leave.
I'm like, Hey.
Like we'll do anonboarding call.
We'll treat you right.

(01:10:24):
You get closed bot, uphexand high level for one fee.
Come on board.
And that, I see that model,like still living in the
GHL community, but sellingsub accounts, like there's
so much opportunity there.

Josh (01:10:40):
There is.
And it's like, we'd be leavinga lot on the table, not to have
ourselves and stuff as well.
And we kind of made thedecision to, to build
that and focus on that.
Yeah.
And we actually even builtout a lot of like niched SAS
websites too, for like 27different niches, like day
repair ones and dentists.

(01:11:01):
And it was from likeagencies requesting that,
like they wanted a goodkind of niche SAS to help
prospect with and everything.
And those are stillout there running.
We have a little, some littlepartners and stuff on ones here
and there, but a lot of themhave needed us to kind of help.
Set it up for them.
And so we'll, we would take onthe clients from that as well.

(01:11:21):
So that's where some of ouragency clients have come
from, um, to in today'stime, and it's just.
Like it's thereand people need it.
And a lot of times theywould just rather have us do
it and do it the right way.
And we also have a lotof additional bonuses and
things already built out, youknow, the, the values there.
So, and so is the authenticity.

(01:11:43):
And I think that'sreally all it takes.
And you know, when you'vegot the foundations there,
clients kind of find you.

Keaton (01:11:49):
Yeah, the, the word that's coming
across is meticulous.
Um, and, uh, as we closeout today, if you are
looking for a course and asnapshot and an agency that
is absolutely meticulousin everything they do, Josh
will take great care of you.
Um, the links for GHL meetsSEO and GHL meets Google

(01:12:11):
ads will be below Josh.
What's the name of the agencyand can people just start there?
Do they, should they gothrough the course first?

Josh (01:12:19):
Absolutely.
So the course is availabletoo through my new agency and
this is what we're kind ofdoing everything through today.
It's called CustomersPlus, that's our
website, customers Plus.
And so we'll have all of ournew microservices and snapshots.
We have snapshots.plus as well.
My courses are on there as well.
We're starting to sell 'emthrough there and have some

(01:12:40):
niche snapshots and automationsnapshots, so, so yeah, if
you want to keep up witheverything, just check out
Customers Plus, and you can findall the new stuff there too.

Keaton (01:12:49):
Love it, man.
Thanks so much for coming on andI'm sure we'll be sending a lot
of people your way after this.
Absolutely.

Josh (01:12:56):
It was great talking with you, Keaton.
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